Talking Tourism Episode #4 - Getting the most out of your OTA - with Greg Freeman

Talking Tourism

English - June 04, 2019 14:00 - 17 minutes - 8.05 MB
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Previous Episode: Talking Tourism - Champion Tales #1 - Simon Currant

Next Episode: Talking Tourism Episode #5 - Social media update - with Meg Coffey

With almost 21% of bookings coming from OTA (online travel agent) channels, it is important to ensure the relationship between OTA and providers is effective, easy, and mutually beneficial.

During his master class Greg will share key learnings from his years as Expedia Groups Market Manager to ensure everyone gets what they need from any online supply channel, with some quick and easy wins that will benefit any operator.

Content, engagement and conversion is the name of the game when targeting high value guests.
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