Mobile marketing insights for travel and tourism: Ep #30

Mobile marketing insights for travel and tourism

Strategist and author Tim Hayden has worked with many brands we are familiar with such as Dell, Bacardi, Kraft and Hilton. He is currently VP of Marketing at Zignal Labs a real time cross media story-tracking platform. In 2014 Tim and friend Tom Webster wrote and published a book titled The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech) and it is this topic of mobile that we will chat to Tim about today.

"It's the person not the device" we need to be thinking of when it comes to mobile marketing. We need to realise that people are no longer stuck at their desk - it is a behavioural shift that impacts how we access information.

[Tweet ""Mobile is a behaviour not a technology" @TheTimHayden #tourismtweetup"]

The right time right place, your message being there or the right deal being easily accessible the moment someone thinks about you.

We can become dependent on our mobile life to find what we need and for it to be pretty much exactly what we are looking for anytime we want to do it.

At about the 9.30 minute mark we talk about offline and online marketing in relation to mobile marketing as people have their device with them, can you compel someone to take action, to go to the device in their hand - it could even be a cocktail napkin. Listen for more.

Social media and mobile has made it possible to capture the moment wherever we are. Listen from 12.30 minute mark for more.

Fewer steps, fewer buttons, less text, larger fonts - can they quickly get to what they need - we have only very short moments to capture a person.

From about the 16 minute mark we discuss if brands are too late to take advantage of mobile.

"The more people get used to things like Amazon Prime, Starbucks mobile payment, ability to track your pizza...it's other industries that will influence all industries and create this expectation that I can find or I can get what I need with just a couple of clicks..."

I ask Tim what he says when people ask him "do I need a mobile app" - listen around the 19 minute mark for the answer.

"Responsive right now is the urgency" - we talk more about this at the 21 minute mark and why Google wants you to have a mobile responsive site.

At the 24 minute mark Tim gives a couple of final marketing tips for the tourism and travel industry including taking advantage of the moment when your guests are in the moment to engage with them and learn about them and gain insights about them and why they choose you. Listen for more.

https://twitter.com/TheTimHayden

Click on the pic to learn more about the book!

The post Mobile marketing insights for travel and tourism: Ep #30 appeared first on Holly G.

Mobile marketing insights for travel and tourism

Strategist and author Tim Hayden has worked with many brands we are familiar with such as Dell, Bacardi, Kraft and Hilton. He is currently VP of Marketing at Zignal Labs a real time cross media story-tracking platform. In 2014 Tim and friend Tom Webster wrote and published a book titled The Mobile Commerce Revolution: Business Success in a Wireless World (Que Biz-Tech) and it is this topic of mobile that we will chat to Tim about today.

“It’s the person not the device” we need to be thinking of when it comes to mobile marketing. We need to realise that people are no longer stuck at their desk – it is a behavioural shift that impacts how we access information.

“Mobile is a behaviour not a technology” @TheTimHayden #tourismtweetup
Click To Tweet

The right time right place, your message being there or the right deal being easily accessible the moment someone thinks about you.

We can become dependent on our mobile life to find what we need and for it to be pretty much exactly what we are looking for anytime we want to do it.

At about the 9.30 minute mark we talk about offline and online marketing in relation to mobile marketing as people have their device with them, can you compel someone to take action, to go to the device in their hand – it could even be a cocktail napkin. Listen for more.

Social media and mobile has made it possible to capture the moment wherever we are. Listen from 12.30 minute mark for more.

Fewer steps, fewer buttons, less text, larger fonts – can they quickly get to what they need – we have only very short moments to capture a person.

From about the 16 minute mark we discuss if brands are too late to take advantage of mobile.

“The more people get used to things like Amazon Prime, Starbucks mobile payment, ability to track your pizza…it’s other industries that will influence all industries and create this expectation that I can find or I can get what I need with just a couple of clicks…”

I ask Tim what he says when people ask him “do I need a mobile app” – listen around the 19 minute mark for the answer.

“Responsive right now is the urgency” – we talk more about this at the 21 minute mark and why Google wants you to have a mobile responsive site.

At the 24 minute mark Tim gives a couple of final marketing tips for the tourism and travel industry including taking advantage of the moment when your guests are in the moment to engage with them and learn about them and gain insights about them and why they choose you. Listen for more.

https://twitter.com/TheTimHayden

Click on the pic to learn more about the book!

The post Mobile marketing insights for travel and tourism: Ep #30 appeared first on Holly G.