Smart Marketing for Small Nonprofits
214 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 16 ratingsHow do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.
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Episodes
#32 THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later
May 05, 2019 16:00 - 25 minutes - 25.7 MBThe bottom line is, digital marketing shortens the time frame between knowing and liking your nonprofit to supporting your efforts. Plus it’s easier, faster and way less expensive. But there is a flow to digital marketing that can amplify its power for your nonprofit. Give a listen to today’s podcast to learn how you can systematically build out a digital marketing plan step-by-step to not only save time and money, but to create a marketing funnel that helps to establish credibility, trust a...
THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later
May 05, 2019 16:00 - 25 minutes - 25.7 MBThe bottom line is, digital marketing shortens the time frame between knowing and liking your nonprofit to supporting your efforts. Plus it’s easier, faster and way less expensive. But there is a flow to digital marketing that can amplify its power for your nonprofit. Give a listen to today’s podcast to learn how you can systematically build out a digital marketing plan step-by-step to not only save time and money, but to create a marketing funnel that helps to establish credibility, trust a...
#31 Marketer On A Mission: How To Use Facebook Ads To Market Your Mission with Liz Melville
April 28, 2019 16:00 - 45 minutes - 40.7 MBIncreased reach to a targeted audience at a lower cost through Facebook ads is appealing to nonprofits. The process of developing and managing ads in the ever changing world of Facebook is where things get more difficult. Today’s podcast guest is a Facebook Ad Strategist who has worked with some of the biggest names in Facebook and online marketing. Tune in to learn how your nonprofit can use Facebook Ads to help market your mission.
Marketer On A Mission: How To Use Facebook Ads To Market Your Mission with Liz Melville
April 28, 2019 16:00 - 45 minutes - 40.7 MBIncreased reach to a targeted audience at a lower cost through Facebook ads is appealing to nonprofits. The process of developing and managing ads in the ever changing world of Facebook is where things get more difficult. Today’s podcast guest is a Facebook Ad Strategist who has worked with some of the biggest names in Facebook and online marketing. Tune in to learn how your nonprofit can use Facebook Ads to help market your mission.
A Power Tool To Make You a Better Nonprofit Marketer….and so much more!
April 21, 2019 16:00 - 15 minutes - 15.6 MBWant to know one of the best power tools you can use everyday to be a better marketer, and really, better at everything you do? A tool that can help you be more creative, have more energy, feel less stress, and avoid feeling like you’re chasing your day. It’s meditation my friend. Tune into today’s podcast for information on how medication can empower you with the mental and emotional strength needed to carry forth on your mission to serve others as best as you possibly can.
#30 A Power Tool To Make You a Better Nonprofit Marketer….and so much more!
April 21, 2019 16:00 - 15 minutes - 15.6 MBWant to know one of the best power tools you can use everyday to be a better marketer, and really, better at everything you do? A tool that can help you be more creative, have more energy, feel less stress, and avoid feeling like you’re chasing your day. It’s meditation my friend. Tune into today’s podcast for information on how medication can empower you with the mental and emotional strength needed to carry forth on your mission to serve others as best as you possibly can.
#29 My Inside Secrets to Getting Money To Market Your Mission ($5K-10K!)
April 14, 2019 16:00 - 11 minutes - 11.9 MBInterested in knowing how you can secure thousands of dollars of support ($5K-10K or more!) to market your mission? It just takes a little insight (that I can offer from my corporate days when I was the one giving nonprofits $5,000 and $10,000 for marketing support), and a defined process to follow (that I can show you because of results I’ve helped other nonprofits achieve).
My Inside Secrets to Getting Money To Market Your Mission ($5K-10K!)
April 14, 2019 16:00 - 11 minutes - 11.9 MBInterested in knowing how you can secure thousands of dollars of support ($5K-10K or more!) to market your mission? It just takes a little insight (that I can offer from my corporate days when I was the one giving nonprofits $5,000 and $10,000 for marketing support), and a defined process to follow (that I can show you because of results I’ve helped other nonprofits achieve).
#28 HOW do I build my nonprofits email list?
April 07, 2019 16:00 - 20 minutes - 20.6 MBReports show that email lists for nonprofits continue to grow, and there’s a reason for that. Emails are directly impacting donor retention rates. They’re also increasing donations and being used to attract new donors too. List building is important. Tune into today’s podcast to learn how you can add more subscribers to your nonprofits email list.
HOW do I build my nonprofits email list?
April 07, 2019 16:00 - 20 minutes - 20.6 MBReports show that email lists for nonprofits continue to grow, and there’s a reason for that. Emails are directly impacting donor retention rates. They’re also increasing donations and being used to attract new donors too. List building is important. Tune into today’s podcast to learn how you can add more subscribers to your nonprofits email list.
#27 How To Increase Retention With More Steady Cash Flow
March 31, 2019 16:00 - 22 minutes - 22.1 MBNonprofit monthly giving programs increased 40% last year, and the trend is expected to continue in 2019. There are many benefits that come with this trend. It provides a steady flow of funds to organizations, keeps nonprofits top of mind, and typically increases annual giving and retention rates too! Tune into today’s episode to learn about the what, why and how to making monthly donation programs a solid part of your funding pipeline.
How To Increase Retention With More Steady Cash Flow
March 31, 2019 16:00 - 22 minutes - 22.1 MBNonprofit monthly giving programs increased 40% last year, and the trend is expected to continue in 2019. There are many benefits that come with this trend. It provides a steady flow of funds to organizations, keeps nonprofits top of mind, and typically increases annual giving and retention rates too! Tune into today’s episode to learn about the what, why and how to making monthly donation programs a solid part of your funding pipeline.
#26 Marketer On A Mission: How To Cultivate First Time Donors with Jarrett Ransom
March 24, 2019 16:00 - 39 minutes - 33.1 MBBecause donor cultivation includes the need to communicate and connect on many different levels, I asked Jarrett to share how first time donors can be cultivated, and specifically online donors. So that’s what we’re talking about. Jarrett shares 5-key steps with some great examples that demonstrate how first time online donors can be nurtured and developed into long time supporters.
Marketer On A Mission: How To Cultivate First Time Donors with Jarrett Ransom
March 24, 2019 16:00 - 39 minutes - 33.1 MBBecause donor cultivation includes the need to communicate and connect on many different levels, I asked Jarrett to share how first time donors can be cultivated, and specifically online donors. So that’s what we’re talking about. Jarrett shares 5-key steps with some great examples that demonstrate how first time online donors can be nurtured and developed into long time supporters.
Maintaining The Motivation To Do Your Best Work
March 17, 2019 16:00 - 16 minutes - 16.1 MBSometimes it’s hard to stay connected to the belief that your work as a nonprofit marketing and communications professional is making a difference. The constant pressure to increase awareness, attract and retain donors can make the work feel only metrics driven. It might even rob you of the motivation to do the work you’re doing. It’s happened to me, many times over. In this episode I share what I do to maintain the motivation to do my best work. It’s important to me and the nonprofits I ser...
#25 Maintaining The Motivation To Do Your Best Work
March 17, 2019 16:00 - 16 minutes - 16.1 MBSometimes it’s hard to stay connected to the belief that your work as a nonprofit marketing and communications professional is making a difference. The constant pressure to increase awareness, attract and retain donors can make the work feel only metrics driven. It might even rob you of the motivation to do the work you’re doing. It’s happened to me, many times over. In this episode I share what I do to maintain the motivation to do my best work. It’s important to me and the nonprofits I ser...
#24 How To Market Your Mission Efficiently AND Effectively
March 10, 2019 16:00 - 30 minutes - 30.1 MBIf you’re constantly wondering how you could do more marketing in less time so that more people knew about the mission of your organization, this episode is for you. Tune in to learn, how marketing automation can save your nonprofit a ton of time and money, the key to making marketing automation work really well, the four basic elements to follow when setting up your marketing automation system, and so much more!
How To Market Your Mission Efficiently AND Effectively
March 10, 2019 16:00 - 30 minutes - 30.1 MBIf you’re constantly wondering how you could do more marketing in less time so that more people knew about the mission of your organization, this episode is for you. Tune in to learn, how marketing automation can save your nonprofit a ton of time and money, the key to making marketing automation work really well, the four basic elements to follow when setting up your marketing automation system, and so much more!
How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit
March 03, 2019 17:00 - 30 minutes - 30.7 MBWhen you keep a pulse on the results of tried and true marketing trends, efforts and outreach, the data will show you the way. Reports that reveal what nonprofit marketing strategies are working, what’s not working, who’s doing what and why reveal key insights that can help shape the effectiveness of your marketing and communications efforts. In this episode I share 10 key findings from Kivi Leroux Millers 2019 Nonprofit Communications Trends Report, along with some personal insights of my o...
#23 How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit
March 03, 2019 17:00 - 30 minutes - 30.7 MBWhen you keep a pulse on the results of tried and true marketing trends, efforts and outreach, the data will show you the way. Reports that reveal what nonprofit marketing strategies are working, what’s not working, who’s doing what and why reveal key insights that can help shape the effectiveness of your marketing and communications efforts. In this episode I share 10 key findings from Kivi Leroux Millers 2019 Nonprofit Communications Trends Report, along with some personal insights of my o...
#22 Marketer On A Mission: Talking Nonprofit Collaborations with Janice Sweeter
February 24, 2019 17:00 - 18 minutes - 19.1 MB“Do what you do best and partner for the rest.” Today’s ‘Marketer on a Mission’ podcast guest and Strategic Communications Professor at Northern Arizona University, Janice Sweeter shares the CALL-To-Action Model of Community Engagement. With inspiring examples and step-by-step information Janice explains how to put the CALL model into motion as she discovered in her dissertation work on how nonprofits can collaborate and succeed together.
Marketer On A Mission: Talking Nonprofit Collaborations with Janice Sweeter
February 24, 2019 17:00 - 18 minutes - 19.1 MB“Do what you do best and partner for the rest.” Today’s ‘Marketer on a Mission’ podcast guest and Strategic Communications Professor at Northern Arizona University, Janice Sweeter shares the CALL-To-Action Model of Community Engagement. With inspiring examples and step-by-step information Janice explains how to put the CALL model into motion as she discovered in her dissertation work on how nonprofits can collaborate and succeed together.
Marketing+Development=$50K Fundraising Success!
February 17, 2019 17:00 - 19 minutes - 20.1 MBNonprofits who strategically and intentionally take the time to combine their marketing AND development efforts will always achieve better fundraising results. Plus, it’s critically important to the success and sustainability of small nonprofits. In this episode I share how to quickly and easily combine the power of marketing and development around one priority message. I also share an inspiring story about a nonprofit who in five short weeks hit their $50,000 fundraising goal when they ...
#21 Marketing+Development=$50K Fundraising Success!
February 17, 2019 17:00 - 19 minutes - 20.1 MBNonprofits who strategically and intentionally take the time to combine their marketing AND development efforts will always achieve better fundraising results. Plus, it’s critically important to the success and sustainability of small nonprofits. In this episode I share how to quickly and easily combine the power of marketing and development around one priority message. I also share an inspiring story about a nonprofit who in five short weeks hit their $50,000 fundraising goal when they ...
Nonprofits Love-Hate Relationship with Social Media Marketing
February 10, 2019 17:00 - 27 minutes - 27.8 MBIt’s a social media marketing love-hate relationship that holds many nonprofits back from using social media as a tool to help them move their missions forward. In this episode I share the planning process and 4 areas of focus that has made social media marketing a game changer for me, and the nonprofit clients I serve.
#20 Nonprofits Love-Hate Relationship with Social Media Marketing
February 10, 2019 17:00 - 27 minutes - 27.8 MBIt’s a social media marketing love-hate relationship that holds many nonprofits back from using social media as a tool to help them move their missions forward. In this episode I share the planning process and 4 areas of focus that has made social media marketing a game changer for me, and the nonprofit clients I serve.
6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said
February 03, 2019 17:00 - 20 minutes - 20.7 MBThe 6,057 donors surveyed in the 2018 Global Trends Giving Report tell us that 74% of donors were most inspired to give by way of digital communications, including social media, email and nonprofit websites. In this episode we talk about some of those key findings and how they can be applied to your digital marketing efforts so that you’re sure to show up when, where and how your potential donors want, need and expect.
#19: 6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said
February 03, 2019 17:00 - 20 minutes - 20.7 MBThe 6,057 donors surveyed in the 2018 Global Trends Giving Report tell us that 74% of donors were most inspired to give by way of digital communications, including social media, email and nonprofit websites. In this episode we talk about some of those key findings and how they can be applied to your digital marketing efforts so that you’re sure to show up when, where and how your potential donors want, need and expect.
Marketer On A Mission: McKenzie Simmons, Cancer Support Community of Arizona Doubling Donors in Two Short Years
January 27, 2019 17:00 - 38 minutes - 36.4 MBDoubling the amount of donors contributing to a cause is not easy to do. In two short years however, that’s in fact what McKenzie Simmons, Senior Director of Mission Advancement at Cancer Support Community of Arizona, was able to do. In today’s podcast episode as a featured Marketer on a Mission, McKenzie shares what she and team did to attract so many new donors, and what they are doing to keep those donors engaged so they continue to support the organization year-over-year.
#18 Marketer On A Mission: McKenzie Simmons, Cancer Support Community of Arizona Doubling Donors in Two Short Years
January 27, 2019 17:00 - 38 minutes - 36.4 MBDoubling the amount of donors contributing to a cause is not easy to do. In two short years however, that’s in fact what McKenzie Simmons, Senior Director of Mission Advancement at Cancer Support Community of Arizona, was able to do. In today’s podcast episode as a featured Marketer on a Mission, McKenzie shares what she and team did to attract so many new donors, and what they are doing to keep those donors engaged so they continue to support the organization year-over-year.
#17 A Nonprofit Marketing Tool To Help You Get Greater Support
January 20, 2019 17:00 - 17 minutes - 18.1 MBDecisions about what marketing strategies to use for greater awareness and support for your nonprofit need to be made based on results, not the latest trends. I’ve got a simple Marketing Metrics Tool to help make that happen. Tune into today’s podcast episode to learn how to clearly communicate the value and impact of each marketing strategy to determine what works best, why, and where to go from there - answers to three critical questions that will help shape the most efficient and effectiv...
A Nonprofit Marketing Tool To Help You Get Greater Support
January 20, 2019 17:00 - 17 minutes - 18.1 MBDecisions about what marketing strategies to use for greater awareness and support for your nonprofit need to be made based on results, not the latest trends. I’ve got a simple Marketing Metrics Tool to help make that happen. Tune into today’s podcast episode to learn how to clearly communicate the value and impact of each marketing strategy to determine what works best, why, and where to go from there - answers to three critical questions that will help shape the most efficient and effectiv...
#16 How NOT to Lose 81% (today's average) of Your New Donors
January 13, 2019 17:00 - 15 minutes - 15.9 MBYou work way too hard to lose 81% of your new donors. That’s the average today, and I say no way! Tune into today’s episode to learn three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new donors.
How NOT to Lose 81% (today's average) of Your New Donors
January 13, 2019 17:00 - 15 minutes - 15.9 MBYou work way too hard to lose 81% of your new donors. That’s the average today, and I say no way! Tune into today’s episode to learn three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new donors.
#15 This is how to boldly market your nonprofit in 2019
January 07, 2019 23:49 - 22 minutes - 22.6 MBAny resistance to marketing will hold you back from making the greatest impact you possibly can for your nonprofit. Don't think you have any resistance to marketing, or not sure to know if you do or don't? Tune in to today's episode to learn how marketing resistance shows up and what you can do to get rid of it forever.
This is how to boldly market your nonprofit in 2019
January 07, 2019 23:49 - 22 minutes - 22.6 MBAny resistance to marketing will hold you back from making the greatest impact you possibly can for your nonprofit. Don't think you have any resistance to marketing, or not sure to know if you do or don't? Tune in to today's episode to learn how marketing resistance shows up and what you can do to get rid of it forever.
Your Nonprofit Marketing Planning Roadmap
December 16, 2018 23:55 - 19 minutes - 19.4 MBA marketing plan for your nonprofit provides the road map you need to get to where you want to go. However, it’s putting that plan into action that determines if you’ll get there. My proven marketing planning process (or what I call my secret marketing sauce) guides you through step-by-step what you need to do to make marketing work - each and every day so that you get the results you want and need to move your mission forward. Tune into today's episode to learn this powerful marketing plann...
#14 Your Nonprofit Marketing Planning Roadmap
December 16, 2018 23:55 - 19 minutes - 19.4 MBA marketing plan for your nonprofit provides the road map you need to get to where you want to go. However, it’s putting that plan into action that determines if you’ll get there. My proven marketing planning process (or what I call my secret marketing sauce) guides you through step-by-step what you need to do to make marketing work - each and every day so that you get the results you want and need to move your mission forward. Tune into today's episode to learn this powerful marketing plann...
#13 4 Steps To Follow To Get Your Press Releases Picked Up
December 09, 2018 17:00 - 19 minutes - 20 MBSet your nonprofit up for media success with my 4 top tips for getting the media's attention so that the next time you make a pitch, your press release is gladly picked up and the spotlight shines bright on your good cause - for free! Tune in to today's podcast for my step-by-step guide to get free publicity.
4 Steps To Follow To Get Your Press Releases Picked Up
December 09, 2018 17:00 - 19 minutes - 20 MBSet your nonprofit up for media success with my 4 top tips for getting the media's attention so that the next time you make a pitch, your press release is gladly picked up and the spotlight shines bright on your good cause - for free! Tune in to today's podcast for my step-by-step guide to get free publicity.
How To Get Your Emails Asking For Donations Opened
December 02, 2018 17:00 - 28 minutes - 28.1 MBWant to increase the odds of getting your emails asking for donations opened? Sure you do! I’ve got 10 simple, easy and proven ways you can tweak your subject lines so that they stand out from the crowd and get the click. Give a listen to today’s podcast to learn what you can do to create click-worthy subject lines (and even swipe a few too)!
#12 - How To Get Your Emails Asking For Donations Opened
December 02, 2018 17:00 - 28 minutes - 28.1 MBWant to increase the odds of getting your emails asking for donations opened? Sure you do! I’ve got 10 simple, easy and proven ways you can tweak your subject lines so that they stand out from the crowd and get the click. Give a listen to today’s podcast to learn what you can do to create click-worthy subject lines (and even swipe a few too)!
#11 A ‘Thank You’ study that is doubling donations
November 25, 2018 17:00 - 24 minutes - 24.5 MBEver wondered how thanking donors factors into how often and how much a donor might give? Well, The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases doubling donations! In today’s podcast I’m sharing those awesome insights! https://www.cindymaymarketing.com/blog/11
A ‘Thank You’ study that is doubling donations
November 25, 2018 17:00 - 24 minutes - 24.5 MBEver wondered how thanking donors factors into how often and how much a donor might give? Well, The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases doubling donations! In today’s podcast I’m sharing those awesome insights! https://www.cindymaymarketing.com/blog/11
The Most Powerful Fix For Marketing Fatigue
November 19, 2018 03:21 - 20 minutes - 20.7 MBWhen marketing fatigue creeps in (and it will), it’s important to recognize it and fix it quick. Staying connected to the passion that fuels the work that you do as a nonprofit marketing and communications professional is as important to you as it is to the people your nonprofit serves. In this episode, I share what I know to be the most powerful fix for marketing fatigue.
#10 The Most Powerful Fix For Marketing Fatigue
November 19, 2018 03:21 - 20 minutes - 20.7 MBWhen marketing fatigue creeps in (and it will), it’s important to recognize it and fix it quick. Staying connected to the passion that fuels the work that you do as a nonprofit marketing and communications professional is as important to you as it is to the people your nonprofit serves. In this episode, I share what I know to be the most powerful fix for marketing fatigue.
Words That Have the Power to Inspire Giving
November 12, 2018 15:59 - 18 minutes - 19 MBWords have the power to inspire giving. And some words are much more powerful than others. In this episode you’ll learn about words backed by research that create emotional connection that inspires action - like the action of giving to your nonprofit.
#9 Words That Have the Power to Inspire Giving
November 12, 2018 15:59 - 18 minutes - 19 MBWords have the power to inspire giving. And some words are much more powerful than others. In this episode you’ll learn about words backed by research that create emotional connection that inspires action - like the action of giving to your nonprofit.
#8 Lessons Learned From the Loss of a $10K Donor
November 04, 2018 23:53 - 18 minutes - 18.4 MBIn today’s episode I’m sharing three all-important marketing components that must be included in every nonprofit’s outreach to ensure donors continue to support your good cause for many years to come.
Lessons Learned From the Loss of a $10K Donor
November 04, 2018 23:53 - 18 minutes - 18.4 MBIn today’s episode I’m sharing three all-important marketing components that must be included in every nonprofit’s outreach to ensure donors continue to support your good cause for many years to come.