Lindsey Muchka, Director of Marketing At Dorner Manufacturing

#112 Marketing is getting very interesting in the manufacturing space. That’s due to a new generation of young, smart marketers getting into the business. 

One of them is Lindsey Muchka. 

Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions. 

Within manufacturing – conveyor solutions are a critical product. If the conveyor isn’t working profits take a hit. 

On this episode, Pat talks to Lindsey about: 

✅ How she got started in marketing in the manufacturing space

✅ Her role at Dorner and what she does as the Director of Marketing to move the needle

✅ How she staffs her department 

✅ How she splits her marketing efforts education vs brand awareness 

✅ The role of the website in the marketing mix

✅ Her take the role of trade shows – are they worth the time and effort

If you want to reach out to Lindsey here’s her LinkedIn page. 

If marketing in manufacturing is your jam. Check out the episode with Dean Stier. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: [email protected]

🍺 Lindsey’s  Pint: She was drinking water – but will be having a margarita later!

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

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