Introducing a product that fills a certain gap in the market or solves the problems of your intended consumer segment is a job half way complete. The message and how you portray , engage and create awareness around your consumer segment is equally as important as getting the final product or service to work correctly. Product Marketing  deals essentially with the communication between the product and the customer frictional touchpoint, enhancing seamless transaction of information and a better conversion rate overall.

For more information on today's episode head on to www.themarketingpodcast.live and sign up as well to be informed every time we put out content on the website.


--- Send in a voice message: https://anchor.fm/augustine-kiama/message