Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer
294 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 240 ratingsSocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.
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Episodes
2018 Content Marketing Myths BUSTED
April 13, 2018 16:26 - 25 minutes - 35.9 MBNo doubt 2018 is a year of change. From Facebook, Twitter, Instagram and LinkedIn, it seems the foundation is changing underneath our social feet constantly. Watch this webinar to learn more about how to create amazing content in 2018 even for the most boring and unsexy industries: http://themarketingnutz.com/contentwebinarzoom Don't let this worry you and don't let the fear mongers drive your content marketing strategy. In this episode Pam Moore covers the top 10 content marketing m...
Facebook 2018 News Feed Changes: What You Need to Know With No Fluff or Fear Mongering
January 30, 2018 23:14 - 27 minutes - 38 MBUnless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm that impact every business, brand and publisher using Facebook for business purposes. Regardless, it is imperative as you head into 2018 that you get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested inter...
2018 Content Marketing Trends + Calendar Template Tutorial
December 08, 2017 04:44 - 32 minutes - 44.9 MBContent marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing ...
Your CEO Hired Social Media Agency? How to NOT get Fired
November 15, 2017 15:47 - 34 minutes - 47.7 MBYou are a social media manager at an organization and your boss, manager or ceo just hired a social media agency. What do you do now? How do you partner with the agency and ensure you secure your job and do not get fired! Don't worry. You got this. This episode will help you manage the entire process from research to kickoff to execution. If you are a social media marketing manager, content manager, digital marketer, audience marketing manager, brand manager or work in marketing role of any ...
Hire and Partner with Social Media Agency for Success
November 14, 2017 14:39 - 39 minutes - 54.5 MBHow to partner with your social media agency for the highest success and ROi possible.
Facebook Messenger 101: You Can't Ignore for Business
October 06, 2017 20:36 - 21 minutes - 29.1 MBAre you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. Did you know… Number of Businesses on F...
Making Time for Social Media
October 04, 2017 02:28 - 14 minutes - 20.3 MBNot enough time for social media? Here are 4 strategies and tips to help you save time and maximize every minute spent on social media, digital marketing and branding. http://socialprofitfactor.com
Audience Marketing 101 Part 2
October 01, 2017 02:02 - 22 minutes - 31.2 MBAudience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com
Audience Marketing 101 Part 1
October 01, 2017 01:58 - 18 minutes - 24.9 MBAudience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com
5 Reasons You Need a Personal Branding Strategy and Plan
September 27, 2017 22:25 - 22 minutes - 30.6 MBDo you need a personal brand as a working professional? Here are 5 reasons why you do and why personal branding is an absolute requirement for business today. Learn more at http://themarketingnutz.com/personalbrandwebinar Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. ...
Content Marketing Bad Habits You Must Stop
August 16, 2017 18:19 - 32 minutes - 44.6 MBRegister for Webinar: Irresistible Content Creation & Curation: http://socialzoomfactor.com/contentwebinar1 Are you sick and tired of spinning your wheels in the content creation marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times? Maybe you are fa...
Why Your Facebook Ads Don't Convert and How to Fix Them
June 03, 2017 15:25 - 17 minutes - 24.7 MBFacebook advertising can be a challenge particularly for new marketers or those still figuring out the best strategies and tactics for ocial media marketing. Here are the top 7 reasons your Facebook ads are not converting. If you are having challenges converting your Facebook advertising investment to a positive return on investment, then this podcast is for you. You can also learn more inside of our Social Profit Factor Training System and Member Community - taking you from zero to turb...
Facebook Groups for Business in a Nutshell
June 02, 2017 16:28 - 35 minutes - 48.3 MBFacebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and sales. Take a listen to this podcast episode to learn how you can leverage Facebook groups to achieve your business goals. Learn more detailed strategies and tips for social media in Social Profit Factor Training Academy and Member Community http://www.socialprofitfactor.com In this podcast you will learn Difference between a Facebook Page and Faceb...
BIG Announcement Social Media Training Academy Social Profit Factor is Here!
June 01, 2017 21:50 - 25 minutes - 34.6 MBDo you have social media problems? How about digital marketing problems? Or maybe even business branding and personal branding challenges? I have amazing news for you today. We have answers -> http://www.socialprofitfactor.com/zoom We have been working the past year on a game changing project to help your biggest challenges and problems related to social media marketing, digital marketing, branding, Facebook marketing, Instagram marketing, LinkedIn marketing, Twitter, blogging, content m...
Defining Social Media Success, Goals, Objectives, KPIs and More
March 30, 2017 04:01 - 31 minutes - 44 MBHave you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? If these thoughts seem familiar to how yo...
25 Content Marketing Ideas to Help Your Customer and be Their Hero
March 29, 2017 16:43 - 48 minutes - 66.6 MBWhen was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought "wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately"? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. The same person or brand likely earned your trust and has a highe...
Content Marketing Calendar Template for 2017 Planning
December 12, 2016 01:47 - 33 minutes - 46 MBIf you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. Smart marketers and leading brands both big and small know that content is at the core of every online and social conversation with prospects, current customers, online community members and more. It is content that delivers value, con...
227: 7 Personal Branding Goals to Build Your Social Media Strategy
November 29, 2016 17:36 - 23 minutes - 32.3 MBWould you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It's a wonderful thing when you don't have to sell to your customers, instead they contact you and are excited to business with you! They aren't thinking "should I do business with this person or brand." Instead they are thinking "HOW can I do business with this person?" Would you like to increase brand awareness, generate more leads? Even bette...
Facebook Live for Small Business and Entrepreneurs
November 22, 2016 21:54 - 34 minutes - 47.4 MBFacebook live streaming is an amazing way for businesses of all sizes to tap into the power of live video. Take a listen to this episode to learn 10 ways small business can use Facebook Live Video Streaming to build brand awareness, nurture relationships, grow community, generate leads, promote events, launch new products and more! http://www.socialzoomfactor.com/226
Rethink Blog Strategy Creating Epic Blog Content
October 18, 2016 15:52 - 20 minutes - 28.8 MBThe days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in our industry offering tips to come up with ideas for content blog writing. The worst part is that the only idea this person offered was to leverage content from other people. They instructed bloggers to "borrow" ideas and themes from other leading bloggers and influencers in your industry. They went so far as instructing the...
10 Tips to Humanize Your Tweets and Brand
October 11, 2016 16:51 - 25 minutes - 34.5 MBAre you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer lis...
Build Thought Leadership Using Social Media 7 Ways to Be the Leader in Your Niche
October 06, 2016 22:10 - 22 minutes - 30.8 MBThought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche or related to a certain topic. Answer these questions... Would you like to be seen as a trusted resources for your target customers to help them learn and grow? Would you like to be a leading authority of information in your industry or niche? Would you like to be the "go to" person for people wanting to learn about what you know and offer as a business?...
Social Media Career: 10 Truths Nobody Told You
October 03, 2016 16:54 - 26 minutes - 36.2 MBIt is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. With this incredible opportunity created for businesses using social media there is obviously solid opp...
Time Hacks to Design the Life & Business of Your Dreams
October 01, 2016 01:55 - 26 minutes - 36 MBWe all have 24 hours in the day. It's how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy, however, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel. Do you have a vision and mission for your life yet feel as though you are having a difficult time getting there? ...
Humanize Your Brand with Data, Social Insights
September 23, 2016 13:36 - 27 minutes - 38.5 MBSuccess in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help set you above the crowd, rise above the noise and build a relationship with your audience members and customers that only you can do. The social networks present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with them in a unique, ...
Conversion Rate Optimization
September 21, 2016 18:32 - 27 minutes - 37.6 MBLearning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most marketers lack the basic foundational skills to truly optimize their conversion rates. Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. In simple terms, CRO helps marketers dete...
Social Media Careers - 3 Things You Must Know
September 18, 2016 22:49 - 14 minutes - 19.5 MBAre you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. If...
217: Pinterest for Business Plan 7 Step Plan
September 12, 2016 17:21 - 33 minutes - 47.1 MBDo you have an interest in Pinterest for Business but don't know where to start in developing your Pinterest for Business plan? Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It requires visual connection and an understanding of the ecosystem of Pinterest. Many business leaders overlook Pinterest as...
216: Be a Social Media Digital Marketing Rebel
September 08, 2016 02:52 - 21 minutes - 29.8 MBWhy is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, webinars and podcasts teaching and preaching others how to build a unique brand or how to have ultra success overnight. They talk about differentiation and how to stand out from the crowd. However, when you do the "double click" and take a deeper look at their strategies, tactics, and content you may see it's...
215: Pinterest for Business by the Numbers
September 07, 2016 14:58 - 23 minutes - 32.8 MBDo you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest. Did you know... When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history There are 110 million active daily users and 175 million registered users on Pin...
214: 5 Ways to Prioritize Social Networks for Your Business
September 02, 2016 17:12 - 34 minutes - 47.5 MBEvery marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it." Unfortunately,...
213: Instagram Stories vs Snapchat Must Know Facts
August 08, 2016 23:22 - 16 minutes - 22.7 MBInstagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile. Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when click...
212: Future of Social Media with Jason Keath Social Fresh CEO
July 21, 2016 17:43 - 48 minutes - 67.3 MBTo be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guara...
211: Blogging for Business: 10 Foundational Tips for Success
July 19, 2016 03:47 - 27 minutes - 39 MBIt's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we ...
210: Facebook Advertising Policies in a Nutshell
July 01, 2016 18:55 - 34 minutes - 48 MBYou have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. You submit the ad for approval to Facebook and are...
209: Facebook Boosted Post vs Other Facebook Advertising
June 29, 2016 16:32 - 24 minutes - 34.8 MBWould you like to achieve more ROI from your Facebook advertising and boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the ...
208: Facebook Advertising: 5 Things You Must Know Before Starting
June 27, 2016 22:40 - 20 minutes - 29.3 MBFacebook advertising seems to be one of those things that “every marketer is talking about it, but very few actually know how to drive real business results.” Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. We train and speak all over the world and one of the top questions I always hear is… “does Facebook marketing actually work?” Then, the next question I hear is…”why doesn...
207: How to Build an Emotional Brand - 8 Strategies and Tips
May 09, 2016 14:48 - 14 minutes - 20.6 MBEvery smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Download resources mentioned in episode: http://www.socialzoomfactor.com/207 The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a...
206: Can't Buy Brand Advocates or Social Media Friends
May 05, 2016 15:00 - 23 minutes - 32.7 MBIt's not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be...
205: Customer Experience the Future of Marketing Adobe Summit Recap
April 29, 2016 01:27 - 30 minutes - 41.9 MBIn March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Again we took our #GetRealChat on the road and talked live on Twitter from the event in Las Vegas. I love the Adobe events as I get to hang with my kind of people. They're not just geeks or technologists. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding an...
204: Prioritize, Focus and Patience for Business & Life Success
April 09, 2016 02:48 - 24 minutes - 34 MBDo you ever feel as though you are going through the motions, maybe even working what may seem like 24 hours a day, 7 days a week, yet the results are not bearing the fruits of your labor? Download White Paper: How to Stomp Random Acts of Marketing We all have the same 24 hours in a day. It's how we use the hours that matters most. If you are struggling with achieving real results in your life or business could it be that you need to better prioritize your time? Maybe you need to better f...
203: Social Media Goals & Objectives - How to Choose & Prioritize
February 01, 2016 20:14 - 31 minutes - 43.9 MBAchieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! It's interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz, I also...
202: Increase Twitter Conversions, Sales and Leads
January 28, 2016 19:00 - 35 minutes - 49.3 MBTwitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to build relationships. You need to design and implement a well thought out and tested...
201: Your Logo is Not Your Brand - Brand Strategy in a Nutshell
January 26, 2016 15:07 - 25 minutes - 35.7 MBWhen many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals language and mor...
200: Power of Differentiation with New Media, Social Marketing
January 25, 2016 17:30 - 29 minutes - 40.2 MBIt's hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a "test of the podcast waters" transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enables us to differentiate, diversify, build community, provide value to our audience, generate leads, increase revenue, diversity revenue streams and the list goes on. We entered the podcast world pretty clueless as to what it would take ...
199: Visual Content Ideas that Get Shared Like Mad
January 20, 2016 15:57 - 21 minutes - 30.1 MBThe days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven't noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we look. Every brand, every marketer and human has an opportunity to be the media. Social media levels the playing field. Today even the smallest of busin...
198: How to Get Social Media Budget Approved
January 18, 2016 18:47 - 26 minutes - 36.6 MBDo you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Show notes / blog post and resources can be downloaded here http://www.socialzoomfactor.com/198 Do any or all of these problems sound familiar? You struggle with getting budget approved to implement your social media plan Your executives don't understand social media You struggle with articulating the goals and objectives of your social media progr...
197: How to Hire a Social Media Agency - 10 Questions You Must Answer About Your Business
January 14, 2016 21:13 - 26 minutes - 36 MBBusinesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. They tap into the agency teams of experts for help to implement the plan and tactics, identify KPIs, select measurement systems and social dashboards, build their digital brand and communities and the list goes on. How to Get Your Social Media Budget Approved (white paper...
196: Twitter Pinned Tweet How & Why You Should be Using for Business
January 08, 2016 13:50 - 27 minutes - 37.8 MBPinning tweets on Twitter is likely one of the most useful but overlooked feature of Twitter. If you are not using or haven't even thought about using pinned tweets, I hope this blog post and podcast will change your mind. Pinned tweets provide numerous opportunities for you to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience. You can easily pin ...
195: Build Your Brand Social Media and Digital Marketing in 2016
January 06, 2016 04:40 - 25 minutes - 34.9 MBMany smart and social savvy marketers and business leaders look forward to the starting of a new year! I personally love taking the time to slow down to speed up and plan, strategize, and prioritize. Our agency, Marketing Nutz lives for helping our clients stomp random acts of marketing and help ensure every dollar spent is providing the highest return on investment possible. Digital and social marketing is changing the game. Customer experience is the new brand. It's no longer just about y...