Dabbling in dipping

In Humboldt, California there is a large population of 'dippers'.

Dippers like to chew tobacco or ‘dip’ it. So Caitlin Prager, Operations Manager of Cannadips says they have a two pronged challenge reaching audiences. One is to convert dippers from tobacco to cannabis and the second? Trying to encourage consumers (new and experienced) to abandon the stigma and try this discreet and safe way to consume.

More and more, they are finding women coming on board as consumers. In an attempt to deepen their relationship with women, they have designed functional, hip and gender-neutral packaging. They’ve also developed flavours that really are geared to a female audience.

Why are women such an important audience and how are brands like Cannadips trying to reach them? Tune in while Caitlin and I talk about the process, the benefits and the hope to create a new kind of ‘dipper’.