Scribe Book School
59 episodes - English - Latest episode: over 2 years ago -The ultimate self-publishing course taught by 4X New York Times Bestselling Author, Tucker Max, along with Author, Charlie Hoehn.
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Episodes
The New Book Publishing Playbook
December 16, 2021 18:39 - 1 hour - 202 MBBook publishing is currently at the beginning of the biggest shift since the rise of Amazon and self-publishing, and this episode explains both its present and future. The goal is to help you choose the best publishing path for you and tell you exactly how to launch your book once you choose your publishing path. In Part 1 of this episode, you'll learn what the current publishing landscape looks like right now. In Part 2, you'll learn the new things we see some Authors doing by presenting...
How to Write Your Book Faster
June 08, 2021 14:00 - 14 minutes - 26.9 MBWant to write your book faster? Here are 8 simple tips to help you move through the writing process, beat writers’ block, and avoid many other common problems that stand in a writer’s way. Free Template: Outline Your Non-Fiction Book If you need more help writing your book, check out our free courses at Scribe Book School.
Is Amazon's KDP Select Worth It?
June 01, 2021 14:00 - 9 minutes - 17.9 MBIf you’re a KDP Author and you’re wondering whether you should put your book in Amazon KDP Select, you’re not alone. It’s a complicated decision, and you could be leaving money on the table either way. Amazon KDP Select gives you some special Kindle promotional tools, and enrolling your book is free. But, of course, there’s a catch: You have to enroll for a full 90-day period, during which Amazon has the exclusive right to sell your ebook. In other words, you can’t sell your own ebook ...
How to Turn Your Blog into a Book
May 25, 2021 14:00 - 14 minutes - 27.2 MBBefore you learn about turning your blog into a book, I want to make one thing perfectly clear: You don’t need a blog to write a successful book. At Scribe, we’ve helped thousands of authors write and publish books, and I’ve seen plenty of those books make a lot of money without a blog. So if you don’t have a blog, don’t build one just to write a book. That said, our co-founder Tucker Max did turn his blog into a series of New York Times bestsellers, so we are happy to share his advice on...
Fix These Grammar Mistakes Before You Hand Off Your Manuscript
May 18, 2021 14:00 - 9 minutes - 18 MBThe best way to write is the way you talk—at least for most writing. It’s conversational, and it’s easy to read. That’s exactly what you want in a book. The way we speak isn’t always grammatically correct, but that’s okay. Grammar rules are arbitrary and completely made-up. That said, we put together this shortlist of the most common grammatical errors, so you can fix them before sending your manuscript to your editor. To see all of our examples, check out the full article: 10 of the ...
Does LinkedIn Help Authors?
May 11, 2021 14:00 - 10 minutes - 18.9 MBLinkedin is a great marketing opportunity for authors. Because LinkedIn is a social media platform uniquely designed for professionals, it’s especially powerful for boosting your credibility, highlighting your relevant skills, reaching your target audience, and generating leads. In this episode, I’ll explain how you can optimize your LinkedIn profile to make the most of your status as an author. To learn more, check out our article: https://scribemedia.com/optimize-linkedin-profile/
How to Tell a Story in a Book
May 04, 2021 14:00 - 13 minutes - 24.9 MBHow you tell a story will make or break your book. A good story allows you to grab and hold the reader’s attention, teach them your ideas in an entertaining way, and relate those ideas back to their own lives. So if you want readers to love your book and recommend it to other readers, listen to this episode and check out the accompanying blog post: https://scribemedia.com/narrative-writing And be sure to check out our free writing course at http://scribebookschool.com
Vanity Press: How To Avoid Publishing Scams
April 27, 2021 14:00 - 14 minutes - 26.5 MBVanity presses thrive on ripping off self-publishing authors. The good news is that you can avoid publishing scams with some basic knowledge about vanity publishing. This episode will explain what a vanity press is, what the risks are, and how to spot and avoid publishing scams. We’ll also talk about why people fall for those scams, which publishers to avoid, and how you should publish your book instead. To learn more, check out this article: https://scribemedia.com/vanity-press
How To Get Your Self-Published Book Into Bookstores
April 20, 2021 14:00 - 18 minutes - 34.7 MBMany Authors want to get their book into hundreds (or even thousands) of bookstores across the country. It’s one of the most common dreams I hear from first-time Authors. But there have been many changes in the publishing industry since ebooks made self-publishing accessible to everyone. Today, being in bookstores doesn’t guarantee book sales—and it’s not the best way to make money with your book. Even if you can get your book onto thousands of shelves across the country (and most Authors ...
Best Writing Exercises for Authors
April 13, 2021 14:00 - 15 minutes - 28.3 MBMost writing exercises make your writing worse. That said, there are a few practices you can follow that will help you write a great book. They’ve worked for hundreds of Scribe Authors, and they’ll work for you. To read the full post, click here.
How to Get Booked on Podcasts
April 06, 2021 14:00 - 18 minutes - 34.2 MBThis is the exact process we use with our authors at Scribe to book them on podcasts. If you follow this process exactly, you can start booking yourself on podcasts today. To read our accompanying blog post, visit scribemedia.com/get-interviewed-podcasts
How to Think About Book Marketing
March 30, 2021 14:00 - 17 minutes - 31.9 MBThe #1 question we get, both from current and prospective authors, is this: “How should I approach book marketing once it’s published?” In this episode, we will cover the basics of how we teach our authors to market their business books. When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets: 1. Your book is a marketing tool—not the thing you market 2. Book marketing is a long term process—not a single event 3. No one ...
How to Use Your Book to Get on TV
March 23, 2021 14:00 - 17 minutes - 32 MBAs a self-published Author, you can use your book to get fantastic media coverage—including television and YouTube. If you wrote the kind of book that can connect to your ideal audience through TV, this episode will give you tips for landing that coverage. Click here to read our blog post with 12 tips for landing TV coverage. Click here to sign up for our free book launch course.
How to Write a Good Book Proposal
March 16, 2021 14:00 - 19 minutes - 35.8 MBNon-fiction authors who can get book deal with a traditional publisher will need to write a “book proposal." In this episode, you'll learn the purpose a book proposal serves, and how to structure yours. scribebookschool.com 0:00 - Intro 2:34 - Why do publishers want book proposals? 6:02 - How to structure book proposals 14:38 - Optional sections RESOURCES MENTIONED 'Bluefishing' Book Proposal by Steve Sims (6-figure advance) 'Mate' Book Proposal by Tucker Max/Geoffrey Miller...
How to Get Media Coverage and PR with Your Book
March 09, 2021 15:00 - 16 minutes - 31.1 MBYou may have an important message, but it can’t make an impact if nobody hears it. In this lesson, #1 New York Times bestselling author, Tucker Max, breaks down how to use your book to get greater coverage in the media. Need help getting coverage for your book? Check out: scribemedia.com/service/media-coverage
5 Things Every Author Should Do When Their Book Is Published
March 02, 2021 15:00 - 8 minutes - 16.2 MBMany authors forget the basic things they should be doing when their book is published. Consider this episode a checklist for when your book comes out, and spend the 60 minutes required to complete the following five actions to bolster your book’s success. Episode Show Notes: Click here For help launching your book, visit scribemedia.com/service/book-launch
How to Get Guest Posts with Your Book
February 23, 2021 15:00 - 17 minutes - 32.1 MBEvery author should use their book to land guest posts and contributor articles. Getting featured on major sites can attract new clients and business opportunities. In this episode, #1 New York Times bestselling author, Tucker Max, will teach you how to get guest posts with your book. To learn more, visit: scribemedia.com/service/media-coverage
How to Get Clients with Your Book
February 19, 2021 15:00 - 16 minutes - 30 MBEvery business owner knows what a pain client acquisition can be. A book doesn’t magically solve this problem, but it does make it much easier to both find and close new clients. Ready to start your book? Visit scribemedia.com and sign up for our free courses at scribebookschool.com
How to Hit #1 New York Times Bestseller List
February 02, 2021 15:00 - 21 minutes - 39.4 MBOne of the most common questions we get at Scribe is: “How do I get my book on a bestseller list?” Our standard answer: “You’d be better off by totally ignoring them.” We encourage our authors not to chase bestseller lists, but instead focus on the business and personal goals for their book. This confuses them initially (Having a bestselling book doesn’t get me more business?), but once we explain the process and tradeoffs to them, the overwhelming majority discard it and focus more on ...
The Only Software You Need to Write a Book
January 25, 2021 15:00 - 7 minutes - 13 MBThink about your favorite authors—the ones whose books deeply affected your life. Do you know what all of them had in common? None of them used special book writing software to write their book. Yet, this is where many beginning and amateur writers start. They spend so much time searching for the “perfect” book writing software (among other tools) that will magically make their writing better. Let me spare you time and money: software is not a relevant consideration for writing a great bo...
How To Use Your Book As A Lead Magnet
December 21, 2020 15:00 - 8 minutes - 16 MBYou know your book can translate into leads for your business... You just don’t know how. The answer is to use your book as a lead magnet. To access all the resources mentioned in this episode, click here for the full blog post. To take our free book writing course, click here: scribebookschool.com To see how we can help you write your book, click here: scribemedia.com
Don’t Put Everything You Know in One Book
December 14, 2020 15:00 - 5 minutes - 11 MBMost authors try to combine everything they know into one book. That’s the worst thing you can do. In this episode, you'll learn exactly what to do instead. To read the full blog post, click here. To sign up for our free book writing course, click here.
How To Get On The NY Times & Every Other Bestseller Book List
December 07, 2020 15:00 - 16 minutes - 30.7 MBOne of the most common questions we get at Scribe is: “How do I get my book on a bestseller list?” Our honest answer? You’d be better off by totally ignoring them. In this episode, we will cover what you really need to know about bestseller lists. And if you want to learn more, check out our comprehensive guide: https://scribemedia.com/get-best-seller-list/
What’s The (Intangible) Impact of a Book?
November 30, 2020 15:00 - 14 minutes - 26.6 MBWhen we ask authors why they want to write a book, most of them focus on their branding or business goals. Those are legitimate goals, and books help greatly with both... But those aren’t the only goals. Many authors also want to achieve intangible goals, like “helping people” and “personal growth.” They often mention them as an aside, almost as if they’re embarrassed about having these sorts of goals. As if it’s not appropriate for a business person to have emotions. But when we talk to...
How Much Does It Cost to Publish a Book?
November 23, 2020 15:00 - 12 minutes - 23 MBMany authors are concerned with how cheaply they can publish a book. There is nothing wrong with wanting to save money, but if you are using your book as a credential to increase your authority, raise your visibility, or be a legacy piece, then DON'T be cheap! To read the accompanying blog post: https://scribewriting.com/cost-publish-book If you want to learn more about Scribe's publishing services, click here: http://scribewriting.com
How Much of Your Story Should Be in Your Book?
November 16, 2020 15:00 - 9 minutes - 17.5 MBEvery author struggles with how much of their personal story should be in their book. Some want to put a lot of their story in their book. Others don’t want to put any of their story in. So how much is correct? The basic answer: Your book should have enough of your story to help the reader get what they want out of the book, but nothing more. In this episode, we'll look at the mistakes authors make with their story. To read the full post, click here. To sign up for our free book writing...
Scribe Guide To Book Forewords
November 09, 2020 15:00 - 8 minutes - 16.1 MBBefore you listen to this episode, let me emphasize this point: Most books do not need a foreword. If you are unsure if your book needs a foreword, then it does not. However, if you think it might, this episode is designed to help you think through whether it does, and if so, how to get one written. To read the full post, click here. To learn how to start writing your book for 100% free, visit Scribe Book School.
Should You Ask People for Feedback on Your Writing?
November 02, 2020 15:00 - 8 minutes - 16 MBIf you want to get feedback, there is a right way to ask, and you should only ask specific people: Experienced writers and editors, experts in your specific field, or the audience you want your book to reach. Be very careful with asking friends and family to give you feedback! To read more about this topic, check out this blog post. To get started on your book, register for our free courses at Scribe Book School.
Advertorial vs. Editorial Books: What’s the Difference?
October 26, 2020 15:00 - 12 minutes - 23.1 MBNo matter what your book is asking readers to do next—especially if you’d like them to buy your products or services—it’s critical that the content of your book not only doesn’t sell, it educates and informs instead. In this episode, you'll learn the key differences between editorial content and advertorial content, which one is better for your book, and why. To gain access to our free book writing course, head over to http://scribebookschool.com
The 5-Step Book Writing Plan
October 19, 2020 14:00 - 10 minutes - 20.3 MBThere is only one hard and fast rule in writing: Do what works for you. That’s it. That being said, after decades of writing professionally and thousands of books published, we here at Scribe Media have seen some clear trends that hold true across lots of different people. In this episode, we will walk you through some of the most important things we've learned. To read the accompanying blog post, click here.
Memoir Q&A and Author Hot Seats
October 12, 2020 14:00 - 52 minutes - 98.3 MBIn this episode, Hal and Charlie take questions from authors who are working on their memoirs. Hal Clifford is the Editor in Chief at Scribe. He’s been writing and editing for over 40 years, and he’s worked on New York Times bestsellers like David Goggins’ Can’t Hurt Me, Wall Street Journal and USA Today bestsellers. He’s also written three books of his own. Charlie Hoehn is the Head of Multimedia at Scribe. He has worked with several NYTimes best-selling authors, including Tim Ferriss. In...
How to Write Your Book Introduction
October 05, 2020 14:00 - 21 minutes - 39.4 MBYou know why most readers—probably including you—skip book introductions? Because most authors think the purpose of the introduction is to explain everything they will talk about in the book. That is boring and wrong. The purpose of a good introduction is to engage the reader and get them to read the book. In this episode, you'll learn how to do just that. To learn more about book introductions, check out this post on Scribe's blog.
How People Will Judge Your Book
September 28, 2020 14:00 - 6 minutes - 12.8 MBWe see authors spend years writing, finish the manuscript, and then spend virtually no time on the rest of the book. They essentially check out of the title, book cover, book description, etc. This is utterly baffling. It’s like they never ask themselves possibly the most important question about their book: How do people judge my book? By doing this, they’re essentially saying that they think readers will not judge their book by anything except the content. That the title, cover, author...
How to Outline Your Memoir
September 21, 2020 14:00 - 15 minutes - 28.4 MBOnce you know what you’ll write about in your memoir, then you can move onto the next step: Creating a basic outline. Your memoir outline will help you stay on track as you write. To access the Scribe Memoir Outline template, sign up for our free memoir course at Scribe Book School. Want us to review your memoir outline? Join Writers Room to get access to our team of professional editors.
Should You Tell The TRUTH In Your Memoir?
September 14, 2020 14:00 - 33 minutes - 61.6 MBOnce you decide to write your memoir, the question of truth becomes very important–how much do you put it, and how do you even think about it. In this episode, we will walk you through how to look at and think about truth in your memoir. Want to access our entire Memoir course? Sign up for free at scribebookschool.com Want us to review your memoir concept? Join Writers Room to get access to our team of professional editors.
Should You Write A Memoir?
September 07, 2020 14:00 - 20 minutes - 37.4 MBThe first thing most people think about when considering a memoir is what would happen if they published it. In this episode, Tucker will walk you through the implications of writing and publishing your memoir, and how to deal with it. To get access to all of our video lessons, sign up at http://scribebookschool.com
How To Write A Book Description That Sells
August 31, 2020 14:00 - 15 minutes - 28.4 MBAfter the title and the book cover, your description is the most important book marketing material. In this episode, we’ll walk you through how to write a book description, provide you a template (see below), and include good and bad book description examples. Download our Scribe Book Description template, and let’s get started: Download Book Description Template Need more help with your book? Free book writing courses at Scribe Book School Book coaching service at Scribe Writer's Room...
Can You Make $1 Million From Your Book?
August 24, 2020 14:00 - 11 minutes - 21.4 MBOne of the most common questions we get from potential authors who are about to write a book is something along the lines of: “How do I use my book to make money? How can I make sure I get an ROI on my time and money?” The bad news is you will probably not make (substantial) money by selling copies of your book. The good news: there are so many other ways you can make money with a book—and usually a lot more money than you’d make by focusing on selling copies. In this episode, the co-fou...
How To Write Your "About The Author"
August 17, 2020 14:00 - 26 minutes - 49.3 MBUnless you’re a household name author (Steven King, JK Rowling, Malcolm Gladwell), most people buying your book won’t know who you are. So how will they learn about you? The author bio! That’s what this episode will explain: how to properly write it, and why your author bio matters. If you want to sell more books and get more media coverage, this is a must listen! To learn more about all the publishing decisions for your book, check out our free courses on scribebookschool.com
How To Edit Your Book (Tips From #1 New York Times Bestselling Author)
August 10, 2020 22:45 - 18 minutes - 34.6 MBCongratulations! It feels amazing to get through the first draft of your book. Reward yourself with some time to rest and relax. The hardest part is over. You now have a real book in your hands, even if it’s rough. When I say take some time to rest and relax, I’m very serious. Set the entire thing aside for at least a week, ideally two. This will give you a valuable fresh perspective when you come back and begin editing. It’s possible to begin editing immediately, but the result won’t be a...
How to Not Fail During The Book Writing Journey
August 04, 2020 21:42 - 21 minutes - 39.6 MBYou’ve committed to write your book. Now it’s time to understand what is coming so you can prepare for your journey. In this episode, you will learn exactly what to expect during every single part of the journey, so you won't get stuck, you can push past your fears and setbacks, and get your book out into the world. If there is a unifying theme from all of Scribe's 600+ clients who have published their books, it's that they all say: "I am so happy I did this." To access all of our ...
How To Outline A Nonfiction Book [With Free Template]
July 27, 2020 14:00 - 19 minutes - 36.6 MBYour book outline is the structure of your book, and thus incredibly important. If you start writing without a good outline template, the process will take forever and your book will be haphazard and incomplete. Worse, having no outline often leads to not finishing your book at all. The outline is also your best defense against fear, anxiety, procrastination, and writer’s block. With good positioning and a good outline, the actual writing of the book becomes fairly easy. What you're about...
How To Choose The Perfect Book Title
July 20, 2020 14:00 - 19 minutes - 36.5 MBIn this episode, we’ll walk you through exactly how to pick the perfect book title — from how to think about book titles, how to pick yours, and how to test whether it’s the right one or not. This is the most important marketing decision you can make for your book! Just like companies that spend millions of dollars on naming new products, or media companies that test different titles for blog posts, you need to spend substantial time and energy finding a great title to ensure your book has...
How David Goggins Sold Millions of Copies of His First Memoir
July 13, 2020 14:00 - 10 minutes - 19.9 MBDavid Goggins’ story from being overweight to a Navy Seal became the New York Times bestselling book “Can’t Hurt Me.” The self-published book was featured on the Joe Rogan Experience podcast and hit #1 on Amazon’s Most Sold Books list. In this video, we break down the three ingredients that have made David’s book such a huge success. For more tips on "How to Sell a Million Copies of Your Nonfiction Book," check out: https://charliehoehn.com/2018/01/10/sell-million-copies-book *** CA...
How To Identify Your Book Audience
July 06, 2020 14:00 - 40 minutes - 74.9 MBOnce you understand your book objectives, the next step is to understand exactly who your audience is for the book. This is because in order for your book to reach your objectives, it must appeal to an audience. (Note: Listen to the "Book Objectives" episode before you listen to this episode.) For a deep discussion of how to think about the audience for your book, check out this resource. * * * This podcast is part of Scribe Book School's live book writing workshops, which are 100% ...
How To Write Your Book Idea
June 29, 2020 14:00 - 30 minutes - 57.4 MBIn this episode, you’re going to learn how to choose and write out your book idea. This is a part of the positioning process that you don’t have to get perfect at first, you just need to get something down that is in the right direction. You will have plenty of time to dial this is later on. So don’t worry about having the perfect description, just get something down that answers the three questions we discuss in the episode. To join us on our next live workshop, sign up at http://scribeb...
Self-Publish vs Traditional: How to Choose
June 22, 2020 14:00 - 47 minutes - 88.4 MBThe business of book publishing has changed dramatically over the past decade, and most of the advice people give is dated and wrong. Many people are confused by the publishing landscape (which is understandable), and want a lot more background information before starting on their book publishing journey. This episode is long and comprehensive, and answers questions like these: How does the book publishing business work? What are the most important things to know? What is “self-publishin...
What Kind of Book Should You Write?
June 15, 2020 14:00 - 10 minutes - 19 MBThere are two types of non-fiction books: "Knowledge share" Memoir In this episode, you'll learn which book type is best for you right now. To attend our next free workshop, sign up at http://scribebookschool.com
Should You Write A Book? Why You Shouldn’t Even If You Can
June 11, 2020 14:00 - 20 minutes - 38.7 MBShould you write a book? Maybe. The best way to think about writing a book is through expectations. If you have the wrong expectations, writing a book is a mistake. If you have the right ones, it can work wonderfully. The biggest book killer for authors are unrealistic expectations. In this episode, Tucker will walk you through the most common unrealistic authors have, and explain realistic expectations you can have instead. To sign up for our next live workshop, visit http://scribebook...
Beginner Author Mistakes: What to Avoid to Write Better Books
June 08, 2020 14:00 - 30 minutes - 56.3 MBIn this episode, Tucker covers the top 13 author mistakes -- and how to avoid them. Too focused on selling copies Too focused on bestseller lists Making the book about you (non-fiction only) Not enough of your story in the book Too much of your story in the book Trying to be perfect Too much pressure on the book to do things it can't do Playing it too safe Getting stuck on irrelevant details Obsession with finding "perfect" writing tools Using the book for your emotional validati...