Imperfect Action
839 episodes - English - Latest episode: 19 days ago - ★★★★★ - 117 ratingsHow do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Episodes
Marketing Strategy | You need to have a marketing budget. Here’s why.
February 24, 2019 19:30 - 6 minutes - 4.36 MBIf you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to invest in your marketing. A good product isn’t enough if nobody knows about it. This episode, I’m sharing some real talk about why you need a marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | You need to have a marketing budget. Here’s why.
February 24, 2019 19:30 - 6 minutes - 4.36 MBIf you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to invest in your marketing. A good product isn’t enough if nobody knows about it. This episode, I’m sharing some real talk about why you need a marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | Validating your ideas in business
February 21, 2019 19:30 - 5 minutes - 3.64 MBIt’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validating your ideas can save you a lot of money and heartache. This episode, I’m looking at how you can validate your ideas before launching anything. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Passive Income | 3 passive income streams you can add to your business
February 19, 2019 19:30 - 5 minutes - 4.31 MBPassive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Instagram Marketing | I lost 300 Instagram followers + Why I don't care
February 12, 2019 19:30 - 6 minutes - 4.68 MBEveryone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I don’t care. This episode, I’m telling you why. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Branding | The 5 biggest lessons I've learned about branding
February 10, 2019 19:30 - 5 minutes - 4.05 MBI’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This episode, I’m sharing the 5 biggest lessons I’ve learned about branding. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Branding | 5 small business branding tips you need to know
February 07, 2019 19:30 - 6 minutes - 4.58 MBBranding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be sharing a few branding tips with you. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Email marketing | What's working in 2019 + Lessons learned in 2018
February 05, 2019 19:30 - 8 minutes - 6.01 MBEmail marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should really be asking “How can I grow my email list?” This episode, I’m sharing the email marketing lessons I learned in 2018, as well as some of the things that seem to be working well right now in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Content Marketing | What's working in 2019 + Lessons learned in 2018
February 03, 2019 19:30 - 6 minutes - 5.09 MBContent marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content marketing lessons I learned in 2018 and what’s working in content marketing in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Pinterest Marketing | What's working in 2019 + Lessons learned in 2018
January 31, 2019 20:30 - 7 minutes - 5.53 MBPinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest lessons I learned in 2018, plus what’s working well on Pinterest in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Instagram Marketing | What's working in 2019 + Lessons learned in 2018
January 30, 2019 01:00 - 5 minutes - 4.1 MBInstagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Instagram in 2019, as well as some big Instagram lessons I learned in 2018. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co
Facebook Ads | What's working in 2019 + Lessons learned in 2018
January 27, 2019 19:30 - 6 minutes - 4.88 MBFacebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of what I learned in 2018. Register for my free Facebook Ads masterclass: http://stephtaylor.co/fb Follow me on Instagram @stephtaylor.co
Listener Q&A | What are the biggest lessons you've learned from being a social media manager?
January 24, 2019 19:30 - 6 minutes - 4.68 MBEven if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any sort. We’re no longer taking social media management clients, but these are some of the lessons I’ve learned in the 5ish years that I’ve been managing social media accounts for clients. First as a freelancer, side hustling alongside my corporate job, and then through Wildbloom with a team. Looking to declutter your marketing in 2019? Register for my...
Content Marketing | How to stay consistent with your content + marketing
January 22, 2019 19:30 - 5 minutes - 4.05 MBConsistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work that way. This episode, I’m looking at 5 ways you can stay consistent with your content creation and your marketing tactics. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co
Content Marketing | How do you come up with ideas for your content?
January 20, 2019 20:00 - 6 minutes - 4.68 MBIf you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for content? This episode, I’m sharing 5 ways to come up with content ideas. Register for the 3-Day Simpler Marketing Challenge at stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co
Listener Q&A | What’s the best way to plan my content?
January 17, 2019 20:00 - 8 minutes - 5.94 MBThere are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole lot of trial and error until you find something that works for you. Luckily for you, I’ve done a whole lot of trialling and erroring myself, so this episode I’m sharing a couple of different methods with you. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me o...
Simple Marketing | 3 Quick Wins to Simplify your Marketing
January 15, 2019 20:00 - 5 minutes - 4.44 MBThere’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few people can do, that it’s time-consuming and that you have to do ALL of the marketing - otherwise you may as well do none of it. This episode I’m looking at 5 quick wins you can implement to simplify your marketing in your business. Let’s jump in. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://...
Marketing Strategy | How can I build trust with my audience?
January 13, 2019 19:00 - 7 minutes - 5.74 MBWe’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t buying from you or they’re reluctant to work with you, it might be that they simply don’t trust you enough yet. Trust is EVERYTHING when it comes to marketing your business. This episode, I’m looking at 7 ways you can build trust with your audience. Looking to declutter your marke...
Marketing Strategy | How can I build trust with my audience?
January 13, 2019 19:00 - 7 minutes - 5.74 MBWe’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t buying from you or they’re reluctant to work with you, it might be that they simply don’t trust you enough yet. Trust is EVERYTHING when it comes to marketing your business. This episode, I’m looking at 7 ways you can build trust with your audience. Looking to declutter your ma...
Marketing Resolutions | 5 Marketing Resolutions to Make for 2019
January 10, 2019 20:00 - 6 minutes - 5.11 MBTomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit the gym every day, run 50km each week or go cold turkey on coffee, here are some realistic resolutions you can apply to your business this year. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge
Marketing Strategy | 5 places you can build a tribe in 2019
January 09, 2019 06:47 - 7 minutes - 5.45 MBBuilding an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them to effectively build your tribe. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge
Marketing Strategy | 5 places you can build a community in 2019
January 09, 2019 06:47 - 7 minutes - 5.45 MBBuilding an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them to effectively build your tribe. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge
Marketing Strategy | What is a community? And why do you need to start building one?
January 06, 2019 20:00 - 5 minutes - 3.86 MBYour people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. And before people will hand over their precious money, they typically want to trust you - trust that you’ll deliver what you say you will, that it will be quality and that it will meet their expectations. Register for the 3-Day Simpler Marketing Challenge: http://stephtaylor.co/challenge Follow me on Instagr...
Marketing Strategy | What is a tribe? And why do you need to start building one?
January 06, 2019 20:00 - 5 minutes - 3.86 MBYour people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. And before people will hand over their precious money, they typically want to trust you - trust that you’ll deliver what you say you will, that it will be quality and that it will meet their expectations. Register for the 3-Day Simpler Marketing Challenge: http://stephtaylor.co/challenge Follow me on In...
Best of 2018 | Which content type is best for marketing my business?
January 04, 2019 01:00 - 7 minutes - 13.4 MBThere are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and yourself - based on what your own strengths are. Download my free cheat sheet - 50 ways to promote your content at http://stephtaylor.co/62 Wanna see what happens behind the scenes? Follow me at @stephtaylor.co and @wearewildbloom
Best of 2018 | Organic social media: Is it enough on its own?
January 02, 2019 01:00 - 7 minutes - 14.7 MBWhen I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it worked - I grew the Instagram following to around 23k in under 12 months. But, times have changed. Is it still enough to just market your business using organic social media alone? Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/57 Follow me on Instagram at @stephtaylor.co and @wearewildbloom
Best of 2018 | 7 content marketing ideas
December 31, 2018 01:00 - 7 minutes - 13.5 MBContent creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about.
Best of 2018 | 7 content marketing ideas
December 31, 2018 01:00 - 7 minutes - 13.5 MBContent creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about.
Best of 2018 | 5 ways to promote your content
December 28, 2018 01:00 - 6 minutes - 12.6 MBCreating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences. Download my free cheat sheets from http://stephtaylor.co/65 Wanna see what happens behind the scenes? Follow me at @stephtaylor.co and @wearewildbloom
Best of 2018 | SEO 101 - SEO basics for beginners
December 25, 2018 19:00 - 7 minutes - 13.4 MBSEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you should bother with SEO, and how you can get started with SEO. I’d love it if you could please screenshot and share this episode on Instagram Stories and tag @stephtaylor.co - you might even get a shoutout from me!
Best of 2018 | Optimize your Instagram profile
December 24, 2018 03:38 - 10 minutes - 18.9 MBYour Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. Follow me on Instagram: @stephtaylor.co and @wearewildbloom Grab my free Instagram cheat sheet at https://stephtaylor.co/free-instagram-cheat-sheet-2018/
Best of 2018 | Free Instagram Strategy Lesson
December 20, 2018 21:24 - 10 minutes - 19.9 MBInstagram marketing can be a great way to reach your business goals, when done with an Instagram strategy. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagram ebook, Insta Domination, fromhttp://stephtaylor.co/chapter Purchase the full 126-page ebook from http://stephtaylor.co/ebook
Best of 2018 | Where do I start marketing my business?
December 18, 2018 19:00 - 12 minutes - 22.5 MBNo clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business. Download my FREE website conversion checklist: http://stephtaylor.co/2 Follow me on Instagram: @stephtaylor.co and @wearewildbloom
Best of 2018 | Where do I start marketing my business?
December 18, 2018 19:00 - 12 minutes - 22.5 MBNo clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business. Download my FREE website conversion checklist: http://stephtaylor.co/2 Follow me on Instagram: @stephtaylor.co and @wearewildbloom
Best of 2018 | How do I create a marketing strategy?
December 16, 2018 20:00 - 11 minutes - 10.8 MBCreating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a marketing strategy is, why you need a marketing strategy, and I help you create a quick marketing strategy. Download my free cheat sheet 50 Ways to Promote Your Content: http://stephtaylor.co/3 Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom
2019 Sneak Peek | What's coming soon!
December 13, 2018 19:00 - 6 minutes - 5.07 MBThis episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few weeks to relax, spend lots of time at the beach and create lots more content, and I’ll be back with fresh episodes in January. Today, I’m sharing my vision and plans for 2019. Some big changes are happening and I want you guys to be the first to know. Doors to Socialette Elite close 17 December - join at http://stephtaylor.co/elite
Episode 100 Special | 15 business owners on their biggest lessons, mistakes and tips
December 11, 2018 19:00 - 14 minutes - 10.4 MBIt's Socialette's 100th episode and it's my birthday! To celebrate, I've asked a bunch of my business buddies to come on the show and share their biggest business lesson, mistake or tip. In today's episode, you'll hear from: Travis Chappell (http://www.buildyournetwork.co) Carl Taylor (http://automationagency.com) Laura Peterson (https://www.copythatpops.com) Michael Bromley (https://beyondbillables.com) Jordan Harbinger (https://www.jordanharbinger.com) Natalie Jennings (https://www.natal...
2018 Review | What failed, what worked + what lessons I learned
December 09, 2018 19:00 - 6 minutes - 4.97 MB2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what absolutely failed and what lessons I learned, that I’ll take with me into 2019. Doors are open for Socialette Elite this week only - join now at http://stephtaylor.co/elite
Listener Q&A | How can I write better email subject lines?
December 06, 2018 19:00 - 4 minutes - 3.23 MBEmail subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your email (and possibly buys from you) - so it’s pretty important. This episode, I’m looking at how you can write better email subject lines. Purchase my 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email
Email Marketing | How do you build an email list?
December 04, 2018 19:00 - 5 minutes - 4.07 MBNot sure how to build an email list? You need to give them some incentive to sign up. My favourite type of incentive is a free piece of content - e.g. a cheat sheet, ebook, template, etc. Today I’m going to run you through the steps in setting this list-building system up, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is coming from. Purchase the 3-Day Email Marketing Kickstarter: htt...
Email Marketing | Why should you be building your email list?
December 02, 2018 19:00 - 5 minutes - 4.26 MBAs anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media these days - and I’ve seen a much bigger ROI from email than from any other channel. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’re just emailing crickets - and that nobody cares. The thing is - email marketing is actually a pretty powerful tool. This episode, I’m looking at a fe...
Business Mindset | The tough parts of owning a business
November 29, 2018 19:00 - 6 minutes - 4.9 MBLook up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But, in the early days of business, it’s more likely going to be the opposite of poolside cocktails and sunsets. The thing is: I’m pretty sure everyone goes through this. In my almost 3 years of running a business, I’ve been through every one of these things at least once. This is not designed to scare you off, if you haven’t started your business y...
SEO for Beginners | Kate Toon on why SEO matters, finding the right keywords, building powerful backlinks and measuring SEO results
November 27, 2018 19:00 - 39 minutes - 27.7 MBSEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we’re talking about SEO basics and how to get your website found by Google - without it costing you a fortune or hours of your time. Kate’s recommended links: Pingdom: https://www.pingdom.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ Ask the Public: https://answerthepublic....
Instagram Marketing | 5 Instagram growth tactics that are working right now
November 25, 2018 19:00 - 5 minutes - 4.48 MBInstagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can grow your Instagram following with people who might actually buy from you or work with you. Purchase Insta Domination: http://stephtaylor.co/ebook Follow me on Instagram @wearewildbloom and @stephtaylor.co
Listener Q&A | How often should I post to Instagram?
November 22, 2018 17:00 - 5 minutes - 4.08 MBInstagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m answering the question “How often should I post to Instagram?” Doors are closing for Socialette Elite. Join at http://stephtaylor.co/elite Got your own question you’d like answered on the podcast? Hit me up on Instagram @wearewildbloom.
Instagram Marketing | The truth about Instagram comment pods
November 20, 2018 17:00 - 6 minutes - 4.73 MBInstagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had before. This episode, I'm looking at the truth about Instagram pods. This episode is brought to you by Socialette Elite. Join at http://stephtaylor.co/elite
Doors are open for Socialette Elite
November 18, 2018 17:00 - 5 minutes - 3.91 MBDoors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go up. So, if Socialette Elite is something you might be interested in, listen up because you don’t want to miss this. Register for Socialette Elite at http://stephtaylor.co/elite
Listener Q&A | How did you decide on your brand theme?
November 15, 2018 17:00 - 7 minutes - 5.6 MBBrand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you decide on your brand theme?” In this episode, I’m answering the question and sharing my top tips for choosing your brand theme. Doors are open for Socialette Elite! Find out more + register at http://stephtaylor.co/elite Got a question you’d like me to answer on the podcast? DM me on Instagram @wearewildbloom
Marketing Mistakes | 3 big marketing mistakes I'm sick of seeing
November 13, 2018 17:00 - 5 minutes - 3.79 MBMarketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again. This episode, I’m looking at 3 of these mistakes, in the hope that you can avoid making them yourself. I think you might find them a little bit surprising - and probably not what you expected at all. Register for my free masterclass at http://stephtaylor.co/roadmap Are we Insta-friends yet? Follow me at @stephtaylor.co and @wearewildbloom
Marketing Mistakes | The 5 things you’re overlooking in marketing your business
November 11, 2018 17:00 - 7 minutes - 5.62 MBAll too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlooking in your marketing. Register for my free masterclass at http://stephtaylor.co/roadmap Download my bonus podcast episode - 5 ways to get deeper ins...