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6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said

Smart Marketing for Small Nonprofits

English - February 03, 2019 17:00 - 20 minutes - 20.7 MB - ★★★★★ - 16 ratings
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Previous Episode: #18 Marketer On A Mission: McKenzie Simmons, Cancer Support Community of Arizona Doubling Donors in Two Short Years
Next Episode: #20 Nonprofits Love-Hate Relationship with Social Media Marketing

The 6,057 donors surveyed in the 2018 Global Trends Giving Report tell us that 74% of donors were most inspired to give by way of digital communications, including social media, email and nonprofit websites. In this episode we talk about some of those key findings and how they can be applied to your digital marketing efforts so that you’re sure to show up when, where and how your potential donors want, need and expect.