Seller Sessions Amazon FBA and Private Label
1,081 episodes - English - Latest episode: 1 day ago - ★★★★★ - 44 ratingsSeller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry.
Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands.
Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers.
Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon.
He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.
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Episodes
Amazon Product Failure Part 1 RR004
December 18, 2017 06:12 - 23 minutes - 13.6 MBIn this episode Anthony Lee spills the beans on a product he modifed and used tooling to create a better version for his customers. We chat about where it went wrong and what in hindsight he would have done to change this in the future.
Do sellers pay the price of Amazon's bad press? RR003
December 15, 2017 07:00 - 21 minutes - 39.7 MBIn this week's episode of Rate and Rant we bring in ex Amazonian Chris McCabe to shoot the breeze on a series of subjects where Amazon has not received favourable press and the impact this has on us, the Seller on the marketplace. More and more we are seeing sellers sharing news stories on Facebook groups and other platforms... Is this the only way to be heard? Find out more when you tune in.
Inside Amazon with Liran – Session 026
December 13, 2017 07:00 - 22 minutes - 31.8 MBLiran has been inside Amazon HQ and has some great updates for us on what’s coming down the pipe for Sellers. A seller since 2014, Liran shares his experience on Amazon to help your amazon fba products sell. Things that are coming from Amazon: The Lighting Deal Available to vendors, coming to 3rd party sellers Frustration is that you pay to run the lightning deal $150 and you don’t get much visibility Ability to pay to be featured on one of the 1st three pages of the deals page Th...
Amazon PPC Round |Up with Sean Smith – Session 025
December 11, 2017 07:00 - 22 minutes - 31.2 MBSean Smith is back and really really good. The owner of Jungle Hustle doing Amazon PPC for Sponsored products is here to share the latest Amazon PPC news for Q4 and Amazon 2018. Sean also has a software product called PPC Agility so has lots of testing and data to share. In the eye of the storm of Amazon Ads in Q4 Data from Sept & Oct – sales volume and ACOS was bad A lot harder to manage ACOS for the agency – make bid changes more frequently and run more aggressive tests Sept/Oct is ...
When is an Amazon Guru a Guru? - RR002
December 08, 2017 07:00 - 27 minutes - 49.7 MBIn this episode of Rate and Rant we bring in "Anti Guru" Anthony Lee to discuss what the hell is an "Amazon Guru" - What qualifies a person to be a guru; and is it something you would want to be associated with? Is it a badge of honor or a weighted albatross around one's neck? Get the low down and much more in this fun packed debate.
How To Use Facebook Messenger Ads to Increase Your Amazon FBA Product Sales with Paul Harvey – SS024
December 06, 2017 07:00 - 24 minutes - 37.1 MBWe have Paul Harvey with us and he’s going to tell us how to use Facebook Messenger Ads to increase your Amazon FBA product sales. We’re covering the use of Facebook chatbots to increase sales. What are Facebook Messenger Ads? It’s a Messenger app in Facebook that everyone uses When you create a Messenger Ad, it sends Messages to individuals with your ad copy in it as a conversation Compared to other Ads on FB with Messenger Bots you can… With straight traffic engagement ads, the buye...
How to Take Advantage of Hijackers with Dan Little – SS023
December 05, 2017 07:00 - 16 minutes - 24.1 MBLiving in Sweden Dan has been running Amazon Businesses for 4 yrs with 4 brands over that period, one of which he sold. He continues with the 3 brands, ten products and many variations and sizes. So he knows a little about how to take advantage of Hijackers on your Amazon products. The Traditional Response to a Hijacker on your listing Dan deals with the leaching Hijackers on your listing. Traditionally you send them a cease and desist letter and hope they jump off The other way is to...
2017 Amazon PPC Roundup with Brian Johnson (Part2) – Session 022
December 04, 2017 07:00 - 30 minutes - 44.3 MBIn this part 2 session Brian Johnson brings us the latest 2017 Amazon PPC roundup on the updates from Amazon and what it means to your keyword optimisation and amazon ads. Brian has been in ecommerce for 11-12 years, was a student of AMS2 (Amazing Selling Machine 2) and with his engineering background he delves into testing everything. Big Sellers approach Stimulating Rank not just with PPC but also with Giveaways Going after main keywords in their niche and in top 5 in five countries...
Are Amazon Autoresponders worth the effort? - RR001
December 01, 2017 07:00 - 24 minutes - 45.1 MBRate and Rant is a new sub show to Seller Sessions. We plan to rate and debate all the annoying things about being an Amazon seller. In this episode chat about Amazon Autoresponder sofware and the impact (or lack of) it has today. Is it really worth your time and effort?
2017 Amazon PPC Roundup with Brian Johnson (Part1) – SS021
November 30, 2017 07:00 - 20 minutes - 29.4 MBIn this session Brian Johnson brings us the latest 2017 Amazon PPC roundup on the updates from Amazon and what it means to your keyword optimisation and amazon ads. Brian has been in ecommerce for 11-12 years, was a student of AMS2 (Amazing Selling Machine 2) and with his engineering background he delves into testing everything. Feb and May Amazon updates We have seasonality that affects buyer behaviour Amazon started to rollout in Feb 2017, the change to the organic algorithm and spe...
How to use Influencer Campaigns for your Amazon Products with Kevin Rizer – SS020
November 29, 2017 06:30 - 24 minutes - 37 MBWe’re joined by Kevin Rizer, host of Private Label Movement podcast and Amazon Seller. Kevin shares with us the tactics behind how to use Influencer campaigns for your Amazon product sales. What is Influencer Traffic and how do you use it? How to use influencer campaigns and attract influencers Ability to harness the influence of another to drive reviews, traffic and sales to listings Been around for hundreds of years but new to ecommerce space Warm traffic and sometimes free <2% ...
How to use Facebook Offer Ads to Rank Amazon products with Liran Hirschkorn – SS019
November 28, 2017 07:00 - 20 minutes - 30.3 MBWe’re back with Liran and investigating how to use Facebook Offer ads to rank Amazon FBA products. Talking about ad copy tactics, coupon codes, how many in the giveaway and the impact of review counts. Coupon code hacks I like to test different coupon codes for performance I use external traffic to drive rank on Amazon – and to build email lists or generate Amazon rank How to use Facebook Offer Ads – step by step In Facebook ads you can turn on ‘Facebook Offers’ enables you to upload ...
How To Use Split Testing To Make More Sales On Amazon with Andrew Browne – SS 018
November 27, 2017 07:00 - 31 minutes - 43.3 MBWe are covering how to use split testing with Andrew Brown co-founder of the Splitly software tool. This episode covers when to use split testing, which products benefit most from split testing and why split testing improves your sales. What is split testing? Website traffic is split 50/50 with half seeing one version of your page and the other half seeing the another page You then analyse the data to see which page performed better How to use split testing in the Amazon platform Amaz...
How To Hack Lightning Deals For Your Amazon FBA Products with Liran Hirschkorn – SS 017
November 24, 2017 07:00 - 24 minutes - 35.8 MBA seller since 2014, Liran shares his experience on how to hack lightning deals for your amazon fba products. His insights on the algorithm and the best ways to increase your chances and success with lightning deals. What products work best with Lightning deals? More of a general mass appeal product as more customers for them Seasonal timing is also important (snow shovel in August may not sell well on a lightning deal) Avoid certain products Spinners cannot be used on Lightning Deals...
How to Use Free Plus Shipping For Amazon FBA Sellers (Part 2) with Paul Harvey – SS016
November 22, 2017 07:00 - 23 minutes - 36.1 MBPaul is back with a second installment of Free Plus Shipping strategies for making the most of this innovative selling strategy. Since the last episode Paul has had many requests for examples of free + shipping products So here is one – A pillow with glitter that wipes off to show some wording underneath. Free plus Shipping failures to lookout for The Free plus Shipping customer mindset is very different to Amazon customers They don’t go to Facebook to ‘buy’ that’s why the low-cost ...
Ranking Amazon Products without Sponsored Ads with Dan Little– SS015
November 20, 2017 07:00 - 29 minutes - 41.7 MBRanking Amazon products is something Dan knows a lot about. Living in Sweden Dan has been running Amazon Businesses for 4 yrs with 4 brands over that period, one of which he sold. He continues with the 3 brands, ten products and many variations and sizes. So he knows a little about ranking Amazon products. Product Selection strategy Uses Jungle Scout Sells in sports and outdoors Goes for £20-50 sell price Looks for a BSR between 100 and 2,000 Currently looking at oversize No lim...
Amazon Customer Review Strategies with Pete Moran SS014
November 17, 2017 07:00 - 24 minutes - 34 MBThis session we’re with Pete Moran, discussing Amazon Review Strategies and how you can work with a customer to turn negative Amazon reviews in to positive. Either using tools or managing it empathetically and manually with your buyers. Pete has been an Amazon Seller for over two years and is the Technical Co-Founder of the Amazon tool PPC-Scope with Brian Johnson. What is the impact of a one star review Most of the time negative reviews are unwarranted (used wrong) or placed by competi...
Free Plus Shipping Method Tips and Tricks with Paul Harvey – SS013
November 15, 2017 07:00 - 32 minutes - 46.4 MBPaul is an Amazon Seller and in this episode Paul tells us all about the Free Plus Shipping method as an approach to selling using Facebook ads. This is a different approach to selling on Amazon and opens up your selling skills through the use of sales funnels off Amazon, product selection optimization using Ali Express, shorter shipping times and Facebook pixel grooming. Free plus shipping is drop-shipping where you buy from China for $1 and sell on Facebook as FREE PLUS SHIPPING where ...
Amazon PPC Automation with Micheal Hecker – SS012
November 13, 2017 07:00 - 40 minutes - 55.1 MBMicheal has big data and a 5 step approach for Amazon PPC Automation to optimise and automate your ad spend. We cover keyword research and search term reports, how to calculate keyword relevance and product data optimisation along with ad group strategies that win. Micheal’s 5 Pillars Strategy Keyword Calculation Manual research is really complicated with big portfolios (20-30k upwards) and many marketplaces with many languages Process has to be based on numbers and automated Step 1...
Amazon Tracking, Ranking and Indexing with Ivelin Demirov – SS011
November 10, 2017 07:00 - 45 minutes - 62.6 MBDanny and Ivelin go in-depth on Amazon Tracking, Ranking and Indexing on Amazon and how you can fix keyword issues when not your listing is not showing up in search results. Without visibility you are leaving money on the table – Don’t let that be you! So we’ll hear from Ivelin on how to make the most of your 2,500 character cap. How to divi-up the characters across title, bullets, description and back-end to prioritise the best elements for the greatest return on your top keywords. Ivel...
Amazon Sponsored Ads (PPC) – Indexing, Bidding and Ad Positions with Sean Smith - SS010
November 06, 2017 07:09 - 30 minutes - 43.5 MBThis session we talk with Sean Smith going into detail on Amazon ads ppc indexation – the warp core of your Amazon listing success. Being top of search is a lot more effective, we cover the 17% difference in ACOS depending on where you place your ads. The choice of strategies in going for top of search or others not only impacts your ACOS but also how successful your conversion rate will be for your product not to mention your clickthrough rate. Sean’s analysis of over 128m impressions gives...
Facebook Ads for Amazon FBA Sellers (part 2) With Bryan Bowman -SS009
November 06, 2017 07:09 - 31 minutes - 42.8 MBIn this multi part series you will learn how to use Facebook Ads for Amazon to market your Amazon FBA products. Serving before you sell and the power of the hub and spoke approach for your business. The anatomy of your sales landing page and building a bridge from Facebook Ads for Amazon to your World and onto Amazon. Strategies for grabbing attention, building rapport and getting that click when advertising on Facebook. Landing page images and pixel retargeting along with your ad story, a...
Multi-Language PPC (Sponsored Ads) with Franz Jordan - SS008
November 06, 2017 07:08 - 35 minutes - 48.7 MBThe focus is on multi-language PPC and cross border selling in europe on Amazon FBA. International selling private label can be difficult to break into and optimization to translate keywords for pan-eu product listings can hit the language barrier. Cross-border PPC can be very difficult especially for translations and keyword research on multi-language ppc campaigns and Amazon sponsored ads. The translation of listings and how to deal with different marketplaces across the european Amazo...
Ranking on Amazon Germany with Gil Lang - SS007
November 05, 2017 07:42 - 30 minutes - 41.3 MBRanking on Amazon Germany Gen look at listing in English and translate with the user/buyer in-mind We’re writing for the customer not the algorithm (so not keyword focussed yet) Look at top three competitors and get their top 10 – 20 keywords Amalyse tool and Zoneout to target amazon sales rank Our guys know how to translate the sales copy from English to european languages because they understand Amazon as a marketplace – we arm them with the vision of the brand to ensure the listing...
Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006
November 04, 2017 08:00 - 32 minutes - 43.6 MBThis session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of ‘broad match’ ads to Amazon Marketing Services (AMS) is a great lift for sellers but with it comes the downside as there is no search-term report you don’t know exactly which keywords are converting best. Taylor gives us strategies to waterfall the bids to optimise your spending. Then Taylor moves onto the introduct...
Amazon Product Launch Sequence with Anthony Lee - SS005
November 01, 2017 12:00 - 1 hour - 98.7 MBIt is launch time and we’re zeroing in on the amazon product launch sequence to propel your product into the market like a projectile into orbit. We will cover the preparation for your foundation of your listing (keywords, images, bullets and title), then we’re onto customer validation, next is making sure listing visibility is high for Amazon Tracking. Then we move to stimulate your sales velocity so that once your product is up high in space you’ve lots of data to measure, observe and ...
Email Marketing to Amazon Customers with Chris Guthrie - SS004
November 01, 2017 08:49 - 51 minutes - 75.1 MBIn This Session we are focusing in on email marketing sequences for your Amazon business. We talk through the tone of your email and the language you use, how many emails to have in your sequence and how often you should send without damaging your relationship. How many emails in your email marketing sequence for a given product? Recommend a 3 emails sequence for most products as you ask for things twice to get results Some send 4 others send 2 or 1 In Email 1 – here’s the product yo...
Merch By Amazon (Advanced) with Chris Green - SS003
November 01, 2017 08:48 - 1 hour - 90.9 MBThere’s a new frontier for ecommerce sellers, Merch by Amazon is the new print on-demand t-shirt business that Amazon is funding and it gives you access to $500k hi-tech printers for your business for free. Chris Green is here on Seller Sessions to talk through everything Amazon Merch. If you are an FBA or Amazon Seller then Chris explains why you have a huge leg-up with Merch by Amazon. We talk through how to get an Amazon Merch account setup, what steps you need to follow also what are t...
Amazon Sales Funnels with Bryan Bowman - SS002
November 01, 2017 08:48 - 1 hour - 107 MBAmazon Sales Funnels Light at the end of the funnel with Bryan covers all aspects of Amazon Sales Funnels, what they are, how they work, why you need a sales funnel and how to focus on benefits not features. We cover a series of examples of funnels from spatulas to coffee to costco, how to budget for your first foray into the world of Amazon Sales Funnels and the technical aspects of creating a sales funnel to lead your prospects through. Explain the reasons why you might want an off-Ama...
Amazon Sponsored Ads Roundup with Sean Smith - SS001
November 01, 2017 08:48 - 1 hour - 92.7 MBIn this session we go into how to maximise your Amazon ad-spend and cut-out waste. Marketing your product is a key expense of business so anything you can do to optimise and make your advertising work harder for you will grow your business. The magic of maths comes to bear here, you get a scientific approach to pricing your ad spend across Broad, Phrase and Exact types. Digital marketing background Started taking on his own accounts Jungle Hustle and Amazon PPC and Product Photography ...
Seller Sessions an Introduction SS000
November 01, 2017 08:45 - 1 minute - 2.8 MBThe goal of the show is to provide cutting edge marketing tips for Amazon Sellers. We bring in the worlds best to drop science and knowledge. This includes; Amazon Sponsored Ads, AMS, organic ranking and driving external traffic such as Facebook and AdWords. Don’t worry, it will get technical but we break it into bite sized chunks. We understand not everyone has big budgets for courses and masterminds. Every week you get a front row seat to ours. As Amazon Sellers we value our time a...