Ask Frank Kern
559 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 142 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Do you have tips/recommendations to optimize engagement and click-through rate?
April 22, 2024 08:00 - 4 minutes - 3.21 MBI'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you have to really kind of help boost that sort of thing?
Any advice on how to learn to put a good course together?
April 15, 2024 08:00 - 1 minute - 1.57 MBAny advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...
What to do if the ads are not working
March 11, 2024 08:00 - 5 minutes - 4.33 MBHe's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
March 04, 2024 09:00 - 2 minutes - 2 MBVery simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
Is High End Continuity still a significant part of your business model?
February 26, 2024 09:00 - 3 minutes - 2.58 MBIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
February 19, 2024 09:00 - 7 minutes - 5.31 MBI think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
February 12, 2024 09:00 - 2 minutes - 2.01 MBSo Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
Is SEO dead? How much should I worry about it for a blog/biz website?
February 05, 2024 09:00 - 5 minutes - 4.05 MBHere's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?
January 29, 2024 09:00 - 7 minutes - 5.66 MBOne thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many years ago, maybe you remember what year it was, you did the first state of the internet address. You did it in an office that looked pretty fancified, you sitting at the big desk and what people didn't realize, and I know you explained this lat...
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
January 22, 2024 09:00 - 4 minutes - 3.11 MBDo you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...
PROOF that you can do ANYTHING online
December 25, 2023 09:00 - 5 minutes - 6.05 MBI think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think.
An Uncomfortable Confession
December 18, 2023 09:00 - 15 minutes - 11.5 MBHello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast...
I want to have someone do a certain thing...what should the ad say?
December 11, 2023 09:00 - 3 minutes - 2.6 MBAny advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be...
They Asked Frank Kern To Keynote Funnel Hacker Live
October 16, 2023 08:00 - 27 minutes - 19.3 MBAlright. It's important that everybody fully understands the situation at hand. I'm going to talk about seven things on the intro net. I might talk about ways to increase sales in your business. I might slip up and say that I've sold a lot of stuff. My results are not typical. The statement about me being completely insane is 100% accurate...
The Magic Question That Makes Everything Easier
October 09, 2023 08:00 - 5 minutes - 6.16 MBSo today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....
You do NOT need motivation (because this works better)
October 02, 2023 08:00 - 5 minutes - 5.76 MBWhat's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
An IMPERFECT Morning Routine (works great)
September 25, 2023 08:00 - 6 minutes - 6.92 MBHave you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We al...
An unusual childhood experience (that might have made me millions)
September 18, 2023 08:00 - 7 minutes - 7.72 MBI want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God that I believed it, that I quote unquote, fell for it. ...
The Most Powerful “Persuasion Technique” On Earth
September 11, 2023 08:00 - 7 minutes - 7.72 MBLet's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...
Forget “Money Goals” - try this instead
September 04, 2023 08:00 - 6 minutes - 5.39 MBLet's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...
These two skills will get you farther than anything else
August 28, 2023 08:00 - 16 minutes - 11.8 MBSo what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't rea...
You have WAY more value than you know
August 21, 2023 08:00 - 16 minutes - 12 MBLet's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on C...
Avoid this ONE “mindset mistake” at ALL COSTS
August 14, 2023 08:00 - 10 minutes - 7.89 MBWhat's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking af...
Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
August 07, 2023 08:00 - 9 minutes - 7.54 MBHope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...
Do NOT try to out-work me. (Out-smart me instead.)
July 31, 2023 08:00 - 14 minutes - 10.5 MBDo not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...
I’m starting a TV show on vuvies.com and I wanna scale it online. What are a few steps I can take to do that?
July 24, 2023 08:00 - 1 minute - 2.08 MBThis is interesting. I'm starting a TV show on Vuvies and I want to scale it online. What's a few steps I can take to do that? I don't know, I don't know what Vuvies is. Now I'm feeling like I'm left out. I'm not going to look at it though, at Vuvies, because then I'll go down this freaking rabbit hole and I won't get any work done. Let's pretend you got a record coming out and it's an album and you want downloads, or a podcast or something... I would do click campaigns...
The career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements?
July 17, 2023 08:00 - 2 minutes - 2.89 MBHey Frank, the career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements? So I have a framework for writing stuff to get people's attention that works really, really well...and it's really fundamental.
How can I build clientele for my wife’s salon targeting a 50-mile radius?
July 10, 2023 08:00 - 3 minutes - 3.14 MBHow can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
What courses of yours are a good fit for a very advanced, well-established internet marketer?
July 03, 2023 08:00 - 2 minutes - 2.42 MBWhat courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
How do you inspire yourself to create content?
June 26, 2023 08:00 - 1 minute - 2.06 MBHow do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
June 19, 2023 08:00 - 2 minutes - 3.1 MBHere's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
June 12, 2023 08:00 - 2 minutes - 2.44 MBHe says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.
What's it cost to get a qualified application filled out?
June 05, 2023 08:00 - 2 minutes - 2.38 MBWhat do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?
Apple and Facebook aren't getting along right now, what does that mean for the rest of us?
May 29, 2023 08:00 - 4 minutes - 3.77 MBThe question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that...
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
May 22, 2023 08:00 - 3 minutes - 2.7 MBWhat are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
What was the SINGLE biggest obstacle overcame to get where you are today?
May 08, 2023 08:00 - 4 minutes - 3.08 MBWhat was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
The Best Productivity System Ever
April 24, 2023 08:00 - 10 minutes - 7.7 MBI guess it all stems from the feeling that so many of us have, sometimes myself included, that we're just not doing enough. I'm hoping I can be of service to you today and help you with that and help you not experience that. I've been doing all this kind of entrepreneurial stuff online for 21 years now, I started in October of 1999. I've gone through multiple methods of working, multiple approaches to productivity...
The Three Most Important Things To Do Every Day
April 17, 2023 08:00 - 11 minutes - 8.45 MBYou're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll probably make more money. That's my guess, I can't substantiate that. It is pure speculation, but I know that when I focus on doing these three things, I make more money. So my hope is that you will too...
Most Successful Promo Ever? (Part 2)
April 10, 2023 08:00 - 8 minutes - 6.36 MBThere's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
Most Successful Promo Ever? (Part 1)
April 03, 2023 08:00 - 9 minutes - 6.95 MBWant to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
Why Marketing Quit Working (And What To Do Instead)
March 27, 2023 08:00 - 14 minutes - 10.7 MBWe're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
March 20, 2023 08:00 - 10 minutes - 7.72 MBFirst thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
Frank Got Really Lucky
March 13, 2023 08:00 - 14 minutes - 10.4 MBIt's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
March 06, 2023 09:00 - 5 minutes - 4.43 MBReally my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that...
Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
February 27, 2023 09:00 - 2 minutes - 2.71 MBI just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...
How do you get past the Facebook regulations and still make an emotional offer?
February 20, 2023 09:00 - 3 minutes - 2.91 MBIf there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things. Yeah. So I'm really glad that you brought that up...
In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?
February 13, 2023 09:00 - 2 minutes - 2.61 MBSo I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now? Oh, I just like doing it!
In building a virtual sales team, what can we expect from those bonuses?
February 06, 2023 09:00 - 3 minutes - 3.02 MBYou mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show you how to do...
How would you make an ad for "the low-hanging fruit?"
January 30, 2023 09:00 - 2 minutes - 1.86 MBOne more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
What is the best way to create a segmentation/target on Facebook for web design services?
January 23, 2023 09:00 - 4 minutes - 3.65 MBMy question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?