Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer artwork

Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

294 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 240 ratings

SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

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Episodes

7 Steps to a Profitable Digital and Social Media Marketing Plan

October 29, 2020 07:10 - 26 minutes - 37.1 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more!  Download Audience Priority Wor...

Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

October 26, 2020 07:53 - 15 minutes - 21.4 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power packed 15 minute episode with proven methods to help you break through what may be stopping you from achieving success with your marketing programs....

Personal Branding: 5 Pillars to Build a Brand of Authority and Influence

October 20, 2020 17:53 - 32 minutes - 45.1 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the g...

15 Ways to Research and Know Your Target Customer for More Leads and Sales

October 19, 2020 20:12 - 34 minutes - 46.9 MB

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more!   Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads an...

Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer

October 07, 2020 18:52 - 30 minutes - 42.4 MB

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Insta...

Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today

September 29, 2020 18:56 - 26 minutes - 36.3 MB

Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today!  Also knowing what NOT to do and what you need to change is what will set you apart from the status quo and help you leapfrog your competition!  Dig in with Pam Moore of Marketing Nutz to learn how to optimize everything you do for marketing this year!  This will help you not only increase ROI but also generate more leads, sales and...

Personal Branding and Politics - Building Your Brand in a Political Minefield

September 24, 2020 15:01 - 28 minutes - 40.1 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, what are the best practices? Take a listen and learn the solid foundations for how to be a part of the political conversation during an election ye...

LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness

September 18, 2020 17:57 - 35 minutes - 48.3 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal B...

Sales and Marketing Conversion Funnels - How to Get Started

September 09, 2020 10:29 - 36 minutes - 50 MB

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers! Supporting Resources:  Buyer Persona Worksheet Content Calendar Template  Buyer Pe...

Digital Marketing Conversion Funnels How to Get More Leads and Sales on Autopilot

September 09, 2020 10:29 - 36 minutes - 50 MB

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers! Supporting Resources:  Buyer Persona Worksheet Content Calendar Template  Buyer Pe...

Get Your Social Media Digital Marketing Plan Approved

September 04, 2020 19:20 - 22 minutes - 30.4 MB

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved Buyer Persona Workshee...

Get Your Social Media Digital Marketing Plan Approved

September 04, 2020 19:20 - 22 minutes - 30.4 MB

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved Buyer Persona Workshee...

Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan

August 28, 2020 21:18 - 12 minutes - 17.6 MB

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the top 3 reasons your boss is not approving budget and not getting on board with your plan.  Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved Buyer Persona Worksheet Pack for B2b and B2C  Content Calendar Template

Facebook Advertising 5 Things You Must Know Before Paying for ANY Social Media Paid Ad

August 27, 2020 01:13 - 15 minutes - 21.6 MB

Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform.  Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business.  FREE Buyer Persona Worksheet  FREE Content Calendar Template  5- Day Buyer Persona Bootcamp (virtual training) 

Facebook Advertising 5 Top Success Factors

August 27, 2020 01:13 - 15 minutes - 21.6 MB

Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform.  Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business.  FREE Buyer Persona Worksheet  FREE Content Calendar Template  5- Day Buyer Persona Bootcamp (virtual training) 

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis

August 17, 2020 18:53 - 18 minutes - 25.9 MB

Learn the 5 shifts marketers must make during time of crisis.  Resources mentioned:  FREE eBook: How to Get Your Budget Approved 5 Day Buyer Persona Bootcamp FREE Buyer Persona Worksheets  FREE Content Calendar Template   

LinkedIn Power Tips to Ignite Your Business and Brand

August 05, 2020 03:01 - 39 minutes - 54.4 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal Branding Worksheet  Download...

LinkedIn Marketing Power Tips to Ignite Your Business and Brand

August 05, 2020 03:01 - 39 minutes - 54.4 MB

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal Branding Worksheet  Download...

Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers

July 29, 2020 20:54 - 35 minutes - 48.4 MB

Pam Moore of Marketing Nutz shares with you the top 20 questions you MUST answer before starting your content marketing strategy. Answering these questions will help you leverage your content to convert more customers. Download the free ebook with all 20 questions: https://pam.online/content20 Join Pam's 5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/bootcamp 

Marketing Your Business in the New Normal

July 14, 2020 06:02 - 30 minutes - 42.5 MB

How do you market your business and connect with your audience in authentic ways during a global crisis? Learn why you need emotional currency, trust and connection.  Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies and tactics that are working today. She'll also share with you what is NOT working and how to stomp fear and deliver your audience real value!  Learn how to create a drumbeat of authentic content that consistently connects ...

Covid19 Marketing Your Business in the New Normal

July 14, 2020 06:02 - 30 minutes - 42.5 MB

How do you market your business and connect with your audience in authentic ways during a global crisis? Learn why you need emotional currency, trust and connection.  Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies and tactics that are working today. She'll also share with you what is NOT working and how to stomp fear and deliver your audience real value!  Learn how to create a drumbeat of authentic content that consistently connects ...

Covid19: Marketing Your Business in the New Normal

July 14, 2020 06:02 - 30 minutes - 42.5 MB

How do you market your business and connect with your audience in authentic ways during a global crisis? Learn why you need emotional currency, trust and connection.  Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies and tactics that are working today. She'll also share with you what is NOT working and how to stomp fear and deliver your audience real value!  Learn how to create a drumbeat of authentic content that consistently connects ...

How to Create Irresistible Content 10-Point Checklist

July 07, 2020 03:09 - 17 minutes - 24 MB

Learn the 10-Point Checklist for Irresistible Content that converts to more customers!  FREE eBook 10-Point Checklist for Irresistible Content (beautiful 29 page guide)  Buyer Persona Worksheet  5-Day Buyer Persona Bootcamp 

Brand Personality 6 Ways to Give Your Brand Personality

July 03, 2020 20:14 - 23 minutes - 32.7 MB

In this episode Pam Moore, Founder of Marketing Nutz shares 6 ways you can give your brand personality. Supporting Resources: Brand Persona Worksheets: https://pam.online/mybuyer 5-Day Buyer Persona Bootcamp: https://pam.online/bootcamp  What is a brand personality? It is a set of human characteristics attributed to your brand that make it more human. 6 Ways to Give your brand personality. What is brand personality? 7 traits of a successful brand personality Brand personality vs...

10 Things You MUST Know About Your Customer

June 25, 2020 01:57 - 21 minutes - 29.6 MB

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you 10 things that you MUST know about your customer. Knowing your audience will help you increase the ROI on all of your marketing programs, campaigns, content and more.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zo...

10 Reasons You Need an Audience First Marketing Strategy

June 24, 2020 06:40 - 15 minutes - 21.8 MB

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp

10 Reasons You Need an Audience First Marketing Strategy

June 24, 2020 06:40 - 15 minutes - 21.8 MB

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp

Buyer Personas 101 What, Why and How to Use them For Your Business

June 22, 2020 19:30 - 17 minutes - 23.6 MB

Buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and why every business needs buyer personas and an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp  

15 Digital Branding Trends You Can't Ignore in 2020

January 16, 2020 21:14 - 39 minutes - 54.6 MB

Marketing Nutz Partner and CEO, Pam Moore shares 15 Digital Branding Trends you can't ignore in 2020. These trends will influence how marketers leverage digital marketing, social media, influencer marketing, content marketing and overall approach how they connect with their target customers utilizing these technologies and best practices.  Download these supporting resources to ignite your digital brand in 2020:  2020 Content Marketing Editorial Calendar Template  Personal Branding Wor...

Personal Branding: Ignite Your Business with the You Factor

December 13, 2019 21:30 - 33 minutes - 46.6 MB

Ignite Your Brand and Business with the You Factor of Your Personal Brand  Download FREE Personal Branding Guide: https://themarketingnutz.com/mybrand  In this podcast you will learn:  What is Personal Branding Why Personal Branding Matters for Business Leaders  5 Tips to Get Started in Building Your Personal Brand Today!       

How a Content Calendar Will Help Your Business 15 Top Benefits

December 10, 2019 19:31 - 25 minutes - 35.5 MB

Reality Check: The LAST thing your audience needs from you is more content. Use my content calendar template: https://themarketingnutz.com/calendarzoom When it comes to content marketing, less is truly more. Though you may hear some of the loud voices in our space screaming at you to be everywhere ALL THE TIME... trust me... do NOT listen to them. You need to be where your audience is. And you need to be delivering your audience what they need and want from you. The last thing your au...

How to Maximize Investment in Professional Speakers for Your Event

September 23, 2019 22:13 - 21 minutes - 29.2 MB

8 strategies to maximize investment in professional speakers and trainers for live events, conferences and workshops.  Learn more and get professional help with your live events and conferences: https://themarketingnutz.com Hire Pam Moore as a speaker or trainer at your event https://themarketingnutz.com   

3 CEO Fears of Digital Marketing, Social Media and New Media

September 09, 2019 19:55 - 25 minutes - 35.5 MB

Is your CEO giving you the blank stare when you present your digital and social media marketing, or content marketing plan for approval?  Here are the top 3 fears your executive leadership has when it comes to embracing digital and social marketing technologies, new media and the latest methods and best practices for online marketing.  Understanding what they they are thinking and why they are not giving you the support you expect is critical to your success. It is far more than digital ma...

What Makes an Event or Conference Amazing?

April 11, 2019 19:18 - 46 minutes - 63.6 MB

Today we are talking about another exiting topic... events. Who doesn’t love an amazing industry event where you get massive value, make new friends, and connections that help grow your business and of course have fun.    A good event is all about the experience which is driven by the founders and organizers. They can either make or break and event. Having a heart to serve with a number one goal of making the event the highest value possible for attendees is the turbo behind the most suc...

Franchise Digital and Social Media Marketing in 2019

February 28, 2019 21:14 - 16 minutes - 22.4 MB

How franchisors and franchisees can leverage social media and digital marketing to amplify their brand, build authority and grow revenue. This episode is focused on providing franchisors strategies and tips to leverage social media and digital marketing to build trust, increase brand awareness, sell more franchises and generate revenue.  It is critical that franchisors help guide and prioritize areas of focus for their franchisees as it relates to digital and social media. This will not ...

Facebook Marketing for Small Business Reduce Overwhelm Increase Results

February 23, 2019 05:42 - 20 minutes - 27.6 MB

Facebook marketing for small business strategies. Reduce the overwhelm and increase business results with these local marketing strategies that you can implement immediately!  Pam Moore of Marketing Nutz shares proven strategies to help you maximize your investment in Facebook local marketing.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time!  https://themarketi...

Staying Relevant in a Digital World Not Pushing Play

February 20, 2019 17:59 - 16 minutes - 22.3 MB

How do you stay relevant in a digital and social media world that is not always pushing play? Pam Moore, Co-Founder of Marketing Nutz shares strategies and tips for you to stay relevant and connected to your dream customer and online community. These strategies and tips are timeless and will help you grab the attention, trust and loyalty of your community, audience and customers for both the short and long term. These strategies have been proven with thousands of students and hundreds of Mar...

Proven Content Ideas for more leads, sales and ROI

November 16, 2018 20:14 - 28 minutes - 40.4 MB

If you need help with content ideas then this episode is the one for you! Hear 10+ BIG content ideas to help you generate more leads, sales and connect in a human way with your audience, community and customers! Our brand new 2019 Content Marketing Calendar template is here and better than ever. (Download our 2019 Content Calendar Template here.) We have added some incredible features you don't want to miss out on, trust me. The students we teach in our Social Profit Factor academy and t...

2019 Content Calendar Template - 10 Reasons You Need One

November 16, 2018 00:59 - 22 minutes - 30.9 MB

Our brand new 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. (Download our 2019 Content Calendar Template here.) For some of you, the sound of a new content calendar template can be a really exciting thing. For others it may bring a feeling of “oh great, another download that you ned to use, but just never get around to it.” Then others of you may be thinking you have no idea what a cont...

2019 Digital Marketing Strategy to Stand Out From the Crowd of Noise

October 02, 2018 01:46 - 26 minutes - 36.1 MB

Do you feel as if you have fallen or are falling into the sea of status quo? Use these 10 strategies to stand out from the crowd of digital and social noise in 2019 and beyond.  Need help building your digital, social or branding strategy in 2019? Marketing Nutz can help! http://themarketingnutz.com  Learn how to embrace the power of branding, social and digital marketing in our online training academy - Social Profit Factor. Use the coupon code zoom to save big! http://socialprofitfacto...

Is Engagement a Social Media Metric You Should be Prioritizing?

September 21, 2018 13:35 - 11 minutes - 16.2 MB

How important is social media engagement as a metric to measure your business success? Take a listen to this podcast episode from Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor for help in determining what role engagement plays in your business success and how you can best measure and leverage it to connect with your ideal customers and achieve your business goals. Your next steps.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  En...

Power of Fun to Ignite Brand Awareness and Online Relationships

September 20, 2018 05:41 - 18 minutes - 25.6 MB

Tap into the power of fun to ignite your brand awareness, business growth and to connect with your audience at an emotional and human level. Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor online Training Academy, shares 10 strategies and tactics you can start implementing today to embrace imperfect perfection and connect with your audience in a personal, human and fun way!  Learn how to incorporate your personal hobbies and interest to bring depth to your brand.  Ther...

Stop Listening to Social Media Gurus Build Your Own Plan

September 07, 2018 13:26 - 14 minutes - 19.5 MB

Stop listening to the social media gurus until you build your own plan. Pam Moore, co-founder of Marketing Nutz and Social Profit Factor shares some tough love to help you achieve a higher ROI on the digital and social web by building your own plan and not falling prey to random acts of marketing and chasing shiny objects. Plan your work and work your plan!  Additional Resources:  7 Steps to a Profitable Social Media Strategy and Plan  http://socialzoomfactor.com/249webinar How to Ge...

Social Media Plan, Strategy and Tactics - Do You Know the Difference

September 06, 2018 17:40 - 12 minutes - 17.1 MB

Do you really know the difference between a strategy, plan and tactics? This applies to social media marketing, digital marketing, content marketing, branding, business planning, influencer marketing and the list goes on. Understanding the difference of strategy, plans and tactics is critical for success to execute any strategy or plan that delivers a positive return on investment. In this episode Pam Moore provides a succinct explanation of the difference and relationship between strategy...

3 Reasons Your Boss Didn't Approve Your Social Media Budget and Plan

August 31, 2018 22:21 - 22 minutes - 31.5 MB

Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality? If this is you, you are not alone. You definitely landed on the right blog post today as I a...

Social Media Plan: 7 Steps to Develop a Profitable Social Marketing Strategy and Plan

August 23, 2018 13:55 - 52 minutes - 72.4 MB

In this episode Pam Moore shares the 7 steps to develop a profitable social media plan and strategy. Register for the full webinar at http://themarketingnutz.com/249webinar Also, learn how to get your social media budget approved and the boss off your back on this webinar: http://themarketingnutz.com/socialbudgetapproved

Personal Branding to Grow Your Business in 2018

August 10, 2018 05:07 - 1 hour - 91.4 MB

     

Number 1 Reason Your Social Media Isn't Working in 2018

August 07, 2018 05:39 - 23 minutes - 33 MB

Learn the #1 reason your social media isn't working in 2018.  Register for the full webinar and receive the Social Media Strategy Zoom Kit: http://socialzoomfactor.com/246webinar In this episode you will learn why your social media efforts are not delivering real results.  Quit wasting time and money on social media strategies and tactics that don't work.  Do you feel as if you are doing all the right things with content marketing, influencer marketing, visual marketing, live vide...

Create Facebook Content Like a Boss

May 16, 2018 18:17 - 54 minutes - 75.3 MB

Learn 10 power tips to create Content Like a Boss. Register for the on-demand webinar & get the free Facebook Content Marketing Zoom Kit: http://themarketingnutz.com/fbboss

Guests

Jason Keath
1 Episode
Mark Schaefer
1 Episode

Twitter Mentions

@jasonkeath 1 Episode