Thought Feeder
57 episodes - English - Latest episode: about 1 year ago -Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.
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Episodes
Episode 54: The Final Thought
March 24, 2023 17:23 - 13 minutes - 30.5 MBThought Feeder has run its course. Everyone is getting busier, and it’s time to move on. THANK YOU to our guests for sharing your expertise and time with us, and most of all, THANK YOU to everyone who listened over the last few years. We’re grateful. You can still catch J.S. on all of the socials at @jsstansel: https://twitter.com/jsstansel And if you want more Higher Ed specific thoughts from Joel, he just launched a 10-minute podcast at Bravery called, Appendix B: https://bravery.co/p...
Episode 53: Exceeding Expectations in the Advancement Office with Ashley Budd
February 02, 2023 14:55 - 38 minutes - 88.8 MBAshley Budd is the envy of Advancement Offices everywhere. She and her team at Cornell raise money, are effective in their communication, and, most importantly, Alumni ACTUALLY want to hear from them! How does she do it? By being a strong leader and having a team that has each other’s backs. Ashley’s Website: https://ashleybudd.com/ Ashley’s Newsletter: https://ashleybudd.com/newsletter/ Twitter: https://twitter.com/ashley_budd
Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares
January 20, 2023 14:02 - 44 minutes - 102 MBAward-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group? Follow Adrienne on Twitter: https://twitter.com/AdriSheares Check out her site: https://www.adriennesheares.com/ Riv...
Episode 51: How To Excel on Social in 2023 with Codi Dantu-Johnson
January 05, 2023 12:39 - 35 minutes - 81.9 MBHappy New Year, everyone. Start 2023 off right by listening to our conversation with Codi Dantu-Johnson, where we talk about social media best practices, how to win on organic, tips for breaking into the industry, pet peeves, and more! Follow Codi on Twitter: https://twitter.com/Codishaa Subscribe to her new YouTube channel: https://youtube.com/@Codishaa Read the blog post she mentioned: https://minimediabiz.com/blog/f/organic-social-media-is-misunderstood
Episode 50: Into the Fediverse: Mastodon for Higher Ed with Andrew Cassel
December 08, 2022 17:13 - 51 minutes - 117 MBAt first they were afraid, of the Fediverse. Kept thinking they could never live without that blue bird near. But then they listened to this episode on why Mastodon is great, for Higher Ed, with returning guest, Andrew Cassel!
Episode 49: Salary Negotiation Pro Tips with Carolyn Lyden
November 23, 2022 11:00 - 43 minutes - 99.1 MBSalary Negotiation Expert and SEO Professional Carolyn Lyden joins the podcast to share some tips for self-advocacy in the workplace, knowing your worth, and getting paid what you deserve. Follow Carolyn on Twitter: https://twitter.com/CarolynLyden Salary Resources: https://www.roberthalf.com/salary-guide https://www.instagram.com/salarytransparentstreet/ https://www.instagram.com/careercontessa https://www.instagram.com/your.richbff/ https://www.instagram.com/workhap/
Episode 48: Tapping into the Fandom with Brianne Fleming
November 10, 2022 13:47 - 38 minutes - 87.2 MBBrianne Fleming joins the podcast to talk about the intersection between Pop Culture and Marketing. Growing your personal brand, teaching the youth without being cringe, as Stefon would say, "this episode has EVERYTHING."
Episode 47: Twitter is on Fire
November 01, 2022 19:06 - 14 minutes - 33.7 MBIt’s Elon’s Twitter now. What does that mean for the rest of us? Especially those of us in Higher Ed?
Episode 46: Who are University Presidents and What Do They Do?
October 27, 2022 13:26 - 47 minutes - 108 MBTeresa Valerio Parrot from TVP Communications joins the podcast to discuss how campus leadership can be more authentic in their communication.
Episode 45: Live at HighEdWeb: Is it time for campuses to BeReal?
October 14, 2022 05:01 - 26 minutes - 60.1 MBComing to you LIVE from HighEdWeb 2022, it's Joel and J.S.'s latest mailbag episode of Thought Feeder! Learn the answers to questions like: What metric is the best one to track? What were the biggest takeaways from HighEdWeb? Should Campuses start using BeReal? Find out what happens when Joel and J.S. stop being polite and start... Being Real!
Episode 44: SEO in Higher Ed: Mysteries, Misconceptions, and More!
September 29, 2022 05:01 - 50 minutes - 120 BytesIt's our first SEO episode! JP Rains, Director of Digital Strategy and Communications at Laurentian University, chats with J.S. and Joel about everything from how Google works, to making user-first content, and managing internal expectations.
Episode 43: Peering Over the Fence
September 15, 2022 05:01 - 56 minutes - 136 BytesJoseph Master, Ologie's Executive Director of Client Strategy, talks to Joel and J.S. about the joys of external validation, creating horizontals that cut across the verticals, and what happens when you glance over the fence at new opportunities.
Episode 42: The Return of HighEdWeb IRL
September 01, 2022 05:01 - 44 minutes - 107 BytesHighEdWeb’s President, Nikki Massaro Kauffman, joins the podcast to talk about the do’s and don’ts of pitching to conferences and the importance of being part of the Higher Ed community.
Episode 41: How Many Elephants Can you Fit in the Room?
August 18, 2022 12:42 - 45 minutes - 109 BytesSteve App returns to discuss the findings from Simpson Scarborough's recently published MarCom Professional Development and Salary Study.
Episode 40: Since We’ve Been Gone… An Update from the Past Year
August 04, 2022 21:19 - 37 minutes - 90 BytesAfter more than a year apart, Joel and J.S. chat about what's changed over the past 365 days. They also dig into Higher Ed trends and share what the future looks like for the Pod.
Episode 39: Community Building with Humor and Heart
July 22, 2022 12:56 - 36 minutes - 87 BytesAustin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special "Lost Episode," recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts... be... funny? And if so, how can you get buy-in to experiment? In Austin's case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter: https://twitter.com/austinonsocial Sippin' Social Tea Book:...
Episode 38: The Servant Marketer’s Guide to Leading with Empathy
July 07, 2022 05:01 - 41 minutes - 99 BytesJenny Petty from the University of Montana joins the show in this special "Lost Episode" from June 2021. How exactly do we lead with empathy when there are so many challenges facing our institutions? Jenny has thoughts.
Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina
April 15, 2022 14:01 - 42 minutes - 101 BytesAnastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.
Episode 36: Software, stewardship, and the student experience
May 21, 2021 21:40 - 39 minutes - 86 BytesEric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools.
Episode 35: What to do with multiple social audiences
May 13, 2021 14:53 - 44 minutes - 96 BytesBailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.
Episode 34: The Weight of Leadership with Jaime Hunt
April 01, 2021 05:01 - 45 minutes - 97 BytesJaime Hunt discusses the tone marketing leadership can set in higher education.
Episode 33: Abby Covert Makes Sense Out of Messes
January 23, 2021 00:03 - 44 minutes - 95 BytesAbby Covert joins the show to talk about information architecture, usability research, and adding humanity into the design process. This episode is sponsored by Squiz.
Episode 32: University Site Search
January 15, 2021 01:22 - 49 minutes - 106 BytesWill Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored by Squiz.
Episode 31: Higher Ed Resolutions
January 10, 2021 23:59 - 35 minutes - 78 BytesJoel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
Episode 30: No, your institution doesn’t need to be on Parler
November 25, 2020 16:16 - 24 minutes - 55 BytesThe ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler?
Episode 29: Building Strong, Values-driven Communities
October 29, 2020 16:46 - 33 minutes - 72 BytesDanielle Maveal joins Thought Feeder to talk about her experiences building strong communities for brands and the importance of setting organization-wide values.
Episode 28: Finding Valuable Higher Ed Conversations on Reddit
October 22, 2020 21:55 - 50 minutes - 112 BytesSteve App joins the pod to talk about where colleges and universities should be looking for genuine insights into the experience they're offering.
Episode 27: Putting the Social Back in Social Media
October 15, 2020 16:30 - 47 minutes - 101 BytesJayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.
Episode 26: How to Side-Hustle in Higher Ed
October 06, 2020 16:58 - 50 minutes - 114 BytesIn this episode, Joel Goodman talks about how he started Bravery Media, the difficulties in legitimizing a higher ed career to other industries, and the challenges in going freelance.
Episode 25: Accessibility for All
September 29, 2020 05:01 - 36 minutes - 80 BytesThis episode is sponsored by Podium Education. Alexa Heinrich (@HashtagHeyAlexa) joins Jon-Stephen and Joel to talk about accessibility on social media.
Episode 24: Doing Digital Education Right
September 03, 2020 03:42 - 45 minutes - 97 BytesThis episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.
Episode 23: Higher Ed Marketing Mailbag
September 01, 2020 20:12 - 35 minutes - 80 BytesSponsored by Podium Education. Thought Feeder's first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
August 26, 2020 21:53 - 45 minutes - 101 BytesCan video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.
Episode 21: Digital Engagement Lessons from Quick Service Restaurants
August 17, 2020 14:32 - 49 minutes - 106 BytesThis episode features Bentley McBentleson, Digital Marketing Director for Long John Silver's. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.
Episode 20: How To Set Goals Beyond the Mission Statement
August 10, 2020 16:31 - 43 minutes - 105 BytesSpecial guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.
Episode 19: Communicate Constantly, Lessons from HBCU Comms
August 03, 2020 19:18 - 45 minutes - 87 BytesJoel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.
Episode 19: Communicate Constantly: Lessons from HBCU Comms
August 03, 2020 19:18 - 45 minutes - 87 BytesJoel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.
Episode 18: Product Mentality for Higher Ed
July 23, 2020 01:59 - 43 minutes - 92 BytesMike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities. Product Mentality for Higher Education Transcript Note, some links below may provide Thought Feeder with affiliate compensation. Any funds generated go to the upkeep of our website and podcast. Joel Goodman:Welcome to the Thought Feeder […]
Episode 18: Product Strategy Mentality in Higher Ed
July 23, 2020 01:59 - 43 minutes - 92 BytesMike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities. Product Strategy Mentality for Higher Education Transcript Note, some links below may provide Thought Feeder with affiliate compensation. Any funds generated go to the upkeep of our website and podcast. Joel Goodman:Welcome to the Thought […]
Episode 18: Product Strategy in Higher Ed
July 23, 2020 01:59 - 43 minutes - 92 BytesMike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities. Product Mentality for Higher Education Transcript Note, some links below may provide Thought Feeder with affiliate compensation. Any funds generated go to the upkeep of our website and podcast. Joel Goodman:Welcome to the Thought Feeder… Continue reading Episode 18: Product Strategy in Higher Ed
Episode 17: Do Less, Better
July 16, 2020 23:17 - 47 minutes - 107 BytesMichael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education.
Episode 16: Authentically Marketing Inclusivity in Higher Ed
July 07, 2020 22:59 - 53 minutes - 115 BytesDr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.
Episode 15: A Prospective Parent’s Perspective on Admissions
June 25, 2020 03:08 - 48 minutes - 82 BytesMike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.
Episode 14: Preaching to the Choir
June 19, 2020 01:47 - 32 minutes - 56 BytesJon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?
Episode 13: The Hard Work of Social Media Management
June 11, 2020 15:56 - 37 minutes - 62 BytesSpecial guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.
Episode 12: Service Design & Consequences
May 28, 2020 00:57 - 35 seconds - 59 BytesRon Bronson joins Joel Goodman and Jon-Stephen Stansel to talk about how ongoing research leads to more compassionate and human design decisions in higher education content, websites, student services, and interactions. Ron also discusses what he calls Consequence Design and how it maps the hostility baked into human-centered and service design processes.
Episode 11: Finding Your Voice on Social Media
May 21, 2020 15:03 - 32 minutes - 53 BytesJenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one's voice on social media, and how to beat imposter syndrome.
Episode 10: Ditch Canva for Real Designers
May 13, 2020 23:46 - 28 minutes - 51 BytesWhat's the value of good design to a university's brand reach? Jon-Stephen Stansel thinks it's worth an awful lot more than Canva's $13/month for overused templates. In this tenth episode of Thought Feeder, J.S. and Joel talk about how using mass-produced templated designs from any service can negatively affect an organization's visual brand. They also offer alternatives to help bridge the gap for non-designers who are responsible for doing design work.
Episode 9: Higher Ed Homogeneity
May 07, 2020 03:57 - 35 minutes - 61 BytesJoel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.
Episode 8: Great Work Through Great Relationships
April 30, 2020 15:28 - 35 minutes - 60 BytesJ.S. and Joel and joined by the always wonderful Erin Supinka to talk about how she goes about developing relationships with her coworkers. This episode contains a ton of great insight into working successfully with other people. Whether you're new to your job or a seasoned pro, Erin's thoughts are well worth a listen.