Latest Accountengagementplatform Podcast Episodes
The Wrap-up: Being a B2B Difference Maker
B2B Difference Makers - August 05, 2021 12:00 - 4 minutesSeason two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be a Difference ...
The Technology Consolidator: Lauren Wagner of Okta
B2B Difference Makers - July 01, 2021 12:00 - 16 minutesStrategy should drive technology, not the other way around. Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren ...
The Inspiration Seeker: Genefa Murphy of Five9
B2B Difference Makers - June 03, 2021 12:00 - 25 minutesWhat experiences can you bring to inform your current role? Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa dra...
The Empathetic Teammate: Beth Magee of Confirmit
B2B Difference Makers - May 13, 2021 12:00 - 15 minutesAs a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening. Beth Magee, Global Head of Marketing at Confirmit, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what ...
The Empathetic Teammate: Beth Magee of Forsta
B2B Difference Makers - May 13, 2021 12:00 - 15 minutesAs a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening. Beth Magee, Global Head of Marketing at Forsta, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they ne...
The Curious Learner: Jennifer McAdams of Progress
B2B Difference Makers - April 29, 2021 12:00 - 19 minutesHaving extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others. In this episode, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress Software, joins Jeannine Crispino to discuss the importance ...
The Inter-Department Collaborator: Missi Carmen of SYKES
B2B Difference Makers - April 15, 2021 12:00 - 14 minutesIs collaborating between departments impossible? Not if you step back and stay focused on the mission. In this episode, Missi Carmen, Director of Global Marketing and Digital Strategy at SYKES, offers her take on getting departments to work better together. It all starts with “living the brand...
The Wrap-up: What Makes a B2B Difference Maker?
B2B Difference Makers - April 01, 2021 12:00 - 6 minutesSeason One has come to an end and we are excited to kick-off the second season of B2B Difference Makers. On this episode, Jeannine Crispino reflects on the amazing guests and conversations had on the first season of the show, highlighting key takeaways from the season. Think you know what it ...
The Data Whisperer: Amandah Magnarelli of RSA Security
B2B Difference Makers - October 29, 2020 12:00 - 19 minutesData isn’t static or lifeless; it tells a story, if you know how to listen. On this episode of B2B Difference Makers, we’re joined by Amandah Magnarelli, Director of Marketing Operations at RSA Security, Amandah understands that for data to be effective, you have to let it live and breathe ...
The Account-Based Disruptor: Emily Carroll of Aruba
B2B Difference Makers - October 15, 2020 12:00 - 21 minutesAccount Based Marketing is nothing new, but most marketers tend to stay on the marketing side of things. But not this guest. On this episode of B2B Difference Makers, we’re joined by Emily Carroll, Account Based Marketing and Operations Manager at Aruba, a leading provider of next-generation net...
The Account-Based Disruptor: Emily Carroll
B2B Difference Makers - October 15, 2020 12:00 - 21 minutesAccount Based Marketing is nothing new, but most marketers tend to stay on the marketing side of things. But not this guest. On this episode of B2B Difference Makers, we’re joined by Emily Carroll, Account Based Marketing and Operations Manager at Aruba, a leading provider of next-generation net...
The Storyteller: Sruthi Kumar of Sendoso
B2B Difference Makers - October 01, 2020 12:00 - 25 minutesEvery now and then you meet someone and immediately feel energized and inspired. That’s exactly how hosts Latane Conant and Jeannine Crispino felt when meeting Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso. Sruthi is a storyteller, connecting product stories to pros...
The Professional Jerry-Rigger: Hillary Carpio of Snowflake
B2B Difference Makers - September 17, 2020 12:00 - 18 minutesHillary Caprio is always on the lookout for new opportunities and ways to grow, which is how she found herself as the Director of ABM at Snowflake. In this conversation with Hillary, you’ll hear why she believes there’s no such thing as a master and how that mentality makes all the difference. ...
The Visionary: Steve Scotkin of Thomson Reuters
B2B Difference Makers - September 03, 2020 12:00 - 32 minutesSteve Scotkin, Senior Director of Marketing Technology of Thomson Reuters, understands how navigating change at a large complex organization requires one thing above all else: buy-in. In this conversation with Steve, learn how he turns a vision into a strategy while marrying the right technology...
Introducing: Are You a B2B Difference Maker?
B2B Difference Makers - August 12, 2020 21:46 - 2 minutesDo you characterize yourself as a B2B Marketer? If yes, keep reading. Do you characterize yourself as a revenue driver? If yes, continue to keep reading. Do you characterize yourself as creative, as open-minded, as innovative? Yes. Yes. Yes. Is your ultimate goal to drive change within your orga...
Introducing: Are you a B2B Difference Maker?
B2B Difference Makers - August 12, 2020 21:46 - 2 minutesDo you characterize yourself as a B2B Marketer? If yes, keep reading. Do you characterize yourself as a revenue driver? If yes, continue to keep reading. Do you characterize yourself as creative, as open-minded, as innovative? Yes. Yes. Yes. Is your ultimate goal to drive change within your orga...
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