WVU Marketing Communications Today
177 episodes - English - Latest episode: 11 months ago - ★★★★★ - 6 ratingsMarketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Bringing New Products or Services to Market — What Does it Take ”in Real Life”?
March 18, 2021 15:35 - 26 minutes - 24 MBBringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work. About our Guest: Alex is an experienced marketing professional currently working in product marketing at EVERFI, an organization driving s...
Bringing New Products or Services to Market — What Does it Take "in Real Life"?
March 18, 2021 15:35 - 26 minutes - 24 MBBringing a new product or service to the market can feel like a daunting task to some. If it is not promoted properly, you could miss out on an opportunity or lose money down the line. Join Alex Virden as she discusses what it takes in real life to bring a new product or service to market and how she combines creativity and innovation into her work. About our Guest: Alex is an experienced marketing professional currently working in product marketing at EVERFI, an organization driving s...
Follow the Money: The Future of Multichannel Measurement
March 11, 2021 13:59 - 32 minutes - 29.9 MBAs a big data expert and a lifelong fan of competitive sports, FanAI is the culmination of two of Johannes Waldstein's passions. A serial entrepreneur, he has founded four other startups that tackled marketplace issues surrounding data, mobile payments, and sports tech. As a Product Manager at dunnhumby, the world’s largest loyalty data sciences company, Johannes helped build data platforms that provided 360° customer insights for some of the world’s largest global agencies and brands, i...
Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated
March 04, 2021 15:09 - 18 minutes - 17.3 MBWith the golden age of social media and digital marketing in full swing, the competition for consumers’ attention is fierce. To stay relevant, marketers must understand the changing needs and preferences of their audience and adapt their strategies accordingly. We’ll discuss the importance of innovating to keep your audience’s attention, how to evaluate your tactics to avoid outdated practices and how to maintain your brand values as you evolve your strategy. About our Guest: A 2017 gr...
The Power of Diversity in Communications and Media
February 18, 2021 12:00 - 36 minutes - 64.3 MBThis session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate. Toyin is ...
Why You (Yes, You) Need A Personal Brand
February 04, 2021 10:00 - 24 minutes - 22.8 MBPersonal brands aren't just for online lifestyle influencers. In fact, personal brands have been a key part of professional networking forever! And if you've ever met anyone, guess what: you've already got one. We'll discuss personal branding in the professional sphere, and how to take control of yours so that you're known and remembered for the right things. Join Christine Gritmon as she empowers small business owners and solopreneurs to tell their own stories on social media. You CAN...
Landing a job during a Pandemic
January 21, 2021 12:00 - 28 minutes - 38.8 MBOmnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications. We hope this session can help students pick up skills that can help them...
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
January 07, 2021 12:00 - 25 minutes - 34.6 MBDid your career and professional development take a back seat to the many demands and evolving priorities in 2020? What does the future of work look like for marcom professionals, and how can you adapt – and thrive – in this new environment? Whether you’re trying to land your next gig, expand your network or get serious about professional development in the New Year – join industry veteran and career enthusiast, Bridgette Borst Ombres for a discussion on personal branding and how to get ...
Navigating the Giving Season
November 25, 2020 15:32 - 28 minutes - 39.1 MBThe holidays are here and it’s a time of giving. How do marketers plan for this season as they work on fundraising? Leandra Clovis joins us to discuss how she is navigating the giving season in her work as Senior Director, Walk to End Alzheimer’s at the Alzheimer’s Association, Central and North Florida where she manages the development and implementation of peer-to-peer fundraising campaigns. About Cyndi's Guest: Leandra Clovis has nearly a decade of experience working with nationa...
Selling Stories in a Digital World
November 18, 2020 23:44 - 28 minutes - 38.7 MBThe use of digital advertising has been on the rise and has seen continuous growth despite these unprecedented times. How do you stand out in a crowded digital space? Storytelling. Join Sukhi Sahni, head of corporate communications at Capital One as she discusses how to sell stories in a digital world. About Amy's Guest: Sukhi is passionate about reframing relationships between brands and their customers and consumers, prizing purpose, authenticity, poignancy, and connected conversa...
Marketing for Start-Up Success
November 15, 2020 21:29 - 28 minutes - 39 MBAmanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses brand management and her experiences in launching a brand...
Powering the Touchless Economy
November 05, 2020 10:06 - 22 minutes - 31.1 MBAs COVID-19 propels society into a new digital revolution, the entire world is seeking new ways to create connections and innovate at a distance. The future of a "touchless" or "low-touch" world is becoming increasingly more necessary as we settle into the "new normal." Rodney Williams, COO of LISNR, provides insight into how technology is empowering connection, safeguarding society, and creating new opportunities for business managers and marketers. WVU Marketing Communications Today i...
Taking product insights to the next level
November 02, 2020 15:17 - 23 minutes - 31.6 MBWhat is a product insight? How do we find insights? In today’s conversation, Hannah Gordon, product insights analyst for Airbnb, will dive into why product insights matter, how to find insights and when to use them. Hannah will share tips on how she uses insights in her day-to-day at Airbnb to influence stakeholders and build products to delight users and meet business goals. About Cyndi's Guest: Hannah Gordon is a mixed methods researcher and a ‘14 graduate from WVU’s IMC program. ...
Moving Forward with In Person Meetings
October 16, 2020 21:00 - 25 minutes - 35.3 MBHow do we move forward with in-person meetings safely? During this conversation, we will delve into ways to plan and execute events during the COVID pandemic. What questions should we be asking and what are some things we can all do to ensure safe meetings. Join Heidi Nizowitz, Director of Convention Services at Mandalay Bay, to learn how event planners are overcoming obstacles in today’s environment. WVU Marketing Communications Today is presented by the West Virginia University Reed C...
The Symbiotic Relationship between Design and Marketing
October 08, 2020 21:15 - 25 minutes - 35.3 MBPaula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients. In this session, Scher reflects on ca...
How a History Major Got into Motorsports Public Relations
October 05, 2020 00:19 - 20 minutes - 28.6 MBDeciding to shift your career can be challenging. Joining us today, David Hovis, marketing and communications manager for Team Penske, went from being a history major to changing his focus on PR. David will share what brought him to racing public relations, how his role has evolved and advice on how you can switch or start your career in PR. About Michael's Guest: David manages day-to-day public relations efforts for the No. 6 and No. 7 Acura Team Penske ARX-05 DPi entries competin...
Addressing Youth & Social Justice with Digital Media
September 28, 2020 16:25 - 24 minutes - 34.1 MBWith the changes in digital consumption behaviors and the rise in social justice, how do marketers reach a younger audience while also bringing light to what needs addressed in this critical time? Join Eric SanInocencio, Associate Commissioner of Strategic Digital Media, as he discusses successful tactics used by the ACC and how the industry is addressing social justice in 2020. About Amy's Guest: Eric SanInocencio joins the Reed College of Media team with over 12 years of social an...
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
September 20, 2020 10:07 - 24 minutes - 33.7 MBPublic Relations Student Society of America National Committee members and undergraduate PR student, Zane Landin, will discuss how young professionals are breaking into the marketing communications industry and adapting during these times. Zane will be discussing how young pros can stand out, contribute to the evolution of traditional ideas of marketing, and overcome obstacles in professional development in the face of COVID-19. WVU Marketing Communications Today is hosted by Matthew Cumm...
How marketers are reinventing collaboration during this pandemic
September 11, 2020 16:45 - 20 minutes - 28.3 MBCOVID-19 has forced marketing teams to rapidly adapt their communication and operational strategies to a work from home environment. With these highly collaborative teams forced to adapt to virtual methods how do they preserve productivity and inspire creativity? Join special guest Xenia Muntean, CEO of Planable, for a discussion about how effective teams are overcoming obstacles and achieving great success in a world of forced innovation and adaption. ----more---- About Cyndi's guest: ...
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
September 04, 2020 23:18 - 26 minutes - 35.8 MBThe ability to integrate different viewpoints enhances creativity or brings a creative solution to a problem. But why is it more relevant today? The world is way more diverse today, and the need to gauge the various groups’ dynamics is by building a team that has a better understanding of the mindsets. Crafting messages and setting a tone that resonates with these groups are no more an option. ----more---- WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia Un...
A Tale of Two Brands: The Business and Yours
August 28, 2020 18:46 - 24 minutes - 33.7 MBIn the immortal words of Charles Dickens, "It was the best of times, it was the worst of times." Covid-19 is challenging businesses and careers at an unprecedented rate. Organizations are transforming to meet previously unfathomable needs of their stakeholders. New skillsets are required to deliver experiences in a virtual world. How are you responding to all these changes? Whether you are a seasoned professional or early in your career, what your business and personal brand project will de...
Pandemic Pivots
August 23, 2020 22:53 - 24 minutes - 33 MBKatie Gilstrap is the founder of The Barre Boutique, a studio fitness center (recently sold to the Richmond Ballet), is a faculty member at Virginia Commonwealth University and serves as an adjunct instructor at the University of Richmond at the undergraduate, graduate and executive levels as well as at The College of William and Mary in the Online MBA program. Her teaching areas include marketing principles, marketing strategy, marketing research, services marketing, retailing and communic...
How Podcasting Took Me From Marketer to CEO
August 16, 2020 21:43 - 25 minutes - 35.1 MBLindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP of Brand and Content at a global enterprise SaaS company, she launched a podcast as part of the brand's integrated marketing strategy. That podcast would not only make a big impact on the brand, but would forever change the trajectory of Lindsay's career. ----more---- In launching that podcast, Lindsay saw both a shocking gap in the market and a massive op...
Event Planning During the Current Health Crisis
August 09, 2020 16:19 - 23 minutes - 21.3 MBDue to the current global health crisis and concerns around the spread of COVID-19, events, both large and small have been canceled across the United States. Where does the industry go from here? How has event planning changed and adapted? In this podcast, Deidre West, director of special events and celebrity relations at the Children’s Health Fund, will discuss her experience navigating this new reality. ----more---- Deidre West DIRECTOR OF SPECIAL EVENTS AND CELEBRITY RELATIONS FOR CHI...
Social Media Isn't a Magic Bullet
July 31, 2020 21:46 - 24 minutes - 33.3 MBSocial media is free right? Surely it can solve all my sales and marketing goals. Wrong! Digital Marketing in 2020 requires a strong brand messaging architecture and paid media strategy to supplement an organic social media strategy. In this podcast, we will learn how brands need to evolve their social media thinking and approach in order to stay relevant and achieve KPIs that matter. ----more---- About Susan's guest: During my 15+ year career, I’ve become accustomed to working with big ...
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
July 26, 2020 21:15 - 26 minutes - 36.4 MBRex Repass, a native West Virginian, is President of Research America Inc. In this podcast, Rex will tell us about his life-long interest in the effects of media and marketing on consumer decision making – from the cars they drive to the candidates they support. He has an interesting story to share from his first market research venture in the early 1980s to now leading a Top 50 research firm in the U.S. ----more---- About Matthew's guest: Rex Repass is President of Research America Inc....
Crisis Ahead
July 12, 2020 14:54 - 23 minutes - 32.8 MBCrisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey). ----more---- About Susan's Guest: Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals,...
You can do more than Survive: Crisis communications in the age of crisis
July 03, 2020 18:28 - 22 minutes - 30.3 MBA Crisis is sometimes defined as anything that interrupts normal business operations … something Webster says that brings about a turning point or decisive moment when difficult decisions must be made. Many if not most organizations, companies, and leaders understand the need to put a crisis plan in place before the next crisis hits, no matter how unpredictable the actual event might be. ----more---- My next guest argues that even those entities that carefully prepare crisis plans fail...
Creating IMC campaigns amidst COVID-19
June 26, 2020 18:33 - 22 minutes - 30.5 MBMarketing and communications during a crisis demand flexibility and adaptability. For the West Virginia University Foundation, that was never more apparent than during the height of COVID-19. The Foundation’s IMC team of 4 had to quickly put together two campaigns in less than a month to help raise emergency funding for students hurt by the pandemic. ----more---- Learn how this small staff was able to create two compelling campaigns while working remotely and amidst other job responsibili...
Why diversity in the communications industry is critical
June 19, 2020 20:39 - 24 minutes - 33.3 MBDiversity is no longer a nice to have, but a business imperative, especially for the communications industry. Now more than ever, advertising, PR and marketing firms need to be as diverse as the consumers they want to reach. In this podcast, we will explore why diversity is critical to the industry and what agencies are doing to address the challenge. ----more---- About Whitney's guest: Michele Lanza leads Global Talent Acquisition for Ketchum. She has a keen interest in innovative strat...
Concept Development in IMC: Nothing Just Hits You Out of the Blue
June 14, 2020 22:29 - 23 minutes - 38 MBContent marketing is based on research and data management, of course, but then what? Where do our Big Ideas come from? ----more---- About Cyndi's guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. He also taught creative campaigns at Atlanta’s Portfolio Center. Prior to e...
Marketing Transformation by Fire: How change is driving true buyer centricity
June 05, 2020 20:31 - 22 minutes - 30.3 MBBuyer centricity has long been the war cry for marketers and sellers alike, but the recent Global pandemic, economic crisis, and even civil unrest has proven that the reality falls desperately short of the promise. The root of the issue resides in the fact that marketing and selling, at least under ‘business as usual guidelines’, feel trite. The traditional go-to-market motions that many organizations have built come with a dependence on some degree of sleight of hand. ----more---- The pr...
Is Influencer Marketing still relevant today?
May 31, 2020 19:29 - 26 minutes - 50 MBAmid the coronavirus pandemic, every business is soul searching and wondering how to move forward with their marketing communications. Some common themes have emerged as to how businesses are trying to further humanize their brand, generate empathy from the public, and simply “do the right thing.” ----more---- In parallel, many businesses have pulled the plug, at least temporarily, on advertising programs, many of which include influencer marketing. Is this the right approach, though? Is ...
Virtually Relevant: How to Produce Large Scale Public Gatherings Online
May 31, 2020 19:29 - 22 minutes - 20.8 MBRemaining Virtually Relevant: When you’re in the business of producing large scale public gatherings, how do you take everything online? On March 15 the CDC issued guidance related to large events and mass gatherings which specifically included examples like festivals, parades, concerts, and sporting events. That guidance was basically the beginning of the widespread cancellation or postponement of events around the country due to concerns around the spread of the highly infectious COVID-1...
Print Media Isn’t Dead (But Sometimes It Feels Like it)
May 15, 2020 18:38 - 21 minutes - 49.7 MBAfter 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. After one year, Lisa’s has had to analyze all aspects of the magazine’s operations and face many realities about the role media plays in our lives, how we’re using it, where ...
From IRL to URL: Connected Communications for College Students
May 11, 2020 15:44 - 28 minutes - 64.9 MBGraduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. This will not be an easy task. Nearly 4 million students in the US are set to graduate this year in spring 2020. With the world in crisis and uncertainty ahead, the environment continues to be dynamic and fluid. While we can’t predict what the future holds for students and graduates in the short-term, we can help prepare and equip students with ...
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?
May 03, 2020 14:19 - 27 minutes - 62.2 MBNational Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board members resigned in protest, saying photos essentially dumbed down the content. But today, National Geographic is the #1 media brand in followers on Instagram. And while magazines are shuttered almost every month, National Geographic’s print version remains on newsstands and is published worldwide in nearly 40 languages. ----more---- National Geographic has co...
How Does Travel and Tourism Survive the Coronavirus Crisis?
April 24, 2020 22:25 - 23 minutes - 53.5 MBWithout a doubt, the coronavirus pandemic has changed all of our worlds. But one of the hardest-hit industries is travel. US Travel Association and Oxford Economics recently reported that the US is projected to suffer a $519 billion decline in direct travel spending, which translates into $1.2 trillion in lost economic impact. But there is hope. Experts predict there will be pent-up demand for travel. It is in our nature to explore, escape and emotionally attach to our friends and family. A...
How Advances in Behavioral Science inform Effective Communication
April 17, 2020 18:17 - 24 minutes - 52.7 MBAdvances in behavioral science have come a long way since the discipline’s inception in the late seventies. Robust studies have shown time and again that long-held theories of top-down information dissemination, particularly when scientific in nature, are not only ineffective but perhaps even counter-effective. Ensuring that communications are received as intended, and ultimately acted upon for the purpose of predicting behavioral outcomes, requires understanding how the brain processes inf...
How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?
April 12, 2020 00:10 - 21 minutes - 48.8 MBHappy Easter everyone! It’s just not Easter without PEEPS®! The PEEPS® Brand has been around since 1953 and is a must-have for the Easter basket. The yellow chick is the icon that everyone knows however, the classic pastel-colored marshmallows covered in sugar are certainly polarizing. Consumers either love them or hate them. If they love PEEPS®, don’t mess with them. If they hate PEEPS®, there is no way they would ever eat any PEEPS® product. How does a brand stay true to its heritage whil...
The Yin and Yang of Positioning and Branding
April 05, 2020 14:52 - 16 minutes - 15.1 MBIt’s no secret, to succeed as a business you need to build a brand. But building a brand is no easy task, and most companies don’t get it right the first time. Great brands are built on solid positioning. It’s a yin and yang; positioning is yin (rational) and branding is yang (emotional). They’re two sides of the same coin, and you need both. ----more---- A new logo or color scheme can’t define a brand. Branding expresses a company’s unique role and relevance, its position, in an authent...
Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
March 28, 2020 15:43 - 27 minutes - 24.7 MBThe media landscape has increased in complexity and the ability to reach consumers in a variety of different ways. In this podcast, we will look at the different approaches that exist in the industry, the balance of art and science in these approaches and how a blend of these methods can help an advertiser get a clearer picture of how consumers are engaging with your brand. WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on...
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
March 27, 2020 00:33 - 35 minutes - 49.1 MBIn just a few weeks, the global pandemic has had immeasurable impacts on healthcare, economic and communications. Social distancing to flatten the curve of infected people needing testing and care has led to across-the-board cancellations and postponements of in-person meetings and events communicators and advocates rely on heavily. The coronavirus has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels. ----more---- Th...
Are data departments the modern-day renaissance capability?
March 20, 2020 17:40 - 22 minutes - 21.1 MBAs data become easier to access, manage, and analyze, the responsibilities of data professionals have changed. Once the wild west of specialization where few companies were really investing in “data” people, today companies are a lot better at democratizing insights and closing the data literacy gap. This shift has resulted in an evolution of the data professional where pivot table gunslingers are a thing of the past and now communication skills are coveted above all else. ----more---- In...
Amplifying Executive Voices with Social Media
March 13, 2020 18:20 - 22 minutes - 20.7 MBConsumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it. Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with po...
How to Use Data to Better Align Sales and Marketing?
March 07, 2020 01:39 - 23 minutes - 21.4 MBSales and marketing go hand-in-hand and when you can use data from one to inform the other, you’re in a better position to come up with strategies (and tweaks to those strategies) to give your consumers what they want. But that’s easier said than done. ----more---- Tessa Burg, the vice president of user experience and technology strategy at Tenlo, has been doing just that for more than 15 years. She shares tips on how marketers can get started, what works and doesn’t work, and how data-...
Content Marketing is Smarter Marketing
February 29, 2020 18:07 - 24 minutes - 22.1 MBContent marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and failures). She’ll help you determine if content marketing is right for your organization and, if so, how you can find the subject matter experts who can get at the issues and answer the questions that a...
Marketing Rebellion with Mark Schaefer
February 21, 2020 19:54 - 23 minutes - 31.6 MBTechnology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belon...
The Future of Brands (or do they have a Future?)
February 14, 2020 16:48 - 24 minutes - 33 MBHere’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have been built up until now, will be very different from the way they will need to be built in the future. The world has changed. The consumer has changed. So why hasn’t marketing? What hasn’t branding? Why haven’t we adapted and evolved to make sure our innovation efforts are aligned with the march and progress of technology i...
Never a Dull Day in Marketing
February 07, 2020 19:41 - 23 minutes - 21.1 MB30 years ago the marketing landscape looked much different than it does today. The internet wasn’t around, there were limited media options and data took a while to compile, analyze and act upon. Today, marketing moves at the speed of light. There are thousands of ways to reach your audience. Data is readily available, decisions happen instantly, changes to campaigns can be made immediately. That’s the beauty of marketing, it is always changing. ----more---- While change at times can be h...