How to Think About Book Marketing

The #1 question we get, both from current and prospective authors, is this:

“How should I approach book marketing once it’s published?”

In this episode, we will cover the basics of how we teach our authors to market their business books.

When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:

1. Your book is a marketing tool—not the thing you market

2. Book marketing is a long term process—not a single event

3. No one cares about your book—they only care what your book gets them

Click here to read Scribe's Ultimate Guide to Book Marketing.