FB organic reach is difficult, and it’s done so they can make you pay. Hence, they encourage you to ‘boost’ a post that’s doing well. More than likely, there’s no strategy behind it. 

A FB post isn’t good advertising Not driving traffic to the right places High bounce rates Lower conversion Doesn’t end up the Ad Manager

Host: Nathan A Webster

Website: https://nwebsterllc.com/podcast/

LinkedIn: https://www.linkedin.com/in/nathanawebster/

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