Thought Feeder
57 episodes - English - Latest episode: over 1 year ago -Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.
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Episodes
Episode 7: Staying Alive Through Digital Strategy
April 24, 2020 01:31 - 28 minutes - 50 BytesThe digital strategy decisions made by colleges and universities in 2020 will largely decide which institutions last another 50+ years and which ones quietly fade away. In episode 7, Joel Goodman and J.S. Stansel make a case for assessing and bolstering digital strategy and marketing in higher education. You can read more on this topic at insight.bravery.co.
Episode 6: Crafting a Culture of Accessibility
April 16, 2020 07:30 - 41 minutes - 68 BytesJoel and J.S. are joined by accessibility advocate E. F. Boltz to talk about how higher education can build accessibility into social media and web content processes by creating a culture of inclusivity. Insights on this episode of Thought Feeder cover working with university leadership, dealing with technology platforms, and keeping the focus on your audience's needs.
Episode 5: Teaming up with Athletics Marketing
April 09, 2020 02:35 - 28 minutes - 48 BytesJoel and J.S. are joined by Michael Green from Texas A&M University to talk about how University Marketing can better work with Athletics Marketing offices. Come for the good advice, stay for conversations about identity and the role of athletics in building a campus culture.
Episode 4: Virtual Insanity
April 02, 2020 06:24 - 23 minutes - 40 BytesIn this episode, Jon-Stephen Stansel and Joel Goodman talk about the importance of using clear language when marketing in higher education. We ask the question, "Are we paying attention to the language we use and what it communicates to our students and prospective students?"
Episode 3: Social Listening in a Crisis
March 26, 2020 19:44 - 29 minutes - 46 BytesLiz Gross joins us on this third episode of Thought Feeder to discuss Campus Sonar's COVID-19 Social Media Briefings for higher education. Be sure to visit Campus Sonar for more great insight.
Episode 2: Working From Home
March 22, 2020 06:00 - 38 minutes - 65.7 MBJ.S. Stansel and Joel Goodman discuss the relatively new higher education paradigm of working from home. This episode contains pro-tips for homebound productivity and a couple of rants about how slow higher ed has been to adopt a distributed workforce.
Episode 1: COVID-19 in #HESM
March 17, 2020 04:36 - 21 minutes - 50.2 MBJoel Goodman and J.S. Stansel discuss the challenges of covering a global emergency as a higher education social media manager.