Solopreneur Success Strategies

2051 Online Marketer and Customer

Marketers can not use the same selling techniques as 10 years ago. The attitudes and behavior patterns of your customer have changed with the advent of the Internet. Consumers dont believe in exaggerated language or hype anymore. The marketer of today needs to build relationships.

2050 Finding Funding to Start a Home Business

Your business success will depend on how well you plan and manage your finances. If you will be seeking financial help, either from a start-up loan or from a government grant, it is imperative that you have a well-developed business plan. Writing your business plan Know what elements are considered essential in any business plan and the key points that should be included in each section of your plan. Grants and financing Find out how to access funding for your business. Entrepreneurs often...

2049 Networking and Connecting

Networking is an endless source of profit, ideas, collaboration,contacts, relationships and support. Networking is an essential element of any business. If you are networking, you should do more. If you're not networking, get out and do it. If you don't network, your business will stagnate and die.

2048 Sales System in your 5 steps to an online business

There are 5 steps to get a business online and today, we look at the sales system in your business. Without sales, you don't have a business. With a sales system you can make sales day or night while you are sleeping! Selling is easy when you have the payment processor connected to your sales page and you send people who want what you are selling to your sales page.

2047 Social Media Networks to Help your Business Grow

Today, we will be talking about social media and the power of how you as a business owner can grow your business by getting out there on social media that your customer hangs out on. So, for those of you who don't know, social media networks are major resource for both small and big businesses that are looking to promote their brands on the Internet. They're easy to use and some of them have paid advertising options for businesses who want to reach more customers and new audiences. #socialme...

2046a Knowing your 4 numbers in your Business

Today it is all about your numbers in your home business. We will look at the basics about revenue and talk about your expenses and your income. You need to get some idea on what you need to know when you are in business in terms of your numbers. An aspect of any good business involves numbers! If you really boil down most business models, they are essentially just fancy equations. If you take a moment to look at some key figures, you can immediately increase your daily profits. If you ignor...

2045 How to sell to customers without being salesy

On today's show we are going to be looking at how to make it so that you are building relationships with your customer. Of course we are going to discuss that you need to focus on your customer's needs and wants. Understand their problems and desires so you can then offer the products and services that customers are already actively seeking out rather than try to convince them to buy something that they don't know if they want and maybe they never wanted in the first place. so the way savvy ...

2044 Finding Funds to Start Your Home Business 2

Financing your home business is always the first concern you have to consider when you're doing a business although, first you have to know whether you think that your business will be successfu. Then you have to have an idea on how to get the funding for your startup. So, there are few sources where you can find funding. The first one is from you of course that's the safest way if you'd like to start up a business. The process may be time-consuming as you save the money to startup but you h...

2043 Being Persistent as an Entrepreneur

On today's show it's all about persistence being a key trait of the successful entrepreneur. The problem with the road to success is that many people will only picture the destination not the journey when they do this and I fail to see that true success is not a destination it's a lifelong process but they also failed to see the potential problems that routinely occur in striving for success this means that when these problems do occur and prepare a person's stopped dead in her tracks in the...

Finding Funding to start up your home business

Today we talk about how to find some financing for your business. I think, at the very beginning, I’m sure you can think that obviously you have to figure out how much money you need to start up your own business. If there is inventory and put that into the budget as well as if you don’t have a computer and you need one for your business put that into your budget and looking at what you need for your budget you’re probably looking at covering six months wages at least. With the possibility o...

2041 Competiveness is part of Business Success

It's all about being competitive when you're an entrepreneur. You have to be successful you do have to realize that there is competition and that you have to be competitive whether you want to or not. So the world is built to some extent on the concept of competition. Everything living competes for specific resources that are needed to grow thrive and outperform their rivals, sunlight space water and nutrients are utilized by the smallest to largest creatures wherever they are found and in w...

2040 Your Business on Social Media

In terms of your business you probably haven't thought of all the ways that you could use various social media. This is my week on the podcast to talk about messaging and as long as you know what you are messaging; as long as you know what your brand is which is your promise your commitment your values, what you stand for and stand against in your business or your mission is in terms of your business; then you hopefully as well as knowing who your customers would be as well as who you want t...

2039 Being Credible in your Customers' Eyes

Few people talk about credibility in business but this is very important if you want to have your customers know like and trust you and be your raving fans for a long long time. Credibility can be lost just like that if you differentiate yourself from what your current values and standards are. So I talk about credibility today because if there's any secret to success it lies in the ability to get the other person's point of view and see things from his angle as well as from your own as Henr...

2038 Do you have awesome Customer Experience

what can you provide to your customer, in terms of customer experience? You need to know your customer inside and out as I mentioned previously. So that you can give the kind of messaging that will attrac them to you because you know what they desire and and you can provide what they desire by giving them the messages that will attract them to you so that they know, like and trust you. you want to provide the ideal customer experience in order to make these people your raving fans. 

2037 Messaging when starting your home business

We are going to figure out what kind of messaging to do for your potential customers in order to attract them to you. For them to realize what your unique value proposition is that we talked about that on a previous episode. So after you worked on that, now it’s time to get your messaging out there to attract your potential customers to you on the Internet as well we will talk about off-line as well but either way whether you’re online or on off-line you need to have a website. So if you don...

2036 Mindfulness of the Entrepreneur

Very few of us grasp the enlightenment experience that is inherent in the day-to-day activities that by necessity take up the majority of our time where there it's on filing whether it's talking to a client or whether it's figuring out what's the next thing that you're going to do - experiences you always have to be aware. This awareness of the learning potential of the commonplace is "mindfulness. " Successful business people understand this concept and utilize it to their advantage when yo...

2036 The First Steps to Selling in a Home Business

Let’s say that you have a business that you would like to start but you’re not sure if it’s going to sell, the first role of being a reluctant entrepreneur is , don’t quit your day job and second role is to create a beta of the product whether it is a product or a service. Test it to see if anyone is interested as the only way to see if a product is good is to start selling it! So go out there and with a beta service proposal or sample product, go out and see if people are willing to buy it!...

2035 Marketing System in your 5 step online business

Now you have your website then it is the time for visitors to come and visit you or you to go meet them out on the Internet. How you do that will depends on who your audience is and where they hang out. So you create the content with the messaging about your business that is relevant to the people that you want to have come to your business. Of course, to do that you first have to decide who is your ideal customer and figure out the messaging to attract them. Then upload your messaging to yo...

2034 Growing your Home Business with Free Activities

More guerrilla marketing for your business that are free to help you and your business to grow. One of the basic philosophies of guerrilla marketing is to give things away because they have learned that the more that they can give, the more they receive. So they shift their generosity into high gear and see the world through the eyes of the customer. Basically that’s where you start when determining what to give away because you will be seen as awesome! Some guerrillas empower the generosi...

Contact Us Page is Number One for your Website

We’ve been talking about the four pages that are important to have on your website but for me, the number one page that is on your website is your "Contact Us" form or page. Most people say it’s your sales page but if people can't contact you, they’re not going to engage with you and they’re certainly not going to buy from you if they can't get their questions answered. So we discussed last week about how we need to have a "Contact Us" page and we will look at some of the software you can us...

2032 What are the buying habits of your Customer

Today we will be looking at the purchasing behaviour of your customer as well as where you can find them. So let’s have a look at where we can find out where they’re hanging out and how much they like to spend on what and what they like to do etc. So, we can have a look at the aging antiaging cream last time to get ideas on the demographics for your customer and what they want and how they feel about antiaging cream etc. Today we were going to find out of course the simple places you can go ...

2031 How to Differentiate Yourself from your Competition

How are you different from your competition? do you have a specific purpose , specific misión, specific value that’s different from your competition. First of all , you have to define who is your competition before you actually go and look at how you differentiate yourself from them. So, for your product or service, have a look at other people on the Internet is the easiest place ,of course, but you could also do it off-line. Have a look at their marketing and their advertising and what thei...

2028 Take Responsibility as an Entrepreneur

There are certain traits to be an entrepreneur. Your mindset can be what gives you business succes. s so we are looking at some of the traits of the mindset of an entrepreneur. Today, we are talking about another trait of an entrepreneur and that is taking responsibility for your decisions. Harry Truman had a saying that the buck stops here and what he meant by that was as president he did not have the option to pass the buck when it came to mistakes or failures as he was the boss and the bu...

2027 Grow your Home Business with Business Card Marketing

People still want to meet face to face. There will always be a need to interact personally because first impressions of a person can not be read over the internet.  In the end, whether you will trust and do business with someone can only be ultimately done face to face and business cards reflect who you are and what is your business if you get business card design done right. In this ultimate guide to the business card, we will look at: 1. The History of the business card.  2.  What is...

2026 The Number one Page of your Website

Whether you are offline or online in a home business your website is critical to your business. Your website is your online hub where visitors have the initial contact with you so it is important that they can contact you! The number one page for your website is your contact form.

2025 Who is your Customer by looking at Psychographics

The 10 Components of Psychographics 1. Interests - Your prospects’ interests help you position and create the right marketing message. 2. Opinions – Opinions matter and your audience’s opinions can spread quickly. 3. Beliefs – What do they believe about success, money, happiness and other elements of life? 4. Values – Your audience’s values are their broad preferences concerning appropriate courses of action or outcomes. 5. Goals – What do they want to achieve? For example, are the...

2024 The Benefits of your Product or Service to your Customer

What are the benefits of your Product or Service to your potential Customer? They don't need your product or service. You have to make them want your product or service through your marketing. Look at your benefits of your product. What is the end result for the customer if they use your product? What is the benefit to the customer if they purchase your product?

2023 Risktaking as an Entrepreneur on Mindset Monday

Without risk there is not, and cannot be reward. As an Entrepreneur, life is uncertain from day to day so there is always an element of risk. There is an element of chance inherent in every venture and unless that chance is recognized and faced, the venture will never become reality. Keep in mind that the secret of success when it comes to business risk is mitigating potential damage in favor of potential gain. Coolly and impartially assess the potential positive and negative outcomes and de...

2022 Being a Reluctant Entrepreneur defined

Think about the safest way to develop a successful business and put it not put too much money in it in the beginning. So you want to keep your day job until the new business is making so much money that you no longer need your day job salary. So of course that will take some time. So don't quit your day job. 

20211 Lead Collection System in your 5 step system online

How are you going to get the leads? How are you going to get the people to come to visit you in order to find out who you are and possibly become your prospects and then your customers? So the collection system you can easily set up once you have a Web site set up. The system to collect visitors and prospects and customers and get them onto your email list so you can have relationships with them so they get to know, like and trust you and they value being on your email list.

2020 Growing your Home Business Online

There are many ways to grow your home business whether it is offline or online. Some simple inexpensive ways to create awareness for your business include website, podcasting, webinars, teleseminars and nanocasting.

2019 The 4 Pages for your Website

The essential four pages you need for your business website and why you need them on today's broadcast.

2018 Knowing Your Customer

Today we're going to be looking at figuring out what your customer really wants. We're going to be looking at the method of how to understand your customer.

2017 Researching your new business

Today we're going to be talking about how to research your business that you're interested in doing as a startup. Finding out about what kind of problems customers as well as what our customers want and need in your type of business. What you think they need and compare by doing your research and know various places to talk about what they might need and find out that actually the people that you're thinking are your customers maybe not be your customer.

2016a To Focus is a Trait of an Entrepreneur

In business, endurance usually takes the form of Focus. It becomes the ability to concentrate successfully on a given task. Focus is a critical skill for a business owner. With the focus needed in a business, it is important to be able to focus on one task at a time. For more on mindset go to Youtube channel Mindset Monday on http://jgtips.com/youtube.  

2021 Storage System in your Online Business

So today we're going to be looking at how to collect your storage What kind of storage where can you store your audio's your videos and your product and your content.

Customer focused sales page is important

2016 Your Vision as an Entrepreneur

Now everyone says success means good fortune in both the literal and figurative senses. It certainly brings in and divert your money along with freedom but it also brings otherness tangibles and less desirable effects such as fame and recognition and power and influence. However many people make the mistake of treating success as an end result. Success is not a goal it is a process. It's not about winning the race. It is about training for and running this race and every race in the best pos...

2015 Strategy for a Reluctant Entrepreneur

This is Jane Gardner and welcome to strategy Sunday. Again we're talking about you being a sensible reluctant entrepreneur. I know you don't think there's any many many people out there who actually talk about being a reluctant entrepreneur. But it is the best way to go because of course you're not endangering your money by being the reluctant entrepreneur. So I have talked about how you should not quit your day job.

2014 Five Steps to an Online Business

So we're going to talk today about the five steps to have an online business and we're going to be talking about one step at a time. So to this today we're going to be talking about your Web site. Basically there are five basic steps to getting an online business. On the Internet. And the first step is to get a hub on the Internet. So to get your web site to have a place for your visitors to come and have a place for your clients to come and have a place for people to contact you. And then t...

2013 Guerilla Marketing to Grow your Business

It's about growing your own home business by using some off line tactics to do your marketing that are traditional but have been working forever. So for those of you who have never tried to grow your home business there are three point six billion people online. So remember to get your Web site up there like I mentioned on Thursday so that you connect with those people. If you want to first start connecting with your local community. Believe it or not, yes, Yellow Pages is a great way to sta...

2012 Your website is your online hub

So today I wanted to talk about your online help. I like to call it which is your Web site on the Internet. It will have its own unique address. You will be it will be available obviously on your business cards for people to go to whether you're offline or online they can click on and go to your business there and your web site will be important in your business for running it even because it will be the place where you can actually talk to them about your business by talking about your prod...

2011 What is your solution for your customer

Selling is about knowing the basics of what you are selling and what solution does it solve? Do you know what the end result or outcome of your solution is for your customer? Before you can sell it, you need to know what problem it solves so then you can define what customer would need it.

2010 Do you want to start a home business in your local community

You know there's lots of business that you can do out of your home that are not required to go out and be in and into a rental office in your hometown. Don't go into something that people are just saying go into it because it'll make you rich. It won't make you rich because you don't have the passion for it. So we're going to be talking about some of the practical ideas next time where you can do your research for offline and starting your local business.

2009 Passion is in the Mindset of an Entrepreneur

If you don't have the passion to get up and do everything every day for your business then you're in the wrong business so you get out of it. So let's look at your passion for your business. Do you get every move up every morning eager to share your knowledge and skills with others or even just do the paperwork for the business. Do you feel the desire to get out and do the business. Do you go and have a belief in your product during your service that you believe so much in and that you're so...

2008 To be a Reluctant Entrepreneur

To be a reluctant entrepreneur who is willing to be patient, cautious and spend money wisely is the start of the foundations of a business not a hobby. Some reluctant entrepreneurs are highlights from "The Reluctant Entrepreneur" by Michael Masterson. For more on being an entrepreneur go to subscribe go to http://jgtips.com/itunes  

2007 Systems in your Business on Systems Saturday

Systems in your Business on Systems Saturday. On today's show, I will be going over the five systems in your business that will work for you day or night collecting sales, leads and getting engagement to your website. For more on systems go to http://boahb.com  

2006 Growing your Home Business

Growing your Home Business Is important as an Entrepreneur. On Friday's show, i will be looking at all the ways you can grow your business whether offline or online. Whether 20 years ago, you would advertise, promote and market in your local area; now you can reach a wider international audience to find your customers. I'll be looking at classic guerilla marketing from the 1990's that are true today but now you can get on internet to create awareness for your business. I will be looking at...

2005 Running a Home Business

On Thursday I will be talking about running a home business. As a solopreneur you need to be a Jill or Jack of all Trades knowing skills and technology that are new to you. You need to be organized, productive and keep the cash flowing while also selling and getting more clients. At the same time, you want to save time and money so you have the time to get more clients or spend time with family with friends. It is all about the nitty gritty and down and dirty life of being in a home business...

2004 Selling Sales and You and Your Customer

On Wednesday, I will be talking about selling sales and your customer. It is not about you and what you are selling, it is about your customer and what they want. You don't have to be salesy when you are selling. To sell is human as the book by Daniel Pink says. We are always wanting to sell ourselves whether as a child or as an employee or when selling our product or service, we are giving a good first impression in order to get what we may want whether it is a cookie as a child or a sale...