Seller Sessions Amazon FBA and Private Label artwork

Seller Sessions Amazon FBA and Private Label

1,081 episodes - English - Latest episode: 1 day ago - ★★★★★ - 44 ratings

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry.

Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands.

Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers.

Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon.

He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

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Episodes

In-Depth With Amazon Seller Ben Webber

June 19, 2023 15:00 - 42 minutes - 78.2 MB

In-Depth With Amazon Seller Ben Webber  In today's episode, we sit down with Ben Webber, an entrepreneur with multiple successful Amazon businesses. Ben shares his journey, from his early influences to his experiences building a thriving e-commerce empire. Join us as we explore the challenges, triumphs, and key takeaways from Ben's remarkable entrepreneurial journey. Early Influences and Ambitions Ben grew up in West Virginia with a strong entrepreneurial influence from his aunt and uncl...

Amazon Seller Mihkel Moosel In-Depth

June 14, 2023 15:00 - 40 minutes - 74.9 MB

Introduction:   In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration.   Childhood Dreams and Role Models: Mihkel reflects on his childhood and how he looked up t...

Factory Red Flags with Steven Selikoff

June 12, 2023 10:09 - 20 minutes - 37.4 MB

Factory Red Flags with Steven Selikoff   Welcome to Seller Sessions where we talk about real experiences from the world of manufacturing and commerce. In this episode, we're joined by Steven Selikoff who shares his recent, eye-opening trip to China. From the unsavory revelations about illegal labor to an awe-inspiring visit to an ultra-modern manufacturing hub, Selikoff provides a unique, insider perspective on the reality of today's factory landscape in China.   Key points: Factory...

Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink

June 08, 2023 15:00 - 32 minutes - 60.4 MB

Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink   Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important to shed light on the challenges entrepreneurs face. So, let's dive into the compelling parts...

Estonian Roundtable with 7+8 Figure Amazon Sellers

June 07, 2023 12:25 - 25 minutes - 47.3 MB

Estonian Roundtable with 7+8 Figure Amazon Sellers On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the importance of community in solving business problems, as well as the need for a solid plan to succe...

Aligning Product Development and Brand Personality for Amazon FBA Success

June 06, 2023 10:48 - 28 minutes - 53.4 MB

Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized tran...

Amazon Seller Ben Leonard - In-Depth

May 30, 2023 15:00 - 55 minutes - 102 MB

Ben Leonard - In-Depth On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in turning around to build BeastGear into a 6m business before exiting to Thrasio in Nov 2019.  ...

Seller Sessions Live Recap with Adam Heist

May 29, 2023 08:29 - 20 minutes - 38.8 MB

Seller Sessions Live Recap with Adam Heist On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring t...

Branding: Brand Personality for Amazon Sellers

May 26, 2023 04:39 - 1 hour - 114 MB

From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real bra...

Understanding Search Query Performance and KPIs with Supa Template

May 22, 2023 20:08 - 36 minutes - 66.7 MB

Understanding Search Query Performance and KPIs with Supa Template   In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard.   To help you get started with Amazon’s search query performance dashboard, Mansour  created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your se...

Get Thousands of Organic Video Plays Using Instagram Ads For Amazon Sellers

May 19, 2023 06:23 - 36 minutes - 68.2 MB

On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the signif...

How To Track The Sales Impact From TikTok Traffic.

May 10, 2023 13:58 - 23 minutes - 43.4 MB

Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.   Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).   Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.   The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or d...

Parent Guilt - The Challenges of Balancing Business and Parenting

May 06, 2023 04:59 - 47 minutes - 89.3 MB

Parent Guilt - The Challenges of Balancing Business and Parenting    Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being.   Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom gui...

Brandon Young In-Depth Part 2

May 03, 2023 10:15 - 1 hour - 114 MB

Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.

Justin Cobb (Carbon6 CEO) - In-Depth

April 28, 2023 11:41 - 43 minutes - 80.6 MB

In this episode we go inside the mind of Justin Cobb, the head of Carbon6.  Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business.   About Justin   Lifelong competitor.     Won numerous competitions playing saxophone in grade school.   Loved sports but undersized and thus went out for the wrestling team as a Freshman in high ...

Ranking on Amazon A9 Part 4- The A10 Myth

April 22, 2023 17:53 - 8 minutes - 15.8 MB

  Ranking on Amazon- The A10 Myth   In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm.   1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investo...

5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers

April 19, 2023 09:39 - 56 minutes - 105 MB

5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their produc...

The REAL State of Amazon Exits - with Adam Heist

April 14, 2023 10:56 - 56 minutes - 51.8 MB

Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits.   What is the REAL state of selling an Amazon business in today's market?   In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023.    Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening.   - What aggregators are actively buyi...

The Good, The Bad and The Ugly Of CPM Advertising on Amazon

April 07, 2023 10:25 - 34 minutes - 63.5 MB

The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are the pros and cons? Can VCPM campaigns cannibalise your organic sales? Why do VCPM...

Naming Made Easy: How Chat GPT Can Help You Find Your Perfect Brand Name

April 01, 2023 05:46 - 15 minutes - 29.2 MB

In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.

Image Prompt Engineering For Amazon Sellers

March 29, 2023 14:48 - 25 minutes - 46.6 MB

Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential...

Ranking On Amazon - A9 Masterclass Part 3

March 17, 2023 19:00 - 11 minutes - 22.2 MB

Ranking On Amazon - A9 Masterclass Part 3   What is Rank Juice and how does it work?   Want to boost your product's ranking on Amazon?    Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data.   Introduction to Rank Juice The Stuff you don’t know about ...

The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari

March 17, 2023 08:48 - 57 minutes - 107 MB

The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of prod...

The Logistics of Bundling Products from Multiple Manufacturers

March 14, 2023 11:57 - 24 minutes - 46.8 MB

The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers. She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products.  Additionally, she o...

Maximise Your Listing Conversion Rate with UGC Content

March 10, 2023 19:00 - 30 minutes - 55.4 MB

Maximise Your Listing Conversion Rate with UGC Content Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC).  With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses. In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of usi...

Amazon Conversion Optimisation and What to Track in 2023

March 07, 2023 15:39 - 35 minutes - 64.8 MB

Amazon Conversion Optimisation and What to Track in 2023   In this episode I sit down with Mina Elias.   What gets measured gets managed and what you manage best will make you money.   Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales.   We dive into the nitty-gritty details of Amazon conversion optimisation, including a systema...

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. 

March 03, 2023 19:00 - 8 minutes - 15.5 MB

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models.  Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio https://www.youtube.com/watch?v=sclmOx_kpmc In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms.  Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t.  Give me 8 mins; and I’ll break it down for you! I...

Hacking the Brain, Amazon Data & Living Life On Your Terms - with Anthony Cofrancesco

February 27, 2023 19:00 - 29 minutes - 54.6 MB

Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive.       Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! ...

Hacking the Brain, Amazon Data & Living Life On Your Terms - with Anthony Cofrancesco

February 27, 2023 19:00 - 29 minutes - 54.6 MB

Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive.       Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! ...

Ranking on Amazon - A9 Masterclass Part 1

February 24, 2023 19:30 - 14 minutes - 26.5 MB

Ranking on Amazon - A9 Masterclass. Here is a quick overview. Ranking on Amazon - A9 Masterclass Part 1 This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations. In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Rel...

User Generated Content For Amazon Sellers - Earn Buyers Trust!

February 16, 2023 22:06

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not jus...

User Generated Content For Amazon Sellers - Earn Buyers Trust!

February 16, 2023 22:06

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not jus...

Launching on Amazon In The EU In 2023 (Roundtable)

February 08, 2023 18:08 - 52 minutes - 48.1 MB

  Launching on Amazon In The EU In 2023 (Roundtable)   In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews.   With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, transla...

Tips & Tricks for Post Chinese New Year Product Sourcing for Amazon Sellers

February 03, 2023 16:30 - 22 minutes - 18.6 MB

Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even.   Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even.   ………………………………………………………………………………. Seller Sessions Live is Back!...

Ranking on Amazon in 2023 Roundtable

February 01, 2023 20:16 - 1 hour - 61.4 MB

Ranking on Amazon in 2023 Roundtable   Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He ...

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees

January 25, 2023 17:00

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees   I’ll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction.   Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO an...

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees

January 25, 2023 17:00

Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees   I’ll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction.   Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO an...

Adam Heist Makes His Debut As Host

January 22, 2023 12:38 - 30 minutes - 28.4 MB

Adam Heist Makes His Debut As Host Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands. Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube chan...

Amazon FBA New Capacity Limits 2023 & AWD

January 20, 2023 16:34 - 27 minutes - 51.4 MB

Amazon FBA New Capacity Limits 2023 & AWD   Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped.  ...

Amazon Exits in 2023 - Roundtable (The Brokers)

January 18, 2023 16:49

Amazon Exits in 2023 - Roundtable (The Brokers)   Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling.   We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to...

Amazon Exits in 2023 - Roundtable (The Brokers)

January 18, 2023 16:49

Amazon Exits in 2023 - Roundtable (The Brokers)   Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling.   We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to...

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

January 13, 2023 18:31 - 1 hour - 57.3 MB

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez   Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months.     Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in th...

A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers

January 09, 2023 10:43 - 47 minutes - 43.9 MB

A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers   In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business.   Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he’s dedicated his energy to helping sellers market their products more efficiently and effe...

Adam Heist Joins Seller Sessions

January 07, 2023 04:31 - 53 minutes - 49.7 MB

Adam Heist Joins Seller Sessions   We are thrilled to announce that Adam Heist will be joining our team, alongside myself and Sharon Even.   In our upcoming episode, we will sit down with Adam and have a candid conversation about what's in store for the year ahead. We'll also delve into the details of Seller Sessions Live, our highly anticipated conference.   After much hard work and negotiations, we are excited to announce that we have found a new home for Seller Sessions Live. ...

5 Simple Ways to Optimize Your Business in 2023

January 06, 2023 13:16 - 20 minutes - 38.4 MB

In this episode, Sharon Even shares five simple and actionable ways you could optimize your Amazon business this year.   With the ongoing uncertainty facing many businesses, it is important to focus on ways to improve and make the most of what you already have, as well as what you offer and receive. Tune in to learn Sharon's expert tips for maximizing your Amazon business this year.

Brand Strategy Steps - How to Build an Emotionally Compelling Brand

January 05, 2023 14:02 - 28 minutes - 26.6 MB

Brand Strategy Steps How to Build an Emotionally Compelling Brand In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers. Trevor Bradford has spent the last 30 years in the creative industries, workin...

What To Expect on Amazon in 2023 Roundtable

December 31, 2022 14:00 - 42 minutes - 39.2 MB

What To Expect on Amazon in 2023 Roundtable   What if you could see the future?   What if you could know exactly what to do, and when to do it?   What if you could be prepared for whatever comes your way?   This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and s...

How Will Buyers' Purchasing Decision Change in 2023?

December 30, 2022 16:37 - 18 minutes - 35.3 MB

Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality.   Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to move forward with, how to Market a product, Price a product, and so on.   How will Recession impact Buyers' Purchasing Decisions change in 2023?   Sharon digs into this in today's Pod...

A Look Back on 2022 For Amazon Sellers (Roundtable)

December 24, 2022 15:08 - 58 minutes - 53.7 MB

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.   We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle  - Which for most, has had a very good workout.   We will also d...

6m a Year Amazon Seller Talks Building a Team

December 20, 2022 16:00 - 27 minutes - 25.5 MB

Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year.   On this episode I talk to Jamie about everything he has learned building his team over the years, from first hires to make when you're a new seller to pros and cons of...

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