Talking Tourism

Talking Tourism Episode #33 - Covid-19 special - Lifeline

Melita Griffin from Lifeline Tasmania speaks with Amy Hills about staying mentally healthy amidst the impacts of Covid-19 on our businesses and lives.  Listen in for all the advice and support Lifeline Tasmania can offer, and please call 13 11 14 if you need to speak to someone from Lifeline. 

Talking Tourism Episode #32 - Covid-19 special - Business Advice from Collins SBA

Collins SBA specialise in helping business owners sort out their finances and business systems. They've become the go-to organisation for the tourism industry with free advice and assistance in this time of need during Covid-19 shut downs. Hear Rob Cameron and Andrew Pearce speak with our host, David Reed, about what support is currently available and how businesses can tap into their advice and financial assistance from government. 

Talking Tourism Episode #31 - Covid-19 special - TICT and Tourism Tasmania

CEO TICT Luke and CEO Tourism Tasmania John Fitzgerald talk with Amy Hills about the how these two organisations are dealing with the Covid-19 disruption currently facing the tourism, hospitality and events sector.  The conversation includes suggestions to seek further support from the following sources: TICT: [email protected] Tourism Tasmania: https://tourismtasmania.com.au/industry/business-assistance Business Tasmania hotline: 1800 440 026

Talking Tourism - Champion Tales #4 - Robert Pennicott

Talking Tourism episode #30 - International Visitors and export marketing - with Karen Fraser

Talking Tourism episode #29 - Story telling - Justin Johnstone

Following on from Alice Hansen's chat about pitching to media, our host David Reed, speaks in depth to master story teller at one of Tasmania's best deluxe hotels about how to find your story and tell it to your audience. 

Talking Tourism episode #28 - Pitching to media - with Alice Hansen

Ever wondered why some tourism businesses so successful at attracting media and others aren’t? In today's episode, host Sam Denmead, speaks with journalist and author Alice Hansen about all the ways you can find your story and pitch it to the media the right way to get noticed. We also discuss the future of the 'Press Release' and whether or not this is the way to go to get your business noticed.

Talking Tourism Episode #27 - Nature based tourism in parks and reserves - with Jen Fry

Why do people visit National Parks and what should we do to ensure we don't love them to death? Jen Fry shares her thoughts with us about these special places and some of the things that Parks and Wildlife Service do to look after them and sustain them for future generations. 

Talking Tourism Episode #26 - How Business Tasmania can help you - with Kelly Brown

Talking Tourism Episode #25 - Benefits of collaboration - with Rick Marton

Talking Tourism Episode #24 - The importance of good design in tourism developments - Todd Henderson

Talking Tourism Episode # 23 - Why good coffee is the lynchpin of a great visitor experience - with Archana Brammall

Talking Tourism Episode #22 - Getting the right insurance cover for your tourism business - Stuart Alexander

Talking Tourism Episode #21 - The MTB phenomenon sweeping Tasmania - with Buck Gibson

Buck Gibson is one of the stalwarts of mountain bike tourism in Tasmania, particularly in the NE of Tasmania in Derby. He came to Tasmania from Queensland with a background in tourism, but it certainly wasn't mountain biking.  His son introduced him to the sport of MTB and the rest is history. Buck discovered there was potential for trails to be built in Derby based on the mountain biking plan developed in 2007 and saw the opportunity to set up his business in this sleepy mining town that wa...

Talking Tourism Episode #20 - Agritourism and the rise of the paddock to plate phenomenon - with Curly Haslam-Coates

Curly is a Wine Educator and Chief Shenanigator for Vintage Tasmania. Curly’s business allows her to wear many hats in varied roles within wine, spirits, food, tourism and education. She'll be speaking with Rachel Williams about all things agriculture and using local produce.

Talking Tourism Episode #19 - The Importance of Mentally Healthy Workplaces for Morale, Retention and Performance - with Bianca Welsh

Bianca Welsh is a co-owner of Stillwater Restaurant and Black Cow Bistro and is a passionate advocate for mental health awareness in the workplace among many things.  Bianca has a unique approach to how she runs her businesses and supports her team. She is acutely aware of mental health issues and has supported those that suffer with depression, anxiety and bi-polar, to eating disorders, substance abuse, life-changing circumstances such as death, suicides, illness, abortion and divorce and ...

Talking Tourism Episode #18 - Google Adwords- with Rob Knight

Is it possible to manage your own digital marketing and get it right?  In this episode, self-made Google adwords expert, Rob Knight gives us the lowdown on how you can train yourself to successfully manage your own Google Adwords and make an impact.  Learn whether the best solution is to outsource or keep it in-house; how to track the results; and the all-consuming question - how much to spend on Google Ads?

Talking Tourism Episode #17 - Tourism research and insights - with Allison Anderson

Talking Tourism Episode #16 - Strategic Marketing and brand - with Trina Mangels

Talking Tourism Episode #15 - Workplace Culture- with Kath McCann

Talking Tourism Episode #14 - Backpackers and Youth Travel Market - with Kristy Carstairs

Talking Tourism - Champion Tales #3 - Andrew Wright - Calypso Star Charter

Talking Tourism Episode #13 - Get your back end right and the front end will flourish - with Ali Uren

Talking Tourism Episode #12 - Facebook pixels, retargeting and other social media tips - with Karyn Parkinson

Talking Tourism Episode #11 - Accessible travel - with Clair and Scott Crowley

Passion and ambition has steered Clair and Scott Crowley to pioneer a niche market in inclusive travel, helping those living with disability to access travel and adventure experiences. Inspired after a snowboarding accident left Scott a paraplegic, they founded Push Adventures in 2014 and The Good Scout Travel Co. in 2017. The travel company closes the gap for accessible travel and brings more accessible travel options to the wheelchair traveller community. Determined to use their family’s...

Talking Tourism Episode #10 - Sustainable practices to implement in your business - with Todd Houstein

Talking Tourism Episode #9 - Building a brand - with Jason Little

Jason discusses how his company, For the People, goes about developing a destination brand. His most recent brand project is Tasmania’s West Coast, that has set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector. Jason discusses the importance of engaging locals to build a strong tourism brand, and why leaning into what makes a place different from everywhere else is critical for building a brand that takes on a life of it...

Talking Tourism Episode #8 - Boost your accommodation property - with David Reed

In this episode we focus on the small accommodation property and hone in on the question of "who are you?" We discuss finding your niche, ensuring you maintain a laser focus on your ideal customer and question every decision you’ve made about your property with your ideal customer in mind. We also discuss distribution channels and pricing your rooms and what else you can do to ensure you're getting bookings. Contact: [email protected]

Talking Tourism - Champion Tales #2 - Howard Cearns - Little Creatures Brewery

Howard Cearns is co-founder of Little Creatures – Australia’s disruptive craft brewing start-up that made ‘boutique’ a thing to be valued, leading the way for the craft beer phenomenon sweeping Australia today. A successful branding and design creative, Howard and some entrepreneurial beer-drinking mates were determined to brew and popularise in their native Western Australia a rich hop-driven Pale Ale like the ones they so enjoyed in America, and completely unlike the traditional draught b...

Talking Tourism Episode #7 - Want to win a tourism award? - with 4 state and national judges

How can join the ranks of tourism award winner? What sort of things are the judges actually looking for? How do we decide where to focus our attention?  What do national award winners do that makes them stand out? We'll answer all these and MORE on this special hour long episode specifically made for tourism awards nominees.

Talking Tourism Episode #6 - Dealing with a crisis - with Brad Nowland

For the past ten years, Brad Nowland has been one of the key staff members behind the rise of the Liberal Party from opposition to Government.  Developing and executing innovative and high impact media and campaign strategies, he is amongst the longest-serving Press Secretaries in Tasmanian politics.  Brad also served as the Deputy Chief of Staff to the Treasurer.  Brad is now a public relations consultant and partner in Font PR and he says "the reality is, unless you’ve experienced it fir...

Talking Tourism Episode #5 - Social media update - with Meg Coffey

It’s so hard to keep up with the fast paced, ever changing landscape of social media. Starting up a Facebook page might be easy but with the falling organic reach and engagement from business accounts, actually growing a Facebook page can be challenging. We’ll discuss with a social media expert living in WA, the best ways to get your customers to engage with your efforts on Facebook.  Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-...

Talking Tourism Episode #4 - Getting the most out of your OTA - with Greg Freeman

With almost 21% of bookings coming from OTA (online travel agent) channels, it is important to ensure the relationship between OTA and providers is effective, easy, and mutually beneficial. During his master class Greg will share key learnings from his years as Expedia Groups Market Manager to ensure everyone gets what they need from any online supply channel, with some quick and easy wins that will benefit any operator. Content, engagement and conversion is the name of the game when targe...

Talking Tourism - Champion Tales #1 - Simon Currant

Humorous, honest, provocative, thought provoking, confronting, challenging – much like the man himself! 2018 Tasmanian Tourism Champion and industry legend, Simon Currant, shares his remarkable story in our inaugural Talking Tourism Podcast; Champion Tales.

Talking Tourism Episode #2 - Why online haters are not your problem, ignoring them is - with Sam Denmead

This episode covers:  Why your online reputation is critical to your success How to embrace complaints and improve Tips for how to respond to both good and bad feedback Good customer service is the cheapest form of marketing you’ll ever do  Contact: [email protected]

Talking Tourism Episode # 3 - Help for underperforming businesses - with Rob Cameron

Rob Cameron is a business consultant with Collins SBA. Listen for some tips on bringing your business vision to life and some tools to analyse underperforming products and what to do when you uncover them. Contact: [email protected]

Talking Tourism Episode #1 - Engaging with the natural environment - with Larni Davies

During this Podcast we discuss some simple approaches that we can adopt to really connect with our visitors. Contact: [email protected]