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Unleashed - How to Thrive as an Independent Professional
581 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 71 ratingsUnleashed explores how to thrive as an independent professional.
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Episodes
229. Gaurav Bhatnagar on how to lead a cultural transformation
February 17, 2020 10:00 - 38 minutes - 35.1 MBOur guest today is McKinsey alum Gaurav Bhatnagar. Gaurav is the Founding Partner of Co-Creation Partners, where he leads cultural transformations for his clients. In this episode, Gaurav explains to me what a cultural transformation is, what you actually look at during a cultural diagnostic, and what sort of tools his firm uses to drive change in an organization’s culture. To learn more about his firm, visit http://www.cocreationpartners.com/
228. Build relationships now with future clients - a tip for executives who plan to become a consultant
February 11, 2020 17:54 - 3 minutes - 2.62 MBFor executives who are thinking about becoming a consultant in a year or two, a time investment of two hours per week now can dramatically improve your chances of success when you launch your practice.
227. Jim McEachern on how the telecom industry is fighting robocalls
February 03, 2020 21:24 - 49 minutes - 68 MBOur guest today is Jim McEachern, an independent consultant who has been working with the Alliance for Telecommunications Industry Solutions (or ATIS) on developing technology to cut down on robocalls. For years I’ve been wondering why telecommunications companies haven’t done more to eliminate robocalls, so when I saw Jim quoted in a New York Times article about this work, I reached out to him. I was so pleased that he agreed to be on the show to talk about his work and explain to me h...
226. Michael Sorrentino provides media training
January 26, 2020 18:57 - 1000 MB VideoIn this video edition of Unleashed, Michael Sorrentino provides Will Bachman with an introduction to media training. No one is a natural in front of a videocamera, because you need to speak in an unnatural way and hold yourself in an unnatural position if you want to look normal. If you have invested time and effort to build up your visibility and expect to be appearing on camera, it is a worthwhile investment to obtain media training from a professional so that in your few minutes on ...
225. Liliana Petrova on optimizing the customer experience
January 21, 2020 16:41 - 32 minutes - 44 MBOur guest today is Liliana Petrova, who runs The Petrova Experience, a consulting firm that helps brands build differentiated experiences and leverage technology to increase customer loyalty, efficiencies and revenue. Liliana was previously the Director of Customer Experience at JetBlue Airways, and on this episode we discuss some of the culture driven behind-the-scenes decisions that set JetBlue apart – including the blue potato chips and the free wifi. Then we discuss some of her more ...
224. Tineke Keesmaat on the connections between strategy, organizational change, and people leadership
January 13, 2020 18:23 - 38 minutes - 53.3 MBToday's guest is McKinsey alum and Umbrex member Tineke Keesmaat, who is based in Toronto. Tineke’s firm works with ambitious leaders and she is known for her unique blend of world-class strategy, organizational change, and people leadership. Tineke was recently awared with a MacKay Canada CEO’s Trusted Advisor Award, recognizes the contributions that Trusted Advisors make in the leadership field to enable Canadian businesses to succeed. You can learn more about her firm’s work on their ...
223. Consulting Revenue Equation
January 07, 2020 18:07 - 12 minutes - 10.2 MBIn my conversations with independent consultants, a common question I get is how to generate more business. There are a lot of things one could POTENTIALLY do to generate more revenue, and some people flail around putting effort into initiatives that may have a low return on investment. Of course we all want to put our time and energy into areas with a relatively high return on investment, and I’ve found that it is useful to break down all the possible factors into what I call the Consul...
222. Michael Ryan crushes inventory icebergs
December 24, 2019 19:04 - 39 minutes - 54.3 MBOur guest today is Michael Ryan, whose headline on LinkedIn is a great example of a fishing line: "Helping B2B Manufacturers Optimize Inventory and Operations to Increase Cash Flow" In this episode, we explore Michael’s work on inventory issues. Michael is certainly in the top 1% of people I know in how he has been using LinkedIn to build a brand. Michael has posted every day on LinkedIn for six months, and his posts are always on-brand, always related to inventory management. In the...
221. David A Fields shares tips on how to convert leads into confirmed projects
December 17, 2019 14:09 - 47 minutes - 65.5 MBToday we welcome back David A. Fields, the author of The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom. David was my very first guest, on Episode 1, when we covered many of the topics in his book. https://www.umbrex.com/unleashed/episode-1-david-fields-on-winning-clients/ In Episode 170, David shared tips on how to make outbound calls: https://www.umbrex.com/unleashed/episode-170-david-fields-on-how-to-make-outbound-calls/ In...
220. Paul Millerd on creating an online course
December 09, 2019 15:43 - 59 minutes - 81.7 MBOur guest today is Paul Millerd, who has been on the show before, on Episode 62. It was great to welcome Paul back to hear what he has been up to. I’m so inspired by Paul, who has been incredibly deliberate about designing a life. He has built a practice that allows him to work completely remotely, and recently left home in Boston to spend a stretch of time working in Bali and then in Japan and now in Taiwan. He has developed several online courses with over 4,500 students on Udemy alon...
219. Ripa Rashid shares best practices for diversity and inclusion initiatives in the workplace
December 02, 2019 19:51 - 58 minutes - 79.9 MBRipa Rashid is the Managing Director at Culture At Work, which works with Global 500 organizations to build cultural change strategies to maximize their Diversity and Inclusion efforts while generating positive business results. Ripa is the coauthor of three books: Disrupt Bias, Drive Value (Center for Talent Innovation, 2017), Growing Global Executives: The New Competencies (Center for Talent Innovation, 2015), and Winning the War for Talent in Emerging Markets: Why Women Are the Solution...
218. Nir Eyal live at Umbrex Presents: How to become Indistractable
November 25, 2019 10:00 - 59 minutes - 82.1 MBNir Eyal was my guest on Episode 200 of this show. I found his message so important that I asked Nir to discuss his latest book, Indistractable, at an Umbrex Presents event, which took place October 28, 2019. This episode is Nir's complete live talk to a capacity crowd at StandUpNY, followed by a Q&A period. Subscribers of the weekly Unleashed email receive private invitations to register for Umbrex Presents events before the general public. To subscribe, email [email protected]
217. Should consultants sign up as a prospective expert with expert networks?
November 18, 2019 14:21 - 16 minutes - 13.9 MBIn Episode 213, Will Bachman discussed how to source experts for interviews - either using an expert network or by doing the work yourself. Listener Gary C. asked if consultants should sign up with expert networks as the one to be interviewed. This episode answers his question, in three parts: Will your expertise be useful to the people who are asking the questions Are you likely to get selected for an interview What are the costs and benefits of joining as an expert – so is it wort...
216. David Minifie explains the role of the chief experience officer
November 18, 2019 13:49 - 40 minutes - 55.1 MBDavid Minifie is the Chief Experience Officer and Executive Vice President of Corporate Strategy at Centene Corporation. Centene is a Fortune 500 company that provides a portfolio of services to government sponsored healthcare programs. In this episode, David explains to me the role and responsibilities of a Chief Experience Officer, which includes and expands the responsibilities he previously held as the Chief Marketing Officer. You can learn more about Centene on their website, cent...
215. What have you already heard about this effort?
November 14, 2019 13:00 - 4 minutes - 3.74 MBWhat should you say when you are meeting for the first time with an individual at a client you are already serving? Here's the approach I've used the past few years: “I’d be happy to provide context on the project, but I don’t want to go over material you are already familiar with. What have you already heard about this effort?” In this episode, I explain why I use that question. Every week I send out an email with summaries of each Unleashed episode, transcripts of each episode, an...
214. When do you call a plumber?
November 14, 2019 02:28 - 2 minutes - 1.86 MBI was chatting with an independent consultant at an event last night, and he told me, “I’m having a hard time finding project opportunities, and I don’t know what I’m doing wrong. I’ve got three decades of experience, so usually if I sit down with someone and talk to them about their business, I’m able to find a way that I can be helpful, but I’m not getting the opportunity to have those conversations.” This short episode was my response. Every week I send out an email with summaries of ...
213. How to source experts for interviews
November 12, 2019 02:26 - 25 minutes - 19.8 MBIn this episode, Will Bachman explains how to source experts to interview for a consulting project. The episode covers: 1) How to work with expert networks such as AlphaSights, GLG, and Third Bridge and 2) How to source experts on your own using LinkedIn and other channels We cover: - How to identify the populations to be sourced - How to work with a researcher to generate a list of targets - How much to pay experts - Whether to record the call - Detailed tips on a Google...
212. Ushma Pandya helps clients get to zero waste
November 11, 2019 14:30 - 24 minutes - 33 MBUmbrex member Ushma Pandya is the Co-Founder and Partner at Think Zero Inc, an environmental consulting firm supporting businesses' waste reduction and diversion goals. In this episode, Ushma walks me through the stages of a typical waste reduction project, and shares some of the surprising things she has found in the recycling bin. You can learn more about her firm at: https://thinkzerollc.com/ To receive the weekly Unleashed email that includes a summary of each episode, transcripts,...
211. LinkedIn Best Practices for Independent Consultants
November 05, 2019 13:56 - 35 minutes - 30.7 MBIn this episode Will Bachman covers: Which type of LinkedIn Premium subscription should you get Tips on posting LinkedIn articles and posts Recommendations on each element of your LinkedIn profile, including: Photo Name Headline Contact info Summary section Summary section attachments Experience Experience section attachments Education Skills Interests Recommendations received and given For more on LinkedIn, check out the LinkedInformed podcast with Mark Willia...
210. Raghav Nandagopal on conducting acquisitions at scale
November 04, 2019 20:23 - 32 minutes - 44.6 MBMcKinsey alum Raghav Nandagopal is the Executive Vice President of Corporate Development and Mergers and Acquisitions at Ascensus Incorporated. In today’s episode, Raghav explains how he build an M&A group to complete acquisitions at scale at Ascensus. Ascensus is the largest independent retirement and college savings services provider in the U.S. with over $163 billion in assets under management, you can find out more about them at ascensus.com You can find out more about Raghav’s bac...
209. Tom Schwab on using podcast guest appearances to raise your visibility
October 29, 2019 14:10 - 49 minutes - 67.3 MBTom Schwab runs Interview Valet, a firm that helps its clients get booked on targeted podcasts where they can speak directly to their ideal customers. In this episode, Tom shares his perspective on why being a guest on a podcast is a great way to raise your visibility How to prepare for an interview How to promote the interview How to work with a podcast interview booking firm like his And How to get invited on shows if you want to do it yourself You can learn more about Intervie...
208. Jake Jorgovan turns consultants into thought leaders
October 29, 2019 13:59 - 39 minutes - 54.8 MBJake Jorgovan turns consultants into thought leaders through content marketing. Jake’s firm, Content Allies, works with consultants who have deep industry or functional knowledge, but who simply don’t have the time to sit down and get that knowledge onto paper. A writer from his team interviews the client to get a brain dump on a particular topic, and then they write the blog post or the white paper for the client. Let’s say you’ve got a lot of industry knowledge and experience, but yo...
207. Tanya Kleindienst explains what a Head of Corporate Culture does
October 21, 2019 09:00 - 46 minutes - 63.7 MBOur guest today is Tanya Kleindienst, a culture and leadership coach based in Cincinnati, Ohio. Prior to starting her independent consulting practice, Tanya was the Senior Vice President and Head of Corporate Culture at Fifth Third Bank. In this episode, Tanya describes the roles and responsibilities of a head of corporate culture. You can connect with Tanya via LinkedIn: https://www.linkedin.com/in/tanya-kleindienst-6274541b/ If you'd like to receive Unleashed bonus materials in o...
206. Michael Fertman explains the fundamentals of Search Engine Optimization
October 14, 2019 18:34 - 33 minutes - 46.1 MBOur guest today is Michael Fertman, a marketing consultant who runs The B2B Marketing Group based in New York City. In today’s episode, Michael explains the fundamentals of Search Engine Optimization (SEO). If you are looking to have your website ranked higher in search engine results, and SEO is a bit of a black box to you, then this episode could be a good place to start. You can learn more about Michael’s work on his website, theb2bmg.com and you can find Michael on LinkedIn here: ...
205. Annie Scranton explains how public relations works
October 08, 2019 16:45 - 42 minutes - 19.6 MBOur guest today is Annie Scranton, the Founder of Pace Public Relations,a full-service media relations and communications agency based in New York City. If you want to raise your visibility by getting interviewed on TV or by print journalists, this is the episode for you, since Annie explains to me the basics of how public relations work. You can find out more about Pace Public Relations on their website, pacepublicrelations.com Annie’s LinkedIn URL is: https://www.linkedin.com/in/an...
204. Clark Beecher: How consultants can make successful career transitions
September 23, 2019 12:34 - 43 minutes - 59.3 MBOur guest today is Clark Beecher, the Co-Founder and Managing Partner of Beecher Reagan, the largest U.S. executive search firm that exclusively focuses on current and former consulting talent. In this episode Clark provides tips on how to best work with executive recruiters – both when you are looking for a new role and when you aren’t. He also provides his perspective on how recruiters and employers view a stint as an independent consultant. So if you are an independent consultant cons...
203. The power of sending recap emails
September 17, 2019 15:58 - 4 minutes - 3.71 MBA five-minute investment in sending a recap email can significantly improve the effectiveness of meetings and the overall outcomes on a project. In this episode, we discuss two flavors: #1: The post-meeting recap email #2: The weekly recap email If you are interested in hiring an independent consultant for one of your project needs, email Will Bachman at [email protected]
202. Avish Bhama on Sonia, an artificial intelligence tool that makes meetings more productive
September 16, 2019 13:43 - 28 minutes - 38.6 MBOur guest today is Avish Bhama, the CEO of Sonia, where the mission is to build Artificial Intelligence that interprets human intent, and use it to democratize access to information-flow at work. Sonia builds tools that empower you to focus on the interesting and creative nature of your work rather than the repetitive and mundane parts. When you sign up for a plan with Sonia, you get an AI tool that can dial into your phone calls, take notes, identify the action items that are agreed to in...
201. Why custom made shirts and suits for men are a better value than off-the-rack
September 11, 2019 17:30 - 6 minutes - 5.18 MBCustom-made shirts and suits for men may cost a bit more than clothes off the rack, but are a much better value. Technical fashion designer Kazuki Kozuru-Salifoska explained the economics to me. For the last six years, I've bought all my shirts and suits from Latesh Kewalramani, who goes by Harry. He is making his annual swing through the United States to take measurements and orders for shirts, suits, and jackets for men. You can download his itinerary here. If you'd like to book a...
200. Nir Eyal on how to become Indistractable
September 09, 2019 15:52 - 41 minutes - 56.8 MBOur guest today Nir Eyal, author of Hooked: How to Build Habit-Forming Products, which has been a huge bestseller and is considered a must-read book in Silicon Valley. Nir’s latest book is Indistractable: How to Control Your Attention and Choose Your Life, which is being released on September 10. I’ve read a review copy, begun putting his recommendations into effect, and I highly recommend this book to anyone who has ever been distracted. In today’s episode, Nir shares highlights from th...
199. Forty-eight tips on how to thrive for recent graduates
September 03, 2019 21:00 - 21 minutes - 16.8 MBThe New York Phi Beta Kappa Association asked me to share some tips with recent graduates in the New York City metro area as a panelist at an event this evening. I came up with a list of 48 tips and figured I'd share them here first. Some tips are probably obvious; some non-obvious tips may also be not helpful. I hope the set of non-obvious + useful tips is non-zero. To get the weekly Unleashed email that includes a summary of recent episodes and bonus material, email Will Bachman at...
198. Rima Nair: How the world of customer insights is evolving
September 02, 2019 09:00 - 38 minutes - 53 MBOur guest today is Rima Nair, a McKinsey alum who is a Principal at IRI, a leading provider of big data, predictive analytics and forward-looking insights that help CPG, retail and media grow. In this episode, Rima explains why the largest consumer packaged goods companies subscribe to IRI’s information sources, and how the world of customer insights is evolving. You can learn more about IRI at https://www.iriworldwide.com/en-US/ And if you want to reach out to Rima, Here LinkedIn prof...
197. Josh Spodek on cultivating initiative
August 26, 2019 18:42 - 45 minutes - 62.6 MBOur guest today is Josh Spodek, who last joined us on Episode 25 of this show. I was very pleased that Josh agreed to return to discuss his new book, Initiative: A Proven Method to Bring Your Passions to Life (and Work). In today’s episode, Josh shares some of the exercises from this new primer on how everyone can make change happen in the world. Josh is a busy professional: In addition to writing books, he writes a daily blog He is also the host of a podcast, Leadership and the En...
196. Ilana Grossman on the role of the Chief Marketing Officer
August 26, 2019 17:45 - 32 minutes - 29.8 MBUmbrex member and BCG alum Ilana Grossman, a marketing consultant based in New York City. Her firm is called B2Both, since she works with both B2B and B2C clients. Ilana has been the Chief Marketing Officer at several rapidly growing companies, and we discuss The role of the Chief Marketing Officer, and how it is changing Key performance indicators in the world of marketing And what it is like being an independent consultant focused on marketing You can learn more about Ilana’s firm ...
195. Ray Carbonell on who really writes LinkedIn posts for busy executives
August 20, 2019 13:46 - 42 minutes - 58.3 MBOur guest today is Ray Carbonell, the CEO at Qnary, a company that builds out and grows the reputation and thought leadership of professionals. Qnary writes LinkedIn posts and tweets for busy professionals, typically senior executives, and then writes the replies to comments on those posts. In this episode, Ray shares how his firm works with their clients to identify the content pillars that the posts will focus on, what makes a compelling post, and best practices in engaging with those ...
194. Spish Rurak on how to successfully transition out of a top-tier consulting firm
August 12, 2019 09:00 - 1 hour - 91.1 MBOur guest today is Zbigniew "Spish" Rurak, who has served as a career transition coach to several thousand management consultants as they left top-tier global firms. In this episode, Spish shares observations on how to best prepare to transition out of a big firm and how to manage a successful job search. If you’d like to connect with Spish, find him on LinkedIn here: https://www.linkedin.com/in/zbigniew-spish-rurak-4131674/ If you are interested in joining a global community of top-...
193. Lee Frederiksen on how professional services firms can reach their target market
August 05, 2019 16:50 - 46 minutes - 63.9 MBOur guest today is Lee Frederiksen, Managing Partner at Hinge, a branding and marketing firm specializing in professional services. We discuss Researching your target client Developing a go-to-market strategy Benchmarking your marketing against that of high-growth firms How to differentiate your practice Visit the website of Hinge Marketing to learn more – at https://hingemarketing.com/ Click on Hinge University tab to see the firm’s online course offerings – several of which yo...
192. Adam Braff on capturing value from data and analytics
July 29, 2019 14:06 - 31 minutes - 42.9 MBOur guest today is Adam Braff, a former McKinsey Partner who has held senior executive roles responsible for data and analytics, and is today an independent advisor to private equity firms, corporate senior leaders, and boards in multiple industries on how to extract more business value from their investments in data and analytics. In this episode Adam shares several case studies of how he has helped clients get better results from their data, and he explains what roast chicken has to do w...
191. Jason Bay on using customized video messages for business development
July 29, 2019 13:33 - 49 minutes - 68 MBOur guest today is Jason Bay, the founder of Blissful Prospecting, a firm that helps B2B sales reps, SMBs, and nonprofits create sustainable revenue growth. In our discussion, Jason explains to me the REPLY method that his firm created to guide the writing of cold emails to prospects. REPLY stands for Results, Empathy, Personalization, Laser-focus, and You. The way I connected with Jason is that he used his own methodology on me. Jason researched me and this podcast, and then sent me...
190. David Fields on what makes for a successful consulting partnership
July 23, 2019 09:00 - 33 minutes - 46.5 MBOur guest today is David A. Fields, Umbrex member and the author of The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom. David advises many boutique consulting firms, and over the years he has seen partnerships thrive and partnerships fall apart. On today’s episode, David shares some observations on how to make a partnership successful. We also discuss the idea of adding an advisory board to your firm, and we spend a few minutes on how...
189. Antonio Nieto-Rodriguez, a thought leader in project management
July 22, 2019 20:30 - 38 minutes - 53.5 MBAntonio Nieto-Rodriguez is a thought leader in the area of project management. Antonio is the author of two books: The Focused Organization: How Concentrating on a Few Key Initiatives Can Dramatically Improve Strategy Execution And The Project Revolution: How to Succeed in a Project Driven World He has been awarded the title of Thinker of the Month by Thinkers50, and has presented on the topic of project management at more than 120 conferences around the world. To learn more abou...
188. Christina Ungaro on the commercial real estate services industry
July 15, 2019 22:06 - 30 minutes - 41.8 MBOur guest today is Christina Ungaro, the Executive Vice President of Corporate Development at JLL. In case you aren’t in the real estate world: JLL is the second-largest commercial real estate services firm in the world, ranked 189th on the Fortune 500, with revenue of $16 billion in 2018. Christina was hired by JLL to build the corporate development group, and she has completed 32 acquisitions (mostly professional services firms) since she joined JLL. In this episode, Christina gives ...
187. Josh Miramant on applying machine learning
July 08, 2019 09:00 - 1 hour - 93.2 MBOur guest today is Josh Miramant, the Founder of CEO of Blue Orange Digital, a full-stack data science agency using machine learning to simplify business decisions. In our discussion, Josh provides several case studies of how his firm is helping clients improve decisions through better predictions, including one project for a hedge fund that analyzes a wide range of data on job applicants to help the fund hire analysts who are likely to perform better. I also learn a new term: data lake ...
186. Stephen Redwood on org design and triathlons
July 01, 2019 09:00 - 45 minutes - 62.2 MBOur guest today is Stephen Redwood, who has been a Partner in the Organization practices at PricewaterhouseCoopers, McKinsey & Co., Oliver Wyman, and Deloitte. He is now running his own firm, Redwood Advisory Partners, where he helps clients develop a high performing organization and an exceptional employee experience. In today’s discussion, Stephen explains what an organizational design project is all about, and he also discusses his other business, Tri Endeavors, where he coaches elite...
185. Seiya Vogt, VP of Growth at Boxed, on the latest marketing techniques
June 24, 2019 18:25 - 39 minutes - 54.1 MBOur guest today is Seiya Vogt, the VP of Growth at Boxed – where he is responsible for Marketing and B2B Sales. Boxed calls itself “the easiest way to stock up and save for your household essentials." In today's discussion, Seiya provides a behind the scenes view of the tools available to the modern marketer, and along the way he explains why direct mail – that’s right – good old hard-copy mail – is making a comeback. After this episode you may be inspired to stock up on a bulk order o...
184. Tim Hughes: Social selling is not about selling
June 17, 2019 19:53 - 40 minutes - 54.9 MBOur guest today is Tim Hughes, who has written the book on social selling; he is the author of Social Selling: Techniques to influence buyers and customers, as well as Smarketing: How to achieve competitive advantage through blended sales and marketing. As you’ll hear from Tim, social selling is not actually about selling, or at least not about trying to sell – it is about building relationships. Tim’s LinkedIn headline is: Should have played Quidditch for England, and in today’s discuss...
183. Brian Hecht on joining an Internet startup in 1994
June 10, 2019 13:16 - 48 minutes - 66 MBOur guest today is Brian Hecht, who freaked out his family in 1994, just two years after graduating from Harvard College, by leaving a perfectly fine job to join an Internet company – before that was a thing. Brian went on to have a successful career as an Internet entrepreneur, and today he is a Venture Partner at a NYC startup accelerator called Entrepreneurs Roundtable Accelerator. Check them out at eranyc.com And as a hobby, he, along with his cousin Rachel Dodes, hosts the very popu...
182. David A Fields invites you to his Solo Practice Accelerator
June 03, 2019 11:00 - 35 minutes - 48.5 MBOur guest today is David A. Fields, the author of The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom. David is leading an upcoming professional development program for independent consultants that I thought could be valuable for many of the listeners of this show, so I asked David if he’d share an overview of the Solo Practice Accelerator. The next one is August 18-19, 2019 in San Francisco, CA. Details: https://members.davidafi...
181. Hi Leva shares a sales leader's perspective
June 03, 2019 10:00 - 36 minutes - 50.2 MBOur guest today is Hi Leva, the SVP of Sales at Oasis Financial. In today's discussion, Hi shares key lessons learned from his career as a sales leader. We discuss recruiting a sales team, compensation, the importance of follow-up, CRM systems, how to get the most out of attending a convention, and other sales topics. You can learn about Hi’s company at oasisfinancial.com And you can learn more about Hi’s background on his LinkedIn profile, and a link is in the show notes https://w...
180. Scott Friesen explains data analytics in the trucking industry
June 03, 2019 09:00 - 40 minutes - 55.2 MBOur guest today is Scott Friesen, the SVP of Strategic Analytics at Echo Global Logistics, a company which serves as a broker that connects companies who want to ship something by truck to the trucking company that will give the best rate, a non-trivial exercise considering that there are 40,000 trucking companies in the United States. In our discussion, Scott gives me an overview of the two major categories of trucking: less-than-truckload and full truck load. We then explore some of the...