Episode #19: Tourism branding and social media

Tourism branding and social media

In episode #19 of Tourism Tweetup the Podcast we chat to Bret Love from Green Global Travel and Green Travel Media about tourism branding and social media. We also discuss what is branding and if branding is still important and relevant in the age of social media.

Highlights, Notes & Links We Mention in this Episode

Bret Love saying branding gives you more control over your brand and with all the forms of social media that is around, developing a sound branding strategy through content and reinforced messaging through social media gives that control.

Branding is a means of communicating what you or your organisation stands for. Defining that unique identity that separates this entity from everything else. Branding is a long term investment in your business. Every decision you make for your company (or blog or whatever) is like a deposit or a withdrawal in this investment you have with your customers. Implementing a long term branding strategy over short term gains is what is recommended.

Every single touch point and everything you do is an opportunity to reinforce your message and to share with people what your brand stands for.  (Worth listening in at the 5 minute mark for more details).

Asking these questions can help outline your brand: Who are you? What drives you? Who are your target audience and why should they care about you? What are the defining values that set you apart? What do you stand for?

If you don't define yourself others will define you for you.

From the 11 minute mark Bret talks about the work he did with Costa Rica Tourism #ecocostarica and the second branding campaign who is with International Expeditions.

Both involve storytelling as key elements and working with bloggers to tell those stories - and stories that will connect with the target audience.

[Tweet ""Storytelling is at the core of how you reach people who are trying to make consumer decisions" "]

At around the 18 minute mark I ask Bret about what types of content are working. He gives a great answer that basically says there is not a one size fits all. Worth listening to this discussion. "...it's bringing a magazine approach, mixing things up, balancing things out, so you have a little bit of this and a little of that. It is bringing that to the content your produce for business and marketing purposes."

"People are afraid to take chances because they don't know yet what will work. And you've got to get past that, of being afraid of failure and be willing to try the things that will make your brand stand out from others."

At the 22 minute mark I ask Bret if he has a favourite social media channel - listen in for the response!

Finally I ask Bret about what he is excited about for 2015. There is loads going on with Bret and Green Travel Media but his key upcoming project with Travelers Building Change is the most important and special. He has brought together 125 travel bloggers from around the world to help raise funds for #JustOneRhino. Click on the links to learn more about this moving initiative.

To connect with Bret check out the following Twitter, Facebook, Website as well as his new site Green Travel Reviews.

 

 

The post Episode #19: Tourism branding and social media appeared first on Holly G.

Tourism branding and social media

In episode #19 of Tourism Tweetup the Podcast we chat to Bret Love from Green Global Travel and Green Travel Media about tourism branding and social media. We also discuss what is branding and if branding is still important and relevant in the age of social media.

Highlights, Notes & Links We Mention in this Episode

Bret Love saying branding gives you more control over your brand and with all the forms of social media that is around, developing a sound branding strategy through content and reinforced messaging through social media gives that control.

Branding is a means of communicating what you or your organisation stands for. Defining that unique identity that separates this entity from everything else. Branding is a long term investment in your business. Every decision you make for your company (or blog or whatever) is like a deposit or a withdrawal in this investment you have with your customers. Implementing a long term branding strategy over short term gains is what is recommended.

Every single touch point and everything you do is an opportunity to reinforce your message and to share with people what your brand stands for.  (Worth listening in at the 5 minute mark for more details).

Asking these questions can help outline your brand: Who are you? What drives you? Who are your target audience and why should they care about you? What are the defining values that set you apart? What do you stand for?

If you don’t define yourself others will define you for you.

From the 11 minute mark Bret talks about the work he did with Costa Rica Tourism #ecocostarica and the second branding campaign who is with International Expeditions.

Both involve storytelling as key elements and working with bloggers to tell those stories – and stories that will connect with the target audience.

“Storytelling is at the core of how you reach people who are trying to make consumer decisions”
Click To Tweet

At around the 18 minute mark I ask Bret about what types of content are working. He gives a great answer that basically says there is not a one size fits all. Worth listening to this discussion. “…it’s bringing a magazine approach, mixing things up, balancing things out, so you have a little bit of this and a little of that. It is bringing that to the content your produce for business and marketing purposes.“

“People are afraid to take chances because they don’t know yet what will work. And you’ve got to get past that, of being afraid of failure and be willing to try the things that will make your brand stand out from others.”

At the 22 minute mark I ask Bret if he has a favourite social media channel – listen in for the response!

Finally I ask Bret about what he is excited about for 2015. There is loads going on with Bret and Green Travel Media but his key upcoming project with Travelers Building Change is the most important and special. He has brought together 125 travel bloggers from around the world to help raise funds for #JustOneRhino. Click on the links to learn more about this moving initiative.

To connect with Bret check out the following Twitter, Facebook, Website as well as his new site Green Travel Reviews.

 

 

The post Episode #19: Tourism branding and social media appeared first on Holly G.