Leverage Your Podcast Show artwork

Leverage Your Podcast Show

262 episodes - English - Latest episode: 3 days ago - ★★★★★ - 17 ratings

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.

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Episodes

Podcast Guesting - Your ‘No Pitch’ Client Attraction Strategy

April 26, 2024 16:00 - 34 minutes - 31.2 MB

Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.  Here’s a taste of our conversation… ...

How To Launch A Book To A Full Room

April 22, 2024 16:00 - 42 minutes - 38.7 MB

Have you thought about writing, publishing, and launching a book, but don’t know where to start? Or maybe you have already done some writing but aren’t sure how to do a successful launch that gets you best-seller status.  Coming up with the right book for the right audience, publishing and promoting a book doesn’t have to be hard when you have support and build an audience ahead of time (using podcasts). Business Book Mentor Diana Needham shares a twist on the podcast book tour to launch t...

Podcast Guesting Tips From 5 Booking Agencies

April 15, 2024 04:00 - 21 minutes - 19.4 MB

Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.  So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.   I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable...

How To Research & Prepare For Podcast Guesting

April 08, 2024 04:00 - 27 minutes - 25.3 MB

Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.   The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest. How to find ...

From Podcast To Speaking Engagements - Strategies for Emerging Speakers

April 01, 2024 04:00 - 41 minutes - 37.6 MB

Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success. Here’s what you’ll learn in this episode:  What makes a hidden gem as speaker (ie is this YOU?)  How to develop a speaker brand ...

Leverage Your Content & Network To Grow & Scale

March 25, 2024 04:00 - 45 minutes - 42.1 MB

You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.  Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic ...

How To Choose The Best Social Media Scheduler

March 18, 2024 04:00 - 24 minutes - 22.7 MB

Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).  And what comes with creating content? Scheduling content.  I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.  This episode is to share what features I love the ...

Energize Your Speaking Skills With Qigong

March 11, 2024 04:00 - 37 minutes - 34.1 MB

“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.  I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.   A Taste Of What Is Covered:  How Qigong...

Podcast Guesting Strategies - From Niche Targeting to Networking

March 04, 2024 11:00 - 36 minutes - 33.4 MB

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.   🎙️ How to get booked on high end podcasts and the impact...

Webinars and Podcasting: The Ultimate Tag Team for Marketing Success

February 26, 2024 05:00 - 29 minutes - 27.2 MB

Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results.    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm usin...

Expert Tips To Elevate Your Podcast Branding

February 19, 2024 17:00 - 41 minutes - 38 MB

Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid. What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing) Why brand...

3 Ways To Repurpose & Leverage Podcast Guesting Libsyn Description

February 12, 2024 05:00 - 16 minutes - 14.7 MB

Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned,  the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table. In this episode I share Why consistent content is key (anything you do once rarely works) What you need to publish the episode on your website (and why that’ll also increase opport...

Amplify Your Impact On Podcasts By Transforming Your Personal Image

February 05, 2024 05:00 - 40 minutes - 37.5 MB

We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.    👔 How colors and clothing choices can have a direct influence on confidence and success. 👚 How aligning clothing to your natural energy and personality ca...

The Power of Community: Bridging the Gap for Canadian Black Podcasters

January 29, 2024 05:00 - 47 minutes - 43.5 MB

There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.  How the Black Canadian Creators community has grown and transformed, offering lessons on co...

How To Engage Listeners With Podcast Trailers

January 22, 2024 15:00 - 37 minutes - 34.1 MB

Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover:  The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready. Insights on different styles of trailers, their purposes, and their impact on engaging listeners. ...

Buying And Selling Podcasts: Benefits, Challenges, and Strategies

January 15, 2024 05:00 - 40 minutes - 36.9 MB

You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast.  AJ's experience of buying and selling a podcast The challenges faced during the transition and how to overcome them  How to st...

Must Have LinkedIn Strategies For Podcasters

January 08, 2024 05:00 - 34 minutes - 31.5 MB

I don’t think LinkedIn gets enough credit  - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities?  I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…   How podcasters can use LinkedIn to showcase their expertise & build genuine conne...

5 Podcast Promotion Mistakes To Avoid

January 01, 2024 05:00 - 17 minutes - 16 MB

When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.   It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients. BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week’s episode, I share 5 podcast promotion mistakes you’ll want to avoid.  A...

Beyond Podcasting - How To Host Your Own Virtual Summit

December 18, 2023 11:00 - 48 minutes - 43.9 MB

You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits.  Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a well-structu...

How To Get More Referrals While Podcasting

December 11, 2023 17:00 - 38 minutes - 34.8 MB

Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales?  Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any.  Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider.  I have sales expert and author Joe Pallo on my show to share why referrals are more important t...

How To Use Podcast Guesting As Your Gateway To Speaking On Stage

December 04, 2023 05:00 - 43 minutes - 40.2 MB

When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.  How to...

Mastering the Art of Podcast Pitching: Attracting High-Profile Guests

November 27, 2023 05:00 - 34 minutes - 31.6 MB

Catherine Roy shares her remarkable journey in podcasting. She reveals her secret sauce for attracting A-list podcast guests, emphasizing the importance of authenticity and genuine relationships. Catherine also spills the beans on her "A-List Method" of networking through LinkedIn. She offers advice on overcoming imposter syndrome and highlights the power of building real connections. Additionally, she discusses the importance of establishing a strong personal brand. If you're a podcaster ...

Monetize Podcasting By Elevating Your Collaboration Skills

November 20, 2023 05:00 - 34 minutes - 31.8 MB

The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.  So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.  You’ll learn:  What collaboration op...

Podcast Tips & Lessons From The Past 100 Episodes

November 13, 2023 05:00 - 22 minutes - 20.2 MB

WOW, 100 Episodes of the Leverage Your Podcast Show! That went by fast!  I actually took the time to reflect (which I rarely do lol) and look at what has changed, what was good, what was not, and lessons along the way.  And so in celebration, I did an episode sharing 17 tips and lessons over the past 100 episodes. I cover What processes were too complicated and forced me to let go What advances and changes in the industry I had to ‘run with’ and learn fast How turning to video made ch...

Organic Vs Paid: Podcast Growth & Lead Gen Strategies

November 06, 2023 18:30 - 1 hour - 62.2 MB

Are you guessing at how to promote your podcast in a way that builds your audience and attracts new leads? Have you ever considered paid advertising methods to boost your results? My friend Tori Barker and I did a live training sharing organic and paid promotion strategies to do just that so in today’s episode I’m sharing our advice on how to turn your podcast from a passion project to a profitable marketing tool.   How to tap into paid advertising (Facebook, YouTube & Audio Ads) at ANY sta...

ChatGPT - A Podcaster’s Secret Weapon!

October 30, 2023 04:00 - 42 minutes - 38.7 MB

Are you using AI yet? Have you tried out ChatGPT?  If not - you are MISSING OUT! As my friend, Lead Gen expert and latest guest says - it’s the VA you never have to PAY.  You’ll not only be shocked on all the ways it’ll benefit you, but you’ll also learn…  Why it’s CRUCIAL to understand AI and ChatGPT and how to use it in your biz  Lindsey’s 20-60-20 rule for using ChatGPT effectively How Lindsey uses it for not only content, but also lead gen and sales  What ethical concerns and ...

How To Integrate Video Marketing Into Your Podcast

October 23, 2023 04:00 - 22 minutes - 20.7 MB

YouTube is one of the biggest search engines - and it now showcases podcasts in YouTube. So why are sooooo many podcasters not taking advantage of this platform to grow their podcast, expand their audience, enhance engagement and repurpose content? I honestly have no idea! Video marketing is easier than you think.  In this episode I’ll share some steps on how to get video ready, how to use the video recording, set up in YouTube and leverage it. What you’ll takeaway from this episode is… ...

The Power of Purpose And How It Can Transform Your Podcast

October 16, 2023 04:00 - 40 minutes - 37.4 MB

Imagine defining and aligning your business and brand goals with your podcast concept that is purpose driven for a clear path to success. I’m chatting today with Christina Barsi who has a podcast production agency for women. It’s a juicy conversation about your WHY, your purpose, your goals and how to gain clarity to navigate these emotional waters to create a podcast that meets your goals but is also fulfilling.  Here are some key takeaways from our conversation: ❤️ The power of purpose...

How To Leverage Podcast Guesting To Maximize Authority & Influence

October 09, 2023 10:00 - 17 minutes - 15.6 MB

You’ve been guesting on podcasts but you still may feel like a best-kept secret, not getting noticed or invited on other stages or podcasts. Or maybe you feel like the episodes you are recording aren’t really showcasing your expertise in the right way and you aren’t getting the results you hoped.     On this episode I’m going to share   3 quick fixes to position yourself as an expert on all channels (especially LinkedIn)  Why your interviews aren’t showcasing your expertise and how b...

Understanding Podcast Analytics & Data That Drive Success

October 02, 2023 04:00 - 43 minutes - 39.8 MB

Data and analytics can be super confusing. You know you need it, but you aren’t sure what data to get (besides downloads) and what to do with it to help grow your show. I interview Podder Co-Founder Christian Sorensen to share what insights drive success, how to understand your audience better, what trends to track, reviews and rankings.    📊 Challenges podcasters face in understanding and accessing data about their shows 📊 Importance of looking beyond download numbers which data point...

How To Master Podswaps To Grow Your Podcast & Gain More Collaborations

September 25, 2023 21:00 - 21 minutes - 20 MB

What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it’s a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I’m going to share what makes a good swap, how to pitch, and how to create collaborations in the process.    🤝 Learn how podswaps can benefit your podcast and bus...

6 Podcast Guest Promotion Roadblocks & How To Overcome Them

September 18, 2023 04:00 - 15 minutes - 13.7 MB

There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing.    Join me as I share some potential reasons why podcast guests may not promote their episodes   Head to https://LeverageYourPodcastShow....

How To Automate Your Instagram DM’s To Engage & Convert Podcast Fans

September 11, 2023 04:00 - 40 minutes - 37.1 MB

DMing is more than just a communication tool. It's a way to build intimate relationships with your listeners, humanize your brand, and capture their attention in a crowded digital space. But it’s so time consuming, right? Well it doesn’t have to be with Stampede Social. I chatted with creator Jeffrey Dwoskin about social media engagement, DM strategies, how to automate, track results and grow your podcast using Stampede Social.     Here’s a taste of what we chatted about: The challenges...

A Facebook Ad Strategy That Will Boost Your Podcast’s Visibility & Reach

September 04, 2023 18:30 - 42 minutes - 39.2 MB

More and more business owners are crying the blues over Facebook Advertising - the changes, the costs.   And as a podcaster and small business - it can feel like it’s just not an option. Matt Shields of Chimehouse Media is here today to change that. He’s going to pull back the curtain and share how he’s using podcast content to create targeted audiences in Facebook and Instagram to grow your podcast and get more leads (without breaking the bank I might add!).    The changes in Faceboo...

How To Use AI - The Secret Weapon For Podcasters

August 28, 2023 04:00 - 48 minutes - 44.2 MB

AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity? Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including:  How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers The power of using prompts with ChatGPT to create specific and t...

Master Your Storytelling Techniques To Elevate Your Podcast Interviews

August 21, 2023 04:00 - 36 minutes - 33.6 MB

I have such a hard time weaving stories into my interviews - it does NOT come naturally and it’s so frustrating! I mean, don’t you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews.  📘 How to be intentional about storytelling and having a pre-designed story 📘 Tailoring stories to suit the audience and purpose...

Hosting a Podcast That Stands Out In A Saturated Market

August 14, 2023 04:00 - 32 minutes - 30.2 MB

You know the podcast industry is growing when you see very niched companies launching and producing podcasts for lawyers. Love it! I had such a great chat with Robert Ingalls of LawPods about the podcasting industry (and no it’s not saturated), how to make your podcast stand out, how to repurpose your content to attract leads and why lawyers are launching podcasts.  So, whether you're a lawyer looking to expand your reach or a content creator seeking to make waves in the podcast market, th...

Leveraging Call to Actions: Transforming Podcasts into Profitable Ventures

August 07, 2023 10:00 - 31 minutes - 28.6 MB

Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's be...

How To Schedule Your Podcast Social Media For More Reach

July 31, 2023 04:00 - 38 minutes - 34.8 MB

Podcasting means you have a ton of content to share and need a social media scheduler - but do you have the RIGHT one?  My go-to tool is Social Champ, so I have a return visit from Sameer Ahmed Khan to share what you need to ‘know’ about algorithms, what social media metrics to focus on, AI, and what’s hot and working right now (hint carousels and reels).  Debunk myths about social media schedulers How to analyze the data to improve your ROI The effectiveness of carousels  Features tha...

Eliminate The Stress of Podcast Project Management with PodTask

July 24, 2023 04:00 - 36 minutes - 33 MB

Anyone in podcasting knows there are a multitude of tasks involved in podcast production, from finding the right guests, coordinating with them, conducting research, prepping for episodes, publishing on websites, and marketing on various platforms like TikTok and Instagram. It can be overwhelming, and that's why Adam Burha created Podtask. He not only shared his incredible healing journey through podcasting but shares how the pandemic and the rise in remote communication has made podcastin...

Cracking the Code: Use This AI Tool To Skyrocket Podcast Growth

July 17, 2023 04:00 - 28 minutes - 26.2 MB

Do you want to enhance your content creation and expand your audience reach? Are you seeking improved engagement and growth for your podcast? Look no further! I have the solution that will help you achieve these desired outcomes.    As a guest, Tiago will share a game-changing approach that leverages AI to repurpose your content in a way that optimizes its impact and captivates a wider audience. Discover how this innovative solution can revolutionize your podcasting experience, resulting...

Boost Your Interview Skills: Insider Strategies for Engaging Podcast Conversations

July 10, 2023 10:00 - 36 minutes - 33.1 MB

Have you ever listened to a podcast and the interview or host was ‘meh’ - boring, awkward, too verbose or stiff - Not a great listening experience.  Up your game and boost your communication skills by hearing my next guest Paul Finck Maverick Millionaire who share tips on how to create a podcast that your audience will WANT to hear over and over again. We even did a little game show like exercise - so much fun!  In this episode, you will be able to: Elevate your podcast communication, f...

Insider Secrets: How to Monetize Your Podcast with Affiliate Marketing

July 03, 2023 07:00 - 41 minutes - 37.7 MB

If you're feeling frustrated and stuck, constantly churning out podcast episodes without seeing any significant income from your efforts, then you are not alone! Despite your hard work, your current approach to podcast monetization may be falling short, leaving you wondering why your audience isn't responding to your affiliate marketing efforts. Instead of the desired result of creating a profitable income stream, you may find yourself struggling to attract affiliate partnerships, failing to...

Revolutionize Your Podcast Marketing Using These YouTube SEO Strategies

June 26, 2023 04:00 - 27 minutes - 25.6 MB

Are you tired of being told to just use SEO to increase your podcast visibility and attract clients, yet seeing little to no results? It's time to ditch the generic advice and get specific.  In this episode, we'll show you how to tap into YouTube's powerful search engine, strategically title your podcast episodes with the right keywords, and use AI technology and targeted blogs to revolutionize your content creation process. Say goodbye to the frustration and hello to measurable growth for...

The ‘5 C’s’ Marketing Framework For Podcasters

June 19, 2023 04:00 - 27 minutes - 25.5 MB

You’ll always hear me saying that a podcast is NOT a SILO.  It’s a PART of your marketing plan.  And if you want to accelerate growth and lessen stress, you’ll want a marketing plan that not only includes podcasting, but one that that brings results.  I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what’s important to consider.    In this episode, you will be able to: 📑 Comprehe...

The Secret To Podcast Show Notes That Boost Your ROI

June 12, 2023 04:00 - 22 minutes - 21 MB

If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that’s publishing for results  using podcast show notes. I’ll share why, what styles you can create and what to include.  One of the first rules in my Podcast Le...

Transform Your Impact By Unlocking Your Vocal Leadership

June 05, 2023 04:00 - 29 minutes - 26.6 MB

Influential leaders don’t happen by accident. They have a consistent, clear message and know how to use their voice to deliver it. And so what qualities do you need to have an effective leaders’s voice?  How can you boost your confidence and impact? Listen to my chat with top podcaster and vocal leadership expert Tina Dietz.   In this episode, you will be able to: Uncover the significance of persuasive vocal leadership in cultivating trust and respect. Refine your voice by understandin...

Audio Branding Your Podcast & Business

May 29, 2023 04:00 - 29 minutes - 26.9 MB

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can’t see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.  In this episode, you will be able to: Delve into the crucial ...

Attracting An Audience Through Authentic Brand Messaging

May 22, 2023 04:00 - 38 minutes - 34.9 MB

In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting.  Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client...

Unlock the Power of Precision Podcast Editing

May 15, 2023 04:00 - 35 minutes - 32.1 MB

Are you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts.  In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your cont...

Guests

Andrea Waltz
1 Episode
Jessica Rhodes
1 Episode
Kelly Roach
1 Episode
Melissa Toler
1 Episode
Susie Miller
1 Episode

Twitter Mentions

@jasonlinett 1 Episode
@happyabout 1 Episode
@keyserco 1 Episode
@repurposeio 1 Episode
@pialovesyourbiz 1 Episode