Ask Frank Kern
559 episodes - English - Latest episode: 4 months ago - ★★★★★ - 142 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
You have WAY more value than you know
February 01, 2021 09:00 - 16 minutes - 12 MBLet's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on C...
Avoid this ONE “mindset mistake” at ALL COSTS
January 29, 2021 09:00 - 10 minutes - 7.89 MBWhat's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking af...
Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
January 27, 2021 09:00 - 9 minutes - 7.54 MBHope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...
I’m starting a TV show on vuvies.com and I wanna scale it online. What are a few steps I can take to do that?
January 22, 2021 09:00 - 1 minute - 2.08 MBThis is interesting. I'm starting a TV show on Vuvies and I want to scale it online. What's a few steps I can take to do that? I don't know, I don't know what Vuvies is. Now I'm feeling like I'm left out. I'm not going to look at it though, at Vuvies, because then I'll go down this freaking rabbit hole and I won't get any work done. Let's pretend you got a record coming out and it's an album and you want downloads, or a podcast or something... I would do click campaigns...
The career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements?
January 20, 2021 09:00 - 2 minutes - 2.89 MBHey Frank, the career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements? So I have a framework for writing stuff to get people's attention that works really, really well...and it's really fundamental.
How can I build clientele for my wife’s salon targeting a 50-mile radius?
January 18, 2021 09:00 - 3 minutes - 3.14 MBHow can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
What courses of yours are a good fit for a very advanced, well-established internet marketer?
January 15, 2021 09:00 - 2 minutes - 2.42 MBWhat courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
How do you inspire yourself to create content?
January 13, 2021 09:00 - 1 minute - 2.06 MBHow do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
January 11, 2021 09:00 - 2 minutes - 3.1 MBHere's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
January 08, 2021 09:00 - 2 minutes - 2.44 MBHe says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.
What's it cost to get a qualified application filled out?
January 06, 2021 09:00 - 2 minutes - 2.38 MBWhat do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?
Apple and Facebook aren't getting along right now, what does that mean for the rest of us?
January 04, 2021 09:00 - 4 minutes - 3.77 MBThe question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that...
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now. - Frank Kern Greatest Hit
January 01, 2021 09:00 - 3 minutes - 2.7 MBJason asks what are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
Is High-End Continuity still a significant part of your business model? - Frank Kern Greatest Hit
December 30, 2020 09:00 - 3 minutes - 2.58 MBIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
What was the SINGLE biggest obstacle overcame to get where you are today? - Frank Kern Greatest Hit
December 28, 2020 09:00 - 4 minutes - 3.08 MBWhat was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
The Best Productivity System Ever
December 23, 2020 09:00 - 10 minutes - 7.7 MBI guess it all stems from the feeling that so many of us have, sometimes myself included, that we're just not doing enough. I'm hoping I can be of service to you today and help you with that and help you not experience that. I've been doing all this kind of entrepreneurial stuff online for 21 years now, I started in October of 1999. I've gone through multiple methods of working, multiple approaches to productivity...
The Three Most Important Things To Do Every Day
December 21, 2020 09:00 - 11 minutes - 8.45 MBYou're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll probably make more money. That's my guess, I can't substantiate that. It is pure speculation, but I know that when I focus on doing these three things, I make more money. So my hope is that you will too...
Most Successful Promo Ever? (Part 2)
December 18, 2020 09:00 - 8 minutes - 6.36 MBThere's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
Most Successful Promo Ever? (Part 1)
December 17, 2020 09:00 - 9 minutes - 6.95 MBWant to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
Why Marketing Quit Working (And What To Do Instead)
December 16, 2020 09:00 - 14 minutes - 10.7 MBWe're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
December 15, 2020 09:00 - 10 minutes - 7.72 MBFirst thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
Frank Got Really Lucky
December 14, 2020 09:00 - 14 minutes - 10.4 MBIt's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
December 11, 2020 09:00 - 5 minutes - 4.43 MBReally my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that...
Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
December 10, 2020 09:00 - 2 minutes - 2.71 MBI just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...
How do you get past the Facebook regulations and still make an emotional offer?
December 09, 2020 09:00 - 3 minutes - 2.91 MBIf there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things. Yeah. So I'm really glad that you brought that up...
In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?
December 08, 2020 09:00 - 2 minutes - 2.61 MBSo I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now? Oh, I just like doing it!
In building a virtual sales team, what can we expect from those bonuses?
December 07, 2020 09:00 - 3 minutes - 3.02 MBYou mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show you how to do...
How would you make an ad for "the low-hanging fruit?"
December 04, 2020 09:00 - 2 minutes - 1.86 MBOne more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
What is the best way to create a segmentation/target on Facebook for web design services?
December 03, 2020 09:00 - 4 minutes - 3.65 MBMy question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
You just mentioned how you drip the product...is that what you recommend people do is drip the product?
December 02, 2020 09:00 - 1 minute - 1.81 MBI guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...
What do you think of this business economy and how has it affected your business?
December 01, 2020 09:00 - 2 minutes - 2.36 MBMy question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy and how it has affected your business? This is a very weird answer, and some people think I'm an idiot, actually probably a lot of people think I'm an idiot when I say stuff like this...
With the maximizer method, the email follow-up with how to move them through the process...is that a part of it?
November 30, 2020 09:00 - 1 minute - 1.95 MBOne last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale. Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...
Would an e-com store brand benefit from the maximizer?
November 27, 2020 09:00 - 3 minutes - 2.78 MBWould an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
Should I have one page for my training and a separate page for affiliate marketing?
November 26, 2020 09:00 - 3 minutes - 3.19 MBWhen I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want to do stuff like retargeting and all of that. Yeah. Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different...
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
November 25, 2020 09:00 - 3 minutes - 3.36 MBI think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
What's the best way to drive traffic to a convenience store?
November 24, 2020 09:00 - 3 minutes - 3.07 MBWhat's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
Can you go over why you choose automatic placement for everything?
November 23, 2020 09:00 - 1 minute - 1.88 MBI'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
How long should we be leaving each ad on for this challenge?
November 20, 2020 09:00 - 2 minutes - 2.27 MBHow long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
People like the audience searching. When looking to target parents with young children to help their childs' financial goals for the future, do you have any recommendations?
November 19, 2020 09:00 - 3 minutes - 2.9 MBPeople like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is going to be the copy...
What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
November 18, 2020 09:00 - 2 minutes - 2.14 MBWhat do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...
Explain a little bit more on the budgets, specifically optimization and delivery, and how does Facebook charge?
November 17, 2020 09:00 - 2 minutes - 2.42 MBIf you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...
As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?
November 16, 2020 09:00 - 4 minutes - 3.55 MBSo I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?
November 13, 2020 09:00 - 13 minutes - 10.4 MBHe had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it pos...
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad?
November 12, 2020 09:00 - 6 minutes - 5.73 MBSo you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
Do you think the text "Read this if you want to grow your awareness practice without losing yourself" is a reason it might take longer to get ads approved?
November 11, 2020 09:00 - 1 minute - 2.25 MBDo you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created by every advertiser, on average, every day...
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?
October 30, 2020 08:00 - 2 minutes - 2.39 MBI'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
In my ads, do I always have to ask for the email to make a follow up sequence?
October 28, 2020 08:00 - 7 minutes - 5.61 MBSo my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
October 26, 2020 08:00 - 2 minutes - 2.32 MBA lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
Can you recommend the best online sites for creatives to use to create videos and assets?
October 23, 2020 08:00 - 4 minutes - 3.05 MBWhat is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
How should we expand our target interest when many of the related interests and audience insights are not targetable?
October 21, 2020 08:00 - 4 minutes - 3.36 MBHow should we expand our target interests when many of the related interests and audience insights are not targetable?