The Truth About Marketing
165 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 69 ratingsMarketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
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Episodes
Ep 114: Scott Oldford - What A Short, Strange Trip It's Been
May 01, 2017 08:00 - 51 minutes - 47.4 MBScott Oldford reveals the six critical things you must do in your business to move up to 7-figure revenue (even if you're starting from scratch!) He also “outed” himself with a radical revelation about one event that completely changed his life.
Ep 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media
April 23, 2017 09:00 - 45 minutes - 42 MBWhen you hear how Jim discovered his "persona" (one that was decided for him... not controlled by him), and how he reignited his career using the power of short daily videos, you'll want to put your own marketing campaigns under the microscope and answer the critical question: Are you leading with passion and transparency... or are you too busy calculating your every move (and repelling your customers in the process)?
Ep 112: Sean McCabe - Monetizing Your Passion, Risk-free
April 16, 2017 10:00 - 34 minutes - 32 MBSomething amazing happens when you consistently do the work and keep moving forward: People start demanding what you're offering, but you absolutely must have the right business skills to deal with customers. (Otherwise you will be underpaid and overworked!). In this episode, Sean reveals how you can avoid the single biggest mistake most people make when starting an online business, and how you can turn your passion into a cash cow... without the risk of ending up broke and desperate.
Ep 111: Terry Dean - The Selling Power Of List Indoctrination
April 09, 2017 10:30 - 34 minutes - 31.8 MBTerry shows you how to quickly make big sales online (even if you're an introvert like he is), and reveals his cutting-edge secrets to killer ads you can use in your business. Selling is easy when you indoctrinate your prospects the right way...
Ep 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide
March 26, 2017 10:00 - 33 minutes - 30.7 MBJesse Elder shows you how to discover your unique creative "frequency", and a powerful way to harness results to build unshakable confidence... so you'll have nothing to hide and nothing to prove.
Ep 109: Robert Gibson – Giving Your Best
March 19, 2017 10:30 - 1 hour - 70.4 MBWhat if everything you’ve been told about “goal setting” is actually the source of your stress? Buckle up, we're going deep today. Robert Gibson is back for a second episode on how to conquer any rut, and build your "financial spine" so you only do the things you love and get paid what you deserve... without the stress of overwhelm.
Ep 108: Jon Benson - Ethical Marketing
March 12, 2017 17:46 - 41 minutes - 37.9 MBJon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful (and ethical) persuasion techniques in sales copy, and how to get so deep inside your prospect's head that they can't wait to buy.
Ep 48: Ivan Misner - Billion Dollar Networking (Best Of)
March 05, 2017 11:00 - 36 minutes - 33.7 MBIvan Misner explains the ugly networking problem that flies over most people’s heads, and how you can overcome it to become instantly irresistible to everyone you meet.
Ep 107: Kim Schwalm - Consistently Beating Control Ads
February 27, 2017 11:30 - 38 minutes - 35.8 MBKim Schwalm made a habit of writing control-beating sales copy and today, she's become a top level in-demand freelancer. In this episode, you'll discover the crucial ingredient for control-busting copy and what you can learn from Kim to become a master of beating controls.
Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)
February 19, 2017 11:00 - 42 minutes - 39.2 MBClayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.
Ep 105: James Schramko - "Reprogramming" Your Brain For Success
February 12, 2017 11:00 - 49 minutes - 45.3 MBJames Schramko, founder of SuperFastBusiness.com, shares what he did to "de-program" all his traditional upbringing. Plus, the truth about learning how to build an 8-figure business that gives you the freedom to live your life.
Ep 104: Frank Kern - Becoming "The Rollin Stones Of Marketing" (Then Quitting The Band)
February 05, 2017 11:00 - 41 minutes - 38.5 MBFrank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to “throw it all away and start from scratch”.
Ep 103: Marcella Allison - Speaking Your Customer’s Language
January 29, 2017 11:00 - 43 minutes - 40.4 MBMarcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves). She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control. With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her...
Ep 102: Parris Lampropoulos - Next Level Persuasive Copywriting Pt. 2
January 22, 2017 11:00 - 49 minutes - 45.6 MBIf you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here.
Ep 101: Parris Lampropoulos - Next-Level Persuasive Copywriting Pt. 1
January 15, 2017 11:00 - 45 minutes - 41.6 MBParris Lampropoulos is universally regarded as one of the best living copywriters. The lessons Parris shares serve as the foundation of next level persuasive copywriting, the never-ending pursuit of this show.
Ep 100: The Truth About Your Voice
January 08, 2017 12:00 - 33 minutes - 46.1 MBToday I want to swing the mic and talk about YOUR voice. If you’re struggling with finding your voice, or your “why” or just looking for inspiration amidst all the options we have these days… this 30-minute talk will give you some perspective.
Ep 99: John Carlton - The One Skill Every Copywriter Must Master
January 02, 2017 11:00 - 46 minutes - 43.2 MBJohn Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You’ll also learn how to use it to make your writing connect with your readers at a level most writers wouldn’t come close to.
Ep 98: Dan Kuschell - 1% Incremental Changes That Scale Your Profits
December 26, 2016 11:00 - 46 minutes - 42.7 MBDan Kuschell shows you how to tap into growth for your business and where to look for the untapped opportunities in this episode. You'll learn Dan’s backstory and how it led him from a poor family to being on Joe Polish’s leadership team.
Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy
December 18, 2016 13:00 - 36 minutes - 50.1 MBScott Haines has an impressive resume filled with names like Matt Furey, John Carlton, Jay Abraham, and even Donald Trump. In this episode, you’ll learn about Scott’s speed writing process and how he got his foot in the door with Gary Halbert
Ep 96: Jenny Thompson - Using “Sticker Shock” To Double Your Sales
December 11, 2016 13:00 - 35 minutes - 49 MBJenny Thompson spent almost 20 years with Agora Inc. She's here to teach you how to double your response on a high ticket offer, PLUS why you MUST test before you change anything on your website, order form, or online marketing.
Ep 95: Ron Lynch – Using TV to Sell $4 Billion In Consumer Goods
November 28, 2016 20:33 - 41 minutes - 57.1 MBRon has an incredibly deep understanding of what makes a product sell. If you’ve ever wondered about how to suck your prospects into a sales story and compel them to buy, you’re going want to take notes.
Ep 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time
November 20, 2016 13:00 - 48 minutes - 67.4 MBRyan Lee shares the 15-minute consultations allows him to build a business and live a lifestyle filled with freedom, PLUS all the business lessons he’s learned in his 10+ years in business, including the #1 lesson he learned from his dad.
Ep 93: Jack Born – Perfect Persuasion Windows
November 13, 2016 13:00 - 42 minutes - 58.3 MBJack Born teaches us how to ethically add scarcity to your “always open” evergreen funnels and convert more sales, plus know the exact time and day when your list is most open to your promotions during a launch…
Ep 92: Eric Wong – Winning The Sale By Thinking One Step Ahead
November 06, 2016 13:00 - 30 minutes - 41.5 MBEric Wong is a true marketer who is always testing and optimizing for results. In today’s episode, you’ll discover how Eric is able to use new tactics and strategies, turn it around and achieve amazing results from it.
Ep 91: Charles Kirkland – Turning One Dollar Into Three
October 30, 2016 12:00 - 51 minutes - 70.3 MBCharles Kirkland shares what most people get wrong when it comes to driving paid traffic to your pages. If paid traffic scares you, start with Charles’s explanation on how to get started, start seeing results immediately, and quickly turn $1 into $3
Ep 90: Chad Mureta – Million Dollar App Ideas
October 23, 2016 12:00 - 32 minutes - 44.7 MBChad Mureta teaches you what most people miss when it comes to making money on the App Store, and how to put dollars in your pocket building apps everyone constantly uses.
Ep 89: Joanna Wiebe – Saying “Yes” When It Scares You Most
October 16, 2016 12:00 - 36 minutes - 50.4 MBYou’ll discover how to effectively turn yourself into an in-demand freelancer using what Joanna Wiebe learned. In this episode, Joanna and I are going head first into freelancing to find out what makes freelancers successful (and what holds others back)...
Ep 88: Jon Morrow – Attracting Buyers To Your Website
October 09, 2016 12:00 - 50 minutes - 69.3 MBJon Morrow writes blog posts that get MILLIONS of visits. In today’s episode, you’ll discover Jon’s strategies on turning blog posts into irresistible pieces of content that gets read by millions of people.
Ep 87: David Garfinkel – Brainstorming Great Hooks
October 02, 2016 12:00 - 41 minutes - 57 MBDavid Garfinkel teaches you how to break down a headline to its core essence, and what key elements you need to build a compelling hook. You’ll also discover what it takes to have him as your copywriting coach...
Ep 86: Brian Kurtz – The Truth About The Legends Of Copywriting
September 25, 2016 12:00 - 1 hour - 96.6 MBBrian Kurtz talks about his newest book that will give you rich insights on 6 copywriting legends and the principles that rule direct response marketing today. We also talk about the future of copywriting, and where to find the next generation of writers.
Ep 85: Taylor Welch – The Truth About Making A Million Bucks By Becoming Scarce
September 18, 2016 12:00 - 33 minutes - 45.9 MBTaylor Welch shares the lessons he learned from failing (like not knowing how to use Paypal). You'll also learn how to fix a product launch that bombed (and 12x your average lead value) by proposing a simple question to your audience
Ep 84: Ben Settle – The Truth About Never Compromising
September 11, 2016 12:00 - 42 minutes - 59 MBIn his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me soon.
Ep 83: Ian Stanley – The Truth About Why People Laugh
September 04, 2016 12:00 - 51 minutes - 70.4 MBIn today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (Plus, how my man Ian Stanley uses it to make himself stand out.)
Ep 82: Dean Jackson – The Truth About Compelling, Not Convincing
August 28, 2016 12:00 - 40 minutes - 56.2 MBDean Jackson shares his latest marketing philosophy about how to “compel vs. convince” your audience to lean in and take action with you. This is a major mindset shift for most marketers, especially those stuck in the old way of hard hitting direct response tactics that simply do not work longterm.
Ep 81: Nicky Roche – The Truth About the New Rules of Marketing in the 21st Century
August 21, 2016 12:00 - 30 minutes - 41.7 MBIn this episode, Nicky Roche reveals how business has completely changed in the last 20 years, and the new game being played around you. The insights Nicky shares are critical if you want to succeed in today’s business world, so let’s dive right in.
Ep 80: Julia Lundstrom – The Truth About Dating The FBI’s Most Wanted Bank Robber
August 14, 2016 12:00 - 34 minutes - 47.8 MBJulia Lundstrom shares deep insights on how she helps the older generation of entrepreneurs double their brain power. Plus, how you can optimize your brain’s health for peak performance in business.
Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell
August 07, 2016 14:00 - 43 minutes - 59.4 MBIn today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywriting. We also discuss the groundbreaking system he developed that ensures your website always gets you good results, and how it’s changing the way marketers do business online.
Ep 78: Sean D’Souza – The Truth About Taking 3 Month Vacations
July 31, 2016 13:00 - 38 minutes - 52.6 MBSean reveals how he’s able to run his business and still take months of vacation (without looking at a single email). He also reveals two formulas he created that teaches people how to pick up a new superpower, and guarantees people will buy without a lengthy sales letter.
Ep 77: Jim Harshaw – The Truth About Teaching Your Kids To Fail
July 24, 2016 12:00 - 34 minutes - 47 MBIn today’s episode, Jim Harshaw shares his journey from a high school athlete (who was getting his butt kicked on the mat) to a professional coach and three-time wrestling champion with a shot at the Olympics. He also explains why making failure a normal part of your day is one of the best investments you can ever make in your career and personal life.
Ep 76: Will Hamilton – The Truth About Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”
July 17, 2016 12:00 - 35 minutes - 49.2 MBWill shares his journey from tennis coach to playing the role of emcee, and why he chose to build barriers and add friction to his entire sales process in 2013. He purposely made it difficult for his prospects to land on a sales page, yet this simple change has made his business millions more after reaching its “peak.”
Ep 75: Doberman Dan – The Truth About Stumbling Into Success
July 10, 2016 13:00 - 40 minutes - 55.4 MBIn today’s episode, we cover a ton including: hardcore lessons about human psychology, how Dan stumbled upon so many amazing career opportunities, how to compel an audience with emotions, not facts; Dan’s worst business mistakes, and how he still came out on top… and much more
Ep 74: Chelsea O’Brien – The Truth About High Converting Landing Pages
July 03, 2016 15:00 - 33 minutes - 45.8 MBIn today’s episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs to avoid... and much more
Ep 73: Michel Neray - A Live Audience
June 26, 2016 15:00 - 37 minutes - 51.5 MBMichel will take you through storytelling tips you can use to draw your readers to the edge of their seat. By the end of the episode, you’ll know exactly how to make your personal story authentic, credible, and clear.
Ep 72: Gail Jessen - Living Where The Story Takes You
June 19, 2016 15:00 - 31 minutes - 43.6 MBGail opens up about her transformation from being completely sick and tired of life to living life full of passion and fulfillment. What you’ll hear today is exactly steps she took to heal herself from her autoimmune disease, build a business with no special talent, and live a lifestyle most people dream about.
Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy
June 12, 2016 15:00 - 28 minutes - 39.4 MBThree years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and moved to Hawaii.
Ep 70: Craig Ballantyne - Your Perfect Day
June 05, 2016 16:00 - 37 minutes - 51.7 MBToday’s episode is jam packed with wisdom on training yourself for success. Craig opens by debunking the myth of a 4-hour work week. Then he shares how focusing on the right way to spend your energy can lead to freedom. (This works even if you love working.) His “politically incorrect” book, Perfect Day Formula, walks you through finding your purpose in life, setting up the perfect day, and how to find freedom in the structure of controlling your day (so it doesn’t control you).
Ep 69: Ryan Levesque - Specializing
May 30, 2016 09:51 - 50 minutes - 69.3 MBRyan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.
Ep 68: Will Hoekenga - The Copywriting Hierarchy Of Needs
May 22, 2016 10:00 - 35 minutes - 48.4 MBWill reveals the secret serum ingredient to breeding loyal, raving fans who make a habit of buying everything you sell. What step never to skip if you want automatic repeat sales.
Ep 67: Dave Munson - Training Thieves To Steal Your Work
May 15, 2016 12:00 - 34 minutes - 47.9 MBDave shares why he trusts his customers to drive Saddleback’s branding (any ad agency would KILL for this level of customer loyalty!) and how Saddleback gets fiery Social Media play without fake contests, auto-following or “chasing likes.” (Plus, the four social media platforms producing results now)
Ep 66: John Lee Dumas - 7 Figure Podcasting
May 09, 2016 10:00 - 26 minutes - 37.1 MBJohn confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours. Plus, his #1 marketing ingredient that’s gotten John the most surprising results (and why most marketers will hate it).