How to Use LinkedIn to Build Your Consulting Business Featuring Marc Halpert
Smashing the Plateau
English - July 04, 2022 07:00 - 31 minutes - 29.4 MB - ★★★★★ - 148 ratingsBusiness Education business entrepreneur leadership entrepreneurship entrepreneurs finance careers marketing interview inspiration Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn.
In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience.
Marc and I discuss:
How to increase your revenue [03:02]How often you should update your profile [07:28]How to get people to see your posts [09:40]Quantity vs. structure in your activity [13:19]Using non-text content [22:58]Marc’s vision for LinkedIn [26:11]Marc W. Halpert is a self-described “multi-preneur.” Since leaving the corporate finance world in 2001, Marc has started 3 companies, all of which he still operates.
In 2010, Marc started his third concurrent company, connect2collaborate, to spread his LinkedIn and networking evangelism to train and coach others. In all his LinkedIn training and coaching, he offers professionals the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are and why them vs. the competition.
For several months, Marc ranked among the top 5 list for fastest growth in number of followers among global LinkedIn coaches and trainers (#1 in August 2020!). He attributes that standing to consistently high-quality curated material and original thought leadership he shares daily on LinkedIn.
As a personal LinkedIn coach, he advises and mentors professionals to tell “why they do what they do” (not “what”) as he works with them to renovate their LinkedIn personal and company profiles.
As a LinkedIn trainer, Marc has been recognized as a high-energy speaker at national and regional Conferences, instructor to sales/marketing and HR/training departments at large and small professional service firms and businesses, and trainer in specialized groups of professionals such as associations.
Marc is a frequent podcast guest, has authored numerous articles on the latest LinkedIn techniques for self-branding in national publications, both in paper and online. He blogs every business day with a LinkedIn Nugget.
His book, LinkedIn Marketing Strategies for Law and Professional Practices (2021 second edition, American Bar Association), helps all types of professionals learn to better market themselves using the tools in LinkedIn.
Learn more about Marc at https://connect2collaborate.com, https://www.linkedin.com/in/marchalpert/, https://twitter.com/marchalpert, and https://www.facebook.com/connecttwocollaborate