Ask Frank Kern
559 episodes - English - Latest episode: 4 months ago - ★★★★★ - 142 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
How do I go about differentiating myself from the competition?
October 09, 2020 08:00 - 2 minutes - 1.74 MBI want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
What type of lead magnet do you suggest for a high-end video production company?
October 07, 2020 08:00 - 2 minutes - 1.76 MBI'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
October 05, 2020 08:00 - 10 minutes - 7.84 MBWhat I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...
How do you ease up your workload to focus more on the sales side than the deliverables side?
October 02, 2020 08:00 - 3 minutes - 2.95 MBI'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...
Any recommendations for the hiring process when basically looking for a clone of yourself?
September 30, 2020 08:00 - 3 minutes - 2.69 MBDo you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
Any tips to get people really engaged from the get-go? Should there be a warm-up period?
September 28, 2020 08:00 - 1 minute - 1.51 MBIs there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
September 23, 2020 08:00 - 2 minutes - 1.67 MBShould you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
What types of lead magnets work best to attract higher-level prospects for our agency side?
August 21, 2020 08:00 - 3 minutes - 2.8 MBSo we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or our number is more like 300 and up, but what type of the lead magnets do you find work better for attracting that type, or do you go straight to hire us to do it for you?
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
July 17, 2020 08:00 - 2 minutes - 2.01 MBSo Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
July 13, 2020 08:00 - 3 minutes - 2.34 MBIf you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...
Is High-End Continuity still a significant part of your business model?
July 06, 2020 08:00 - 3 minutes - 2.58 MBIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
DANGER: Avoid This Trap At All Costs
June 09, 2020 01:00 - 12 minutes - 9.02 MBWhat is the trap that Frank wants us to avoid?
How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8
May 07, 2020 01:00 - 13 minutes - 9.93 MBHere is some of Frank's best advice on "how to write good."
Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7
May 05, 2020 01:00 - 13 minutes - 10 MBHow do Frank's Catastrophic Failures help you with your marketing skills?
The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6
April 23, 2020 01:00 - 19 minutes - 14 MBWhat does Copy have to do with Frank's revenge?
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5
April 07, 2020 01:00 - 11 minutes - 8.49 MBWhat do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
UPDATE: What's Working During The Coronavirus Scare (Without Being All Lame)
April 02, 2020 01:00 - 1 hour - 60.7 MBIn this recorded webinar, Frank discusses what's actually working during this crazy time.
How To Profit During The CoronaVirus Scare (But In A Cool Way)
March 29, 2020 01:00 - 1 hour - 54.7 MBIn the midst of this chaos, Frank gives his advice in this webinar about how to manage things for your business.
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4
March 11, 2020 01:00 - 16 minutes - 11.8 MBPart 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3
February 24, 2020 02:00 - 15 minutes - 11.1 MBHow do you successfully influence people??
My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2
February 12, 2020 02:00 - 18 minutes - 12.8 MBDid Frank have a thing with Taylor Swift???
About Your Sex Tape: 20 Years In Under 20 Minutes Part 1
February 05, 2020 02:00 - 12 minutes - 9.35 MBWhat you can learn (and implement) from celebrity sex tapes.
Drugs! Liquor! Money! Yay!
January 24, 2020 02:00 - 21 minutes - 15 MBWhat is Frank talking about now?
The ‘Ol “Butt In The Face” Trick
January 19, 2020 02:00 - 20 minutes - 14.4 MBDo you ever question why you listen to podcasts with titles like this?
The #1 Way To CONTROL Other People
January 11, 2020 02:00 - 15 minutes - 11.2 MBWait, what do you mean Frank?
MIND CONTROL: (yours and theirs)
January 10, 2020 02:00 - 16 minutes - 11.7 MBHow do you use mind control in advertising?
The ONE secret to owning 2020
January 07, 2020 02:00 - 15 minutes - 11.1 MBHow will you start 2020?
Hidden Money: Of COURSE You Should Live In The Past
January 01, 2020 02:00 - 15 minutes - 11.2 MBWhy should we live in the past Frank?
Divide And Conquer! (How To Become A Force As A Couple)
December 24, 2019 02:00 - 39 minutes - 27.6 MBNatalia shares how to become a force as a couple.
One Simple Question That Can Make You More Money
December 21, 2019 02:00 - 12 minutes - 8.99 MBAnd that question is, ... "Would I probably make more money if I did do it?"
What To Say In Your Ads
December 20, 2019 02:00 - 5 minutes - 4.3 MBEvery wondered how to write ads that catch peoples attention?
Are you an Introvert or an Extrovert?
December 19, 2019 02:00 - 5 minutes - 4.07 MBAre you an Introvert or an Extrovert? I got started in marketing because I'm SUPER INTROVERTED. In fact, the "thing" that drove me to learn how to market was the constant REJECTION I faced as a door-to-door credit card machine salesman. One day, after being thrown out of a restaurant I was trying to sell to, I went to my computer and did a search for "how to sell credit card machines online." That's when I saw my first ad for an Internet Marketing course. It was October of 1999 and...
Selling Invisible Millions
December 17, 2019 02:00 - 22 minutes - 15.9 MBA true story, with a good ending.
Are you an Introvert or an Extrovert?
December 16, 2019 02:00 - 5 minutes - 4.07 MBAre you an Introvert or an Extrovert? I got started in marketing because I'm SUPER INTROVERTED. In fact, the "thing" that drove me to learn how to market was the constant REJECTION I faced as a door-to-door credit card machine salesman. One day, after being thrown out of a restaurant I was trying to sell to, I went to my computer and did a search for "how to sell credit card machines online." That's when I saw my first ad for an Internet Marketing course. It was October of 1999 and...
How To Defeat The Dreaded “What If”
December 14, 2019 02:00 - 24 minutes - 17.1 MBAlways asking "what if?" Here's how to stop.
Private Client Group: Behind The Scenes of December’s meeting.
December 13, 2019 02:00 - 19 minutes - 13.6 MBBehind the scenes of the strategy that goes on in client meetings
The Economy Doesn’t Exist And You Shouldn’t Worry About It
December 12, 2019 02:00 - 13 minutes - 9.81 MBThen what should we worry about?
The Telephone is The New Television
December 07, 2019 02:00 - 6 minutes - 4.88 MBHow could your phone replace your trusty tv?
The Telephone is The New Television
December 07, 2019 02:00 - 6 minutes - 4.88 MBHow could your phone replace your trusty tv?
Its Not Just Social Media Anymore
December 05, 2019 02:00 - 45 minutes - 31.9 MBSocial media isn't the only way to get your stuff out there. The playing field is more even than ever.
Drug Smugglers! (Advice to a new client)
December 03, 2019 02:00 - 19 minutes - 13.5 MBDrug smugglers? What do those have to do with advice for new clients?
The Time I Lost A Client
November 26, 2019 02:00 - 17 minutes - 12.5 MBThe story of how Frank lost a client, and how it worked out for him.
A New Discovery
November 23, 2019 02:00 - 10 minutes - 7.47 MBYet again, Frank figures out another way to help you boost your media presence.
The One Thing That (Almost) Always Works
November 22, 2019 02:00 - 15 minutes - 11 MBWhat is the one thing that works for your business?
Opportunity and Marketing
November 21, 2019 02:00 - 15 minutes - 10.7 MB28 BILLION a year with BAD marketing. Take advantage of the huge opportunity in the Business Consulting Sector. Http://www.KernMethod.com
How to get Customers on the Internet
November 20, 2019 02:00 - 40 minutes - 28.4 MBEnjoy a special episode with Frank, and get some great training on how to get customers to be a part of your system.
Billionaire Bait
November 19, 2019 02:00 - 25 minutes - 18.3 MBWhat is the story behind billionaire bait?
The truth about advertising
November 13, 2019 02:00 - 15 minutes - 11.3 MBWhat is the real truth behind successful advertising?
Is This The Single Most Important Thing In Marketing?
November 12, 2019 02:00 - 11 minutes - 8.21 MBReading from Ogilvy: Is this the single most important thing in marketing? Speaking of marketing and advertising, if you’d like me and my team to obsess over yours, go to CardoneKern.com