Tourism Tweetup the Podcast
50 episodes - English - Latest episode: over 8 years ago - ★★★★★ - 1 ratingSocial media marketing for tourism professionals
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Episodes
Tourism marketing China 2016: Ep #50
December 08, 2015 06:23 - 35 minutes - 41.5 MBTourism marketing China is an extremely hot topic around the globe. China is the world’s biggest outbound tourism market and the number of Chinese outbound tourists account for about 10% of international tourists. In todays milestone episode we are speaking with George Cao, Co Founder and CEO of Dragon Trail Interactive a travel focused digital marketing agency based in China. We spoke to George about 6 months ago in episode 23 and that was our most popular episode so thought fitting to ask...
Tourism social media marketing looking towards 2016: Ep #49
November 30, 2015 13:26 - 23 minutes - 32.7 MBTourism social media marketing looking towards 2016What were some of the good news rollouts and what are some of the things that we maybe need to forget in the world of tourism social media and what lessons we need to think about going into 2016.Jesse Desjardins Global Manager Social & Content for Tourism AustraliaPaul Nahoun who looks after the Travel Vertical at Facebook & Instagram Philippa Cail Director of Sales Australia / New Zealand for HootsuiteNotes to come, watch this space. To rea...
Content types and ideas for your event social media: Ep #48
November 23, 2015 13:05 - 23 minutes - 27.8 MBContent types for event social media is the topic of this week's Tourism Tweetup the Podcast episode and the guest this week is me! I have been speaking on the topic of how to develop a social media plan for local and regional events at many conferences this year and although it would be tough to fit that into one podcast episode in this episode we drill into one small aspect of that which is around content types and ideas for your event social media plan. I have developed an online course...
Tracking what social media drives bookings: Ep #47
November 16, 2015 13:05 - 32 minutes - 37.5 MBThere were lots of names I could have called this episode; Tracking what social media drives bookings; Using tracking & tools to improve your hotel marketing; Tracking of your social media activities to improve your marketing; Getting technical - tracking your social media efforts; There were a bunch of options but the point is listen to this episode if you are using social media in your accommodation, hotel, tour operation or any tourism business and you are transacting online. In fact any...
How to maximise your digital & social content: Ep #46
November 09, 2015 13:10 - 24 minutes - 34.6 MBIn this episode we chat with Brian Matson about how to Maximise Your Digital & Social Content. Brian is Senior Director of Strategy & Education at TwoSix Digital and former Marketing Director at Fargo-Moorhead Convention & Visitors Bureau. We talk about utilising your existing content - be this Pinterest boards, blog posts, Instagram images, Tweets, Facebook posts and videos - and importantly having a process in place so every time you are creating content you have a system to maximise it. ...
Regional tourism issues, live from ARTN Convention: Ep #45
November 02, 2015 13:10 - 22 minutes - 32.2 MBThis episode comes to you live from Australian Regional Tourism Network Convention 2015. This event was held in Victor Harbor in the Fleurieu Peninsula of South Australia. Although not every issues raised at the convention is covered off in this podcast episode it does gives some taste of the key themes and topics to come out of this regional tourism event. Mark Olsen was the master facilitator of this event. See more about him and Earth Check here http://earthcheck.org/about/our-people/ ...
The influence of Instagram for tourism marketing: Ep #44
October 26, 2015 13:05 - 31 minutes - 36.7 MBThe influence of Instagram for tourism marketing an interview with Lauren Bath. There is debate about influencer marketing and if Instagram actually impact visitation to tourism destinations. In this episode we talk with high profile Instagramer Lauren Bath about the influence of Instagram for tourism marketing. Chef turned photographer Lauren Bath is a self identified social media influencer due to her success on the popular photo-sharing site Instagram. With over 400,000 Instagram followe...
TRAVELTech Conference 2015, Disruptive Influencers: Ep #43
October 19, 2015 13:01 - 25 minutes - 35.9 MBIn this episode we come to you live from TRAVELTech Conference in Sydney Australia. This conference is run by Martin Kelly from TravelTrends and this years theme was Disruptive Influencers. The conference speaker line up included representatives from AirBnB, Uber, Hotel Tonight, HelloWorld, Dimmi, Booking Boss and many more. We spoke to several of the presenters and a few of the 2oo plus attendees to gain an overview of Travel Tech 2015 and some of the highlights and ideas generated from t...
Customer journey mapping for tourism: Ep #42
October 12, 2015 13:01 - 28 minutes - 39.6 MBIn this week's episode we are discussing Customer Journey Mapping for tourism businesses and destinations with Dr. Moira Scerri from SEPIA Consulting. Moira explains what customer journey mapping is, why it is important and how this impacts our marketing as well as other business departments and operations. I was inspired to interview Moira after reading an article she published on LinkedIn on the topic and you can read that article here. Customer Journey Mapping is taking the customer pe...
Brand funded TV and video content for travel & tourism: Ep #41
October 06, 2015 01:19 - 26 minutes - 31.5 MBWhen we’re talking about video and television, brand-funded content in the industry refers to content that is funded by a brand or advertiser, rather than a TV network. On Tourism Tweetup the Podcast we chat with travel presenter and producer Adam Ford and we’ll be talking about Branded TV. Yes I know it is probably sounds like a slight move away from our typical tourism social media discussion but I don't know much about Branded TV so its a great chance to learn and its important to look at...
Communicating with travel trade through social media and digital: Ep #40
September 28, 2015 13:42 - 25 minutes - 29.4 MBLast year Hawaii Tourism (Australia and New Zealand office) worked with four travel agents to develop the “Agents of Aloha” travel trade program. In this podcast episode (Episode 40) we chat with Ashlee Galea Country Manager Australia at Hawaii Tourism Oceania to talk through the program. We start off by talking about how important the travel trade is to the destination of Hawaii in both the holiday research and the actual booking process (listen in for specific stats). And then talk abo...
Marketing tips for small tourism destinations: Ep #39
September 21, 2015 15:00 - 29 minutes - 34.6 MBLeslie McLellan is a destination marketer based in Southern California, USA and is an expert in tourism marketing on small budgets. Leslie has built two DMO's from the ground up with very little money and very little staff - and in this episode of Tourism Tweetup the Podcast we will be talking about how that is possible and how DMO's can engage their communities to help with marketing. You can find out more about Leslie on her tourism blog JustASmallTownGirl.us. where there are many tourism...
Developing a culture for embracing user reviews: Ep #38
September 14, 2015 15:04 - 35 minutes - 41.1 MBTrip Advisor and a culture for embracing user reviews in todays tourism marketing. Today on Tourism Tweetup the podcast our guest is Bernie O’Keefe Director of Marketing at Tangalooma Island Resort in Queensland Australia and we are discussing Trip Advisor and developing a culture of embracing user reviews with the accommodation sector. If you are an accommodation operator or use Trip Advisor for your business this is a MUST LISTEN to episode. We start off discussing the general change in...
Tools to help with your social media marketing management: Ep#37
August 31, 2015 15:00 - 20 minutes - 23.7 MBFive tools to help with your social media marketing management Most of my clients know that I am a ‘social media puriest’. What this means is I like to use the social platforms as they were designed without a lot of automation as I believe spending time on the platforms is a key to success as it allows us to better understand the platform capabilities and better understand our audience on these platforms. However most of us have a lot more to do than hang out on social media all day and ge...
9 Australian Family Travel Bloggers at #PBEvent 2015: Ep #36
August 24, 2015 21:01 - 20 minutes - 23.9 MB9 Australian Family Travel Bloggers You May Like to Know My fifth ProBlogger Conference didn't disappoint, with speakers including Jadah from Simple Green Smoothies (you must check out their Instagram) and Pamela Wilson from CopyBlogger Media (a highlight). As well as learning from many experienced bloggers and digital marketers, I met and reconnected with many Australian travel bloggers. I would estimate there were about 50 travel bloggers who attended ProBlogger 2015. In this podcast ep...
Hypermeet Red Centre Way, Tourism Marketing Campaign: Ep #35
August 17, 2015 14:44 - 23 minutes - 27.6 MBIn this episode we talk with Cory Gale, Social Media & PR Executive at Tourism Northern Territory about their recent tourism marketing campaign which included a Hypermeet. Listen in to learn what a Hypermeet is, how it came together, insights on working with influencers and we also chat about the rise of video in tourism marketing campaigns. Check out some of the fantastic videos produced as part of Tourism NT's Hypermeet Cory mentions three key influencers they worked with as part of the...
We talk with traveller Dan Moore about Periscope: Ep #34
August 10, 2015 14:03 - 29 minutes - 34.3 MBPeriscope and ideas for travel and tourism In this episode we chat with Dan Moore who is a photographer, blogger and now periscoper. Dan is an avid traveller, travel blogger and also works with Cover More Travel Insurance (listen to our podcast episode about their great YouTube strategy here). He started experimenting with Periscope earlier this year and is now an addict with over 13,000 followers and over 15 million hearts (if you don't know what a heart is make sure you listen in). In t...
Themes and takeaways from SoMeT15au: Ep #33
August 03, 2015 14:07 - 26 minutes - 30.8 MBThemes and takeaways from SoMeT15au chatting with Ben Alcock Ben Alcock is PR and Communications Director at Tourism Oman (Australia and New Zealand) and is also a blogger at Disarm Doors and Crosscheck, he recently attended Social Media Tourism Symposium 2015 Australia and in this podcast episode we chat about takeaways, key themes and discoveries from the conference. The show notes are a little different this week as it was more discussion style however I have dot pointed the key points....
How Pinterest works for travel and tourism: Ep #32
July 27, 2015 15:05 - 25 minutes - 30.3 MBHow Pinterest works for travel and tourism CEO and Co-Founder of Tailwind, Danny Maloney is our guest on this week's podcast episode and we are talking all about Pinterest for travel and tourism. In this episode of Tourism Tweetup the Podcast I talk to Danny about what Pinterest is, who is using it and the benefits of Pinterest for travel and tourism. We also talk about Tailwind a Pinterest marketing and analytics platform of which Danny is Co-Founder and CEO. Tailwind helps manage visual...
Instagram for tourism, getting tactical: Ep #31
July 20, 2015 14:05 - 25 minutes - 30.1 MBInstagram for tourism, getting tactical Angela Ponsford and Miranda Ivey make up the business Dotti Media based in Northern NSW Australia. The girls from Dotti Media help small businesses and entrepreneurs make the most of their social media platforms. They have just released an online course called Get Insta Savvy and this is all about Instagram. Today on Tourism Tweetup the Podcast we chat to Angela about Instagram and some of the tactics needed for success on this platform from a busines...
Mobile marketing insights for travel and tourism: Ep #30
July 06, 2015 14:05 - 29 minutes - 34.3 MBMobile marketing insights for travel and tourism Strategist and author Tim Hayden has worked with many brands we are familiar with such as Dell, Bacardi, Kraft and Hilton. He is currently VP of Marketing at Zignal Labs a real time cross media story-tracking platform. In 2014 Tim and friend Tom Webster wrote and published a book titled The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech) and it is this topic of mobile that we will chat to Tim about today. "It'...
What is content marketing and how it drives ROI: #29
June 29, 2015 14:24 - 16 minutes - 20 MBWhat is content marketing and how it drives ROI In this episode of Tourism Tweetup the podcast we chat to Jacki James a strategist at Zuni a Sydney based digital agency about content marketing and if you can track an ROI on content marketing. Jacki defines content marketing by starting with what content marketing is not. She says back in the day advertising is what we thought of as marketing and that is about interrupting people with your messaging and this is a push strategy, pushing your...
Insights into Travel Oregon’s tourism marketing campaign: Ep #28
June 22, 2015 14:30 - 30 minutes - 35.9 MBInsights into Travel Oregon's tourism marketing campaign Thrilled to chat with Mo Sheriffdeen from The Oregon Tourism Commission (Travel Oregon) about their latest tourism marketing campaign the '7 Wonders of Oregon'. Mo Sheriffdeen the man in charge of Digital Brand Strategy & Publishing at Travel Oregon and we chat about this campaign as well as general marketing and DMO thoughts. Mo starts off chatting a little about the campaign and said that although the campaign was developed to insp...
Experimenting with Twitter ads for tourism: Ep #27
May 19, 2015 01:55 - 30 minutes - 35.7 MBExperimenting with Twitter ads for tourism In this episode of Tourism Tweetup the podcast we chat to Theresa Overby who manages social media for Louisiana Travel about their recent Twitter ads campaign. A fantastic podcast for those wanting to focus on using Twitter in their tourism marketing activities We start off by talking about Twitter in general and why it is important. Theresa explains that she sees Twitter as an 'ignition' point for brands. It has a great discovery quality and it a...
Social media activities in the guided holiday sector: Ep #26
April 13, 2015 14:00 - 22 minutes - 26.5 MBSocial media activities in the guided holiday sector: a chat with Trafalgar Tours We covered a lot of ground while chatting to Head of Marketing at Trafalgar Katherine O'Neill. "Social is really at the heart of our communications now" says Katherine O'Neill from Trafalgar. Visit the Trafalgar Tours website and scroll to the bottom of their site and you will see a link to all of Trafalgar's social channels. [Tweet ""Social is really at the heart of our communications now" says Katherine O'...
Snapchat and Tourism with Ski Louise: Ep #25
April 06, 2015 13:05 - 27 minutes - 38.4 MBTalking Snapchat and Tourism with Taylor Jones from Lake Louise Ski Resort. I met Taylor Jones at Eye For Travel Conference in San Francisco recently where he shared stories of what Lake Louise Ski Resort are doing across their social channels with a focus on the social media platform Snapchat. Snapchat has been around for just over 3 years and has an estimated 100 million active monthly users. I believe Snapchat is a social platform that those working with the youth market need to start t...
Social Media Tourism Snapshot from #SMMW15
March 30, 2015 05:31 - 12 minutes - 18.1 MBSocial Media Tourism Snapshot from Social Media Marketing World 2015 Social Media Marketing World is a huge conference with around 2500 attendees from every industry you could imagine. I attended the event predominately to learn but it was also great to chat to others working in the tourism and travel industry to understand what's happening globally in relation to social media marketing and tourism. This podcast episode is a snapshot of conversations from the event. I ask those with experi...
Insights into Chinese outbound tourism: Ep #23
March 23, 2015 14:01 - 34 minutes - 32 MBInsights into Chinese outbound tourism chatting with George Cao from Dragon Trail Interactive, China. In episode 23 of Tourism Tweetup the Podcast we chat to George Cao co-founder and CEO of Dragon Trail Interactive, a digital marketing agency and travel technology company based in China. Dragon Trail helps travel and tourism organisations reach and connect with China’s affluent consumers. Highlights, Notes & Links We Mention in this Episode The market is growing and becoming very divers...
The Digital Journey for Tourism: Ep #22
March 16, 2015 13:14 - 33 minutes - 39 MBThe Digital Journey chatting with Nick Hall In episode 22 of Tourism Tweetup the Podcast we chat to Nick Hall of Digital Tourism Think Tank about the digital journey and why as tourism marketers we need to understand the stages a traveller or potential traveller takes to find us and experience our product. Highlights, Notes & Links We Mention in this Episode See Nick on Twitter Check out the Digital Think Tank website for lots of great tourism marketing resources. The post The Digita...
Running a Tourism Instameet: Ep #21
February 23, 2015 14:01 - 23 minutes - 32.5 MBRunning a tourism instameet One week ago we ran a live Tourism Industry Instameet in Sydney, Australia. We had around 70 travel and tourism industry people attend and the purpose was to learn what an Instameet is and how they run, as well as meeting and connecting with some great travel Instagrammers and industry peers. This podcast is a little different from the usual as it was recorded live while on the Instameet. We chat to different guests and hear their stories and tips but we also cha...
Episode #20: Effective tourism marketing with limited time and resources
February 16, 2015 13:21 - 30 minutes - 35.5 MBEffective tourism marketing with limited time and resouces In episode #20 of Tourism Tweetup the Podcast we chat to Sean Blocksidge from Margaret River Discover Tours, a niche day tour business operating out of Margaret River in Western Australia. Sean tells the fantastic story of starting the tour business, almost going broke and then the day 'the phone and email went nuts'. He shares marketing tips and insights from his first hand experience. A must listen for all small tourism businesses...
Episode #19: Tourism branding and social media
February 09, 2015 14:01 - 29 minutes - 33.8 MBTourism branding and social media In episode #19 of Tourism Tweetup the Podcast we chat to Bret Love from Green Global Travel and Green Travel Media about tourism branding and social media. We also discuss what is branding and if branding is still important and relevant in the age of social media. Highlights, Notes & Links We Mention in this Episode Bret Love saying branding gives you more control over your brand and with all the forms of social media that is around, developing a sound br...
Episode #18: How Cover-More is winning with travel social media
February 02, 2015 14:01 - 29 minutes - 34.5 MBInsurance winning with travel social media In episode #18 of Tourism Tweetup the Podcast we chat to Lynton Manuel, Social Media Manager for Cover-More Travel Insurance. We chat to Lynton about 'big business' using social media and how even a travel insurance company can come to life through social media activities. In this podcast we cover a range of topics including social media measurement, content, tools, platforms and social media ROI with a focus on Cover-More's YouTube which hit 1 mil...
Episode #17: What is community management?
January 26, 2015 14:01 - 27 minutes - 31.9 MBTourism Tweetup the Podcast In episode #17 of Tourism Tweetup the Podcast we chat to Alison Michalk CEO of Quiip. Quiip are a 24/7 community management and social media management service. We discuss the difference between community management and social media management and why we need to understand this difference. Alison Michalk shares with us several tips and insights from her extensive community management experience and gets us to think about what is important and relevant across our...
Episode #16: Content marketing with heart for tourism operators
January 19, 2015 14:01 - 28 minutes - 26.1 MBTourism Tweetup the Podcast Chatting with Trevor Young aka the PR Warrior about content marketing and personal branding. Trevor discusses some examples of who is doing content marketing well and offers tactics and strategies for those working in the travel and tourism industry. Trevor has had a long career in the PR and communication business and he speaks and now consults on social media across a range of industries. He has also written a book called microDomination. Episode #16 of Touri...
Episode #15: Reputation marketing
January 12, 2015 14:01 - 24 minutes - 22.4 MBTourism Tweetup the Podcast Chatting with Annabel Candy about reputation marketing for tourism businesses. Annabel and her husband Rich have been running a successful web marketing business for 18 years and Annabel discusses although some things have stayed the same, many things have changed especially with the increase in competition on the web. They believe incorporating three specific marketing strategies will give your local business the best chance at success. The three strategies are...
Episode #14: Social selling in the tourism & travel industry
January 05, 2015 14:01 - 31 minutes - 29.3 MBTourism Tweetup the Podcast In episode 14 of Tourism Tweetup the Podcast we discuss to topic of Social Selling for Conference, Meeting and Event planners, bureaus as well as destinations. Author, strategist and keynote speaker Tom Martin from Converse Digital in New Orleans has written a book called "The Invisible Sale". This book offers a social selling framework to help sales teams transition to a social selling model. Tom is very well know across the tourism industry, his company recentl...
Episode #13: Top Ways to Rock Your Social Media in 2015
December 22, 2014 14:01 - 16 minutes - 15.4 MBTourism Tweetup the Podcast This week we mix things up a little bit and rather than having a guest I run through 12 Top Ways to Rock Your Social Media for 2015. I have written about this topic and it was the title of my presentation at the recent Maximum Occupancy Hotel Conference but it is great to be able to explain things a little more through the podcast. I hope you enjoy it! To download the slides that go with this presentation CLICK HERE To check out the notes that go along with ...
Episode #12: Storytelling thru social media
December 15, 2014 14:05 - 25 minutes - 23.9 MBTourism Tweetup the Podcast Chatting with Graham Michael Freeman one of the six winners of Best Jobs in the World, a marketing campaign run by Tourism Australia aimed at encouraging youth travel to Australia. We chat to Graham about storytelling and how he used Instagram to tell the story of Tasmania, Australia. Episode #12 of Tourism Tweetup the Podcast we talk to one of the Best Jobs in the World winners Graham Michael Freeman about visual storytelling, Instagram and social media for ...
Episode #11: Tourism marketing and China
December 08, 2014 14:01 - 33 minutes - 31 MBTourism Tweetup the Podcast Chatting with Greg Mikkelsen Founder and General Manager of 3mandarins a consultancy helping Australian businesses work in the China market. We chat with Greg about China, current insights and trends and what tourism business need to consider if they are looking to attract Chinese travellers. We touch on branding, marketing and of course social media. Episode #11 of Tourism Tweetup the Podcast we talk to Greg Mikkelsen of 3mandarins a consultancy helping A...
Episode #10: Instagram content, influencers and metrics for tourism and travel
December 01, 2014 14:01 - 29 minutes - 27.8 MBTourism Tweetup the Podcast Chatting with Gabriel Hubert CEO of Totems an Instagram analytics and influencer tool. We chat to Totems about why Instagram is so popular, content creation for Instagram, Instagram metrics and working with Instagram influencers. Episode #10 of Tourism Tweetup the Podcast we talk to Gabriel Hubert, CEO of Totems, an tool for brands and businesses working with Instagram. Highlights Instagram ticks all the boxes of what a good mobile app should be says Gabriel ...
Episode #9: Research and your tourism social media strategy
November 24, 2014 14:40 - 28 minutes - 26.5 MBTourism Tweetup the Podcast Chatting with Bronwyn White from MyTravelResearch.com about how and where research fits into your tourism social media strategy. Episode #9 of Tourism Tweetup the Podcast we talk to Bronwyn White, co-founder of MyTravelResearch.com a fantastic online membership portal offering special reports and training material to allow your business to make better, 'evidence based' business decisions. Highlights The Internet has allowed research done by other large third p...
Episode #8: Travel podcasting and the tourism industry
November 17, 2014 14:08 - 29 minutes - 27.3 MBTourism Tweetup the Podcast Chatting with Chris Christensen from Amateur Traveler about podcasting and podcasting and the travel and tourism industry. Episode #8 of Tourism Tweetup the Podcast we talk to experienced travel podcaster Chris Christensen from Amateur Traveler a travel podcast series that has been running for four years and has had over 7 million downloads. Chris chats about what he loves about podcasting, the opportunities podcasting has brought him, the changing landscape of...
Episode #7: Facebook ad targeting and segmentation
November 10, 2014 14:57 - 24 minutes - 22.9 MBTourism Tweetup the Podcast Chatting with Dave Serino from TwoSix Digital about Facebook ad targeting and audience segmentation. Episode #7 of Tourism Tweetup the Podcast we talk to tourism digital marketer and Facebook ad specialist Dave Serino from Michigan, USA about why tourism businesses may consider using Facebook adverts. We chat about the different types of ads and targeting that you can work with if going down the Facebook advertising path to ensure your ads are effective. Again ...
Episode #6: What we discovered in 2014 that will impact 2015
November 03, 2014 13:00 - 35 minutes - 33 MBTourism Tweetup the Podcast Chatting with a live panel about 'what we discovered in 2014 that will impact the way we market in 2015'. Episode #6 of Tourism Tweetup the Podcast is recorded live at a #TourismTweetup live event in Sydney Australia. I chat to three tourism guests about what they learnt in 2014 and how will that impact marketing in 2015. Our three guests are Hansni Bhagani Director of PR, Four Seasons Hotel Sydney, Okko Vainiomaki, Corporate Account Executive, Hootsuite and Li...
Episode #5: Tourism PR & Social Media
October 27, 2014 08:50 - 20 minutes - 18.7 MBTourism Tweetup the Podcast Chatting with Kim McKay from Klick Communications about tourism PR in a digital world In episode #5 of Tourism Tweetup the Podcast we chat to Kim McKay about the convergence of social media and PR. Kim was winner of the 2014 B&T women in media award and Klick Communications won the 2014 CommsCon Mid Size agency of the year. With offices in Sydney Australia and Los Angeles USA, Kim McKay has a great insight into how social media and PR impact hotels and tourism b...
Episode #4: Travel Bloggers & Destinations
October 27, 2014 08:43 - 27 minutes - 25.4 MBTourism Tweetup the Podcast Melvin Boecher from Traveldudes chats about professional travel blogging and working with tourism destinations In episode #4 of Tourism Tweetup the Podcast we chat to high profile and successful travel blogger Melvin Boecher about the world of travel blogging. Not only does Melvin run his travel blog Traveldudes.org but he set up the popular #TTOT (Travel Talk on Twitter) as well as iambassador.net. Melvin is a highly passionate and experienced blogger having wo...
Episode #3: A View on Destination Marketing
October 27, 2014 08:30 - 26 minutes - 24.3 MBTourism Tweetup the Podcast Doug Lansky from Skift and DougLansky.com In episode #3 of Tourism Tweetup the Podcast we chat to Travel Writer Doug Lansky about destination marketing. Doug has traveled the globe extensively and in this episode discusses ways tourism destinations can market themselves in todays competitive landscape. A must listen episode for destination marketers and travel professionals. Links we mention in this podcast How a GoPro Camera on a Rope Beat BrandUSA Sign Pos...
Episode #2: Social Media and Events
October 27, 2014 08:23 - 30 minutes - 28.6 MBTourism Tweetup the Podcast Michelle Mason from Social Tap chatting social media, events and festivals In episode #2 of Tourism Tweetup the Podcast we chat to Michelle about social media and the digital marketing process for Noosa Food and Wine Festival a large international food and wine event. The key learnings and tips can be applied to any festival or event. Links we refer to in this podcast Noosa International Food and Wine Festival Sprout Social Noosa, Queensland Australia Th...
Episode #1: Building a Community (and Pinterest)
October 27, 2014 07:41 - 18 minutes - 17.1 MBTourism Tweetup the Podcast Full time blogger Brooke Schoenman from travel blog Her Packing List In episode 1 of Tourism Tweetup the Podcast we chat to Brooke about building and engaging on online community. Her Packing List is a blog around packing tips and packing well and the site receives around 170,00 - 200,000 unique visitors a month with key drivers from Google Search and Pinterest. Social Media plays an important role in growing readership and then engaging with this community. B...