Leverage Your Podcast Show
265 episodes - English - Latest episode: 8 days ago - ★★★★★ - 17 ratingsThis show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Episodes
Audio Branding Your Podcast & Business
May 29, 2023 04:00 - 29 minutes - 26.9 MBWith the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can’t see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand. In this episode, you will be able to: Delve into the crucial ...
Attracting An Audience Through Authentic Brand Messaging
May 22, 2023 04:00 - 38 minutes - 34.9 MBIn this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting. Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client...
Unlock the Power of Precision Podcast Editing
May 15, 2023 04:00 - 35 minutes - 32.1 MBAre you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts. In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your cont...
Unlock Twitter's Power & Boost Your Podcast Reach
May 08, 2023 04:00 - 36 minutes - 33.7 MBI left Twitter a couple of years ago, but I’ve noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there - and she keeps telling me to go back to it. So I brought her back on the show to share WHY Twitter is great for podcasters, what are its best features, tips on how to leverage it, best practices, and why social trust is key to getting the most out of it. Are you tired of hearing the same old ineffective advice on how to boost engagement for your ...
From Downloads to Engagement: Podcast Analytics That Really Matter
May 01, 2023 04:00 - 29 minutes - 27.2 MBThis episode will change the way you measure the success of your podcast. I chat with CoHostPodcasting CEO Fatima Zaidi - what a powerhouse woman - she completely amazes me honestly. She shares what metrics you should be looking at, including show consumption, how to track listener engagement, how to know where your listeners are coming from and what benchmarks matter. If you are interested in ANY way to improve the success of your podcast - take a listen…
How To Launch A Podcast Using The Podcast Reach System
April 24, 2023 04:00 - 45 minutes - 41.9 MBIf you are looking for a networking, client attraction, celebrity expert branding strategy, then you’ll want to start a podcast using the Podcast REACH System. I chat with creator Adam Hommey to share why a launch is the go to solution for growing your business and how the REACH System will help you take command of your market. "Don't obsess over technology; focus on your message and connecting with your audience." Adam Hommey was captivated by podcasting and its potential for connectin...
Generating Leads Non-Stop With Josh Tapp’s Pantheon Method
April 17, 2023 04:00 - 32 minutes - 30.4 MBJosh Tapp is the host of the Apple Podcasts top-ranking show The Lucky Titan, and founder of Pantheon.FM, a company that has helped over 1,000 entrepreneurs launch, monetize, and scale their own industry-learning podcast. In this episode, Josh breaks down the 3-step Pantheon Method and discusses generating leads non-stop using the method, as well as what you can do to grow your audience in 2023.
Unlocking 100K Podcast Plan Secrets with Chris Hines
April 10, 2023 04:00 - 36 minutes - 33.3 MBWant to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it’s totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start making $1,000, more podcasters will change their perspective and approach to podcasting. He’ll give us 5 income streams you can choose from and tips on how to get started with podcast monetization.
5 Steps To Attract More Leads & Clients From Your Podcast Interviews
April 03, 2023 04:00 - 19 minutes - 18.3 MBHave you ever been on a guest on a podcast and the interview felt like it went nowhere and you it didn’t really showcase your expertise? You know - a lot of general questions, or stories about your journey and it got off on tangents, or maybe there were a lot of random questions? And it left you wondering - how are people truly going to know how I can help them and what I do best? It’s so deflating. Discover the steps and strategies that will help you take control back over the in...
Unlock Your Lead Generation Potential with Yamilca Rodriguez: How to Use Quizzes for Maximum Impact
March 27, 2023 04:00 - 23 minutes - 21.1 MBYamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down? You will learn how to use quizzes to capture leads and create a fun and engaging customer experience!
6 Steps To Increase Email Deliverability
March 15, 2023 04:00 - 29 minutes - 27.1 MBAre you paying for Facebook Ads or investing time, money and effort into guesting on podcast shows to grow your e-list? Have you been hoping for more sales from your list or cringing at the open rates you are getting from your emails. Part of the problem is likely your email deliverability. What a lot of marketers are not equipped with is the strategies and knowledge to increase their domain health and deliverability, clean their list, segment by engagement and format emails in a way that in...
Batch Recording Secrets For Podcast Hosts
March 13, 2023 04:00 - 34 minutes - 31.9 MBHosting a podcast is time consuming and can feel overwhelming between the scheduling, recording, planning, producing and publishing. So when I heard that serial podcaster Theadora Vosse batch recorded a whole series and a season - I had to have her on the show to share her batch recording secrets so you can meet your goals, become more productive, lean into creativity all while managing your energy and motivation. Let’s take a listen.
How to Build a Bold and Profitable Personal Brand
March 06, 2023 05:00 - 35 minutes - 32.3 MBYour brand (podcast and business) is more than just a logo, fonts and colors. It should help you attract and convert. Today I chat with Be Bold Branding Podcast hosts and Brandface owners Tonya Eberhart and Michae Carr who are international selling authors, hosts of the Be Bold Branding Podcast and the creators of the most comprehensive personal brand-building system in the world: BrandFace®. They deep dive into what branding truly is, how to create a successful brand that will help you...
How To Benefit From Podcasting By Raising Rates
February 27, 2023 05:00 - 26 minutes - 24.7 MBPart of the beauty of having a podcast or guesting on shows is that it boosts your authority and credibility. And by doing so -the ultimate goal is to get more sales, increase revenue and create the lifestyle that we want. BUT so many entrepreneurs miss the boat or shy away from becoming a highly paid authority by raising their rates. So I had Founder of Empire Life Allison Ramsey on my show sharing how she scaled her business and how we can raise our rates to achieve our goals.
How to Pitch and Get Booked on Podcasts with PitchDB
February 20, 2023 05:00 - 39 minutes - 36 MBWant to get on more podcasts this year, what about media presence or speaking at events or conferences but aren’t sure how to pitch yourself? Maybe you feel you don’t have the time to pitch or don’t know the best way to do it and get results fast. This is where Ron Story Jr (of PitchDB) comes in… Ron Story Jr. has been a full-time entrepreneur for over 20 years with a key role in the creation and development of over 30 companies. His latest, PitchDB, helps people compile lists ...
How To Become Media-Ready & Rock The Virtual Stage
February 13, 2023 05:00 - 34 minutes - 31.4 MBThere is more to rocking the mic than great interview questions and solid equipment. And your podcast is part of your brand and you want to shine in your industry as the brand authority! So I brought on media expert with over 30 years of broadcast experience Rich Bontrager to the show. He shares 5 keys to rock the stage, how to make the most of your digital real estate, coaching tips to have a better camera presence, and how to be the best host - Yup I took a TON of notes and learned s...
Leveraging Joint Ventures as a Podcast Host or Guest
February 07, 2023 17:57 - 26 minutes - 24.4 MBOnline business strategist Marie Mack joins the show to talk about how to unlock the power of joint ventures as a podcast host or podcast guest! Listen to learn about what makes a joint venture partnership a great one, the three wins joint ventures should have, and how to suggest – and actually start – a joint venture collaboration and grow your business with it.
Creating A Passion Driven Podcast And Business
January 30, 2023 05:00 - 41 minutes - 38.3 MBThis entrepreneurial and podcast journey can be a crazy one, with ups and downs, roadblocks, and head trash… but at the heart of it all, I believe we are all driven by passion. I’m so honored to chat with Women’s Meditation Network and podcast success story Katie Krimitsos who shares her podcast journey, her passion and lessons along the way that any woman and podcaster can relate to. One you’ll definitely want to listen to.
Effective Outsourcing for Your Podcast and Business
January 23, 2023 05:00 - 33 minutes - 30.2 MBNathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School. He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.
How To Put More Fun Into Producing A Podcast
January 16, 2023 05:00 - 18 minutes - 16.7 MBHey if you aren’t having fun guesting or hosting your podcast, then you are doing it wrong lol. You think ‘oh but fun is a nice to have’ - it’s about authority and visibility and connections. But honestly if you aren’t having fun in the game, it’ll show - you won’t be putting your best into it and it’ll affect your results. In this episode I share why it’s key and how to bring fun into every element of podcasting.
Creating Reels From Your Podcast To Build Your Platform
January 09, 2023 05:00 - 35 minutes - 32.2 MBWant to stop the ‘death scroll’ and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type of video reels to create to attract more attention towards your podcast.
How To Promote On Instagram And Grow Your Podcast
December 26, 2022 05:00 - 21 minutes - 19.5 MBIt feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing best practices, tips to grow your podcast and how to get more engagement.
Content Optimization: How To SEO Your Podcast For More Traffic
December 19, 2022 05:00 - 29 minutes - 26.9 MBBrandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers. Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.
How To Repurpose Content & Get a ‘Brain Bump’ with Mark Herschberg
December 12, 2022 05:00 - 40 minutes - 36.7 MBMark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of a game-changing app for creators: Brian Bump. Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content creator, and how the app can help you get more eyeballs, views and listens.
How To Attract Your Podcast Audience Using Human Values
December 05, 2022 05:00 - 36 minutes - 33.4 MBWe’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about? Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.
Leveraging Podcast Interviews to Acquire New Clients
November 28, 2022 05:00 - 33 minutes - 30.2 MBHave you been thinking about leveraging podcast interviews to grow your business? If so, you’re in for a treat! What better way to hear how to get results from Podcast Guesting than chatting with a real client (and success story) from a podcast guest booking agency? I chatted with Julie Fry of Your Expert Guest and Danielle Hayden of Kickstart Accounting about why she started podcast guesting, her goals, how and why she pivoted her interviews, what metrics they tracked and the results it ...
Crafting Cold Emails That Generate Results
November 21, 2022 05:00 - 35 minutes - 32.3 MBDo you cringe when you hear the words cold or pitch emails? Do you naturally think of stagnant, dry salesy emails? I chat with cold email and pitch expert Laura Lopuch who will change your mind. Whether you are pitching to gain guests for your podcast, pitching to be a guest or even collaborating or connecting, you’ll want the skills and tactics that Laura shares on this episode.
How To Monetize Your Podcast By Selling To Hosts Vs Listeners
November 07, 2022 05:00 - 35 minutes - 32.9 MBChris Williams is the founder of Group Coach Nation and an expert in building high-ticket masterminds. He’s also a podcast guest who gets results. Listen to learn about what you should focus on as a podcast guest and how building relationships can lead to you actually turning podcast hosts – and not just listeners – into clients.
Using Your Podcast For Effective Lead Generation
October 24, 2022 04:00 - 25 minutes - 23.5 MBYou’ve guested on podcasts but are left wondering where all the leads and clients are… Maybe it could be your call to action and your lead generation plan. I interview Content Strategist Sarah Noel Block (and host of Tiny Marketing Show) to share her Lead Generation Strategy and email marketing tips to convert your listeners to leads.
Top 8 Podcast Promotion Tips From Experts
October 18, 2022 16:00 - 13 minutes - 12.8 MBA lot of work goes into producing a podcast, but the work isn’t done once it goes live! You have to LEVERAGE the heck out of the content to boost visibility, build your authority, grow your listeners, your podcast and biz. I’ve interviewed a ton of amazing experts on the Leverage Your Podcast Show and today I want to share some top tips that will help you with your podcast promotion. I even share a few tools that will make it easier! Let’s cut to the chase and share my fave pod...
A Simple Guide On Podcast Art
October 10, 2022 04:00 - 22 minutes - 20.1 MBSo you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art. Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through iTunes or other apps? I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.
Need Ideas for Podcast Topics? Do These 5 Things!
October 03, 2022 04:00 - 14 minutes - 13.2 MBWhat if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for. I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed. HOW? Being intentional with your podcast topics and doing some...
How To Use LinkedIn To Grow Your Podcast
September 26, 2022 04:00 - 16 minutes - 15.3 MBHow do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast. Let me share my best tips!
Using Podcast Cross Promotion to Grow Your Show
September 19, 2022 04:00 - 32 minutes - 29.5 MBMike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots, and what elements make up a high-converting one.
Overcoming Procrastination in Podcasting, Business and Life
September 12, 2022 04:00 - 36 minutes - 33 MBDr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals, and the host of Make Time for Success, she helps people get to high levels of productivity. Listen to learn about why we procrastinate, what happens when you do, and practical steps that will help you be more efficient in podcasting, business, and in life.
Creating an Audio Brand For Your Podcast
September 05, 2022 04:00 - 29 minutes - 26.8 MBJodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.
8 Hot Podcast Guesting Tips From Top Experts
August 23, 2022 04:00 - 17 minutes - 15.9 MBA lot of time gets invested when guesting on podcasts - but it’s worth it! When done right. Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that. I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you. So whether you are wondering… Should I get into podcast guesting? How can I b...
Unlocking the Power of Long-Form Content to Maximize Engagement Using AI
August 15, 2022 04:00 - 32 minutes - 29.7 MBKate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years. Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your...
Storytelling for Marketing & Podcasting To Increase Influence & Impact
August 08, 2022 04:00 - 39 minutes - 35.8 MBGraham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.
How To Use Podcasting As Your #1 Sales Machine
August 01, 2022 04:00 - 36 minutes - 33.2 MBUse Podcasting To Increase Sales What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.
How To Grow Your Podcast Using Pinterest
July 25, 2022 04:00 - 35 minutes - 32.5 MBI was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.
Why To Consider Hiring A Podcast Booking Agency
July 18, 2022 04:00 - 31 minutes - 28.5 MBYou see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret? I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!
Using The Content Honey Trap To Attract Listeners Like Bees!
July 12, 2022 20:06 - 31 minutes - 29 MBDeirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!
How To Grow & Rank Your Podcasts with Adam Adams
July 03, 2022 07:00 - 41 minutes - 37.7 MBAhhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.
Does Your Podcast Production Incorporate a Strategic Plan?
June 27, 2022 04:00 - 24 minutes - 22 MBLaunching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.
Publish, Analyze & Grow With Blubrry
June 20, 2022 04:00 - 38 minutes - 35.5 MBInsights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.
How To Automate Your Guest Podcast Interview Process
June 13, 2022 04:00 - 15 minutes - 14.1 MBAs a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.
Podcast Interviewing Strategies That Generate Profit
May 30, 2022 04:00 - 40 minutes - 37.2 MBDo you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.
How To Gain Traction Faster By Podcasting With Video
May 20, 2022 04:00 - 26 minutes - 24.6 MBMike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.
How To Make Money From Podcasting
May 16, 2022 04:00 - 30 minutes - 27.9 MBChris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.