Let's Talk Marketing w/NDUB
390 episodes - English - Latest episode: 20 days ago - ★★★★★ - 16 ratingsThe Let’s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I’ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey.
Whether you're a seasoned marketer or just starting in your marketing journey, I created this podcast with the goal of providing actionable tips, exposure to industry experts, and a dose of inspiration and laughter to fuel your marketing efforts. Get ready to elevate your brand, connect with your audience, and stay ahead in this ever-evolving digital age.
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Episodes
Ep 63 - Focus on Conversions not Impressions
August 23, 2021 07:00 - 19 minutes - 27.4 MBPodcast Sponsor: Let’s Connect Conference: https://bit.ly/3cO8YMU. Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster
Ep 62 - BIPoC Representation in the Media
August 16, 2021 07:00 - 22 minutes - 30.9 MBLet’s Connect Conference: https://bit.ly/3cO8YMU.
Ep 61 - How to Overcome the Fear of Promoting
August 09, 2021 07:00 - 19 minutes - 26.9 MBChange your perception of sales and promotion Selling is helping Check your energy Measure: Have a $$ amount for a goal Let’s Connect Conference: https://bit.ly/3cO8YMU.
Ep 60 - Two Basic SEO Tips to Get Results
August 02, 2021 07:00 - 20 minutes - 28 MBGoogle Search: https://www.google.com/search/howsearchworks/crawling-indexing/ Podcast Sponsor: Let’s Connect Conference: https://bit.ly/3cO8YMU. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster
Ep 59 - Don’t Settle (and Dream Big)
July 26, 2021 07:00 - 15 minutes - 21.7 MBPodcast Sponsor: Let’s Connect Conference: https://bit.ly/3cO8YMU. Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster
Ep 58 - Social Equity 1919 Mural in NE Portland
July 19, 2021 19:00 - 22 minutes - 31.7 MBMural link: https://nftmural.godaddysites.com/. Event: Saturday, Sept 25 from 10-4. Address: 310 NE Failing St, Portland, OR 97212 Podcast Sponsor: Let’s Connect Conference: https://bit.ly/3cO8YMU.
Ep 57 - Marketing Error: SEO isn’t SEM
July 12, 2021 07:00 - 22 minutes - 31.4 MBSearch Engine Optimization (SEO) is basically a website’s content with thought, intention, and strategy to be found on any search engine. Search Engine Marketing (SEM) is leveraging that content to produce exposure, awareness, and leads. Ultimately, to sell your products and services. Let’s Connect Conference: https://bit.ly/3cO8YMU. ****** Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https:/...
Ep 56 - #beyou
July 05, 2021 07:00 - 17 minutes - 24 MBOn a personal level, we can't reach our greatness unless we're keeping it real with ourselves. On a marketing level, uniqueness is highly valued. We want you to use your unique God-given talents. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/ =============== Downlo...
Ep 55 - The 3 Reasons to be on Social Media
June 28, 2021 07:00 - 24 minutes - 33.5 MBEveryone views and uses social media differently. There's no guidebook, instruction manual, or standard operating procedures on how to use social media. However, as a business owner, that's no excuse for you not to be on social media. Here are the 3 reasons and Nathan goes into why it's important: That’s how people stay attuned to the news with friends, influencers, and current events It’s a new media that’s never going away There are no boundaries https://www.smartinsights.com/social...
Ep 54 - Marketing Requires You to Dream Big
June 21, 2021 07:00 - 19 minutes - 27.2 MBMarketing requires courage too. In order to grow, all businesses must promote their value proposition to others outside of family and friends. Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 53 - How to Increase Your Marketing Budget and Improve Content Marketing
June 14, 2021 07:00 - 23 minutes - 33.2 MBWe all need to increase our marketing efforts and spend. Unfortunately, it's not just going to happen. You need a convincing argument. Anvil Media's Kent Lewis gives you some tools, data, and tips. Here's his article: https://www.smartbrief.com/original/2021/04/how-advocate-bigger-content-marketing-budget. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitte...
Ep 52 - Do I Really Need a Website?
June 07, 2021 07:00 - 22 minutes - 30.7 MBTo have a website, or not have a website is a common question. Well, a website isn't just an expense. It's an investment for everyone and not just businesses. Listen in to learn why. SEMrush Link: https://www.semrush.com/blog/how-much-is-website-worth/ Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://...
Ep 51 - The Importance of Brand Colors
May 31, 2021 07:00 - 19 minutes - 27.8 MBThe psychology of company brands is elusive to those who don't pay attention to the small details. We are all drawn to colors. Depending on the color of a logo, it can attract or repel us. Hence, why Nathan goes deeper to explain the importance of brand colors. Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https:/...
Ep 50 - Is Your Company a Brand?
May 24, 2021 07:00 - 20 minutes - 29 MBTo have a company is more than just having a business license. The marketing in the post-COVID era has changed. Every company needs to be a brand. A business' brand perceived value is front and center, so smaller and newer business has their work cut out for them. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster ...
Ep 49 - Ad Blockers & Digital Privacy
May 17, 2021 07:00 - 23 minutes - 32.4 MBGuest: Kent Lewis Dropping marketing diamonds in regards to ad blockers, privacy, and marketing trends. Since all algorithms change, marketing strategy also needs to change. For decades, publishers have used ads to pay the bills but evolution and customers are demanding another way. Link: https://www.sempdx.org/blog/ad-blockers-the-impact-and-implications-for-publishers-and-advertisers/ Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedi...
Ep 48: Marketing Strategy Pull vs. Push
May 10, 2021 07:00 - 19 minutes - 26.7 MBKnowing the difference of the marketing strategy: pull vs. push. The pull method brings prospective customers in because of the value (aka, diamond trail) leading them to make a purchase. A good example is any reputable brand dominating their industry. The push method is the full display of products/services. The majority of businesses using this method are business to consumers. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nat...
Ep 47 - How to Upsell Effortlessly
May 03, 2021 07:00 - 19 minutes - 27.1 MBMake your product/visible Have comparable models Ask the objection why not the high end model Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 46 - How to Identify Your Target Customers
April 26, 2021 07:00 - 21 minutes - 29.4 MBHost: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 45 - NFT for Marketers with Kent Lewis
April 19, 2021 07:00 - 23 minutes - 33.2 MBSpecial Guest: Kent Lewis NFT Marketing: How Brands Can Use NFTs to Engage Consumers and Generate Revenue https://thinknw.org/blog/nfts-anvil-media Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/ =============== Download and subscribe on Audible, iHeartRadi...
Ep 44 - No Limits with Brian Bogert
April 12, 2021 07:00 - 29 minutes - 40.8 MBSpecial Guest: Brian Bogert https://brianbogert.com/ Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/ Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher. Please rate, review and share!
Ep 43 - Lead Generation pt 3 - Retargeting for Paid Ads
April 05, 2021 07:00 - 29 minutes - 40.7 MBReland Logan is joining us again for lead generation value bombs. Moving forward, she'll be a guest to speak on the social media side of marketing and how to build your funnel. In this episode, it's part 3 of how to build leads through retargeting. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Spon...
Ep 42 - How to Stand Out
March 29, 2021 07:00 - 20 minutes - 27.8 MBHow to Matter on the Internet: https://nwebsterllc.com/2018/11/17/how-to-matter-on-the-internet/ Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 41 - Marketing Error: You’re not the Customer
March 22, 2021 07:00 - 15 minutes - 22.2 MBHost: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 40 - Why Ryan Reynolds is the GOAT of Marketing
March 15, 2021 07:00 - 19 minutes - 27.2 MBGo here for more info: https://nwebsterllc.com/2021/03/15/ryan-reynolds-is-the-goat-of-marketing/. YouTube Video: https://youtu.be/OpPonDYOTDQ Special Guest: Kent Lewis https://www.adweek.com/brand-marketing/ryan-reynolds-marketing-lessons-brandweek-aviation-gin-mint-mobile/ https://www.fastcompany.com/90525283/most-creative-people-2020-ryan-reynolds https://www.adweek.com/brand-marketing/ryan-reynolds-marketing-lessons-brandweek-aviation-gin-mint-mobile/ https://www.fastcom...
Lead Generation pt. 2 with Reland Logan
March 08, 2021 08:00 - 20 minutes - 29.3 MBSpecial Guest: Reland Logan (aka, Lead Gen Queen) IG: @graydigitalmktg Membership: www.pineappletribe.co/membership Facebook Group: Pineapple Social Tribe www.pineappletribe.co/fbgroup Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 38 - Why You Shouldn’t “Facebook Boost” Your Posts
March 01, 2021 08:00 - 18 minutes - 26.4 MBFB organic reach is difficult, and it’s done so they can make you pay. Hence, they encourage you to ‘boost’ a post that’s doing well. More than likely, there’s no strategy behind it. A FB post isn’t good advertising Not driving traffic to the right places High bounce rates Lower conversion Doesn’t end up the Ad Manager Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/na...
Ep 37 - Why Social Media Marketing is a Must Marketing Tool
February 22, 2021 08:00 - 20 minutes - 28.9 MBStatista: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=How%20many%20users%20does%20Facebook,the%20biggest%20social%20network%20worldwide. Facebook’s IPO: https://www.investopedia.com/articles/markets/081415/if-your-would-have-invested-right-after-facebooks-ipo.asp Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.ins...
Ep 35 - Black Business Tips with Stephen Green
February 15, 2021 08:00 - 27 minutes - 38.7 MBSpecial Guest: Stephen Green COO: A Kids Book About Twitter: https://twitter.com/PDXStephenG LinkedIn: https://www.linkedin.com/in/stephen-green-6968b119/ Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
2021 - Best and Worst Super Bowl LV (55) Commercials
February 14, 2021 08:00 - 37 minutes - 52.2 MBThe 10 most unforgettable commercials from this year's Super Bowl https://www.businessinsider.com/super-bowl-2021-10-most-unforgettable-commercials-2021-2 Fiverr riffs off Trump Four Seasons Landscaping chaos in first Super Bowl spot https://www.thedrum.com/news/2021/02/08/fiverr-riffs-trump-four-seasons-landscaping-chaos-first-super-bowl-spot The Weeknd's halftime show was full of bandaged dancers and the memes flooded in https://mashable.com/article/weeknd-super-bowl-halftime-...
Ep 34 - Lead Generation
February 08, 2021 08:00 - 26 minutes - 36.5 MBSpecial Guest: Reland Logan (aka, Lead Gen Queen) IG: @graydigitalmktg Membership: www.pineappletribe.co/membership Facebook Group: Pineapple Social Tribe www.pineappletribe.co/fbgroup Quiz: https://www.tryinteract.com/ DotCom Secrets by Russell Brunson Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster ...
Ep 33 - Bottom of the Funnel
February 01, 2021 08:00 - 20 minutes - 28.2 MBHost: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 32 - Middle of the Funnel
January 25, 2021 08:00 - 20 minutes - 28 MBHost: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/
Ep 31 - Top of the Funnel
January 18, 2021 08:00 - 23 minutes - 32.4 MBPodcast Sponsor: https://ndublove.com/ ————————————— Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/
Ep 30 - 2020 Gave us Lemons and Marketers Created Lemonade
January 11, 2021 08:00 - 19 minutes - 27.8 MBPodcast Sponsor: https://ndublove.com/ Guest: Kent Lewis, Anvil Media https://www.sempdx.org/blog/2020-digital-marketing-highlights-a-year-in-review/ ————————————— Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/
Ep 29 - Opportunities: Minority and Women Owned Businesses
January 04, 2021 08:00 - 34 minutes - 47.9 MBSponsor: https://ndublove.com/ Follow Bjorn Sorensen: https://bjornsoren11.medium.com/ https://www.linkedin.com/in/bjorn-shawn-sorensen-8394a339/ The Entrepreneurial Plight of Minority and Women-Owned Businesses: https://connectedpnw.com/the-entrepreneurial-plight-of-minority-and-women-owned-businesses/
Ep 28 - TikTok and Snapchat for Business
December 28, 2020 08:00 - 32 minutes - 45.2 MBAs we wrap up 2020, Kent Lewis and Nathan focus on the marketing and social media platforms. Follow along with these links: These are the Highest-Ranking Brands Among US Adults in 2020 https://www.marketingcharts.com/charts/top-brands-among-us-adults-year-ending-9-30-20/attachment/yougov-top-brands-by-brand-health-among-us-adults-dec2020 Distribution of TikTok users in the United States as of June 2020, by age group https://www.statista.com/statistics/1095186/tiktok-us-users-age/ ...
Ep 27 - Relationships Over Transactions
December 21, 2020 08:00 - 18 minutes - 25.9 MBFollow along with Nathan: Key 1: Authenticity Key 2: Barrier to Entry Key 3: Vision Takeaways: 1: Don’t ever chase the money 2: Be smart with your business 3: Selling vs. Branding
Ep 26 - Next-Level Marketing for the New Abnormal
December 14, 2020 08:00 - 28 minutes - 39 MBFollow along with our conversation using Gravitate's article: https://www.gravitatedesign.com/blog/next-level-marketing-for-the-new-abnormal/. Here's the article from Nathan after discussing ROI and ROAS: https://nwebsterllc.com/2020/12/13/roi-to-roas-aka-return-on-ad-spend/.
Ep 25 - Digital Marketing Predictions for 2021 w/Kent Lewis
December 07, 2020 08:00 - 30 minutes - 42 MBNathan and Anvil Media's Kent Lewis 'chop it up' this week of marketing goodness, expertise, and current trends. The focus is on the marketing predictions for 2021. Here's the article discussed to follow along: https://www.sempdx.org/blog/google/2020-digital-marketing-predictions-anvil-sempdx/
Ep 24 - Women in Marketing with Reland Logan
November 30, 2020 08:00 - 23 minutes - 32 MBhttps://www.graydigitalmktg.com/ Facebook - https://www.facebook.com/GrayDigitalMktg/ Twitter - https://twitter.com/MktgGray TikTok - https://www.tiktok.com/@graydigitalmktg?lang=en Instagram - https://www.instagram.com/graydigitalmktg/ LinkedIn - https://www.linkedin.com/company/gray-digital-mktg (503) 744-7945
Ep 22 - Making Q4 Profits
November 16, 2020 08:00 - 14 minutes - 19.7 MBMaking Q4 Profits Starts in the beginning of the year Promotion Nudge Over Deliver
Ep 21 - Personal Development Advice
November 09, 2020 08:00 - 23 minutes - 32.6 MBAs a coach, I love to inspire people but it doesn’t matter if they don’t care about their future. https://nwebsterllc.com/
Ep 20 - The 5 Reasons a Podcast Fails
November 02, 2020 08:00 - 20 minutes - 28.5 MBJoe Rogan: https://www.wsj.com/articles/spotify-strikes-exclusive-podcast-deal-with-joe-rogan-11589913814.
Ep 19 - Stories Sell, Not Facts
October 26, 2020 07:00 - 19 minutes - 27 MBBranding is Storytelling in the Marketing world. Link: https://www.insider.com/companies-disney-owns
Ep 18 - Teenage Social Entrepreneurship
October 19, 2020 07:00 - 23 minutes - 32.3 MBMatine Khalighi at https://eequal.org/.
Ep 17 - Overcoming Imposter Syndrome
October 12, 2020 07:00 - 24 minutes - 33.9 MB5 Tips on Overcoming Imposter Syndrome: Enjoy what you do Don’t fake the funk Be where you can excel Don’t quit on yourself Be unapologetically you You're worthy. You're good enough. You got this.
Ep 16 - Gravitate’s Spin on CRO and SEO
October 05, 2020 07:00 - 36 minutes - 50.3 MBToday's focus is on CRO (aka, conversion rate optimization) and SEO (aka, search engine optimization) for early-stage entrepreneurs to mature companies. A special thanks to Gravitate's Colten Tidwell and Steven Howsley for contributing value bombs and diamonds to the show.
Ep 15 - COVID + PNW Wildfires + Bankruptcies = 2020
September 28, 2020 07:00 - 30 minutes - 42.1 MBThanks for listening to the podcast. For more information on NW & Associates, LLC, please visit https://nwebsterllc.com/ for articles, services, and Nathan Webster.
Ep 14 - What New Entrepreneurs Should Know about Marketing
September 21, 2020 07:00 - 35 minutes - 49.4 MBGlen Muñoz is an award-winning, New York City-based Advisor, Mentor and serial entrepreneur. His businesses include: - Glen Muñoz Consulting (https://www.glenmunoz.com/) - strategic and operational insights that build lasting value for clients ranging from start-ups to Fortune 100 companies. - Concordia Sound (https://www.concordiasound.com/) - a boutique sound-design service where the likes of Ben & Jerry's, IBM and multiple Grammy-Award winning musicians go to sound their best. -...