Crisis Ahead

WVU Marketing Communications Today

English - July 12, 2020 14:54 - 23 minutes - 32.8 MB - ★★★★★ - 6 ratings
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Previous Episode: You can do more than Survive: Crisis communications in the age of crisis

Next Episode: 2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher

Crisis management expert, consultant, and author Edward Segal talks about the publication of his new book on crisis management — Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey).

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About Susan's Guest:

Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations. For more information, visit EdwardSegal.com.

WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.