Episode #7: Facebook ad targeting and segmentation

Tourism Tweetup the Podcast

Chatting with Dave Serino from TwoSix Digital about Facebook ad targeting and audience segmentation.

Episode #7 of Tourism Tweetup the Podcast we talk to tourism digital marketer and Facebook ad specialist Dave Serino from Michigan, USA about why tourism businesses may consider using Facebook adverts. We chat about the different types of ads and targeting that you can work with if going down the Facebook advertising path to ensure your ads are effective.

Again this episode is FULL of great tips and information. You may need to listen to it a couple of times however I have tried to summarise the key points here.

Highlights

Why tourism businesses may want to use Facebook ads;

Build audience i.e audience growth or audience reach

For audience to take a specific action

To support promotion or sweepstakes (competition)

"Facebook ads bring people into the eco-system - when we acquire a like we can feed specific content that suits their interests" - Dave Serino.

Facebook features in ad-manager that help better target adverts

Custom audiences (targeting via email address or phone number or Facebook i.d)

Look-a-like audiences (targeting via audience similar to your custom audiences or similar to your existing page likes)

Audience insights

Tips on running Facebook ads with a sweepstake or competition

Tie the prize to your product/destination as it attracts the right core audience

Make it a money can't buy experience or luxury/bonus experience

Use ads and promotion to leverage future interaction and build a sustainable audience

Tips on setting up 'good' ads

Add a call to action button (feature now available in Facebook ads manager)

Mobile news feed ads work well

Test different visuals and different text

Tweak the images and the text throughout the campaign to get a higher return on investment

[Tweet "Your targeting is your key when it comes to Facebook ads say @daveserino, listen here for more!"]

Links we mention in this podcast

TwoSix Digital

Custom audiences

Look-a-like audiences

Audience insights

Acxiom insights (don't think this is available in Australia at this time)

The post Episode #7: Facebook ad targeting and segmentation appeared first on Holly G.

Tourism Tweetup the Podcast

Chatting with Dave Serino from TwoSix Digital about Facebook ad targeting and audience segmentation.

Episode #7 of Tourism Tweetup the Podcast we talk to tourism digital marketer and Facebook ad specialist Dave Serino from Michigan, USA about why tourism businesses may consider using Facebook adverts. We chat about the different types of ads and targeting that you can work with if going down the Facebook advertising path to ensure your ads are effective.

Again this episode is FULL of great tips and information. You may need to listen to it a couple of times however I have tried to summarise the key points here.

Highlights

Why tourism businesses may want to use Facebook ads;

Build audience i.e audience growth or audience reach
For audience to take a specific action
To support promotion or sweepstakes (competition)

“Facebook ads bring people into the eco-system – when we acquire a like we can feed specific content that suits their interests” – Dave Serino.

Facebook features in ad-manager that help better target adverts

Custom audiences (targeting via email address or phone number or Facebook i.d)
Look-a-like audiences (targeting via audience similar to your custom audiences or similar to your existing page likes)
Audience insights

Tips on running Facebook ads with a sweepstake or competition

Tie the prize to your product/destination as it attracts the right core audience
Make it a money can’t buy experience or luxury/bonus experience
Use ads and promotion to leverage future interaction and build a sustainable audience

Tips on setting up ‘good’ ads

Add a call to action button (feature now available in Facebook ads manager)
Mobile news feed ads work well
Test different visuals and different text
Tweak the images and the text throughout the campaign to get a higher return on investment

Your targeting is your key when it comes to Facebook ads say @daveserino, listen here for more!
Click To Tweet

Links we mention in this podcast

TwoSix Digital

Custom audiences

Look-a-like audiences

Audience insights

Acxiom insights (don’t think this is available in Australia at this time)

The post Episode #7: Facebook ad targeting and segmentation appeared first on Holly G.