WVU Marketing Communications Today
177 episodes - English - Latest episode: 11 months ago - ★★★★★ - 6 ratingsMarketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
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Episodes
Business is Here to Serve, to Respect, to Make the World Better
August 17, 2023 12:01 - 33 minutes - 45.5 MBProfessor Kotler, recognized as one of the world’s leading marketing thinkers, has been called The Father of Modern Marketing. When in 1967 Professor Kotler published his groundbreaking book Marketing Management, now in its 16th edition, he changed the perception of marketing forever. He elevated the field of marketing, adding flesh and blood to what economists started, and turned it into a serious discipline. Ninety books later, Professor Kotler continues to impress and educate. Anyone...
The Founder of Quantifiable Loyalty
July 20, 2023 15:45 - 26 minutes - 36.7 MBFred Reichheld really needs no introduction, but here are some highlights. The founder of quantitative loyalty, Fred is best known as the creator of the Net Promoter® system of management used worldwide as THE loyalty predictor in business. According to The New York Times, he put loyalty economics on the map. But while he was trained in economics and is known for his work in quantifying the link between loyalty and profits, in this conversation Fred really wants us to focus on why it mak...
Why The Future Does Not Fit the Containers of the Past
June 22, 2023 18:08 - 31 minutes - 43.1 MBIf you’re looking for ideas for how to live a better life, and expand your career prospects, you must listen to our conversation with the brilliant marketing thinker and futurist, Rishad Tobaccowala. Rishad shares his secrets for career success and the six skills every business person must possess (Hint: It’s a twist on the 3 C’s), as well as the dangers of your own echo chamber, and how to give and receive feedback in an age of diversity. Bonus: Listen in to find out what TV series Rish...
Life Lessons From a Legendary Direct Marketer
May 18, 2023 16:37 - 28 minutes - 39.6 MBSusan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight for building your marketing strategy. Second, “Learn, teach and mentor,” in order to keep up to date and give back to the world. (Advice she offers even for new entrants to the field.) Join us in a lively conversation about how Susan climbed the agency ladder to the very top, and later became a mentor to many who then did t...
Wrote the Book on Marketing Channels
April 20, 2023 15:23 - 21 minutes - 29.8 MBLongtime Northwestern Kellogg school professor Louis W. Stern, back in 1977, published the top textbook about distribution channel strategy, also known as “pull marketing.” Since then he’s been the go-to guru in this important one of the 4 Ps. Join us to learn Lou’s key insights into how to determine the best way to go to market, and to manage your channels effectively. You’ll also learn why he believes that omnichannel is the most exciting new development in the field, and the correct r...
Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus
March 23, 2023 13:56 - 36 minutes - 49.8 MBMarketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. One of a mere handful of female graduates from Columbia University with an MBA in the early 1970s, Lazarus propelled herself through the corporate world to become chairman and CEO of the billion-dollar advertising agency Ogilvy & Mather. Shelly was way ahead of her time, stressing the need for balance between work and family life while simul...
A Victory Lap for Marketing Innovation in 2022
February 16, 2023 19:30 - 31 minutes - 42.8 MBIn this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year. Some fads have already faded, but some new ones will continue to disrupt and drive business results throughout 2023. And a bonus: Are you thinking about how to up level your career this year? Ruth Stevens and Cyndi Greenglass also give us a preview of the exciting careers emerging for marketers. WVU Marketing Communications ...
Community is the Last Great Marketing Strategy
January 12, 2023 19:04 - 30 minutes - 41.5 MBIt’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand. In this new model, customers learn from each other, and marketers learn from customers. It’s a win-win, delivering marketing that heals the loneliness found among consumers today. Schaefer explains how to think, how to execute, and how to measu...
Can the Travel and Hospitality Industry Get Out of its Own Way?
November 17, 2022 13:09 - 29 minutes - 40 MBSince the pandemic, airlines and hotels have taken a huge kick to the stomach. But now, it seems they can’t get out of their own way. Delays, poor service, and inadequate staffing, all in the face of massive demand and booming revenues. The result? Record low customer satisfaction and defections. Joining us from Singapore is Mark Ross-Smith, founder of Travel Data Daily and CEO of Status Match. Mark has 20 years of experience leading loyalty programs in telecom and travel, most recently...
What’s the Secret to Marketing Innovation?
November 03, 2022 18:53 - 31 minutes - 43.1 MBMichael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the “innovation organization.” In this episode, he shared with us specifics about how marketing departments can develop the capabilities and the culture needed to implement new ideas. Listen in to learn how marketing leaders should adopt an innovation mindset, to make new ideas welcome, and to stimulate “idea equity” in their companies. Michael explains why an innovation...
What is Wrong with Subscription Marketing?
October 20, 2022 15:52 - 28 minutes - 38.9 MBMemberships, subscriptions, loyalty programs — relationship marketing models of all sorts — have long been a staple of the marketing toolbox. But why is Peloton in such deep trouble right now? And Noom postponed its IPO? Join us as Mark DiMassimo explains what’s really going on, and how we can fix the apparent problem with membership marketing today. Spoiler alert: It’s not the model itself, you’ll be happy to know. Tune in for Mark’s advice on how to motivate customers to “start, stick ...
What Does the Future Hold for Search?
October 05, 2022 09:59 - 29 minutes - 40.8 MBThe uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of small screens is a factor). And what marketers should be doing to maximize this powerful tool. David has been predicting trends in this field long before most of us, and in this episode, he gives us the skinny. About our Guest: David Berkowitz is the SVP of Corporate Marketing & Communications ...
Healthcare Marketing is Moving Fast, but Where?
September 22, 2022 21:07 - 32 minutes - 45.1 MBThe term “Healthcare” covers both the medical and the life sciences industries, and marketers in these fields enjoy all kinds of opportunities. Professionals are navigating the dynamics of an increasingly engaged and empowered end-user patient base, while also juggling a complex and diverse channel strategy—all within a highly regulated environment. While this may stunt the speed of change in other industries, there’s no such slowdown here. Our guest, Jean-Francois (JF) Denault, shares w...
Of the Four Ps, Pricing may be the Key to your Future
September 08, 2022 11:13 - 29 minutes - 40.4 MBIn the marketing profession, we have depended on the Four Ps as foundational to business success. But is that still relevant today? Tune in and learn why Rick Spear says ignoring the Four Ps is like ignoring the alphabet. In this episode, we discuss how pricing, above other strategies, has become the secret weapon for marketers in managing through these uncertain waters of inflation, recession, and constant change. But to wing it or make guesses benefits no one. Pricing is the top strate...
The Emergence, and the Future, of Purpose Marketing
August 25, 2022 11:00 - 34 minutes - 47.5 MBPurpose is an important new way for brands to differentiate themselves in a competitive market. Our guest Diane Primo, CEO of the agency PurposeBrand, explained that a brand’s purpose must be authentic, and be established with the buy-in of all stakeholders. Only then can it be successfully presented externally for marketing benefit. Join us for a lively discussion about why consumers' growing interest in a brand’s purpose matters, and how to quantify the impact of purpose on your inves...
Will the Future Still Have a Place for the Intuitive Marketer?
August 11, 2022 12:44 - 29 minutes - 41.1 MBWith the rising demand for marketing accountability, and the emphasis being placed on data-driven decision-making, is the intuitive marketer under threat of extinction? Our guest, Susan K. Jones, says that AI and science will allow the intuitive marketer of the future not only to survive but to thrive. Listen in as we discuss how smarter AI and tech will lead to smarter “informed intuition” for marketers everywhere. Susan is the author, co-author, or editor of more than 30 books. Academ...
Marketing from the Inside Out
July 28, 2022 16:02 - 28 minutes - 38.8 MBIs marketing’s focus on the customer misplaced, even harmful? We discussed this radical idea with Tim Parkin, a global consultant and coach to marketing executives at many world-renowned brands. While marketers have been focusing on the customer, Tim contends that we have neglected our internal teams. They find themselves without the processes, collaboration, and alignment needed to make marketing to customers work. Join us as Tim explains why he rates most large corporate marketing te...
Marketing for Small Businesses in a Time of Uncertainty
July 14, 2022 12:00 - 30 minutes - 42 MB"Small business owners are not marketers,” says our guest Stephanie Schwab, CEO of Crackerjack Marketing. But she can help them become proficient, and successful, if they follow a distinct process that she shares during this episode. As the world enters a time of business uncertainty, Stephanie recommends that owners reassess their marketing, to understand the nature of their unique offering and to take stock of their customers. Listen in, as we explore the details around her process, an...
The Future Belongs to RevTech
June 23, 2022 11:00 - 30 minutes - 41.9 MBSeth Marrs, the Forrester analyst who follows sales technology, painted an exhilarating picture of the future of SalesTech, saying it will combine with MarTech into an entirely new way of going to market — along with a new organizational function called Revenue Teams. Primarily focused on the B2B ecosystem, but with consumer applications — especially for call centers — this developing technology is enabling an end-to-end customer experience driven by conversational intelligence, NLP (nat...
Marketing Horizons First Half Roundup 2022
June 09, 2022 13:37 - 29 minutes - 40.6 MBRecorded live from the Innovation Center at WVU Reed College of Media, Ruth Stevens and Cyndi Greenglass look at the fascinating marketing trends shared on their podcast over the first half of 2022. Included in the discussion are insights on the complex evolution of the customer experience (CX), the emerging power of Gen X as an audience, the importance of your digital first impression, the future of events, humanizing measurement, and connected TV (CTV). Don’t miss this opportunity to c...
The Future Belongs to Gen. X
May 26, 2022 20:59 - 33 minutes - 30.6 MBAs marketers, we spend a lot of time talking about Millennials. We target them as consumers, employees, and donors, to the point of obsession, as the next cohort after the Boomers. But wait! We are overlooking Generation X, not surprisingly called the “Forgotten Generation.” This is the 65 million people in their 40s and 50s sandwiched between the Boomers and the Millennials. They represent a $2.4 trillion market. Ignoring them could prove a costly mistake for both businesses and nonprof...
Digital Anthropologist: The New Role for Marketers
May 13, 2022 00:20 - 27 minutes - 25.5 MBMarketing is no longer about simply bringing in new customers. Marketers are also responsible for managing customers to profitability. Our guest Steve Gershik explains why customer management is the new horizon, and how we all need to develop the tools and skills to understand our customers deeply. We must become digital anthropologists, examining customer behaviors and signals to infer the steps needed to serve customers and expand their value. Join us for a lively conversation, beginni...
Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement
April 28, 2022 11:00 - 35 minutes - 33 MBMarketers are under mounting pressure to demonstrate results. In this episode, the renowned measurement master Katie Delahaye Paine shares her latest tips on how to successfully overcome the challenge while preparing for the new developments ahead. Join us to learn two key reasons this issue persists, why you need to set the right objectives, and how silos and fiefdoms can doom your efforts. Innovative AI-driven tools are on the way, but we must apply them with care. About our Guest: K...
The Future of Higher Education Marketing
April 14, 2022 20:00 - 31 minutes - 28.5 MBThe landscape of higher education has experienced major changes, but it is set to undergo a sweeping transformation in the years ahead. A smaller Gen. Z cohort, combined with increased talent demands in the industry bring both threats and opportunities for academic instruction. Who will survive, and how will they thrive? In this week’s episode, we tackle two compelling opportunities: how marketing professionals should evaluate the role of higher education in their career ladder, and how ...
The Promise of Connected TV Advertising is Here
March 31, 2022 11:11 - 31 minutes - 28.8 MBIn this episode, Brian Hunt explains, in the clearest possible terms, the total scoop on CTV for marketers. We learned its benefits and drawbacks, the differences between CTV, OTT and linear television, and why CTV is an essential medium for us to be experimenting with today. Career hint: Data science majors can write their own tickets in this field! Join us for the details of how television is becoming more digital, targetable and measurable as a marketing communications channel. About...
The Future of Content Marketing Will Surprise You
March 17, 2022 17:52 - 34 minutes - 31.7 MBIt’s time to look in the digital mirror. Do you like what you see? What does your “digital-first impression” say about you? And why should you care? Whether it’s your company website or your social pages, your web presence makes a bigger difference than you think. In this episode, our guest Andy Crestodina makes the case for investing in your digital presence right now, to make the impact you want tomorrow. He also shares tips on how your digital content must adapt to stay competitive, e...
Beware! Customer Expectations Never Go Backward
February 24, 2022 12:00 - 32 minutes - 29.8 MBSome changes are so subtle you don’t recognize them when they are happening, but then – BAM - you get a wake-up call. That is what our guest, Jay Baer, says about the customer experience. Today CX is all about how you make the customer feel and brands who succeed in the future will excel at understanding, meeting, and exceeding the expectations of their customers. Join us as Jay lays out the roadmap for what you should be doing now to meet the future needs of your customers. Jay is a mar...
New Directions for Virtual Events
February 10, 2022 16:49 - 34 minutes - 31.8 MBEarly in the pandemic, David Meerman Scott saw marketers struggle to take their in-person events virtual, and concluded that we were approaching the problem from the wrong mindset altogether. He published a 6-minute video explaining the right way to reimagine events for the virtual world. On our podcast, David not only provides a 7-point set of action steps to liven up your virtual and hybrid events, but he also shares what it will take to create the successful events of the future. Join...
It’s Time to Humanize, not just Analyze, Data
January 27, 2022 14:03 - 34 minutes - 31.3 MBAre your models annoying or delighting your consumers? Marketers have been using machine learning for years to help create advanced models, but that is not going to cut it in the future. Too many personalization efforts today rely on algorithms that are turning people off. And our attempts at automated personalization engines are forcing consumer audiences to simply tune brands out. In this episode, we explore the connection between models, analytics, and even Eric Clapton with our gues...
Fast Start over the Marketing Horizon in 2022
January 13, 2022 17:44 - 31 minutes - 28.7 MBIn this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2021 marketing trends they believe will have a significant impact on marketers in the year ahead. Some fads have already faded, but some new ones will continue to disrupt and drive business results in 2022. And a bonus: Are you thinking about how to uplevel your career this year? Ruth and Cyndi also give us a preview of the exciting careers emerging for marketers. WVU Marketing Communicatio...
Direct Marketing has a Big Future
November 23, 2021 16:31 - 32 minutes - 29.7 MBDirect marketing —an approach that uses all types of advertising media to motivate a response, which is tracked and stored in a database—is fast becoming indistinguishable from modern marketing today. Join us as Ron Jacobs, one of the preeminent authorities on this topic, explains the evolution of direct marketing thinking and where it’s headed over the horizon. Hint: Some marketing challenges are not likely to be solved anytime soon, but Ron says new tools and technologies are on the wa...
The Growing Role of Tech Product Management
November 11, 2021 15:49 - 32 minutes - 29.4 MBLearn about the exciting job role of product management in tech markets from our guest, Laura Marino, Chief Product Officer at TrueAccord. While tech product managers have little direct authority, they hold great responsibility to represent the needs of the customer and influence others in the firm—engineering, marketing, finance—to deliver products to market at a profit. The future is bright for these professionals, as Product-Led Growth becomes a strategic imperative. Tune in especiall...
Where is Martech Headed? More Growth!
October 28, 2021 12:00 - 36 minutes - 33.1 MBTechnology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott’s answers will surprise you. About our Guest: Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the com...
Does PR have a Future?
October 14, 2021 11:00 - 31 minutes - 28.5 MBLeaner staffs, fewer journalists in the newsrooms, and a growing suspicion regarding the integrity of earned media have placed the PR profession in potential peril. But today’s guest, Bridgette Borst Ombres, remains optimistic about media relations. Some things have not changed in the profession, she says, including the ongoing challenge of attribution and measurement. But join us, as we explore what has changed in media relations including AI, the rise of live audio, niche publications,...
The Marketing Agency of the Future
September 30, 2021 12:58 - 37 minutes - 34.3 MBHeads up to agencies: Your business model needs an update. The needs of the workforce have changed—resulting in hundreds of vacant positions. The “pyramid” staffing structure itself is passe. Our guest Scott Gillum founded a new type of agency, for B2B markets, where employees are empowered to schedule their own workdays and trusted to produce their work “on demand.” He sees an agency like a professional sports team, where free agents sign up to deliver on specific client expectations. T...
Customer Service Goes ‘Digital First‘
September 16, 2021 15:43 - 30 minutes - 27.9 MBPhone reps are no longer the front line of customer service. Customers now reach out to their suppliers first through digital channels. In turn, companies worldwide view their call centers not only as a cost center but also as a revenue opportunity. AI across the customer lifecycle is driving innovation in prediction, conversation and analytics, backed by a combination of cognitive engines and human assistance. Listen to our conversation with one of the leaders in what is being called A...
Why You Should Care About CDPs
August 26, 2021 15:54 - 36 minutes - 33.2 MBThe tools needed to manage your customer data have changed dramatically since the days of “database marketing” in the 1980s. The latest iteration is a CDP, or customer data platform, the subject of our stimulating discussion with David Raab, a leading expert and founder of the CDP Institute. He explains how the tech landscape has become quite complex and continues to morph. The number of systems continues to grow, fed by a proliferation of channels, declining development costs, and easil...
The Power Communicator Returns!
August 12, 2021 14:00 - 35 minutes - 32.2 MBThe role of the PR professional is changing fast. No longer limited to media relations or crisis management, these days PR people have evolved into larger and more strategic roles as “communicators,” who handle multi-channel messaging to a variety of important audiences, or “publics.” Our guest, Bonnie Harris, explains what’s driving this change, and where it’s likely to go next. About our Guest: Bonnie Harris is the founder of Wax Marketing, Inc. an integrated marketing agency based i...
John Wanamaker Was Right! How Fraud Wastes Your Digital Ad Dollars
July 29, 2021 15:43 - 34 minutes - 31.9 MBBot-generated fraud on digital advertising will waste $42 billion by 2022, according to Jupiter Research. A shocking sum. Our guest, Dr. Augustine Fou, explains why and how ad fraud is perpetrated, and what can be done about it. Listen in to learn how we marketers must change our thinking about ad metrics, and update our media buying strategies altogether. About our Guest: Dr. Fou has been on the front lines of digital marketing for 25 years. It is from that vantage point that he studi...
Are Loyalty Programs Doomed?
July 15, 2021 13:39 - 35 minutes - 32.8 MBThe marketing world has embraced loyalty programs ever since the launch of the American Airlines Advantage program in 1981. But these transactional rewards programs are headed for the trash heap, says our guest Ajay Row, a longtime authority on retention and loyalty, based in Mumbai. Join us to learn the strategy behind loyalty marketing programs and the strategy that is likely to replace them. The key lies in figuring out who’s valuable to you, what’s valuable to them, and how you can d...
Are Walled Gardens the Future?
June 24, 2021 15:16 - 36 minutes - 33.3 MBWhy do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebook and LinkedIn hold all their own cards. And with the demise of 3rd party data and cookies, the amount of data they have on users who readily allow access to personal information is unprecedented. But we are learning that this may spell bad news in the future for us marketers. Listen in to this episode with Heather Blank on how Walled Gardens...
Is Marketing Dead?
June 10, 2021 14:06 - 34 minutes - 31.4 MBIn this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this mean for the future of the marketing discipline, and for organizations as a whole? Listen here to find out. About our Guest: Theresa Kushner Theresa Kushner turned her master’s degree in journalism from UNT into a career in high technology. For over 25 years she has led companies – like IBM, Cisco Systems, VMware...
The Future of Retail
May 27, 2021 15:45 - 37 minutes - 34.7 MBDuring the pandemic, we’ve all been watching with horror as stores close and shopping behavior has turned upside down. Amazon’s sales are up 40% in the last 12 months. What’s the future of retail, we have to ask? Join us for an engaging discussion with Paul Leinwand and Samrat Sharma from PriceWaterhouseCoopers’s as they discuss the future of consumer markets and where the consumer shopping experience is headed. Paul Leinwand is global director of the Strategy& unit of PwC based in Chica...
Design Thinking: What Does It Mean to Marketers?
May 13, 2021 14:49 - 34 minutes - 31.7 MBDesign thinking has been around a while, and it sounds alluring, but there’s still some confusion about what it means to marketers. Roger Mader sets us straight in this podcast, explaining the skills and tools of design thinking that apply to marketing practice, and how it can be used to improve marketing results. In short, he describes a process for predicting your customers’ future needs and interests and serving them better than the competition. Join Roger, Managing Partner at Ampersa...
Hack Human Behavior to Increase Marketing Results
April 29, 2021 09:00 - 34 minutes - 31.7 MBBehavioral science is a relatively new field, with huge implications for marketing. Neuromarketing can actually help you develop more persuasive communications that will increase your response rates. Join Nancy Harhut, Chief Creative Officer at HBT Marketing, as she explains how she persuades her target audiences successfully, using the lessons of behavioral science, on the sub-series, Marketing Horizons. About our Guest: Getting people to take action is what Nancy’s all about. Her spe...
What is Guest Posting and Why You Should Start Using it for Your Brand
April 22, 2021 11:00 - 17 minutes - 16.2 MBLearn about the power of guest posting (guest blogging) and why it's an important tool for marketers of all levels to utilize. Use it for brand recognition, building backlinks to your site, sharing your knowledge and expertise on certain topics, and increasing your trustworthiness in your business niche. Discover why it's valuable for freelancers and solopreneurs to implement as well! Join Rebecca Reynoso, Senior Editor + Guest Post Program Manager at G2 for "What is Guest Posting and Wh...
Humanizing Chatbots with Next-Generation AI
April 15, 2021 12:22 - 37 minutes - 34.6 MBChatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next-generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Stevens and Cyndi Greenglass. About our Guest: Koen de Witte is one of the leading martech experts in Europe. He runs a martech services compan...
The Monstrous World of Healthcare and how Marketers are Changing the Industry
April 08, 2021 15:15 - 30 minutes - 55.1 MBHealthcare is one of the largest industries and with so many options (as well as “Dr. Google”) it’s important for marketers to know the strategies to reach patients. Christopher Caserta, Vice President for Strategic Development at United States Medical Management, joins us to discuss how marketers are changing the healthcare industry, as well as how the industry has evolved on the WVU Marketing Communications Today podcast. About our Guest: Christopher has over 20 years of executive-le...
Where’s the Beef with Mixed Reality Marketing
March 25, 2021 13:20 - 31 minutes - 29 MBMixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with...
Where's the Beef with Mixed Reality Marketing
March 25, 2021 13:20 - 31 minutes - 29 MBMixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going? Instagram and Snapchat have embraced AR and VR more than other platforms, people are virtually viewing houses, trying on lipstick, glasses and more and the outlook for mixed reality is bright. Join David Smith, Teaching Assistant Professor with West Virginia University's Reed College of Media as he discusses "Where's the Beef with...