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The Technology Consolidator: Lauren Wagner of Okta
B2B Difference Makers
English - July 01, 2021 12:00 - 16 minutes - 15.1 MBMarketing Business Management accountbasedmarketing marketing accountengagementplatform b2b salesandmarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Inspiration Seeker: Genefa Murphy of Five9
Next Episode: The Wrap-up: Being a B2B Difference Maker
Strategy should drive technology, not the other way around.
Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends.
In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use.
What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out.
Resources:
Lauren’s Walk-up Song: The General Specific by Band of Horses