Imperfect Action
828 episodes - English - Latest episode: 20 days ago - ★★★★★ - 117 ratingsHow do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Episodes
Instagram Marketing | How can I take better Instagram photos?
June 21, 2018 18:00 - 6 minutes - 12 MBA huge part of Instagram marketing is creating unique, high-quality content that makes your brand stand out. Perfectly curated Instagram feeds are a dime a dozen, so you’re not really adding much value to the platform if you’re just reposting the same photos we’ve all seen a million times before. This episode, we’re looking at how you can take better Instagram photos on an iPhone or other smartphone. You don’t want to miss: The one thing that can make or break your photo - in fact, you’re pro...
Instagram Marketing | Where should I source Instagram images from?
June 19, 2018 18:00 - 6 minutes - 12.1 MBCreating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to want to curate Instagram content from different sources. This episode, we’re looking at some good places to source and curate Instagram content from (plus the pitfalls to watch out for!) You don’t want to miss: My favourite free and paid stock photo websites that are GREAT for Instagram content. The one thing you need to be careful when sourcing phot...
Instagram Marketing | What should I post about on Instagram?
June 17, 2018 18:00 - 4 minutes - 8.08 MBIf you’ve listened to any of my previous episodes about Instagram marketing, you’ll know that you shouldn’t be promoting your product or service in every single post. Nobody likes an Instagram feed that’s one big sales pitch! So, in that case, what should you post about on Instagram? The main purpose of your Instagram marketing should be to add value to your audience’s lives and to build a connection with them. This episode, we’re looking at how you can do this. You don’t want to miss: The th...
Instagram Marketing | What role does Instagram play in my marketing strategy?
June 14, 2018 18:00 - 5 minutes - 9.21 MBInstagram marketing is amazing. But, Instagram shouldn’t be your entire marketing strategy - instead, Instagram should play a part of a larger marketing strategy. This episode is a quick one, but it’s a must-listen if you’re relying on Instagram marketing to grow your business. I’m looking at where Instagram fits in with your bigger picture and what role it plays in your marketing strategy. You don’t want to miss: WHY it’s important that Instagram isn’t your entire marketing strategy (and the...
Digital Nomad | How I became a digital nomad (and why it's not all poolside cocktails and tropical islands)
June 12, 2018 18:00 - 6 minutes - 12.5 MBI know this episode isn’t strictly marketing-related, but it’s something a lot of you have been asking me about, so here it is - this is how I became a digital nomad. And, despite what many people think, being a digital nomad is 0% poolside cocktails and tropical islands, and 100% hard work and discipline. If you’ve been thinking about becoming a digital nomad, or have even thought about doing a short stint of working and travelling, this episode is a must-listen. You don’t want to miss: Why ...
Instagram Marketing | How can a build a connection with my Instagram audience?
June 10, 2018 18:29 - 5 minutes - 10.7 MBIt’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed. This episode, we’re looking at how you can build a connection with your audience using Instagram marketing. You don’t want to miss: How to share the “behind the scenes” of your busines...
Instagram Marketing | What are some good tools to get a beautiful Instagram feed?
June 07, 2018 18:00 - 5 minutes - 10.1 MBA huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is actually easier than you think? This episode, I’m sharing some of my favourite tools for making your Instagram content look spot-on. The best part? They won’t break the bank! YOU DON’T WANT TO MISS: My absolute favourite Instagram scheduling tool, and how it’ll help you streamline your Instagram marketing and keep your Instagram feed on-brand. My ...
Instagram Marketing | How do I grow my Instagram following when I'm just starting out?
June 05, 2018 18:00 - 6 minutes - 12 MBInstagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. This episode, I’m looking at some of my top tips to get more Instagram followers. YOU DON’T WANT TO MISS: Why your Ins...
Email marketing | What the heck do I send to my email list?
June 03, 2018 18:00 - 5 minutes - 10.6 MBYou’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve promoted it to your audience. Now you have real subscribers who actually care about what you have to say! But, how do you know what to send your email list? This episode, we’re looking at how often to email your list, what to send your email list and the real truth about unsubscribes. YOU DON’T WANT TO MISS: The simple answer to your question “how often s...
Email Marketing | How do I promote my free opt-in?
May 31, 2018 18:00 - 6 minutes - 11.1 MBYou’ve done the hard yards and started building your email list. You’ve created your free lead magnet (or free opt-in)... Now what? You need to get people to download it. Sure, you could tell your mum about it and she might spread the word to her closest friends, but how else can you get people to download your free lead magnet? Or, more importantly, how can you get your free opt-in in front of the RIGHT people - people who might one day become paying customers or clients? YOU DON’T WANT TO M...
Email Marketing | How do I create a nurture sequence?
May 29, 2018 18:00 - 6 minutes - 11.4 MBA huge part of building your email list is nurturing trust with your subscribers, and this is where your email nurture sequence (or nurture series) comes in to play. This episode, we’re looking at how you can create an effective nurture sequence, automate it and sit back while it builds trust with your audience on autopilot. YOU DON’T WANT TO MISS: What the heck a nurture sequence is and why you NEED one, like yesterday. The correct way to structure your nurture sequence (and why you don’t ne...
Email Marketing | How do I create a free opt-in? Building your email list with a lead magnet.
May 27, 2018 18:00 - 6 minutes - 12.2 MBBuilding your email list might sometimes feel like an uphill battle, but having a free opt-in (aka. a lead magnet) can make list building so much easier. In this episode, we’re looking at how you can create and leverage an opt-in to build your email list. You don’t want to miss: How to decide what kind of freebie (free opt-in) is right to offer your audience. Some nifty strategies to ensure your free opt-in leverages strong, on-brand content. My top design tips, tricks and resources that’ll...
Email marketing | How do I start building an email list? [Email marketing 101]
May 24, 2018 18:00 - 6 minutes - 12.5 MBEmail marketing is one of the most effective ways to market your business for free. Sure, it might take a bit of work building your list, but it’s totally worth the investment. The best part? You can even build your email list for free (the legit way, that is). This episode, we’re looking at how you can get started with email marketing, how you can start building your email list and a quick overview of the process I use to build my own email lists. You don’t want to miss: The right way and th...
Marketing Tactics | The best free ways to market your business
May 22, 2018 18:00 - 10 minutes - 20.1 MBBelieve it or not, there are many different free ways to market your business. This episode, I’m diving into some of the best (and easiest) free ways to market your business, because often when you’re just starting out, money is tight! I’m willing to bet that you haven’t thought of some of these ideas before, too. This episode is a must-listen. You don’t want to miss: The one type of marketing that has the power to “pull” your audience to you - rather than trying to sell, sell, sell all the t...
Marketing Strategy | Getting strategic with Two Girls And A Laptop
May 20, 2018 18:00 - 1 hour - 111 MBThis episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing. You don’t want to miss: They key things to do before you even THINK about launching your business. How to know what t...
Marketing Strategy | Getting strategic with Two Girls And A Laptop
May 20, 2018 18:00 - 1 hour - 111 MBThis episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing. You don’t want to miss: They key things to do before you even THINK about launching your business. How to know ...
Content Marketing | How can I create content when I'm busy? [Batching, Automating & Repurposing Content 101]
May 17, 2018 18:00 - 8 minutes - 14.8 MBContent marketing can be time-consuming - if you do it the wrong way. Luckily, there are some hacks to streamline and simplify your content marketing, so that you can get on with growing your business. This episode, we’re looking at how you can use batching, automating and repurposing to speed up your content marketing activities, and I share some of my favourite content marketing tools with you. You don’t want to miss: How you can use batching to create a month’s worth of content in a couple...
Content Marketing | What should my content be about?
May 15, 2018 18:00 - 9 minutes - 17.7 MBContent marketing is amazing - when done properly. And, a huge part of doing content marketing properly is deciding what your content should be about. This episode, we’re looking at what different types of content you should include in your content marketing, as well as how you can use content to nurture your audience down your marketing funnel. You don’t want to miss: The best way to choose your content marketing categories (spoiler alert: it’s not the spray and pray approach!) How to use co...
Content Marketing | How can I build trust with my audience? How do I provide value to my followers?
May 13, 2018 18:00 - 5 minutes - 9.58 MBBuilding trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. How can you build trust with your audience? With value - in the form of content marketing. This episode, we’re looking at how to do content marketing to provide value to your followers. Everyone seems to be doing content marketing these days, but so few people do it well. We’re going to look at how you can make your content stand out from all t...
Content Marketing | How can I build trust with my audience? How do I provide value to my followers?
May 13, 2018 18:00 - 5 minutes - 9.58 MBBuilding trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. How can you build trust with your audience? With value - in the form of content marketing. This episode, we’re looking at how to do content marketing to provide value to your followers. Everyone seems to be doing content marketing these days, but so few people do it well. We’re going to look at how you can make your content stand out from all th...
Marketing Strategy | WTF is a buyer journey? Mapping out your marketing funnel [Mini workshop]
May 10, 2018 18:00 - 9 minutes - 17.8 MBThe buyer journey (aka. your marketing funnel) is a huge part of your marketing strategy and, chances are, you haven’t given it the attention it deserves. If you’re feeling confused or overwhelmed about where to start marketing your business, then this episode is a must-listen. This episode is a BIG marketing strategy session, so grab a large cup of coffee, a pen and some paper, and let’s start mapping out your buyer journey. You don’t want to miss: What the heck is a buyer journey? What on e...
Social media marketing | What social media platforms should I be present on? And, how many?!
May 08, 2018 18:00 - 12 minutes - 23.7 MBThe first step in social media marketing is deciding which platforms to market your business on. There are so many different social media platforms out there - but does that mean you should be present on all of them? I mean, surely the more platforms you’re on, the more people who will find you… Right? Wrong. There’s an art and a science to choosing which social media platforms your business should be present on. This episode, I’m looking at the various platforms, so you can decide where you ...
Marketing Mindset | How do I get over the fear of putting myself out there?
May 06, 2018 18:00 - 7 minutes - 12.8 MBThis episode is a marketing mindset one. It’s all about that niggling fear of putting yourself out there - something that prevents many small business owners from marketing their business and getting the business growth they deserve. Join me as I share my top 5 tips for dealing with this fear, so you can start marketing your business confidently. You don’t want to miss: The interesting thing that happened when I stopped hiding behind my “anonymous” online business and became the face of my pr...
Facebook Marketing | How can I optimise my business Facebook Page for success?
May 03, 2018 18:00 - 5 minutes - 9.8 MBWhile organic Facebook marketing might not yield the result it once did, making sure that your business Facebook page looks slick and includes all the necessary info is key. Not only does your business Facebook page play a huge part in your organic Facebook marketing, it also forms part of your business branding. If you’re thinking about running Facebook Ads, then it’s even more important you optimise your Facebook profile for success. You don’t want to miss: How to ensure that your business ...
Instagram Marketing | How can I optimise my Instagram profile for success?
May 01, 2018 18:00 - 10 minutes - 18.9 MBYour Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagra...
Marketing strategy | What the heck is a marketing strategy? How do I create a marketing plan that works?
April 30, 2018 04:57 - 11 minutes - 10.8 MBMarketing strategy is one of the most important things to have in place before you start marketing your business. Your marketing strategy is your roadmap for how you’ll achieve your vision, and it guides all your marketing tactics - like social media marketing, Facebook Ads, content marketing, email marketing, etc. This episode, I look at why you need a marketing strategy (and why you shouldn’t blindly chase after marketing tactics), and I help you create a quick marketing strategy. Download ...
Marketing 101 | Where do I begin? What do I need to do before I start marketing my business?
April 30, 2018 04:53 - 12 minutes - 22.1 MBBefore you start driving traffic to your website and investing serious time and money into marketing your business, these are a few things you need to have in place. You don’t want to miss: The one thing that has the power to toy with your customers’ emotions, build brand advocates and sell your product or service for you. Why your website needs to be as slick as possible (plus, some quick tips on how to simplify your website and boost conversions). What you need to know about your target a...
What the heck is Socialette?
April 27, 2018 04:07 - 8 minutes - 15.8 MBBefore we kick off the show and get stuck into the nitty-gritty, here's a bit more about Socialette and how you can get the most out of my small business marketing lessons. Download my free ebook, 50 Ways To Promote Your Content: http://stephtaylor.co Remember to hit SUBSCRIBE so that you don't miss any new epsiodes, added every Monday, Wednesday and Friday.