STANDOUT with Cheryl Tan
57 episodes - English - Latest episode: almost 4 years ago - ★★★★★ - 17 ratingsReach your ideal clients through video
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Episodes
35: Capture Media Attention By Serving Your Audience FIRST With Carrie Wilkerson
September 27, 2016 12:42 - 22 minutes - 32.2 MBCapture media attention by serving your audience FIRST with Carrie Wilkerson Many people who have been able to grow large audiences tell me the reporters and producers call them. But wait, how do you get to that level? I know you will love my conversation with Carrie Wilkerson, an entrepreneur, speaker and author - who breaks down what she did in the very beginning, before she got featured on CNN or Fox News or Forbes. Remember, everybody starts with one follower. Those numbers grow as you...
34: How To Write A Book And Receive Noteworthy Endorsements With Kristin Meekhof
September 19, 2016 22:54 - 25 minutes - 36.6 MBHow to write a book and receive noteworthy endorsements with Kristin Meekhof I had the chance to meet today’s guest during a conference near my home in Virginia Beach. We were both speaking and her story captured all of our hearts. Kristin Meekhof became a widow at the age of 33. She has spent the years since creating a supportive community for women just like her. She found a way to turn her grief into a gift...for others. Along the way, she has connected with names you probably know - D...
33: Want Thousands Of Screaming Fans At Your Event? Learn From Louie La Vella
September 12, 2016 11:33 - 21 minutes - 31.1 MBWant thousands of screaming fans? Learn from Louie La Vella In this episode, we’re talking about events. Live events, in particular, where people can hear your message while you’re on stage. How about an even more intimate setting where you’re at the front of a small room for a workshop? Live events can be powerful tools for creating relationships. But, the question is, how do you fill those events? How do you let people know about the event and what will move them to buy tickets and actual...
32: Got Great Press? How To Capitalize On The Attention With Joe Apfelbaum
August 29, 2016 14:38 - 29 minutes - 42.1 MBGot great press? How to capitalize on the attention with Joe Apfelbaum What is one media mention worth to your business? How about from a really big name? Quite a bit, but you may need to put in a little bit of legwork before you start to see the returns. Entrepreneur Joe Apfelbaum explains all of this, by sharing his strategy for maximizing the media exposure he’s already gotten. You may have seen him on Fox Business, or read about him in the Wall Street Journal or Business Insider. Mayb...
31: How To Create Opportunities In A Crowded Industry With Eliot Wagonheim
August 22, 2016 02:21 - 30 minutes - 43.8 MBHow to create opportunities in a crowded industry with Eliot Wagonheim If you’re in a crowded industry, how do you stand out and attract more of the right clients? That’s what Maryland lawyer Eliot Wagonheim was struggling with seven years ago. His solution was to overhaul his marketing plan and business model. As a result, his business looks very different today. Today, Eliot has a regular column in a regional business magazine, Smart CEO, he is a contributor to The Huffington Post, he ha...
30: Grow A 7-figure Business Through PR With Josh Elledge
August 14, 2016 19:56 - 37 minutes - 53.5 MBGrow a 7-figure business through PR with Josh Elledge This interview with entrepreneur Josh Elledge is a case study on how to market your business through the media. He’s like me, a former journalist. I had the pleasure of meeting him in person at Podcast Movement in Chicago in July. He has successfully grown his business by turning himself into a valuable resource for journalists around the country. Hear the steps he took to launch an idea and turn it into a 7-figure machine, using, for t...
29: How PJ Jonas Uses Media Attention To Grow An Online Business
July 30, 2016 17:34 - 35 minutes - 50.9 MBHow PJ Jonas uses media attention to grow an online business PJ Jonas is a mother of 8 children. She homeschools them, she’s an entrepreneur, and she studied engineering in school. In fact, that’s when I met her, while we were both at the University of Virginia. I was an English major, by the way. Today, she, her husband, Jim, and her 8 children are working hard to grow the family business, Goat Milk Stuff. And PJ tells me, the media has been instrumental in the growth of the company. May...