The Truth About Marketing

Ep 65: Robert Gibson - Showing Up Ready To Rock

May 01, 2016 12:00 - 34 minutes - 47.4 MB

In this episode, Robert shares why your levels of passion, dedication and sacrifice must match your client’s (listen to Robert’s inspiring rant on this, and get ready to produce your best work yet…)

Ep 64: Barry Moore - Working Backwards

April 24, 2016 11:52 - 22 minutes - 26.2 MB

Barry Moore shares his "Central Station Funnel" on how to transport your list from “dead-cold traffic” to “burning-hot fans” who make a custom of buying everything you sell.

Ep 63: Alexi Panos - Letting Go and Getting Raw

April 17, 2016 13:23 - 41 minutes - 48.2 MB

Come find out how Alexi Panos used a simple one-liner to get past her FEAR of making videos, so she can finally let go and get raw. (It took her three years to make her first one and she still needs to remind herself of this truth)

Ep 62: Mike Schauer - Swiping Copy

April 10, 2016 13:53 - 49 minutes - 57.5 MB

Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and make it work for you 100% of the time no matter the market

Ep 61: Tina Dietz - Walking Your Talk

April 03, 2016 12:48 - 29 minutes - 34.6 MB

Tina Dietz share her ONE profound tip to avoid “bed-ridden burnout” and “success sabotage” even if you’re 10+ years into your business and think you figured it all out already...

Ep 60: Jon Nastor - Asking The Best Questions

March 27, 2016 12:05 - 28 minutes - 33.7 MB

Jon Nastor reveals his accidental discovery after interviewing his first 30 podcast guests, how it grew his business, AND why applying this to your business could yield the same results…

Ep 59: Elin Marie - The Dreamweaver Sales Copy Formula

March 20, 2016 13:05 - 27 minutes - 32.4 MB

Elin Marie reveals how to build solid relationships with your customers, and ensure they get what they need… and ONLY when they need it using a simple sales formula for your copywriting.

Ep 58: Billy Beck III - Delivering Big

March 13, 2016 11:28 - 27 minutes - 32.1 MB

Billy Beck III shares his “All gain NO pain” goal setting framework that guarantees serious growth, but without you collapsing BEFORE (or after) you hit the finish line

Ep 57: David Deutsch - Problem/Solution Copywriting

March 06, 2016 12:56 - 38 minutes - 45.3 MB

Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the struggle of writing draft after draft of a 30-page sales letter or video

Ep 56: Melanie Saladino - How To Write For The 9 Buyer Types

February 28, 2016 12:58 - 31 minutes - 36.7 MB

Melanie Saladino pulls back the curtain to reveal her secret psych guide for copywriters. (Once you understand these 9 simple customer profiles, you’ll be able to sell to anyone -- anytime!)

Ep 55: Marie Forleo - Glam and Gall

February 21, 2016 11:38 - 31 minutes - 37.1 MB

Polished or raw? Marie Forleo shares what every female entrepreneur needs to know about "glamming it up" for the camera (and how to respond to those who pour on the hater-ade when the spotlight finally zeros in on you...)

Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter

February 19, 2016 01:50 - 1 hour - 77.3 MB

Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the question, "is working together the best way for both companies and freelancers to maintain a strategic edge?"

Ep 53: Rhonda Britten – Conquering Fear

February 14, 2016 11:47 - 36 minutes - 43 MB

Today, Rhonda Briten shares her #1 question she asks every single person who applies to work with her, and the most common mistake you’re making that prevents you from getting what you want.

Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing

February 07, 2016 10:28 - 24 minutes - 29.4 MB

Sacha Lalla reveals what every guy needs to know about “female energy” and how it’s winning in the trenches of marketing and copywriting. (A game changer if you struggle with being authentic, nurturing and sharing)

Ep 51: April Dykman – How To Use Better Proof In Your Copy with

January 31, 2016 14:32 - 33 minutes - 30.9 MB

April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing).

Ep 50: Tyler Bramlett – Overcoming Disaster And Winning Big

January 24, 2016 14:00 - 42 minutes - 39.1 MB

Tyler Bramlett shows you why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake...

Ep 49: How to Offer Discounts Without Devaluing Your Stuff

January 17, 2016 14:00 - 2 minutes - 2.19 MB

Kevin sets the record straight on when you should and shouldn't discount your products and services.

Ep 48: Ivan Misner - Billion Dollar Networking

January 11, 2016 02:00 - 36 minutes - 33.7 MB

“I’m a 20 year overnight success.” Ivan Misner cuts through the BS you’ve been fed about getting “hacking success”, and what it REALLY takes to build an empire. (Plus, how to discover quickly whether your idea has legs or will trip you up for years)

Ep 47: How To Ask For $50,000 And Get It

January 04, 2016 01:01 - 7 minutes - 6.82 MB

How do you quote your price? Do you quote because you've earned it? Or do you quote it because it inflates your ego? In this episode, I share how I name my price, how you can name your price and work with clients that will gladly PAY that price you named.

Ep 46: Yuri Elkaim - Authentic Marketing

December 28, 2015 13:15 - 31 minutes - 29.2 MB

Come learn how Yuri Elkaim’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create…

Ep 45 – How To: Stay Current in The Information Age

December 20, 2015 20:00 - 3 minutes - 4.04 MB

Kevin reveals why "keeping it real" is a must in the new marketing landscape.

Ep 44: Zach Swinehart – Running Your Business While Traveling The World

December 12, 2015 21:14 - 40 minutes - 37 MB

Zach Swinehart reveals how he made the transition to digital nomad (and why it is “shockingly easy” to run and even grow his business while traveling the world)...

Ep 43 – The Truth About Dan Meredith

November 30, 2015 05:01 - 54 minutes - 49.4 MB

Dan Meredith reveals the quickest, easiest way for any freelancer to dominate their niche (a simple trick for crowning yourself as the go-to expert in your field)

Ep 42 – The Truth About Derek Halpern

November 23, 2015 19:45 - 40 minutes - 37.1 MB

Derek Halpern reveals his "closet introvert" way of fearlessly speaking in front of an audience - without having to wow them

Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids)

November 16, 2015 16:24 - 39 minutes - 36.4 MB

Discover how Melanie Saladino used her hard-won copywriting skills to help her 19-yr-old daughter get an unfair advantage over all grad school applicants (acceptance letters are now flooding their mailbox)

Ep 40: The Truth About Chad Collins

November 09, 2015 02:00 - 51 minutes - 47.1 MB

Chad Collins shares how a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events

Ep 39: Ross O'Lochlainn - Write A Powerful USP

November 02, 2015 01:28 - 34 minutes - 31.2 MB

Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact

Ep 38: The Truth About Todd Herman

October 25, 2015 23:32 - 39 minutes - 36 MB

Come learn Todd Herman's “90-day hustle” that still propels him 18 years later... (He’s never had to market since then)

Ep 37: The Truth About Danny Iny

October 18, 2015 04:34 - 36 minutes - 33.6 MB

Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers come to him.

Ep 36: How To Fail At Marketing

October 16, 2015 00:33 - 3 minutes - 3.61 MB

There are too many in-the-know marketers looking for good copywriters to fret for the resistors. In this episode, Kevin explores why you should never have to explain the value of good advertising.

Ep 35: The Truth About Felicia Spahr

October 12, 2015 07:35 - 35 minutes - 32.1 MB

Felicia Spahr reveals the "between the lines" secret to wildly successful marketing campaigns (Felicia claims this one thing was a game changer for both her marketing AND coaching)

Ep 34: How To Show Your Work

October 08, 2015 10:28 - 5 minutes - 6.5 MB

Transparency in business is the new norm, people expect some backstage access to your process to see what they’re paying for – as least as it relates to what you’ve promised to deliver to them. Here are some ways to get transparent.

Ep 33: The Truth About Colin Theriot

October 05, 2015 10:00 - 52 minutes - 48.1 MB

In this episode, you'll discover when being the “sherpa” can be far more valuable to your audience than being the “guru” and how Colin Theriot used this in his business

Ep 32: How To Discover Backwards

October 01, 2015 11:17 - 12 minutes - 11.3 MB

Kevin reminds us about the importance of trusting our individual uniqueness.

Ep 31: The Truth About Brian G. Johnson

September 28, 2015 16:56 - 31 minutes - 28.9 MB

Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him

Ep 30: How To Embrace A Beginners Mindset

September 24, 2015 19:57 - 5 minutes - 4.86 MB

Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business.

Ep 29 – The Truth About Jason Moffatt

September 20, 2015 20:16 - 40 minutes - 36.9 MB

Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this and you’ll have compelling tales to share in next to no time)

Ep 28: How To Decide Copy Length

September 17, 2015 20:16 - 5 minutes - 5.25 MB

Kevin answers one of the most important subjects of sales copy on his recent interview with Yann Ilunga.

Ep 27: The Truth About Andrew Lock

September 14, 2015 01:29 - 35 minutes - 32.2 MB

In this episode, Andrew Lock passes the one piece of advice he gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners), plus what you should do instead of modeling your podcast after someone else...

Ep 26: How To Succeed as a Freelancer

September 10, 2015 09:23 - 7 minutes - 6.7 MB

In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL).

Ep 25: The Truth About Tom Rhodes

September 05, 2015 15:25 - 38 minutes - 35.2 MB

Come learn a comedian’s secret for sparking creativity on demand -- the simple method Tom Rhodes learned from another comic for reliably producing new content (this will guarantee you a flow of new ideas for your marketing)

Ep 24: How To Expand Your Marketing Reality

September 03, 2015 10:14 - 6 minutes - 5.81 MB

In this episode, Kevin talks about how the best marketers stand out from the crowd by leaving their comfort zones and immersing themselves with other people's realities.

Ep 23: The Truth About Michael Fishman

August 31, 2015 11:58 - 37 minutes - 34.2 MB

Come learn the surprising reason Michael Fishman's “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you can use to avoid the same mistake

Ep 22: How To Double Your Fee Overnight

August 27, 2015 07:37 - 6 minutes - 6.04 MB

Kevin talks about the importance of giving yourself permission to get paid what you're really worth.

Ep 21: The Truth About Tim Castleman

August 24, 2015 04:07 - 32 minutes - 29.9 MB

Tim Castleman sheds light on why you don't need mega-star results to get started as a marketer... and how to guarantee yourself the best shot at success

Ep 20: How To Be Good Enough To Get Paid

August 19, 2015 23:48 - 8 minutes - 7.34 MB

How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Come and learn the truth about how good enough you need to be to get paid.

The Truth About Marketing

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