Talking Tourism Episode #9 - Building a brand - with Jason Little

Jason discusses how his company, For the People, goes about developing a destination brand. His most recent brand project is Tasmania’s West Coast, that has set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector. Jason discusses the importance of engaging locals to build a strong tourism brand, and why leaning into what makes a place different from everywhere else is critical for building a brand that takes on a life of its own.
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