196: Twitter Pinned Tweet How & Why You Should be Using for Business

Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

English - January 08, 2016 13:50 - 27 minutes - 37.8 MB - ★★★★★ - 240 ratings
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Previous Episode: 195: Build Your Brand Social Media and Digital Marketing in 2016

Next Episode: 197: How to Hire a Social Media Agency - 10 Questions You Must Answer About Your Business

Pinning tweets on Twitter is likely one of the most useful but overlooked feature of Twitter. If you are not using or haven't even thought about using pinned tweets, I hope this blog post and podcast will change your mind.

Pinned tweets provide numerous opportunities for you to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience.

You can easily pin any tweet that you have sent. After pinning the tweet it will be showcased at the very top of your profile for all to see! Do you ever have a tweet that you wish the world could see? Well, pinning the tweet will not obviously guarantee the world will see it, but it will guarantee more people who visit your Twitter profile will definitely see it!

The new tweet stays pinned to the very top of your Twitter profile until you remove it!

It doesn't require expert Twitter skills. Here is how you pin a tweet:

Find the tweet you want to pin.
Click the three dots on the bottom right of your tweet
Click "pin to your profile" in the box that pops up
Hit "pin" again when Twitter asks you to confirm or cancel
Now go back to your Twitter profile and refresh to make sure it is there

Don't know what to pin? No worries. Take a listen to the 196th episode of the Social Zoom Factor podcast for 10 use cases of how to use the pinned tweet feature for business and life.

Check out the blog post recap with more resources for this episode at: http://www.socialzoomfactor.com/196

Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud!

In this 25 minute podcast you will learn:

Benefits of using the Twitter pinned tweet feature
10 use cases for using the pinned tweet feature for business
How to use the pinned tweet to increase conversions
How to use the pinned tweet to increase brand awareness
How to use the pinned tweet to increase ROI of content assets you create
How to incorporate video and podcasts into pinned tweets
How to embed a video or podcast as a pinned tweet
Maximizing views of live video from Periscope, Meerkat and other mobile broadcasting platforms using the pinned tweet
How to maximize brand storytelling with the pinned tweet
How to grow your community using the pinned tweet
How to humanize your brand using the pinned tweet
Why you must avoid spammy tactics even for the pinned tweet and focus on value