The Marketing Podcast - Digital Marketing tips and insights
312 episodes - English - Latest episode: 4 months ago -Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
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Episodes
Episode 63 : Beyond SEO with Click Funnels
May 08, 2020 09:45 - 6 minutes - 5.58 MBYou've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service. There is a catch, you have to make your funnel as interestin...
Episode 62 : Starting out in Marketing ? Do this first !
May 07, 2020 15:18 - 8 minutes - 7.51 MBStarting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product Marketing e.t.c it can become an overwhelming task. I had the same problem and how I solved that was to focus on one thing and become an expert at that before moving to the next part of Marketing. Listen in for more information. Send in your questions to augustine@sift...
Episode 61 : Why your website isn't generating tons of organic search traffic
May 06, 2020 07:28 - 6 minutes - 5.57 MBIn order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for them as well. Website speed, Mobile-friendliness and integrating for voice technology are some of the...
Episode 60 : Advanced SEO guide for your Website
May 02, 2020 08:50 - 7 minutes - 6.62 MBSearch Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses are preparing themselves for the adoption of voice technology, well, Google is not any different, ...
Episode 59 : Should you start a Podcast in 2020 ?
May 01, 2020 13:59 - 8 minutes - 8.11 MBIf you are asking yourself whether it's worth it to start a podcast in 2020, the answer to your question is YES. Podcasting is about building a listening audience behind what you do or are passionate about. Podcasts have been around for some time and the industry is slowly getting saturated but like any other social media channel, creating value and being consistent will gather you a sustainable audience over time. This will make people know about you, what you do and can have a huge impact ...
Episode 58 : Digital Marketing Trends in 2020
April 30, 2020 12:40 - 5 minutes - 4.87 MBThe digital marketing space has experienced significant changes in technological advances in the recent months. In 2020 and over we expect the integration of various digital marketing concepts and tools by businesses and organisations. Video content is expected to take over written content in terms of user engagement and percentage conversions , expect more video based ads on your social platforms. Chatbots will cut customer support costs up to 30% and we will see an increase of them on apps...
Episode 57 : User Experience or Consumer Experience ?
April 28, 2020 10:04 - 9 minutes - 8.55 MBUX & CX are both essential parts of a good marketing concept and strategy. More often than not, both terminologies get interchanged for their definitions and this is purely based on the similarities of the two. However, UX is part of CX and striking a balance on both has the effect of improving your brand equity and sales traction. A research that was done on the two showed that 86% of customers were willing to pay more for a better CX and UX and were also much more willing to become returni...
Episode 56 : Getting started on Fiverr as a Creative
April 27, 2020 12:39 - 8 minutes - 7.86 MBIt's now 3 days since I started the 30 day Fiverr challenge with you guys and I have to say there isn't a lot to report on at the moment. In this Episode I simply explain the process of getting started on Fiverr and my experience so far and a few tips on what I have learnt about the platform. Subscribe to stay informed on every time I post content and stay tuned for more. Enjoy the episode . #marketing #fiverr #digitalmarketing #business
Episode 55 : Working on Fiverr for 30 days
April 23, 2020 10:57 - 4 minutes - 2.94 MBI will be working on fiverr for the next 30 days and documenting my experience so that all of you are informed. The purpose of this is to shade light to anyone who is looking into freelancing and probably help them get started. I don't know what to expect from fiverr and whether or not I will be able to convert sales, however, the thrill of hustling for me as well as some of you is enormous. Subscribe to the Newsletter on www.themarketingpodcast.live and the podcast to be informed and up to ...
Episode 55 : Working on Fiverr for 30 days
April 23, 2020 10:57 - 4 minutes - 3.9 MBI will be working on fiverr for the next 30 days and documenting my experience so that all of you are informed. The purpose of this is to shade light to anyone who is looking into freelancing and probably help them get started. I don't know what to expect from fiverr and whether or not I will be able to convert sales, however, the thrill of hustling for me as well as some of you is enormous. Subscribe to the Newsletter on www.themarketingpodcast.live and the podcast to be informed and up to ...
Episode 54 : Converting your Lead Gens ( SIFTGroupX )
April 22, 2020 10:48 - 12 minutes - 11.9 MBThere are different ways and methods to convert clients from lead generation tactics into paying-clients. Well, easier said than done, I had a problem converting leads and tried every single tactic to get clients to know about me, what I offer and get them to pay. Ideally it means I suck at sales, which is true, however, I have had to learn that the hard way but the rewards of that are starting to show. Here are some of the mistakes I made and what you can do to improve your conversions. M...
Episode 53 - Website Morphing for improved UX
April 19, 2020 17:47 - 7 minutes - 6.87 MB21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the episode and in the next episodes as well. More information on themarketingpodcast.live Sign up to ...
Episode 52 - Marketing Advice I got from Eric Siu ( Founder Single Grain Los Angeles )
April 16, 2020 09:49 - 8 minutes - 8 MBOne problem a lot of us marketing professionals face is the fact of not knowing where to start from in our marketing career. There is simply a lot to learn in Marketing and being an expert at everything seems rather confusing if not impossible. I have had the same problem as I am at the entry level of my marketing career and I got the privilege of getting a response from Eric Siu on this question. It does not have to be complicated and one thing Eric shared was focusing on one subject at a t...
Episode 51 - Webvan Case Study ( Marketing Disaster )
April 06, 2020 09:32 - 14 minutes - 13.2 MBIn this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and the dynamics of business operations. We can derive a lot of quality information and knowledge from th...
Episode 50 : Should you simply pay Google & avoid SEO
March 31, 2020 09:53 - 8 minutes - 8.23 MBI received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas paying Google Ads will still rank you at the first page of their Search Engine Result Page. This is a valid question and it's always very interesting to listen to the perspective other people have on different subjects. The short answer is, SEO is playing the long game and generates genuine organic traffic that gives you an edge over your competition. More of my op...
Episode 49 - 5 Growth Tools for your business
March 28, 2020 09:14 - 9 minutes - 8.8 MBHey Marketing Podcast Listeners, Here is a list of growth tools discussed in Episode 49 ; 1. Ubersuggest 2. Google Analytics 3. Hello Bar 4. Mail Chimp 5.Ahrefs Subscribe to our newsletter on www.themarketingpodcast.live to get informed on content we put out. You can find us on social media @Kiama_junior, @siftgroupx Enjoy the Episode.
Episode 48 - Creating High Quality Backlinks
March 23, 2020 09:35 - 8 minutes - 7.63 MBOff-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors. Google introduced a software called Penguin in 2012 that basically crawls through websites to find any form of backlink manipulation on websites and inherently penali...
Episode 47 - What you should focus on as a product marketer
March 19, 2020 10:59 - 15 minutes - 13.8 MBIntroducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing deals essentially with the communication between the product and the customer frictional touchpoint, enhancing seamless transaction of information and a bett...
Episode 47 - What you should focus on as a product marketer
March 19, 2020 10:59 - 15 minutes - 10.4 MBIntroducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing deals essentially with the communication between the product and the customer frictional touchpoint, enhancing seamless transaction of information and a bett...
Episode 46 - Why CTR is important in Marketing
March 09, 2020 13:36 - 9 minutes - 9.08 MBEpisode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In simple terms, how many users click through your ad or links after being exposed to them either through online ads or newsletter marketing and what these numbers mean for your business and Marketing Campaign. We also introduce our Sport Podcast Talk Football KE in this episode. Find us on social @SIFTGroupX, @Kiama_junior Support us on Patreon : https://www.patreon...
Episode 45 - SIFT auf Deutsch - Einführung in die Welt des Marketings
March 09, 2020 13:08 - 9 minutes - 8.54 MBWe discussed whether we should implement german as a language of instruction and communication on the SIFT Podcast and we decided to embrace the idea. This episode is a pilot introduction of what is to come at a later date. Our aim is to build a german speaking audience and community as well as share information between both of our audience group. Find us on social @siftgroupX, @Kiama_junior Support this channel on patreon : https://www.patreon.com/SIFTPodcast More info ; www.siftgroup....
Episode 44 - Minimum Viable Customer & Product Market Fit
March 06, 2020 10:41 - 13 minutes - 12.3 MBLooking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively match them to our Minimum viable product and find product market fit. All these and much more answered in this episode. Send in your questions to [email protected] Follow us on social @siftgroupx & @kiama_junior Become a Patron & support this channel on Patreon ht...
Episode 43 - Intergrating Google Analytics on Godaddy
February 23, 2020 14:06 - 7 minutes - 6.71 MBIf you have your website built on Godaddy or are planning to create your own website using Godaddy, Google Analytics is an important Data Collecting Instrument that you want intergrated on your website. This will help you track consumer behaviour on your website, bounce rate, session time e.t.c & improve on your Landing Pages which leads to efficiency on your Marketing Campaigns, Customer's LTV & much more. For any questions send us an email to [email protected] Become a Patron and ...
EP 42 - Marketing for SaaS
January 30, 2020 12:58 - 17 minutes - 16 MBMarketing has been known to work well with tangible products & a lot of content & expertise are geared towards Product Marketing & Brand awareness, however, what about Software & how do you & your business effectively carry out a marketing campaign & improve overall Brand Equity for your business & software ? Listen in ! Send in your questions to [email protected] Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast Follow us on social @SIFTGroupX ...
EP 41 Hurdles to overcome as a Solo Entrepreneur
January 29, 2020 19:43 - 16 minutes - 14.8 MBEntrepreneurship is a calling for some of us, however, the path to succeeding is not necessarily rosy & sweet & that's where tenacity & passion kicks in. In this episode I share some of the challenges and hurdles I have faced as an entrepreneur & what you can prepare for before deciding to become the so called solopreneur. Send in your questions to [email protected] Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast Enjoy the episode !
EP 40 - Can business be taught at University & how I topped my class from watching Shark Tank
January 27, 2020 11:33 - 21 minutes - 14.8 MBThis Episode is a special one & also one that I was skeptical on doing, reason being, there is a lot of noise when it comes to the relevance and structure of the education system & the different perspective everyone has on this topic. We can agree to disagree, however, my perspective is based on looking at the grand scheme of things from both sides of the coin & deriving conclusions from my own experience together with statistics on Business performance in relation to the academic level of t...
EP 40 - Can business be taught at University & how I topped my class from watching Shark Tank
January 27, 2020 11:33 - 21 minutes - 19.7 MBThis Episode is a special one & also one that I was skeptical on doing, reason being, there is a lot of noise when it comes to the relevance and structure of the education system & the different perspective everyone has on this topic. We can agree to disagree, however, my perspective is based on looking at the grand scheme of things from both sides of the coin & deriving conclusions from my own experience together with statistics on Business performance in relation to the academic level of t...
EP 39 - Lessons learnt working in a Family Business
January 24, 2020 14:08 - 17 minutes - 15.8 MBThe SIFT Podcast is all about sharing information, engaging, learning & growing as a community. In this episode I share my experience & lessons I learnt working in a family business at a young age & the mindset shift & perspective it gave me, laying the foundations for me to do certain things later on. Send in your questions, suggestions & inquiries to [email protected] Also follow us on social media @kiama_junior & @SIFTGroupX. Like,share & Leave a review. Thank you for your atten...
EP 38 Lean Marketing, understanding the concept.
January 22, 2020 10:16 - 10 minutes - 9.87 MBLean Marketing isn't something new in the marketing industry, however, it's a marketing methodology similar to " Lean Canvas " where a lot of pivoting & iteration is practiced. The grand scheme of going lean is improving efficiency on Marketing Campaigns, implementing what works & disregarding what doesn't. Enjoy the Episode ! Send in your questions & business inquiries to [email protected] website www.siftgroup.net Social Media @Kiama_junior & @SIFTGroupX
EP 37 This is Marketing by Seth Godin - Book Review
January 20, 2020 11:14 - 20 minutes - 18.8 MBThis is Marketing by Seth Godin is a book I recently bought & read as part of my Personal growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content. I really like the perspective on Marketing that Seth Godin shares with us in the book. Marketing operates in a sort of grey area where SMEs don't n...
EP 36 Traditional Marketing , is it worth your penny ?
January 17, 2020 12:26 - 10 minutes - 9.61 MBTraditional Marketing has faced a couple of backlashes trying to keep up with technology & what is known as " Modern day Marketing ". Is it still worth pursuing traditional marketing services like Television or Radio in 2020 ? My thoughts on that are explained in the Episode. Send us your questions to [email protected]. Social Media @Kiama_junior & @SIFTGroupX. Visit our website www.siftgroup.net for more info & also check out Sava Enterprises Eldoret on our website. They deal in Sta...
EP 35 Understanding the Consumer Journey & reducing Bounce Rate %
January 16, 2020 10:21 - 16 minutes - 15.3 MBDoes your business understand the various touch points their prospective consumers get in contact with before converting ? In this episode I dive deep into ways a business can optimize their online presence, improving the overall consumer experience & leading to lower bounce rates on their websites. Send us your questions to [email protected] Social Media @kiama_junior & @SIFTGroupX. Subscribe to our weekly newsletter, where we get our community pumped with inspiration & insights on B...
EP 34 Brand Activation for SMEs
January 15, 2020 10:06 - 15 minutes - 13.8 MBBrand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention. Send us your questions to [email protected]. Social Media @Kiama_Junior & @SIFTGroupX Website : www.siftgroup.net ( Subscribe t...
EP 33 The subtle art of not giving a **** & achieving true identity
January 14, 2020 07:55 - 10 minutes - 9.51 MBWe talk about working on ourselves, our dreams, our personal goals but never get started because of FEAR. Fear of what the society thinks. fear of failure, fear of rejection. These feelings and emotions are very human, however, learning to control them will propel our true identity & support our vision. Send your questions to [email protected]. Follow us on social @kiama_junior & @siftgroupx. Website : www.siftgroup.net to join our subscriber list & book an appointment with us allowing...
EP 32 Search Engine Optimisation for 2020
January 13, 2020 09:27 - 9 minutes - 8.53 MBSEO or Search Engine Optimisation is a great tool to market content on your website. When done correctly it will boost the number of organic traffic to your website & also solidify your online presence. Google uses this to rank websites on their search results & for 2020 there are certain market trends to look out for as mentioned in the episode. Send us your questions to [email protected] & subscribe to our newsletter on www.siftgroup.net to be informed on the latest updates. Find us...
EP 31 Psychology behind the Real Estate Crisis 2007/08
January 11, 2020 13:59 - 16 minutes - 15.4 MBIn this EP we talk about psychology when it comes to business & investing. We give the examples of the housing market collapse in the USA & the recent Bitcoin bubble bust. For more info send me an email to [email protected] Media @Kiama_junior & @siftgroupx. Enjoy the Episode
#30 How Brands make us pay 10x the price
January 05, 2020 16:26 - 7 minutes - 6.78 MBBuilding a solid relationship with your consumers is what branding is primarily meant to accomplish. Certain businesses do that really well and as consumers we never question whether we are being overcharged for certain products or services. This has a lot to do with our cognitive thinking and what we perceive to be just & fair depending on the environmental setting. Let's dig deep & see how this works. Follow us on Social @Kiama_junior , @SIFTGroupXEmail : [email protected] website : w...
#29 Get to know me Tag - SIFT 2020 Special
January 02, 2020 13:42 - 10 minutes - 9.98 MB2020 is finally here & SIFT is excited to have the family back with us as we continue to give value and grow as a family #Siftizens. What better way to kick off the new year than a podcast episode to get to know the voice behind the podcast. More valuable episodes are on the way this year so make sure to subscribe, like, comment and leave a review on our podcast channel. If you have any questions or seek consultancy in Marketing, send us an email [email protected]. Engage with us on soc...
#28 Cognitive & POS Marketing
December 31, 2019 13:34 - 20 minutes - 18.6 MBCognitive Marketing has gained a lot of attention and application in the world. In this episode we define what cognitive marketing entails together with Point of sale Marketing or POS Marketing. Like, subscribe and share ! Contact : Email [email protected] Instagram @Kiama_junior & SIFTGroupX Website www.siftgroup.net
#27 Captivate the Science of Succeeding with People Review
December 18, 2019 13:37 - 16 minutes - 14.9 MBEpisode 27 we get into personal development and growth. I emphasize a lot on the importance of investing into ones personal growth from the impact this has had on myself and on others. I review Vanessa van Edwards book "Captivate the Science of succeeding with people " as one of the books that really had an impact on me in terms of self-awareness and developing people skills
Episode #26- The Trading Journey Podcast - Naomi Gorta Slight
December 06, 2019 10:36 - 30 minutes - 27.7 MBIn this podcast episode we engage with " The Trading Journey Podcast ", Naomi Gorta Slight, who shares her experience and journey learning how to trade the currency market. Naomi Slight is a client at Tier One Trading who took upon herself to document her whole trading journey, debunking myths and misconceptions in trading and also giving aspiring traders a realistic perspective and approach in trading. You can find her on Instagram @Naomigslight and on her Podcast which is avalaible on iTun...
Episode #25 - Flick Store Kenya - eCommerce
November 28, 2019 10:41 - 16 minutes - 15.5 MBIn this podcast episode, Chris and Arnold, the founders of Flick Store Kenya, an online shopping platform and app that allows consumers to become online vendors, talk about their business and experience. For more info head on to www.flickstoreke.com or send them an email to [email protected] Social Media @flickstoreke...Follow us as well on our social media @siftgroupx & @Kiama_Junior or send us an email [email protected].
Episode #24 - I sold Peanuts - Personal Growth
November 26, 2019 12:21 - 21 minutes - 19.8 MBIn this episode I talk about how personal growth has helped me find fulfillment and purpose in life and I explain how I got to that level, the events that brought me to that and also what I did and also keep on doing to improve myself.
Episode #23 : Legal Pythia - Tech Startup - Talk with Jeremy Bormann
November 23, 2019 15:37 - 21 minutes - 15 MBIn this podcast episode we engage with the C.E.O of Legal Pythia, Jeremy Bormann, who is working as a founder of a legal tech startup in Germany and Scotland as he shares some of his experience and also advice on working in a startup company.Contact details : Instagram - Legal_Pythia :Email [email protected] Send in a voice message: https://anchor.fm/augustine-kiama/message
Episode 23 : Legal Pythia - Tech Startup - Talk with Jeremy Bormann
November 23, 2019 15:37 - 21 minutes - 20 MBIn this podcast episode we engage with the C.E.O of Legal Pythia, Jeremy Bormann, who is working as a founder of a legal tech startup in Germany and Scotland as he shares some of his experience and also advice on working in a startup company.Contact details : Instagram - Legal_Pythia :Email [email protected]
The power of self awareness
November 20, 2019 13:02 - 20 minutes - 18.5 MBThe power of self awareness by Augustine Kiama
Brand Equity-SIFTGroupX-Our next Project
November 11, 2019 11:26 - 6 minutes - 4.34 MBBrand Equity-SIFTGroupX-Our next Project by Augustine Kiama--- Send in a voice message: https://anchor.fm/augustine-kiama/message
Living in Germany - Experience after 4 years ( Episode 20)
September 24, 2019 10:35 - 28 minutes - 36.6 MBLiving in Germany - Experience after 4 years ( Episode 20) by Augustine Kiama --- Send in a voice message: https://anchor.fm/augustine-kiama/message
Support system and Accountability ( Episode 19 )
September 23, 2019 09:35 - 21 minutes - 19.8 MBSupport system and Accountability ( Episode 19 ) by Augustine Kiama
EP 12 Passion trumps over adversity
September 04, 2019 10:43 - 23 minutes - 21.5 MBPassion trumps over adversity by Augustine Kiama