The Truth About Marketing
165 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 69 ratingsMarketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
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Episodes
Ep 164: Farewell (Last Truth About Marketing Episode)
December 28, 2018 07:30 - 10 minutes - 19.7 MBBittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
November 29, 2018 07:30 - 53 minutes - 123 MBRoy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
October 18, 2018 06:30 - 40 minutes - 74.5 MBLaura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
October 11, 2018 06:30 - 45 minutes - 82.9 MBKeith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
October 04, 2018 06:30 - 29 minutes - 54.4 MBAbbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
September 20, 2018 08:30 - 44 minutes - 61.3 MBWe’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
August 23, 2018 11:30 - 41 minutes - 57.8 MBJohn Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
August 09, 2018 08:30 - 57 minutes - 79.2 MBRevisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
July 16, 2018 08:30 - 37 minutes - 51.7 MBRyan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
July 05, 2018 08:30 - 38 minutes - 53 MBTepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.
Ep 154: Bond Halbert - Copy Secrets From A Legend In Direct Response
May 31, 2018 08:30 - 42 minutes - 58.6 MBWhat’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy secrets, plus a look inside Bond’s decade-long copywriting process.
Ep 153: Ron Douglas - How To Get Rich "Stealing" Recipes
May 03, 2018 08:30 - 26 minutes - 36.7 MBRon Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...
Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers
April 19, 2018 08:30 - 49 minutes - 68.9 MBHow do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.
Ep 151: Laura Belgray - How To Steal Attention With Strange Copy (Then Keep It With Good Writing)
April 05, 2018 08:30 - 44 minutes - 61.3 MBHow do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.
Ep 150: Bushra Azhar - The Reverse Sign Up Method For Building A List of Buyers
March 22, 2018 08:30 - 36 minutes - 50.9 MBThe real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.
Ep 149: Jon Stoltzfus - The Most In-Demand Copywriter On The Planet Right Now
March 08, 2018 09:30 - 38 minutes - 53.3 MBThere’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he’s taken to get to that point, plus a look inside his sales copywriting process.
Ep 148: Justin Brooke - How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys
February 22, 2018 09:30 - 40 minutes - 56.3 MBJustin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why 90% of Justin’s clients who stick it out 3 months or more do really well.
Ep 147: Mike Morgan - An Introvert's Path To Copywriting Royalty Status
February 08, 2018 09:30 - 50 minutes - 70.1 MBA-List copywriter “Million Dollar Mike” Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside his private sales copy process.
Ep 146: James Schramko - How To Work Less And Earn More
January 25, 2018 10:00 - 40 minutes - 55.8 MBIf you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s ONE metric that you can track (right now) to work less and earn more… James Schramko will show you how on this episode of Truth About Marketing.
Ep 145: Aaron DeHoog - The Invisible Force Behind A 12MM Sales Day
January 11, 2018 09:30 - 44 minutes - 61.2 MBWhat’s it take to go from a 5MM sales day to a 12MM sales day? Aaron DeHoog is the man responsible for helping Agora break record sales, and he agreed to come to share some secrets behind the success.
Ep 144: Carline Anglade-Cole - Sex, Drugs and Writing Controls
December 28, 2017 09:30 - 46 minutes - 64.4 MBA-List copywriter Carline drops by to share inside the gig with some big names in health, how she approaches research when writing copy, and more…
Ep 143: Tom Breeze - How To Capture YouTube Viewers Before They “Skip” Your Ad
December 14, 2017 09:30 - 44 minutes - 61.1 MBTom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about right now.
Ep 142: Andrew Lermsider - 5 Easy Fixes That Instantly Boost Revenue on Your Website
November 26, 2017 09:30 - 36 minutes - 50.4 MBAndrew reveals the critical marketing and testing components you absolutely must apply in your business... if you ever wanna hit 7 and 8-figure results.
Ep 141: Justin Blackman - What Justin Learned Writing 100 Headlines A Day (For 100 Days)
November 19, 2017 09:30 - 25 minutes - 35 MBJustin reveals the tips and tactics he uses to brainstorm and write dozens of headlines everyday… and shows you how you can quickly boost your headline-churning creativity. (You'll wanna hear how Justin accidentally discovers how you can write 70 headlines in just 40 min.)
Ep 140: Elin Marie - Elin’s Ten Step Control-Beating Copy Process
November 12, 2017 09:30 - 39 minutes - 54.5 MBElin Marie reveals her entire copywriting process from top to bottom... including her unique research method that's helped produce several controls in the health space. (You'll wanna hear how Elin breaks down giant projects into smaller, simpler chunks... and the ONE thing you can do to eliminate "writer's block" and start immediately—no matter the size of your project.)
Ep 139: My Best Advice For Freelancers
November 06, 2017 09:30 - 30 minutes - 42 MBI wanna share some raw truths about how I started out as a freelancer more than a decade ago... and the things I'd change If I was beginning today. Think of this episode as my best advice for freelancers looking to beef up their career, and ride out the ups and downs of freelancing like a pro.
Ep 138: Erik Stafford - Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message
October 30, 2017 08:30 - 42 minutes - 59 MBErik shows you how you can combine the power of persuasive copy with unforgettable design... so you can shoot up sales and forge rock-solid bonds with your audience. (You'll also wanna hear about Erik's life changing conversation with a big-name coach... flipping him from "making good money but miserable" to "happier than ever.")
Ep 137: Susan Berkley - Sharpen Your "Spoken Image" With The Industry's Top Voice Coach
October 23, 2017 08:00 - 39 minutes - 54.8 MBSusan Berkley helps top marketers and sales pros hone their spoken image, and boost their persuasive powers with voice. (I met Susan at Brian Kurtz's mastermind and she's been helping others optimize their voice in video sales letters.)
Ep 136: Hollis Carter - From Rafting Guide To Top Level Biz Consultant
October 16, 2017 08:30 - 50 minutes - 69.9 MBHollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences." (And why he takes Baby Bath Water co-founder Michael Lovitch to "marriage counseling." No joke.)
Ep 135: Marketing Masters Highlights
October 01, 2017 08:30 - 31 minutes - 42.9 MBTop-of-the-heap marketers sharing insider tactics that'll multiply your sales faster than you ever imagined possible; you're getting highlights featuring some of the marketing masters John Carlton, Todd Brown, and Joe Schriefer.
Ep 134: Copywriting Legends Highlights
September 24, 2017 08:30 - 38 minutes - 35.9 MBWhether you're attending Copy Chief Live or not... you'll wanna hear their unique insights on persuasive copy, unforgettable hooks, and going deep into your prospect's head.
Ep 133: John Forde - Great Leads and Learning From Losers With Agora’s Top Freelancer
September 18, 2017 08:30 - 46 minutes - 42.5 MBJohn Forde reveals his unique process for writing a promo package and shows you how you can nail your big idea and your perfect avatar.
Ep 132: Marcella Allison - Why Women Need to Band Together in a Testosterone-Fueled Business World
September 10, 2017 08:00 - 38 minutes - 35.6 MBIf you’re a woman living in a testosterone-fueled business world, you’ll be nodding your head at this one... and if you’re a man, you probably have no idea of the stuff that women deal with on a daily basis.
Ep 131: Marc Gutman - Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones
September 03, 2017 08:30 - 34 minutes - 31.6 MBMarc Gutman shows you how you can sharpen your storytelling chops with his unique Hollywood experience and what you absolutely must focus on to deliver YOUR authentic story.
Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response
August 27, 2017 08:30 - 50 minutes - 46.7 MBMark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple your sales.
Ep 129: Taylor Welch - The Business-Boosting Power Of Humor And Personality
August 20, 2017 08:30 - 33 minutes - 31.2 MBCome find out how Taylor doubled his company's revenue, and what you absolutely must do today to grow your business, fast. (You'll want to hear Taylor's unique insights on why your long "to-do" lists are likely overwhelming you and killing your sales.)
Ep 128: Kris Reid - The Overlooked Selling Power Of Search Rankings
August 13, 2017 08:30 - 32 minutes - 29.6 MBKris Reid shows you the inner workings of Google's search algorithm... and the ONE thing you absolutely must focus on to rank your business higher. (If you're still obsessing about keywords... you'll want to hear Kris's insights on what REALLY matters)
Ep 127: Bedros Keuilian - The “Cockweed” Mindset For Rock-Solid Success
August 06, 2017 08:00 - 33 minutes - 30.6 MBBedros Keuilian shows you how to boost your entrepreneurial mindset with the "immigrant edge" and how to indoctrinate your prospects so they can't help but FEEL what it's like to get their hands on your stuff.
Ep 126: Damian Lanfranchi - The Secret To An Entrepreneurial Life That'll Never Pass You By
July 30, 2017 08:00 - 47 minutes - 43.6 MBDamian Lanfranchi reveals the mindset stuff you'll need to live life on your terms without sacrificing your money-making opportunities. (Listen to Damian's insights on life on the road, homeschooling kids, AND steering the ship at Todd Brown's company)
Ep 125: John Romaniello - Leapfrogging Your Competition With Superior Writing Chops
July 16, 2017 08:00 - 29 minutes - 27.2 MBIn this episode, John Romaniello reveals the tactics, shortcuts, and secrets molding his unique writing style... and how you can quickly build an audience online using your writing chops.
Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)
July 09, 2017 08:30 - 40 minutes - 37.4 MBJoe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a listen and find out what it takes to write at the "Navy SEALs" level of direct response marketing...
Ep 123: Wesley Donehue - Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication
July 02, 2017 08:00 - 29 minutes - 27 MBWesley Donehue reveals how you can inject business-boosting communication into your marketing... even in the heat of crisis. (You'll want to hear his unique insights from helping bail airlines out of catastrophic PR messes.)
Ep 122: Michael Hauge - Story Secrets Of A Hollywood Script Doctor
June 25, 2017 08:00 - 1 hour - 59.6 MBMichael Hauge is a story consultant in charge of writing stories for big time Hollywood movies. Today, he breaks down the 6 steps to telling a great story. Then Michael tears my story apart, and it was beautiful.
Ep 121: Jon Buchan - How To Reach Important People With Humor
June 18, 2017 09:00 - 40 minutes - 37.5 MBJon Buchan from "Charm Offensive" reveals his secret to writing cold emails, direct mail, and ad copy that get the open AND the response. (Jon even sent me one of his kick-ass cold emails to get on the show... as you can see─his stuff WORKS.)
Ep 120: Todd Brown - The E5 Method for Marketing The Big Idea
June 11, 2017 08:00 - 46 minutes - 43.1 MBTodd Brown reveals his unique "E-C (P-P+U-M) I-I" formula you can use to unearth the big idea for your business. (Todd charges twelve grand for a private day teach this... and he was super generous in giving this stuff away. So don't miss it!)
Ep 119: Anna Selby - The "Dream 50 Secret" To Conquering Social
June 04, 2017 08:30 - 39 minutes - 36.2 MBAnna Selby reveals her top social media tactics and tricks you can use to quickly build authority. (You'll multiply sales without running a single ad... even if you have zero budget.)
Ep 118: Roy Furr - The PAISA Framework For Writing Rock-Solid Financial Controls
May 28, 2017 09:00 - 40 minutes - 37.3 MBMy guest today is top copywriter Roy Furr. As Roy explains in the interview, specializing is how you write copy that makes your reader vibrate. In this episode, Roy reveals a framework you can use for writing copy that packs an emotional knockout punch
Ep 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect
May 21, 2017 09:00 - 48 minutes - 44.7 MBPerry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion most marketers fall prey to without even knowing it
Ep 116 - Will Hoekenga: The 5 Deadly Email Sins
May 14, 2017 09:00 - 47 minutes - 43.6 MBWill Hoekenga reveals the three critical questions you must answer before you write your next e-mail. (You'll want to hear his insights on why your current e-mails are likely angering your prospects... even if you didn't mean to do it.)
Ep 115: Tim Castleman - Take My Notes, Please
May 07, 2017 09:00 - 44 minutes - 41 MBTim Castleman reveals his secret for selling more than a thousand copies of his first product within a few hours... without a big list or affiliate promotions. He also busts some common myths about what's really happening at the biggest marketing events..