Your Fitness Money Coach Podcast

How to Build a Fitness Business Unicorn - An interview with Mark Fisher

April 16, 2024 08:30 - 46 minutes - 33 MB

#217: When I say “Fitness Business Unicorn,” I’m talking about a fitness business that is highly desirable yet difficult to attain. Mark Fisher brings a wealth of experience not only building a Fitness Business Unicorn (Mark Fisher Fitness) himself but also helping other fitness businesses do the same. Many (all) of those businesses don’t have the same ingredients (e.g. being in Manhattan). My point in saying that is although MFF is undeniably unique, we can all learn to implem...

Behind on Finances? Don’t do This?

April 09, 2024 08:30 - 22 minutes - 18.4 MB

#216: Finances like life are a journey with many ups and downs and twists and turns. The good news is just like life, you can get quite a ways off course, and still recover and finish strong. The older we get, the less true that is. Losing 100% of your net worth at 25 is completely different than that happening at 45 or especially 65. Oftentimes when we are behind, we are more likely to look for the “hail mary.” We invest in something we don’t understand or put all our hope...

From the Bottom to the Top - An Interview with Aaron Hines

April 02, 2024 08:30 - 47 minutes - 33.6 MB

#215: Aaron started his gym like a lot of us do, because he wanted to help people and he saw how fitness helped him. He started on his own after a corporate stint making just a few hundred dollars per month. He put his head down, worked hard, and started making real money. While he built up a great business and developed a positive relationship in his community. There was one problem. He wasn’t paying himself enough. He knew things needed to change as he d...

The 4 Day Work Week - An Interview with Charles Alexander

March 26, 2024 08:30 - 37 minutes - 25.9 MB

#214: Do you find you find yourself working long hours without feeling like you're moving the needle? If so, you’ll want to listen to this action-packed interview with Charles Alexander, creator of the $ Day Work Week. Whether you end up working 4 days or not, there are some takeaways guaranteed to improve your life and increase your profits. Charles and I discuss: The 2 crucial steps to cut at least 4 hours out of your work week while sacrificing zero income loss How to know ...

Think like an investor

March 19, 2024 08:30 - 24 minutes - 20.3 MB

#213: As per The E-Myth Revisited by Michael Gerber, most business owners start as technicians. For them to move past being the chief cook and bottle washer, they have to learn to improve their systems and create repeatable processes that others can do. The goal is to get to a point where personal needs are met and there is a little extra to take care of others, gain more freedom, etc. Part of that process includes learning to think like an investor. While many people make decis...

A Simple Formula for Determining Your Rate

March 12, 2024 09:30 - 25 minutes - 21 MB

#212: Stephen Covey said to begin with the end in mind. I can’t think of a better place to do that than with pricing. It’s always sad to see fitness business owners with broken models to the point that even if they filled up their schedules, they wouldn’t be bringing home what they need. For that reason, I decided to break down some simple strategies to help you avoid the pitfalls of poor pricing. “Poor pricing produces poor profits.” -Billy Hofacker Here’s what you’ll learn:...

What to Focus on at Each Stage of Income

March 05, 2024 09:30 - 20 minutes - 16.4 MB

Some people think that you can’t start building wealth until you have a big income. I’d argue that it starts much sooner than that. As Stephen Covey says, “Start with the end in mind.” Contrary to popular belief, there are plenty of things to do in order to improve your money situation regardless of your current income. In fact, in this episode, I break down an exact strategy of what you can do whether you’re making: 30K or less 50K 100K or more Simply do or improve the sugge...

Millionaire Gym Owner - An Interview with Chris Cooper

February 27, 2024 09:30 - 52 minutes - 32.9 MB

#210: Can gym owners become wealthy? While most do not, with a shift in mindset, the attainment of some crucial skills, and time, it is certainly possible! This is an important conversation that needs to be heard. Whether you are in the early stages of gym ownership or are further along you will both be inspired and educated with ideas to speed up your financial journey! Here is some of what you’ll learn: The 4 areas you can invest in The median gym owner salary (it may shock you)...

Busting Pricing Myths - An Interview with Seran Glanfield

February 20, 2024 09:30 - 39 minutes - 25.1 MB

#209: Seran Glanfield from www.springthree.com brings the fire as we talk about all things boutique fitness studios. The interview is loaded with actionable steps to help you improve but here are 3 highlights. We talk about the importance of putting yourself in a position of power where you can make decisions that will serve you best. Next, we talk about the best practices for fitness business owners to grow a business they are proud of. Finally, we discuss the crucial aspects of...

$800 Revenue Per Member - An Interview with Curtis Christopherson

February 13, 2024 09:30 - 41 minutes - 30.6 MB

#208: I know you’re going to enjoy my conversation with Curtis Christopherson. Curtis used what is now known as house hacking to raise money for his first gym. He was just 22 years old. As owner of Innovative Fitness, Curtis oversees 16 locations, with a focus on one-on-one and one-on-two! Find out how Curtis packs his gyms with people paying over $800 per month for personal training and keeps them for over 6 years! Here are some of the takeaways you’ll gain from listening: How ...

A Zero Excuse Way to Level Up - An Interview with Josh Leve

February 06, 2024 09:30 - 39 minutes - 25.1 MB

#207: Josh Leve oversees the FBA Succeed Conference, the largest virtual fitness business conference in the world. Josh has fitness industry event planning in his blood as his father and grandfather were both highly involved with IHRSA. It was a great conversation as we discussed how trainers ranging from newly certified to seasoned pros earning a healthy 6-figure income can benefit from virtual education. Josh offered some tremendous insight but my personal favorite is a lesson he ...

The Struggle to Success -An interview with Michael Benso

January 30, 2024 09:30 - 39 minutes - 28.5 MB

#206: Michael is a fitness industry veteran and the Co-founder of Buzops, a software to help gyms automate tasks and enhance member experience. One of the things I most appreciated about this episode is this. Most people like to talk about their successes and how “great” things are. Here, we do the opposite. While life certainly is good, it’s not always great. Michael and I discuss the following topics: How getting distracted after finding success resulted in a lack of growth - He sha...

Is There a “More Leads” Button? An Interview with Kyle Henning

January 23, 2024 09:30 - 58 minutes - 36.7 MB

#205: Kyle Henning, Managing Partner of Keep Booked and I had one of my favorite conversations in over 200 episodes. If you listen you will see why. Many (most) successful people don’t really share who they are. We look at their “perfect” life and business and can’t relate. Ours is so messy. Kyle is a rare gem because he’s the opposite. In the opening of the show, he shares a life changing injury that happened when he was just 18. Did that stop him? Heck no. Was it always r...

Financial Mistakes

January 16, 2024 09:30 - 29 minutes - 22.9 MB

#204: Much of success in business and life can be traced back to the little things that were done or not done over time. For example, going a little over budget for one month isn’t that big of a deal in the short term. However, going over every month can lead to ruin. Buying some new equipment for your gym isn’t necessarily wrong in and of itself but constantly trying to impress people can lead to burnout, unhappiness, and business failure. I was fortunate enough to be asked to writ...

Working Genius Part 2 with Tim Lyons

January 09, 2024 09:30 - 28 minutes - 21.8 MB

#203: Today is Part 2 of Tim Lyons and I explaining Pat Lencioni’s Working Genius model. Tim is certified and passionate in this model created by Lencioni and worked with him at The Table Group. Here is a brief overview of Working Genius: Everyone has natural, God-given talents when it comes to work. As it turns out, there are six different types of talents, or geniuses, and each of them is required for accomplishing any kind of endeavor. Each of us have two that are considered ou...

Working Genius Part 1 - An Interview with Tim Lyons

January 02, 2024 09:30 - 16 minutes - 12.7 MB

#202:Today, Tim Lyons and I explain Pat Lencioni’s Working Genius model. Tim is certified in this model created by Lencioni and worked with him at The Table Group. Here is a brief overview of Working Genius: Everyone has natural, God-given talents when it comes to work. As it turns out, there are six different types of talents, or geniuses, and each of them is required for accomplishing any kind of endeavor. Each of us have two that are considered our true gifts. Two are considere...

Amplify Your Revenue

December 26, 2023 09:30 - 27 minutes - 20.5 MB

#201: I was honored to be asked to write a Feature Article for Personal Fitness Professional’s last print issue. I made a post on Instagram about it saying how it was bittersweet. You see, I came up in the fitness industry reading articles from experts who would later become my mentors and friends in some cases. I’m “old school” so I enjoy hard copy rather than digital when it comes to reading. Anyway, PFP (Personal Fitness Professional) gave me the option of writing an article hel...

What to Delegate and What to Do Yourself

December 19, 2023 09:30 - 40 minutes - 32 MB

#200: This week, Tim Lyons joins me as we look back at 200 episodes of the Your Fitness Money Coach Podcast. Included also is a bite sized segment about what to delegate and what to do yourself. While there may not be an exact science to answer that question, there are frameworks to think through as you decide how to spend your most valuable asset, your time! Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Li...

199. 6 Critical Questions - An Interview with Tim Lyons

December 12, 2023 09:30 - 46 minutes - 34.2 MB

“The single biggest advantage is organizational health.” That’s a quote from Pat Lencioni, founder of the Table Group and bestselling author of books like The Five Dysfunctions of a Team and The Advantage. On today’s show I have Tim Lyons who specializes in organizational health and leadership. He’s worked closely and is friends with Pat Lencioni. How’s that for a “name drop?” While Time is a wealth of knowledge and will be a repeat guest, today we dive into the 6 critical questions...

198. Getting Ahead with Financial Systems

December 05, 2023 09:30 - 22 minutes - 17.8 MB

A quote I’m constantly drawn to is when James Clear said, “You do not rise to the level of your goals. You fall to the level of your systems.” One important note about “systems” is that they’re not necessarily one and done. There is tremendous long-term value in revisiting how you do things and striving to make them just a bit better. In today’s bite-sized show, we are diving into financial systems that are guaranteed to help you move forward. Although the ideas have been discusse...

197.People, Purpose, and Passion - An Interview with Mary Elaine and Brett Baker

November 28, 2023 09:30 - 55 minutes - 33.7 MB

Mary Elaine and Brett Baker are the co-founders of VAUSA, a virtual assisting company. Brett spent 13 years as an Army Ranger doing multiple deployments. To say this was putting stress on the family would be an understatement. By the 5th year, the burnout was real and he realized he wasn’t “showing up” like he wanted. So, they did what anyone would do. They started a company with a wild vision of creating 350 jobs for military-affiliated individuals. 🙂 The problems military famili...

196. 3 Golden Keys to Building Wealth

November 21, 2023 09:30 - 17 minutes - 13.3 MB

Contrary to popular belief, building wealth is actually pretty simple. Like fitness, we are led to believe that the formula to success is complex. After studying both arenas for decades, there is no complicated path that is needed. High level athletes and high net worth individuals don’t get a secret key with a secret formula to excel when they reach a certain level. On today’s bite-sized show, I venture to say that there are only 3 keys needed to become massively successful. ...

195. Changing Lanes to more Success - An Interview with Tim Rhode

November 14, 2023 09:30 - 49 minutes - 27.4 MB

There aren’t many things in life that are guaranteed but one thing is for certain and that’s change. It seems like some of the most important life skills (e.g. listening) have the least amount of training. Change is one of them. For that reason, you’re in for a treat today as we do a deep dive into change. My guest, Tim Rhode, author of Changing Lanes, and I discuss this crucial topic. Sometimes change happens to us and sometimes we happen to it. Either way, it’s crucial we maste...

194. Where are you overspending?

November 07, 2023 08:00 - 24 minutes - 19 MB

When you distill it down, finances are pretty simple. You can: Make more (This is the one most people focus on) Spend less Invest more Create assets (related to number one) Spending less often is the simplest and most impactful. While spending less isn’t always the answer and has its downsides, there are some areas that business (gym) owners commonly overspend on. Listen in to today’s show and discover: The 2 problems most owners make around spending The 3 main areas where overs...

193. From Wall Street and Burnt Out to FItness and Fired Up

October 31, 2023 08:00 - 44 minutes - 23.8 MB

Today on the show I have a direct “competitor” of my gym in NY. Kwangsoo Kim is a great guy and owner of Massapequa Fit Body Boot Camp. I wanted to have Kwangsoo on the show because I know his story will inspire you. He made a huge shift a few years ago when he went from working on Wall Street in Manhattan to starting his own club. As they say, timing is everything. He opened his doors in January of 2020, just 2 months shy of the Covid-19 pandemic. To say it’s been a roller coast...

192. The Stages of Budgeting

October 24, 2023 08:30 - 19 minutes - 14.9 MB

Everyone needs a budget. I know. I know. You’ve heard me say this before but it’s true. Some people make the mistake of thinking they’ll start telling their money where to go once they have more. That attitude is akin to the person who says they’ll get in shape and then hire a fitness coach. It doesn’t work that way. Other than making a case for budgeting, we’ll go over some specific strategies you can employ for both your personal and business to unlock massive results. For your ve...

191.The Hidden Key to Massive Success - An Interview with Jason Elkins

October 17, 2023 08:30 - 51 minutes - 28.4 MB

Jason Elkins is the founder of The 100 Cups Academy and 100 Cups Consulting. In today’s interview we discuss the idea that you are just one relationship away from massive opportunity. Just like with money, those who find success in business (or anything else) are the tortoise rather than the hare. When you develop your business through the power of relationships, an economic downturn or change in social media algorithm can’t derail you. Jason shares many gems with us but here are...

190.The Gap and The Gain

October 10, 2023 08:30 - 19 minutes - 15.3 MB

I recently had a great podcast guest, Dr. Thom Golden. As I do with all guests, I asked him for his top book recommendations. Since Thom has a great business with great values, I decided to read both of his recommendations. The first was one I had heard a lot about, The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy. The book did not disappoint. Oftentimes, I go into a book, pridefully assuming I know all it’s going to say, but then get so much out of it THis was the cas...

189. A Lucrative and Rewarding Career Helping the “Older” Market

October 03, 2023 08:30 - 42 minutes - 29.1 MB

Today, I have one of the leaders and truly “Good Guys” in the fitness industry. Dan Ritchie brings a wealth of experience. After achieving a PHD from Purdue University, he opened Miracles Fitness which he ran with his partner Cody Sipe for over 15 years before selling it. He then poured his attention into building the Functional Aging Institute, also with his partner Cody. They recently sold the company they started and built to the certifying powerhouse, ISSA. Dan is passionat...

188. The Big 3 - Double Your Profit with Basic Accounting

September 26, 2023 08:30 - 20 minutes - 16.1 MB

There are 2 common mistakes gym owners make when it comes to money. The first is that they make random decisions that don’t line up with the bigger picture. They wind up frustrated because they have no filter or system to make money decisions. The other mistake seems better but can be just as bad. Since they have no real grasp on accounting, they don’t make any decisions. They just sort of lock up and hope for the best. This is problematic because they miss out on some amazing...

187. Money and Marriage- A conversation with Melissa Hofacker

September 19, 2023 20:30 - 40 minutes - 31.3 MB

Today we have a meaningful conversation with my wife of 15 years, Melissa Hofacker. We sat down and talked all things, money and marriage. Getting on the same page with their spouse has been one of the most game-changing things for my clients. Doing so will lead to the 3Hs (hope, happiness, and health). Part of the steps toward the 3Hs is communication and finances. After diving into wires and boxes and family meetings, you find out how these topics eventually helped a young co...

186. Making College Affordable- An Interview with Thom Golden pt. 2

September 12, 2023 08:30 - 37 minutes - 25.4 MB

Last week we had Dr. Thom Golden on as we started a conversation on college admissions. Today is Part 2 where we get into the nitty gritty. It might seem like college has gotten so expensive and is getting out of reach or “not worth it.” While even Dr. Thom shares that it’s an individual decision, there is more upside to the equation. Find out about the “best price” of college which is different from the sticker price and how it’s actually trending down. While there are ...

185. Making College Affordable - An Interview with Thom Golden Part 1

September 05, 2023 08:30 - 32 minutes - 25 MB

I wanted to have Dr. Thom Golden on the show for 2 reasons. One, he is a great leader and there is a ton we can learn about building a successful business. Here are some of the things you'll learn on that front: The most important question to ask yourself as your business grows The mindset shift needed to go from chasing money to having all the money you’ll need The secret to business breakthroughs Learning and applying strategies from other industries to help you stand o...

184. 10 Ways to Blow up Your Finances

August 29, 2023 08:30 - 20 minutes - 19.4 MB

Everyone loves lists! Most lists tell you things to do. In today’s show, I’m going to do the opposite. We’re talking about ways to “blow up your finances.” Much of a successful life is simple not making stupid decisions. I’ll never forget something my dad told me as I was starting my family. He looked at me and said, “Boo (his name for me), you have a beautiful family. Don’t mess it up.” So simple yet so profound. Today’s show was a lot of FUN to record and I hope it’s jus...

183. Is Business Debt OK?

August 22, 2023 08:30 - 24 minutes - 22.4 MB

Some people who may be against personal consumer debt believe it’s OK to carry business debt. For example, while they may be careful to borrow money personally, they’ll swipe the card and carry a balance on the business side without a concern. Some business owners see the value of being debt-free and want a plan to pay it down so they can have more financial freedom. A question I hear often is “How do I handle the debt on the business side?” For that reason, today’s show is all a...

182. How Much to Save Each Decade to Become Rich - An Interview with

August 15, 2023 08:30 - 54 minutes - 40.5 MB

The good folks at Strengthcoach.com recently had me do a webinar for their elite and exclusive membership community. My talk was with Brendon Rearick and we had a blast. Brendon and I both share a passion for the fitness profession as well as finance which made the webinar dynamic. Here were some of the highlights: The influence of John Maxwell’s Make Today Count on Brendon In your twenties, focus on investing in yourself In your thirties, focus on the power of automa...

182. How Much to Save Each Decade to Become Rich - An Interview with strengthcoach.com

August 15, 2023 08:30 - 54 minutes - 40.5 MB

The good folks at Strengthcoach.com recently had me do a webinar for their elite and exclusive membership community. My talk was with Brendon Rearick and we had a blast. Brendon and I both share a passion for the fitness profession as well as finance which made the webinar dynamic. Here were some of the highlights: The influence of John Maxwell’s Make Today Count on Brendon In your twenties, focus on investing in yourself In your thirties, focus on the power of automa...

181. The Biggest Reason for Financial Failure

August 08, 2023 08:30 - 21 minutes - 20.1 MB

Diffused light doesn’t have that much of an effect. However, sun light magnified can light glass or paper on fire. Focus that light some more and it can become a laser! It today’s episode, I cover why so many struggle to find financial success. Most people are more like the diffused light than the laser. Working towards 7 financial goals won’t create much traction but being laser focused on one can be powerful. Find out why so many people lack focus and more importantly an a...

180. 3 Simple Ways to Achieve a 3K Raise

August 01, 2023 08:00 - 20 minutes - 20 MB

Everyone seems to want to earn more money. That certainly isn’t a bad thing. Typically, earning more money means you are either delivering more value to people or helping more of them. It is going to require work. I have some good news for you today. I’m going to share how you can achieve a 3K raise with very little effort. In fact, some of it will require almost no effort. Don’t write me off. These things are absolutely possible. I’m doing them myself. While there are m...

179. Is Trying to Act Rich Keeping You Broke?

July 25, 2023 08:30 - 21 minutes - 20.5 MB

Is Trying to Act Rich Keeping You Broke? Oftentimes when millionaires are asked what books made the biggest difference in their lives, The Millionaire Next Door by Thomas Stanley is at the top of the list. I got hooked on Stanley’s books years ago and one of my favorites was called Stop Acting Rich. He talked about the difference between the rich and the ultra-rich and many people don’t get ahead financially because they think they can act “ultra-rich” and accumulate wealth. In ...

178. Profit First - An Interview with Mike Michalowicz

July 18, 2023 08:30 - 28 minutes - 22.2 MB

When I started the podcast, part of the vision was to have some of the brightest minds in the fitness business and financial world as guests. Thankfully, that dream has become a reality and now I’m excited to share a conversation with someone who has revolutonized the business world. Mike Michalowicz is most known for flipping the accounting equation on it’s head with his Profit First method. There is a good chance you know someone who uses it if you don’t. What’s more, “Mike Motor ...

177. Treat Your Business Like a Business

July 11, 2023 08:30 - 14 minutes - 14 MB

I recently had the good fortune of spending some time around some really excellent businesses. While these businesses aren’t perfect, they are on mission, shaking things up, and getting stuff done. While I’m not happy to admit this, if I’m honest, I had the thought that most fitness businesses aren’t operating that way. Far too many are treating their business like a hobby. It’s time to change that. Regardless of where you fall, I’m certain you can level up. This episode shows ...

176. Lessons From our Debt Free Scream

July 04, 2023 08:30 - 21 minutes - 20.1 MB

We recently did our debt free scream at Ramsey Solutions after paying off 470K in debt over 12 years. One of the questions Dave asks is, “What do you tell people the key to getting out of debt is?” I spent some time reflecting on that question and ultimately came up with 3 keys. First, being on the same page with Melissa about our plan and goals was absolutely crucial. Second, we focused a lot on the personal growth side of things. While this wasn’t easy, I think it helped tremend...

175. Creating Financial Principles

June 27, 2023 08:30 - 20 minutes - 19.4 MB

One thing I noticed from experiencing a tremendous financial turnaround and helping any others with their financial goals is the importance of principles. Oxford says that a principle is a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning. Having and living out principles will: · Give you confidence in your decision making · Help you make smaller decision that align with your goals ·...

174. How Rich Fit Pros Think

June 20, 2023 08:30 - 23 minutes - 21.6 MB

Subject: How Rich Fit Pros Think Nothing will change financially or otherwise without changing your thoughts. Our actions will always be in line with our thoughts. For example, if I believe I have a “sweet tooth,” what do you think I’ll do when someone offers me a random cupcake? However, if I see myself as someone who doesn’t eat random cupcakes, it’ll be a different story. Most people have many thoughts and beliefs about money that are unhelpful at best. Today, ...

173. The Success Path - An Interview with Ryan Lee

June 13, 2023 08:30 - 59 minutes - 44.5 MB

Most fit pros strive for success backward. They try to develop the perfect product or service and then find the client or customer to fit with what they created. I was beyond excited to bring Ryan Lee on the show. His track record is second to none. He’s built many successful businesses and after being in the industry for decades myself, I’ve not heard one bad word spoken about Ryan. We discuss the proper order of steps to create massive success. If you’re looking to create a suc...

172. Turning Your Financial Ship Around

June 06, 2023 08:30 - 23 minutes - 20.9 MB

What if I told you that you could completely turn things around financially or in any area? You can’t change your past but you can learn from it and change your future. I’ve had a significant turnaround in many areas, including finances. I’ve also helped many others do the same. I don’t say that to impress you but to impress upon you that YOU can change. Is it easy? Run from anyone who tells you that change is easy. It’s one of the hardest things to do but what’s even harder in...

171. Eliminating Overwhelm by Becoming Financially Organized

May 30, 2023 08:45 - 25 minutes - 24.6 MB

Getting financially organized was paramount in my own financial journey. When things are disorganized, it feels chaotic and out of control. For that reason, today we are talking about getting organized. The show is broken into 3 sections. First, we need to have clear targets. You’ll learn the 3 areas you must have clear targets. Next, targets are great but we need to measure against them. This includes personal standards as well as professional. Finally, you need to organiz...

170. 3 Simple Steps For Fit Pros to Become Rich

May 23, 2023 08:30 - 22 minutes - 21.7 MB

Two weeks ago I shared 3 ways for personal training gyms to increase their revenue. Today, we are taking it a step further and discussing 3 steps (simple) for fit pros to get rich. You may not like the word rich. Different people have different hang ups around certain words. That’s fine. You can call it wealth, abundance, or whatever you want. Here is a quick overview of the 3 primary steps for personal trainers (or anyone) to get rich. 1. Live on less than you make - T...

169. Seeing and Becoming What You're Destined to Be - An Interview with Dustin Bogle

May 16, 2023 08:30 - 46 minutes - 36.1 MB

My interview with Dustin Bogle, CEO of Lead the Way Fitness and Gym Reinforcements, was one of my favorite conversations to date. The amount of sound bites that could be pulled from this is astounding. If you’re not where you want to be, there could be several reasons for it. Here are some possibilities: Things aren’t simplified enough You don’t have the appropriate systems Your identity is off You’re not empowering people You’re a control freak Dustin and I break down these area...

Your Fitness Money Coach Podcast

Episodes