Ep 82: Dean Jackson – The Truth About Compelling, Not Convincing
The Truth About Marketing
English - August 28, 2016 12:00 - 40 minutes - 56.2 MB - ★★★★★ - 69 ratingsBusiness entrepreneurship salesfunnels writing business copy copywriter copywriting directmail directmarketing directresponse Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 81: Nicky Roche – The Truth About the New Rules of Marketing in the 21st Century
Next Episode: Ep 83: Ian Stanley – The Truth About Why People Laugh
Dean Jackson shares his latest marketing philosophy about how to “compel vs. convince” your audience to lean in and take action with you. This is a major mindset shift for most marketers, especially those stuck in the old way of hard hitting direct response tactics that simply do not work longterm.