![Solopreneur Success Strategies artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/64/2e/0d/642e0d53-5c30-b279-a976-97a6a4b6c6ab/mza_8752395733957544086.jpg/100x100bb.jpg)
2025 Who is your Customer by looking at Psychographics
Solopreneur Success Strategies
English - November 29, 2017 11:00 - 11 minutes - 11 MB - ★★★★★ - 6 ratingsBusiness Education cashflow athomebusiness business entrepreneur homebiz homebusiness homeoffice infopreneur lifestylebusiness marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The 10 Components of Psychographics
1. Interests - Your prospects’ interests help you position and create the right marketing message.
2. Opinions – Opinions matter and your audience’s opinions can spread quickly.
3. Beliefs – What do they believe about success, money, happiness and other elements of life?
4. Values – Your audience’s values are their broad preferences concerning appropriate courses of action or outcomes.
5. Goals – What do they want to achieve? For example, are they a bargain hunter looking for the best price or are they oriented toward brand recognition?
6. Attitudes - An attitude is a positive or negative evaluation of people, events, activities, or ideas.
7. Purchasing motives – For example, are they motivated by fear of loss or by pride and prestige? Do they want to save money? Avoid pain? Feel comforted and connnected?
8. Personal characteristics – Personality is difficult to measure but it can play a role in creating your customer’s psychographic profile.
9. Activities – What does your prospect do? What are their hobbies? What are their travelling habits, working habits, and so on.
10. Social class – Where does your customer or prospect fall on the socioeconomic scale? Are they a professional or a manual worker?