Imperfect Action
839 episodes - English - Latest episode: 19 days ago - ★★★★★ - 117 ratingsHow do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Episodes
Rebroadcast | Is organic social media marketing enough by itself?
July 07, 2019 20:30 - 7 minutes - 14.7 MBOrganic social media marketing used to be enough on its own. We've all heard the success stories: Multi-million dollar businesses built off the back of free social media marketing alone. But, times have changed. Is it still enough to just market your business using organic social media marketing alone? Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/fb Follow me on Instagram at @stephtaylor.co
Business Mentoring | Pru Chapman on finding a good business mentor and how to get the most out of mentoring
July 02, 2019 20:30 - 36 minutes - 25.4 MBPru Chapman is the founder of the Owner’s Collective. She is a business mentor, strategist and speaker, with over 15 years experience in business strategy, psychology and leadership development. Today, we’re chatting about how to find a good business mentor (and how to avoid choosing a dud), how to get the most out of business coaching or mentoring, and the pros and cons of group coaching, vs one-on-one. Find out more about Pru and Owners Collective at http://www.theownerscollective.com or @o...
InstaBAM | Introducing my 8-week Instagram marketing program
June 27, 2019 20:30 - 8 minutes - 6.09 MBInstaBAM is your complete A-Z game plan to ignite your business with Instagram, minus the fluff. It kicks off on 8 July 2019, but doors close on 5 July 2019 - and won't reopen until September at the very earliest. Find out more + enrol at http://stephtaylor.co/enrol I hope to see you inside the community!
Instagram Marketing | Why it's important to attract the RIGHT followers (and not just any followers)
June 23, 2019 20:30 - 4 minutes - 3.68 MBJust because a business has more Instagram followers than a competing business doesn’t mean it’s a more profitable business. The follower count on its own really doesn’t mean much. The quality of your followers, on the other hand, that means a lot. Here are a few reasons why it’s important to attract the right followers. Download my free cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Instagram Marketing | 5 reasons you're not seeing results from your Instagram marketing
June 20, 2019 20:30 - 6 minutes - 4.56 MBInstagram marketing looks simple. You sign up for a free account, pop up some posts and people will follow you. But, it’s not quite that simple. I keep seeing the same mistakes over and over again on Instagram, so in today’s episode I’m looking at just that - the 5 reasons you’re not seeing results from your Instagram marketing. Download my free cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Rebroadcast | What are the best Instagram marketing tools for a beautiful Instagram feed?
June 16, 2019 20:30 - 5 minutes - 10.5 MBA huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is actually easier than you think? This episode, I’m sharing some of my favourite tools for making your Instagram content look spot-on. The best part? They won’t break the bank! YOU DON’T WANT TO MISS: My absolute favourite Instagram scheduling tool, and how it’ll help you streamline your Instagram marketing and keep your Instagram feed on-brand. My ...
Rebroadcast | Where to source your Instagram content
June 13, 2019 20:30 - 6 minutes - 12.5 MBCreating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to want to curate Instagram content from different sources. This episode, we’re looking at some good places to source and curate Instagram content from (plus the pitfalls to watch out for!) You don’t want to miss: My favourite free and paid stock photo websites that are GREAT for Instagram content. The one thing you need to be careful when sourcing phot...
Instagram Marketing | 5 massive differences between Instagram in 2019 vs in 2014
June 11, 2019 20:30 - 6 minutes - 5.1 MBInstagram has changed a lot in the last 5 years. I recently reflected on how marketing on Instagram is a vastly different landscape to what it was back when I first started. This episode, I’m sharing 5 massive differences between Instagram marketing in 2019 vs in 2014. Download my free cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Rebroadcast | Where Instagram fits with your overall marketing strategy
June 09, 2019 20:30 - 5 minutes - 9.62 MBInstagram marketing on its own isn't a marketing strategy - it's a marketing tactic. This episode, I'm looking at where Instagram marketing fits with your overall business marketing strategy. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Launching | 5 tips to simplify your next launch
June 06, 2019 20:30 - 8 minutes - 6.07 MBI really love launches. When I think about what my highlights in business over the last couple of years have been, nearly every one has been a launch. This episode, I’m sharing 5 tips to simplify your next launch and make it a little more fun. These tips apply to any launch - whether you’re launching a business, a podcast, a product, a service offering. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson...
Email Marketing | 5 tips to simplify your email marketing
June 04, 2019 20:30 - 7 minutes - 5.71 MBEmail marketing is actually really simple when you strip it back to basics. And, it’s a great way to market your business for free. This episode, I’m sharing 5 tips to simplify your email marketing - because email marketing really isn’t as tough as you think! Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au
Social Media Marketing | 7 tips to simplify your social media marketing
June 02, 2019 20:30 - 8 minutes - 6.55 MBIf the thought of posting to social media makes you feel overwhelmed, icky or anxious, or you’re beginning to question what the point of being on social media even is, you’re probably overcomplicating it all. This episode, I’m sharing 7 tips to simplify your social media marketing - because it really doesn’t need to be that difficult! Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https:/...
Marketing Strategy | 5 signs you're overcomplicating your marketing
May 30, 2019 20:30 - 6 minutes - 5.19 MBMarketing your business really doesn’t have to be this big, confusing, complicated thing that you’ve built it up to me. In fact, if it is, you’re probably overcomplicating it. This episode, I’m sharing 5 signs that you’re overcomplicating how you market your business. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au
Business Spring Clean | 8 more ways to Marie Kondo your business (part 2)
May 28, 2019 20:30 - 7 minutes - 5.24 MBLast episode, I shared 9 ways you can declutter your business from the inside out. I looked at Marie Kondo-ing a few things to do with your branding and your admin. This episode, I’m looking at how to declutter your email marketing, your website and your finances. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au
Business Spring Clean | 9 ways to Marie Kondo your business (Part 1)
May 26, 2019 20:00 - 6 minutes - 4.94 MBEver since Marie Kondo’s documentary series hit Netflix, it feels like everyone around me is busy Marie Kondo-ing everything in their lives. This episode, I’m sharing 9 ways to Marie Kondo your business. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au
Instagram Marketing | The truth about Instagram shadowbans
May 23, 2019 20:30 - 4 minutes - 3.46 MBShadowbanning is a rumour that started back in 2017 on Instagram. This idea that Instagram was somehow hiding posts from being shown in the hashtag explore pages for the hashtags tagged in the post. This episode, I’m looking at whether Instagram shadowbanning is real. Register for my free masterclass: http://stephtaylor.co/free-marketing-masterclass Follow me on Instagram: http://instagram.com/stephtaylor.co
Business Life | When things don't go to plan...
May 21, 2019 20:30 - 7 minutes - 5.87 MBI had such big plans for 2019. I was going to launch so many new products, kick so many goals, travel to so many places… And now it’s nearly June and I feel like I’ve achieved nothing. This episode is all about reflecting on the year so far and planning for the rest of 2019. If you’ve been feeling stuck, or disheartened, this is the episode for you. Register for my free marketing masterclass - 5 steps to your next $10k: Your stress-free marketing roadmap: http://stephtaylor.co/free-marketing-...
Social Media Marketing | How to turn followers into customers
May 19, 2019 20:30 - 7 minutes - 14 MBIt’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn your social media followers into customers or clients. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Social Media Marketing | How to turn followers into customers
May 19, 2019 20:30 - 7 minutes - 14 MBIt’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn your social media followers into customers or clients. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Marketing Tactics | 7 ways to up-level your business
May 16, 2019 20:30 - 5 minutes - 4.43 MBThis episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought to you by my free ebook, 79 ways to up-level your business. The 7 marketing tactics I chat about in this episode are straight from the free ebook, where you’ll find another 72 actionable tactics to up-level your business. Download the free ebook - 79 Ways to Up-Level Your Business: http://stephtaylor.co/79
Paid Advertising | The difference between Facebook Ads and Google Adwords
May 14, 2019 20:30 - 4 minutes - 3.78 MBAs business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ads… The list goes on. The two most common players are Facebook Ads and Google Ads. But, what’s the difference between the two platforms? And, which is better for your business? Take my mini course, 5 Days to First-Class Facebook Ads: http://stephtaylor.co/first-class Follow me on Instagram: http://instagram.com/stephtaylor.co
Rebroadcast | Optimising your Instagram profile
May 12, 2019 20:30 - 10 minutes - 19.3 MBYour Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagra...
Outsourcing your Marketing | Where do I start? What do I outsource first?
May 09, 2019 20:30 - 4 minutes - 3.52 MBThis show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about outsourcing. This episode, I look at where to start with outsourcing your marketing. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Outsourcing your Marketing | Where do I start? What do I outsource first?
May 09, 2019 20:30 - 4 minutes - 3.52 MBThis show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about outsourcing. This episode, I look at where to start with outsourcing your marketing. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Social Media | My thoughts on Lush abandoning social media altogether
May 07, 2019 20:30 - 7 minutes - 5.21 MBA few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision (and what it means for the rest of us in the ever-changing social media landscape!) Download the free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co
Marketing Mindset | Carly Willoughby-Rolls on business (and life!) with a minimalist mindset
May 05, 2019 20:30 - 50 minutes - 35.1 MBToday’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the clutter, figure out what sparks joy and design and live less complicated lives. In this episode, we chat about what it means to approach life and business with a minimalist mindset, how to do less and achieve more at the same time, and how to simplify your marketing. Find Carly at http://minimalista.com.au/ and @minimalista.com.au on Instagram
Socialette Turns 1 | Rapid-fire listener Q&A
April 30, 2019 20:00 - 17 minutes - 11.8 MBToday marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I’m answering as many of your questions as I can. Download the Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co
Marketing Mindset | Casey Mason on overcoming mindset blocks in your marketing, running an event and leveraging collaborations
April 28, 2019 20:30 - 31 minutes - 22.2 MBCasey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I chat about how to overcome mindset blocks in your marketing (especially when it comes to putting yourself out there), how to run an event and how to make the most of free marketing tactics, like collaborations. Get 10% off your tickets for the Real Girls, Real Success Convention with the code ‘STEPH’ - https://www.therealherproject.com/events
Facebook Marketing | The 2019 algorithm changes + How the Facebook algorithm works
April 25, 2019 20:30 - 5 minutes - 4.49 MBFacebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episode, I’m briefly looking at how the Facebook algorithm works and what the new changes mean for the Facebook newsfeed. Shop 5 Days to First-Class Facebook Ads at http://stephtaylor.co/firstclass Follow me on Instagram at http://instagram.com/stephtaylor.co
Business Life | 5 ways my business has changed my life (for better and for worse)
April 07, 2019 20:30 - 6 minutes - 4.77 MBAnyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co
Branding | 5 go-to resources about branding
April 04, 2019 19:30 - 4 minutes - 3.83 MBBranding is something I’ve only really become interested in, in the last year or two. And that’s because I’ve witnessed its power firsthand. I’ve put in a lot of effort to learn as much about branding as I can. This episode, I’m sharing some of my go-to resources about branding. Links: Smack Bang Designs blog: https://smackbangdesigns.com/blog How to Style Your Brand: https://www.amazon.com/gp/product/0956454534/ref=dbs_a_def_rwt_bibl_vppi_i0 Brand Brilliance: https://www.amazon.com/gp/produc...
Branding | 7 little branding things that will make a big difference to your business
April 02, 2019 19:30 - 6 minutes - 4.94 MBBranding underpins everything you do in marketing your business, so it’s pretty important. But, what if you don’t have the budget to do a full brand refresh or rebrand? Here are 7 little things you can do to make a big difference in your business. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co
Branding | Tess Robinson on the anatomy of a great brand
March 31, 2019 19:30 - 42 minutes - 29.6 MBBranding is such an important part of marketing your business - but it's far too often overlooked. Tess Robinson is the queen of branding and, in today's episode, we're talking about the anatomy of a great brand, as well as how she has grown Smack Bang Designs (and her amazing team) to what it is today. Find out more about Tess and Smack Bang Designs at www.smackbangdesigns.com and at @smackbangdesigns
Instagram Marketing | 6 tools to streamline your Instagram marketing
March 28, 2019 19:30 - 6 minutes - 5.11 MBThere are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of my favourite tools to streamline your Instagram marketing. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co
Instagram Marketing | Why Instagram isn’t just a promotional tool
March 26, 2019 19:30 - 5 minutes - 3.93 MBWhat if you thought of Instagram as more than just a way to promote your business? This episode, I’m going to try and shift your mindset around Instagram a little bit… Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co
Instagram Marketing | 7 things to stop doing on Instagram, right now
March 24, 2019 19:30 - 5 minutes - 4.46 MBFrankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more followers or more engagement - but these followers and these people engaging, they’re usually not the right people. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co
Instagram Marketing | 6 Instagram myths you need to stop buying into
March 21, 2019 19:30 - 6 minutes - 4.77 MBThe thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means that people love to speculate about things. This episode, I’m sharing 6 Instagram myths you NEED to stop buying into. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co
Instagram Marketing | How to increase your engagement on Instagram
March 19, 2019 19:30 - 4 minutes - 3.64 MBHow can you get more engagement on Instagram? Sometimes, it can feel like you’re simply posting to crickets - like nobody on social media cares about your business or what you have to say. So, this episode, I’m looking at how you can boost engagement on social media. Let’s get stuck in. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co
Social Media Marketing | 9 reasons you're not making sales from social medi
March 17, 2019 19:30 - 6 minutes - 5.09 MB“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from you. This episode, I’m sharing 9 reasons why you’re not making sales from social media. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co
Marketing Strategy | What is ROI + Why does it matter?
March 14, 2019 19:30 - 4 minutes - 3.61 MBThe money you spend marketing your business isn’t an expense, it’s an investment. Just like you’d expect to see a return from investing in shares or putting money in a term deposit, you should also be seeing a return on your marketing investment. This episode, I’m looking at why you need to keep an eye on your marketing ROI. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co
Content Marketing | 5 free tools for content marketing ideas
March 12, 2019 19:30 - 5 minutes - 4.1 MBContent marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you can use for content marketing ideas that your audience actually cares about. Register for my free content marketing masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co
Social Media Ideas | 7 social media post ideas
March 10, 2019 19:30 - 4 minutes - 3.71 MBSocial media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas. Download my free Instagram cheat sheet, 7 Savvy Strategies to Ignite Your Instagram: https://stephtaylor.co/IG Follow me on Instagram @stephtaylor.co
Marketing Strategy | 5 hard truths you need to know about marketing your business
March 07, 2019 19:30 - 4 minutes - 3.42 MBAs much as we all want to believe that marketing our business is just about throwing up a few Instagram posts and an Instagram Story or two each week, unfortunately there’s a lot more to it. This episode, I’m sharing some hard truths about marketing your business that you simply can’t overlook. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | How much time should I spend marketing my business?
March 05, 2019 19:30 - 4 minutes - 3.71 MBWe all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most important things you can do. This episode, I’m looking at how much time you should spend marketing your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | How much time should I spend marketing my business?
March 05, 2019 19:30 - 4 minutes - 3.71 MBWe all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most important things you can do. This episode, I’m looking at how much time you should spend marketing your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Business Strategy | Angela Henderson on profit pillars for a thriving business
March 03, 2019 19:30 - 50 minutes - 40.7 MBAngela Henderson is a small business consultant, author, entrepreneur, blogger, mental health clinician and a mother. She helps small business owners navigate the challenges of building a successful business while maintaining a life. This episode, Ange and I are chatting about the 8 profit pillars you need in your business to thrive, the importance of paying to play and some of the reasons she sees businesses struggling to survive. Find out more about Angela: Website | Instagram | Faceboo...
Marketing Strategy | Where should I save my marketing budget?
February 28, 2019 19:30 - 5 minutes - 4.39 MBYour marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your money. This episode, I’m looking at a few things you shouldn’t spend your precious marketing budget on when you’re just getting started. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | Where should I save my marketing budget?
February 28, 2019 19:30 - 5 minutes - 4.39 MBYour marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your money. This episode, I’m looking at a few things you shouldn’t spend your precious marketing budget on when you’re just getting started. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | Where should I spend my marketing budget?
February 26, 2019 19:30 - 6 minutes - 4.58 MBThere are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t guarantee you any results. This episode is all about where to spend your limited marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co
Marketing Strategy | Where should I spend my marketing budget?
February 26, 2019 19:30 - 6 minutes - 4.58 MBThere are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t guarantee you any results. This episode is all about where to spend your limited marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co