EP 37 This is Marketing by Seth Godin - Book Review
The Marketing Podcast - Digital Marketing tips and insights
English - January 20, 2020 11:14 - 20 minutes - 18.8 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This is Marketing by Seth Godin is a book I recently bought & read as part of my Personal growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content.
I really like the perspective on Marketing that Seth Godin shares with us in the book. Marketing operates in a sort of grey area where SMEs don't necessarily understand what to look for in Marketing & Marketers tend to focus on short term sales rather than the longevity of the business/organisation in terms of its brand equity. I really like the fact that he emphasizes on building upon Brand Equity & gave a good example of retail chain stores working on the Life Time Value of their customers , having to operate at very low margins on their products.
Listen in to what I had to say ! Enjoy the Episode !
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