Latest Advertisingagency Podcast Episodes
Brian Piper: Content Marketing In Higher Education
Over A Pint Marketing Podcast - April 26, 2024 17:10 - 52 minutes ★★★★★ - 7 ratings#117 Friend of the pod, Brian Piper is back! Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can...
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
Shiny New Object - a Marketing Podcast - April 26, 2024 09:19 - 26 minutes ★★★★★ - 1 ratingChristina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safe...
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
Shiny New Object - a Marketing Podcast - April 23, 2024 09:09 - 22 minutes ★★★★★ - 1 ratingFind out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what make...
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
Shiny New Object - a Marketing Podcast - April 16, 2024 09:43 - 22 minutes ★★★★★ - 1 ratingAligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data...
Emily Gall, Building A Successful Agency In Northern Wisconsin
Over A Pint Marketing Podcast - April 11, 2024 15:19 - 55 minutes ★★★★★ - 7 ratings#116 Emily was working in the Twin Cities when she made her decision. She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north! Gall gets a job heading up marketing for a large not-for-profit but after tw...
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
Shiny New Object - a Marketing Podcast - April 08, 2024 07:18 - 24 minutes ★★★★★ - 1 ratingFor Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to ...
Scott Kauffman, On Blending Sales, Marketing, And Operations To Drive Business
Over A Pint Marketing Podcast - April 03, 2024 09:00 - 1 hour ★★★★★ - 7 ratings#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. If you think selling is hard…try selling cutlery! For many, that would be as far as they go in the sales game. Not Kauffman. He stuck with it and joined BD Pros....
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
Shiny New Object - a Marketing Podcast - April 01, 2024 12:44 - 23 minutes ★★★★★ - 1 ratingWhat do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest epi...
Sales Growth Consultant, Celia Faye Meisel
Over A Pint Marketing Podcast - March 28, 2024 14:39 - 48 minutes ★★★★★ - 7 ratings#114 In 2008, Celia Faye Meisel graduated from college with her master’s degree in music. You may remember that wasn’t a good time to be starting out. Meisel had a couple of options: Give up music and work in corporate America. Start her own business. She took door number 2....
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer
Shiny New Object - a Marketing Podcast - March 27, 2024 10:09 - 35 minutes ★★★★★ - 1 ratingMark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Dis...
Travel Trends With Lindsey Roeschke
Over A Pint Marketing Podcast - March 20, 2024 23:11 - 55 minutes ★★★★★ - 7 ratings#113 We love some good conversation dealing with travel, and that’s what Lindsey Roeschke delivers. Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about: ✅The current state of travel. ✅The big learnings th...
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
Shiny New Object - a Marketing Podcast - March 19, 2024 09:10 - 18 minutes ★★★★★ - 1 ratingEver wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest epis...
Lindsey Muchka, Director of Marketing At Dorner Manufacturing
Over A Pint Marketing Podcast - March 14, 2024 19:06 - 55 minutes ★★★★★ - 7 ratings#112 Marketing is getting very interesting in the manufacturing space. That’s due to a new generation of young, smart marketers getting into the business. One of them is Lindsey Muchka. Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyo...
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo
Shiny New Object - a Marketing Podcast - March 11, 2024 11:19 - 20 minutes ★★★★★ - 1 ratingOn the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand ...
Episode 244 / Natalia Horvath / Diageo / Head of Customer Marketing and Omnichannel Development, Global Reserve
Shiny New Object - a Marketing Podcast - March 11, 2024 11:19 - 20 minutes ★★★★★ - 1 ratingOn the latest Shiny New Object Podcast episode, Natalia Horvath, Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpo...
Amy Woods On Repurposing Content
Over A Pint Marketing Podcast - March 07, 2024 14:00 - 50 minutes ★★★★★ - 7 ratings#111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK. There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts? Probably not…and that’s where Amy and her...
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer
Shiny New Object - a Marketing Podcast - March 04, 2024 14:44 - 26 minutes ★★★★★ - 1 ratingOn the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments ...
Jessica Best Can Make You Better At Email Marketing
Over A Pint Marketing Podcast - February 28, 2024 08:30 - 1 hour ★★★★★ - 7 ratings#110 It wasn’t all that long ago that many were talking about the end of email. Wow, have times changed. Today it’s one, if not the, most important marketing tool in your toolbox. But here’s the question… Are you getting all you can from your list? In this episode, Pat sits d...
Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics
Shiny New Object - a Marketing Podcast - February 27, 2024 05:37 - 29 minutes ★★★★★ - 1 ratingWhile some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources ...
Kweku TeAngelo Cargile Jr. Wants To Bring More Diversity To Marketing And Advertising
Over A Pint Marketing Podcast - February 21, 2024 18:15 - 51 minutes ★★★★★ - 7 ratings#109 Kweku TeAngelo Cargile is on a mission. As the National Executive Director at The BrandLab, Cargile wants to bring more diversity into the fields of marketing and advertising. And it’s easy to see why – this space has a certain look and feel to it – especially here in Milwaukee. ...
Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media
Shiny New Object - a Marketing Podcast - February 20, 2024 09:14 - 22 minutes ★★★★★ - 1 ratingHaving access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object......
Rob Ebert, How To Win On The Socials in 2024
Over A Pint Marketing Podcast - February 14, 2024 14:31 - 1 hour ★★★★★ - 7 ratings#108 Rob Ebert is a Senior Vice President of Social Content and Strategy at BVK. And in this episode, he sits down with Pat to go deep into how to win in social media marketing. Here’s what they cover: The current state of social media – paid v. organic Being authentic on social –...
Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy
Shiny New Object - a Marketing Podcast - February 13, 2024 10:48 - 27 minutes ★★★★★ - 1 ratingThe latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative...
James Pellizzi, CEO of Pellizzi & Co.
Over A Pint Marketing Podcast - February 07, 2024 08:55 - 49 minutes ★★★★★ - 7 ratings#107 James is the captain of the advertising agency Pellizzi & Co. He sits down with Pat to talk about: The ad world here in Milwaukee His against-the-grain approach to hiring talent How Pellizzi & Co. stands out in a crowded field How the Bucks are going to do this season If you’...
Connie Kwok, Digital Strategist: For J.P. Morgan, The Hershey Co. AMEX, Diageo Brands, and Blockstream
Over A Pint Marketing Podcast - January 30, 2024 21:30 - 55 minutes ★★★★★ - 7 ratings#106 Today we talk to Connie Kwok. Connie and Pat met over 20 years ago when she was just starting out. And once she left the agency, her career took off like a rocket. Connie has worked on the agency and client side for some of the biggest brands on the planet and in so many diff...
Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe
Shiny New Object - a Marketing Podcast - January 30, 2024 09:12 - 33 minutes ★★★★★ - 1 ratingHow does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has ch...
Jay Baer, On How Speed Can Be Your Competitive Advantage, Tequila, And So Much More!
Over A Pint Marketing Podcast - January 24, 2024 10:00 - 43 minutes ★★★★★ - 7 ratings#105 Shut the front door – Jay Baer is on the pod. Now, it’s true, we love all our guests on Over A Pint. And we’ve had some great ones for sure. But, Jay Friggin’ Baer…c’mon that’s a whole new level of WOW! Let me share with you the CV of this guy: ➤ Author of 7 books ...
Angi Krueger, CMO At OwnersEdge
Over A Pint Marketing Podcast - January 17, 2024 14:48 - 1 hour ★★★★★ - 7 ratings#104 Holy cow was this a good sit down. Kurt and Pat had the chance to talk to Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee’s ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here’s what we cover: ✅ Her start in the marketing game ✅ H...
Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager
Shiny New Object - a Marketing Podcast - January 15, 2024 14:34 - 20 minutes ★★★★★ - 1 ratingFor marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book...
Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America
Shiny New Object - a Marketing Podcast - December 29, 2023 15:23 - 25 minutes ★★★★★ - 1 ratingYou may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined...
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