The Truth About Marketing
165 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 69 ratingsMarketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
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Episodes
Ep 15: The Truth About Andre Chaperon
August 03, 2015 02:33 - 36 minutes - 33.6 MBCome learn how Andre Chaperon channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it's bringing in new customers to this day)
Ep 14: How To Be A Smooth Networker
July 29, 2015 23:57 - 10 minutes - 9.7 MBKevin discovers how to network at seminars (without looking like an idiot).
Ep 13: The Truth About Brian Kurtz
July 26, 2015 23:53 - 1 hour - 59.7 MBListen to this episode to learn how Brian Kurtz finally cracked the code on selling info-products on TV (this is the single biggest success of his career)
Ep 12: How To Get Rich Giving Stuff Away
July 22, 2015 23:54 - 8 minutes - 11 MBGiving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today's episode, Kevin shows how to provide over-the-top value in your free giveaway.
Ep 11: The Truth About James Schramko
July 19, 2015 23:00 - 35 minutes - 48.1 MBIn today's episode, James Schramko reveals why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance)
Ep 10: How To Write With Rhythm
July 15, 2015 23:00 - 5 minutes - 7.35 MBThere's something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process.
Ep 9: The Truth About Ben Settle
July 13, 2015 01:00 - 33 minutes - 46.2 MBDiscover what Ben Settle does to quickly knock out killer subject lines day after day… and the dead-simple way to choose the best one
Ep 8 – How To Define Your Bat Signal Talent
July 09, 2015 01:00 - 5 minutes - 6.41 MBIn this episode, you'll learn how to define the number one skill your clients come to you for, and ways to use it to land work you LOVE doing AND get paid good doing it.
Ep 7: The Truth About World Building with Ben Johnson
July 06, 2015 01:00 - 32 minutes - 29.5 MBBen Johnson and I talk about a strange phenomenon where gamers have poured an astounding $82 MILLION into a crowdfunded PC game... that isn't even finished yet. You'll discover how you can use this technique to build worlds your customers would kill to be a part of.
Ep 6: How To Sell Better With Video
July 02, 2015 01:00 - 15 minutes - 14.3 MBIn this episode, I'll give you a proven 10-step video sales pitch for converting your viewers into buyers (and how to balance emotion and logic throughout your ad to close the sale)
Ep 5: The Truth About Ryan Lee
June 28, 2015 22:00 - 29 minutes - 27.4 MBIn this episode, you'll discover Ryan Lee's signature "zig zag" approach to marketing that guarantees he’s always ahead of the pack
Ep 4: How To Be A Natural Persuader
June 25, 2015 01:00 - 8 minutes - 9.9 MBHere's why we lose our natural born ability to persuade (and what to do about it)
Ep 3: The Truth About Passion Products
June 22, 2015 01:00 - 32 minutes - 29.5 MBIn this episode, Wardee Harmon reveals the lessons she learned from Copy Chief to build her online business and the surprising result she got from working directly with Kevin Rogers
Ep 2: How To Tell Your Story In Two Sentences
June 18, 2015 01:00 - 8 minutes - 9.49 MBThis is a powerful 2-minute exercise you can do right now to perfect your 'Rebel Yell' message and gain the elusive clarity you need to take your business to the next level
Ep 1: The Truth About Dean Jackson
June 15, 2015 00:59 - 40 minutes - 37.3 MBIn the pilot episode, Dean Jackson shares his amazing results of a simple headline conceived during his first "Breakthrough Blueprint" mastermind (the ad is still running hot today).